Created by @tinacpowell

“28 AHA MOMENTS”

FROM #INBOUND2012

DISCLOSURE: This presentation is meant to educate and entertain.

I am a HubSpot screaming raving fan and enterprise user. Thank you.

HubSpot’s Inbound 2012 is the world’s largest gathering of inbound marketers.

Me and 2,799 marketers convened for 4 incredible days in Boston.

Gary Vaynerchuk

@garyvee

WE ARE NOW LIVING THROUGH THE SINGLE BIGGEST CULTURE SHIFT OF OUR

TIME

Brian Halligan

@bhalligan

MARKETERS NEED TO MATCH HOW PEOPLE SHOP AND

LEARN

YOU ARE WHAT YOU PUBLISH

David Meerman Scott

@dmscott

SOCIAL MEDIA IS A VIABLE AND SCALABLE LEAD GENERATION

CHANNEL

Rebecca Corliss

@repcor

Dharmesh Shah

@dharmesh

BUILD FOLLOWERS BYPAYING IT FORWARD

David Meerman Scott

@dmscott

FREE CONTENT DRIVES TRAFFIC

Rand Fishkin@randfish

BIAS NUMBER ONE: RANKING POSITION IS ALL THAT

MATTERS

Tim Ash

@tim_ash

NUMBER ONE DRIVER OF CONVERSION IS MATCHING SOMEONE’S INTENT

David Meerman Scott

@dmscott

MAKE IT

PERSONAL

BIAS NUMBER 6: ONLY TARGET HIGH SEARCH VOLUME KEYWORDS

Rand Fishkin

@randfish

18% of all searches on Google haveNEVER been searched before

ATTACK THE PROBLEM

Dharmesh Shah

@dharmesh

NOT THE COMPETITION

Laura Fitton@pistachio

YOU DON’T JUST WANT A FOLLOWING, YOU WANT SCREAMING RAVING FANS

LEARN TO LOVE TWITTER LISTS

Dharmesh Shah

@dharmesh

Mark Roberge

@markroberge

PAID MEDIA ALONE IS NOT A SUSTAINABLE CHANNEL

CUT THE GEEK SPEAK,TRIPLE YOUR EARNINGS

David Carpenter

@davidcarpenter

Gary Vaynerchuk@garyvee

EMOTIONAL IQ IS GOING TO DOMINATE OUR BUSINESS

Maggie Georgieva

@mgieva

REPACKAGE CONTENT

Rebecca Corliss@repcor

FIND THE GOLDEN FOLLOW UP

Gary Vaynerchuk

@garyvee

UNDERSTANDING WHO YOUR CUSTOMERS ARE MATTERS NOW MORE

THAN EVER

Gary Vaynerchuk

@garyvee

IF CONTENT IS KING

THEN CONTEXT IS GOD

Dharmesh Shah@dharmesh

UNLESS IT’S CRAZY

AMBITIOUS AND DELUSIONAL,

IT’S NOT WORTH

OUR TIME

Gary Vaynerchuk@garyvee

RETENTION IS THE GAME MY FRIENDS

Rand Fishkin

@randfish

70% OF DEMAND EXISTS IN THE

LONG TAIL IN ANY INDUSTRY

Susan Cain@susancain

SOLITUDE IS A CRUCIAL INGREDIENT OF CREATIVITY

YOUR STORY HAS THE ABILITY TO TRANSFORM YOUR BUSINESS

Ann Handley

@MarketingProfs

Dharmesh Shah

@dharmesh

YOU’RE MORE LIKELY TO FAIL FROM NOT USING SOCIAL MEDIA

BE FLAWSOME

Ann Handley

@MarketingProfs

You are awesome because of your flaws,Not in spite of them.

FOLLOW ME @TINACPOWELL

FOLLOW ME @HUBSPOT