Enriching Online Journal Articleswith Supplementary Material: Opportunities and Challenges

Enriching Online Journal Articleswith Supplementary Material: Opportunities and Challenges

SSP Annual MeetingJulie HarringtonMay 28, 2008

Presentation Overview

• Reasons to pay attention

• JAMA & Archives Journals

• Types of supplementary content

• Editorial evaluation, impact and editing

• Examples• Audio, 3D illustrations, e-letters, Video

• Final thoughts for your consideration

On-line Only Content Fad or Fact of Life?• Authors like it

• In fact, they expect it

• Readers request it

• Competitors have it

• Journal Editors embrace it or ignore it • Your experience may vary

• Manuscript Editors manage it

• Platform Providers support it

• Marketing Managers love it

Publications

• JAMA • Journal of the American Medical Association

• Archives Journals• 9 Medical Specialties, including

• Archives of Dermatology

• Archives of Neurology

• Blended Revenue Model: • Print: benefit of membership (BOM), paid, controlled

• Online: BOM, site license, print + online

• Other Revenues: display ads, online ads, reprints…

Short History of JAMA & Archives Online Publishing• JAMA www.jama.com is 125 years old• Archives of Internal Medicine just turned 100• Full text of JAMA and Archives Journals

• became available online in 1999.• In 2003 the JAMA & Archives sites were re-launched

• On HighWire Press• Unique online content included

• “For the Media” • Interactive versions of books• JAMA Patient Pages

• Alerts for TOC, citations, new issues, …• Continuing Medical Education (CME) went online-only• OK, let’s fast forward to 2008

Types of Web-only Supplemental Material• Tables• Audio• Videos

• Patients or procedures

• Quizzes• CME and other types

• Early Release Articles• Publish ahead of print

• Readers Respond• Electronic letters

• 3 D illustrations• Figures • Methods – prefer these appear in print and online

• Equations • Statistical formulas• Surveys

• Appendices – proceed with care with embedded links

Impact on Editorial

• Development of policy, including Journal caps

• Creation instructions for authors

• Keeping logs and time records

• Peer review

• Evaluation on a case by case basis• At acceptance

• Content enters editorial workflow as usual

• Edited by manuscript editors• Tables and equations are modified as needed

• Videos go to an Electronic Media Dept• Editing and other preparation

• Scheduling and Import

JAMA Instructions for Authors

Video. For editorial and peer review of an initial submission, submit videos according to the following specifications:

Acceptable file formats: .mov, .wmv, .mpg, .mpeg, .mp4, or .avi Maximum file size: 10 MB Minimum dimensions: 320 pixels wide by 240 pixels deep Maximum length: 5 minutes Verify that the videos are viewable in QuickTime or Windows Media Player.

For each video, provide a citation in the appropriate place in the manuscript text and include a title (a brief phrase, preferably no longer than 10 to 15 words) and a caption at the end of the manuscript. In the video caption, specify the video file format and briefly describe the content of the video. Also, enter the same title and caption in the designated fields on the Web-based manuscript submission system when uploading each video. If multiple video files are submitted, number them in the order in which they should be viewed. If a video is accepted for publication, the video title and caption will be included on the Web page that contains the link to the video.

If the author does not hold copyright to the video, the author must obtain permission for the video to be published in JAMA. This permission must be for unrestricted use in all print, online, and licensed versions of JAMA.

Note: If the manuscript and accompanying video(s) are accepted for publication, all video files will be placed into a journal video frame and may be edited by the journal staff according to journal style. The journal staff may contact you to request the original full-size video without text or labels to be sent by e-mail, FTP, or CD/DVD.

Videos. For editorial and peer review of an initial submission, submit videos in a digital format such as a .mov, .wmv, .mpg, .mpeg, .mp4, or an .avi file format. VHS is not acceptable. Individual videos should be less than 5 minutes long. Video dimensions should be a minimum of 320 pixels wide by 240 pixels deep. To facilitate uploading and reviewing, each video should not exceed 10 MB. Verify that all videos are viewable in QuickTime or Windows Media Player before submission.

Please provide a voice-over with your video or a transcript of a voice-over to be played over the video. A voice-over may be created based on the transcript at the journal’s discretion.

For each video, provide a citation in the appropriate place in the manuscript text and include a title (a brief phrase, preferably no longer than 10-15 words) and a caption at the end of the manuscript. In the video caption, specify the video file format and briefly describe the content of the video. Also, enter the same title and caption in the designated fields on the Web-based manuscript submission system when uploading each video. If multiple video files are submitted, number them in the order in which they should be viewed. If a video is accepted for publication, the video title and caption will be included on the Web page that contains the link to the video.

If the author does not hold copyright to the video, the author must obtain permission for the video to be published in Archives of Dermatology. This permission must be for unrestricted use in all print, online, and licensed versions of Archives of Dermatology. (See Permission to Reproduce Copyright-Protected Material Form.) Submit the completed form to the editorial office.

Note: If the manuscript and accompanying video(s) are accepted for publication, all video files will be placed into a journal video frame and may be edited by the journal staff according to journal style. The journal staff may contact you to request the original full-size video without text or labels to be sent by e-mail, FTP, or CD/DVD.

General guidelines for videography:

• White-balance the camera. • Use plenty of diffuse light; avoid shadows. • Avoid incandescent (yellow) light. Use fluorescent lighting if possible. Use the

appropriate setting/filter on the camera and always white-balance. • Do not overexpose the image; a bit underexposed is preferable. • Use a tripod. This is especially important in close-ups. • Avoid excessive zooming. Use the optical zoom only; do not use a digital zoom. • Turn all camera special effects off. • Avoid using auto-focus. Manual focus is more accurate.

Archives Journals Instructions for Authors

Editorial Evaluation of Supplementary Content • First, does it belong in the article?

• The answer should be yes

• Would take up too much space in print

• Is it of interest a sub-set of readers?• Statistics

• A complex formula could = ½ page

• Can it be printed at all?• Video

• Can enhance clinical content

• Audio

• 3 D illustrations

JAMA & Archives Models for Editing Supplements

• Categories for the editorial effort applied

• Level 1 (or zero!) • No editorial review with a disclaimer to that effect

• Not used, inconsistent with our brand promise

• Level 2• A “little” editing and no composition or proofreading

• Content bypasses the production department

• Used for JAMA and some Archives Journals

• Level 3 • The complete editorial and production workflow

• Same as print

• Used for some Archives Journals

Some Final Thoughts• Importance of measurement

• Quantify your editorial investment• Track usage

• Create a process for policy development• Develop concrete expectations for authors• Consider how readers will find, view, read and

print this material• Work with your platform partner• Survey your readers • Monitor the competition

• And sites outside your immediate markets

• Expect expectations to increase, sigh…

I’m Almost Done and Will Soon Head Back to My Room and Consume Information from that Amazing New Device

Questions?

Julie Harrington

Director, Online Journal Publishing

Journal Sales and Online Business Division

American Medical Association

+1 (312) 464-4838

julie.harrington@ama-assn.org