Apply Powerful Analytics to Handle Business Intelligence and Big Data

Waldemar Adams @adamswSVP Analytics SAP Europe, Middle East, and Africa

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Analytics

Analytics Analytics

Businessapplications

Traditional view

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Analytics

Analytics Analytics

Businessapplications

Traditional view

Businessapplications

Businessapplications

Businessapplications

Analyticcapabilities

Promise of Big Data

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New User Requirements New Data Requirements Technology Innovation

Be more agile, flexible, simplified, and self-guided

New and more granular data needed in real time to allow more

accurate decision making

Rapid deployments with reduced total cost of ownership without disruption of running solutions

Why Rethink Analytics?

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Low Performers High Performers

High-performing Companies Are More Likely To Use Analytics ... Strategically

Significant decision-support or analytical capabilities<25% >65%

Value analytical insights to a very large extent<10% >35%

Use Analytics across their entire organization<25% >40%

Source: High Performing companies out-perform their industry in terms of profit, shareholder return and revenue growth. Competing on Analytics, Thomas Davenport

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Analytics Solution Platform

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2Source: IDC – “Worldwide Query, Reporting, and Analysis Software MarketShares, 2014” – released July 2015

SAP’s revenue growing 6.5% ahead of the market

12.2%

22.6%

11.0%

SAP

MSFT

IBM

Query, Reporting & Analysis Software Market Share Snapshot

Leader in Gartner Magic Quadrantsü BI and Analytics Platformsü CPM Suitesü BIG Data InMemory Databases

Leader in Forrester Wavesü Agile BI Platformsü Enterprise BI Platformsü Big Data Predictive Analytics1Source: Gartner – “Market Share Analysis: Business Intelligence and Analytics Software, 2014” – released June 2015

SAP is the leader in AnalyticsWith a 20.4% market share1

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Business Intelligence (BI) Needs To Evolve

Rawdata

Cleaneddata

Standard reports

Ad hoc reports

and OLAP

Agile visualization

What happened?

Why did it happen?

What will happen?

Use

r eng

agem

ent

Maturity of analytics capabilities

Optimization

Predictive modeling

What is the best that could happen?

Self-service BI

Predictive analysis

Col

lect

ive

insi

ght

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Business Intelligence Advanced Analytics

Predictive PrescriptiveDescriptive DiagnosticExploratory

Analytics

Powered by humansfor humans

Powered by mathfor processes

Powered by mathfor humans

Predictive Analytics For Every User

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SAP Lumira: We Need To Tell Stories.

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Combine Geospatial And Business Data

Use geographic information to optimize business processes and display detailed results on a high-quality, easy-to-understand map.

Geospatial features include:• Geocoding, enrichment, and custom

hierarchies

• Custom shapes for regions

• Feature overlay from external providers

• Integrated spatial capabilities

(SAP HANA platform)

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Brand sentiment Predictive maintenance Network optimization Insider threats

Asset tracking Personalized care Product recommendationReal-time

risk mitigation

Propensity to churnReal-time demand

and supply forecast 360-degree customer view Fraud prevention

Optimize Analytics In Your Organization. Do You?

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Go beyond other data-warehouse offerings:

§ Analytic engines based on SAP HANA

§ Real-time processing power of SAP HANA

§ Reusable business content optimized for SAP HANA

§ Integration of any data types and Big Data technologies

§ Scale out to high volumes and data lakes

§ Top integration to SAP solutions –on premise and in cloud environments

SAP HANA: Future-Proof Platform For Analytics

Predictive- | Spatial- | Text Analytics- Engines

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SAP Cloud for Analytics solution

All Analytics. All users. One product.

§ Lead the cloud wave, leveraging SAP’s momentum in moving and creating data in the cloud with SuccessFactors, Ariba, and hybris, SAP companies; SAP Fieldglass solutions; the SAP Cloud for Customer solution; SAP HANA Cloud Platform; our Internet of Things (IoT) platform; and SAP S/4HANA.

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• Software-as-a-service (SaaS) solution from SAP

• Includes BI; enterprise performance management; predictive; and governance, risk, and compliance

• Works with cloud, hosted, and on premise data-sources

• Built on SAP HANA Cloud Platform

• Open platform as a service

PhoenixAshburn

Frankfurt

Sydney

China1 Japan1

Russia2

Brazil2

Data centers for SAP HANA Cloud Platform

1Planned 1H 2016 2Planned 2H 2016

SAP Cloud For Analytics: Trust Your Application

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SAP Digital BoardroomPowered by SAP Cloud for Analytics

• Total transparency• Instant data-driven insights• Simplified boardroom processes

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Analytics help people use datato make better decisions

Thank you. Questions?

Contact:Waldemar AdamsSenior VP Analytics SAP EMEA@adamswwaldemar.adams@sap.com

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