2g and 3g Data Card Services in Telecom Sector

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A DISSERTATION PROJECT REPORT

ON

2G AND 3G DATA CARD SERVICES IN TELECOM

SECTOR

SUBMITTED BY:

Name- RISHA BANSAL

MBA-IB (2010-2012)

Roll No. : A1802010075

DIS

SERTATION GUIDE

MRS

SHALINI GAUTAM

AMITY INTERNATIONAL

BUSINESS SCHOOL,

NOIDA

AMITY UNIVERSITY


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UTTAR PRADESH

DECLARATION

A Market Research Project Report on 2G AND 3G DATA CARD SERVICES IN

TELECOM SECTOR submitted in partial fulfillment of the requirement for thedegree of Masters of Business Administration to AMITY University, Noida, is my original

work and not submitted for the award of any other degree, diploma, fellowship, or any other

similar title or prizes.

Place: Noida

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ACKNOWLEDGEMENT

A successful completion of a project is like a golden feather for any cap. Truly

this cannot be turned without apt guidance and help. One must always be

obliged to his guide and helpers.

I so much thankful to our faculty guide Mrs shalini gautam Noida give me so

much help in completing this project report

Finally, I am very grateful to these reverent personalities without whom it would

not have been possible for me to put forward this project in present form.

RISHA BANSAL

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TABLE OF CONTENTS

1. Student Declaration 2

2. Acknowledgements 3

3. Introduction of project 6

4. Executive Summary 7

5. Review of literature 13

6. History of 3g and 2g services 17

7. Telecom sector: An outlook 21

8. An Overview of Internet & Wireless connectivity 27

8.1 Definition of Internet

8.2 Common Uses of Internet

8.3 Driving Growth of Internet Data Card

9. Perceived Benefit of Internet Data Card 28

9.1 Convenience

9.2 Time Saving

9.3 Economical

10. Perceived risk of Internet Data Card 29

11. Research objectives 31

11.1 Research Questions

11.2 Research Tactic

11.3The Theoretical Population

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11.4 Sampling frame

12. Implementation 33

12.1 Data Collection- Phase-I

12.2 Final Survey Phase-II

13. Consumer Behavior towards Internet Data Card 36

13.1 Problem Recognition

13.2 Information Search 13.3 Product Evaluation

13.4 Purchase Activity

13.5 Post Purchase Activity

14. Marketing Strategy 40

14.1 Segmentation

15. Graphs and charts 42

16. Recommendation and Conclusion 50

17. References 53

18. Annexure 56

19. Case study 60

20. Synopsis 62

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INTRODUCTION OF THE PROJECT

The Objective of the study is to understand the consumers and retailers

perception and market awareness, about the data card.

Pre, Post, during perception of Data Card & Retailers and consumers

buying behavior, attitude, availability about different brands of data card.

Comparative study was done for different brand Data card to know

above different schemes and tariff plans available for the customers,

Reliance, Vodafone, BSNL, MTS and Tata.

To understand the former part, we created a questionnaire for customers on

data card.

We analyzed the questionnaire understanding the buying

Behavior and knowledge of customer of different brands. We had done an

analysis on 100 respondents within noida City, to identify how much of

buying intension is due to attributes & how much due to influence by

referral.

The detailed study of this is shown in this report.

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EXECUTIVE SUMMARY

India, like many other countries of the world, have adopted a gradual

approach to telecom sector reform through selective privatization and

managed competition in different segments of the telecom market. To

begin with, India introduced private competition in value-added services in

1992 followed by opening up of cellular and basic services for local area to

private competition. The Telecom Regulatory Authority of India (TRAI)

was constituted in 1997 as an independent regulator in this sector.

Competition was also introduced in national long distance (NLD) and

international long distance (ILD) telephony at the start of the current

decade.

The current policy stance affecting telecom sector in India is presented in

the Appendix. Two state-owned public sector incumbents with a large

existing subscriber base dominate the fixed line service. As on December

31, 2001, the two Public Sector Enterprises (PSEs), BSNL and MTNL

owned 34.73 million Direct Exchange Lines (DELs) against 0.45 million

privately owned DELs. These two PSEs were allowed belated entry into

the cellular segment in the beginning of the present decade. Consequently,

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their cellular subscriber base is tiny compared to the private operators. Out

of 7.3 million cellular subscribers in the country in June 2002, they had

only 0.2 million subscribers.

Despite asymmetry in initial market endowments between public sector

incumbents and private operators, the act of opening up of the market

unleashed dynamism that was hitherto latent in the sector.

New telecom operators who have been given licenses to operate pan-India

GSM mobile services are all set to fight a bitter battle with the established

GSM players like Bsnl, Bharti Airtel, Vodafone and Idea Cellular.

From the time of telegraphs Indian telecom sector has witnessed an

immense growth and has diversified into various segments like, Fixed Line

Telephony, mobile telephony, GSM, CDMA, WLL etc. The telecom

industry is growing at a fast pace introducing newer technologies. Even the

network operators and handset providers are also coming up with newer

value added services and advanced technology cell phones with

multimedia applications.

Now it's time to welcome the much-awaited 4G Technology. Not only the

network providers but also the handset providers in India are waiting

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eagerly for the launch of 4G to earn very high revenues from the value

added services provided by the technology.

According to a recent news item, China has decided to move to 4G

networks, bypassing 3G. There are many problems in allocating 3G aspect

run to telecom networks and in setting up 3G mobile networks at high

costs and we have been examining these issues since 2003. It is important

that we should also examine the feasibility of moving to 4G now.

4G will be a fully IP-based integrated system of systems and network of

networks achieved after the convergence of wired and wireless networks

as well as computer, consumer electronics, communications technology

and several other convergences that will be capable of providing 100 Mbps

and 1 Gbps respectively, in outdoor and indoor environments with end-to-

end QOS and high security, offering any band of services anytime,

anywhere at affordable cost of one billing.

The converged networks were proposed in the Convergence Bill prepared

under the guidance of Fali Nariman in 2001 and approved by the

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parliamentary committee headed by speaker Somnath Chatterjee. Unified

licence was proposed by Trai in 2003. The Next Generation Networks,

proposed in 2005, can lead to 4G using the extensive optical fibre network

in India and using free spectrum available for local delivery of all

converged services.

We are singularly lucky in India that our networks, particularly that of the

incumbent and IP2 licencees like railways, Power Grid, electricity boards,

etc., have connected about 30,000 exchanges by optical fibres. This means

that, on an average, a group of 20 villages is connected by six fibre ends.

These fibres are mostly lying dark and if we can connect them by Next

Generation Network configuration, we reach all the rural areas in one

stroke with minimal incremental costs and the moneys are available in the

Universal Service Obligation (USO) Fund.

These fibre ends can then be connected to all villages by free spectrum

available on Wi-fi and Wi-max networks and all villages can be

connected for delivery of voice telephony, broadband, TV, e-governance,

e-education, e-medicine, e-agriculture, etc. Of course in the NGN

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configuration, being set up in a large number of countries, the telecom

networks become common carriers while any number of services are

provided by a different set of service providers without adding more

switches, as in the present network. The result the entire country is

connected by futuristic networks.

We in government debated on the kind of technology that we should use in

80s and early 90s and whether the mobile technology that all countries

started using in mid-80 s was the right technology for poor Indians. Even

when we introduced this technology in mid-90s, we disabled it by using

very high entry fee. It is only when level playing-field was allowed to this

technology in 1998-2003, did the telecom voice revolution take place, but

in urban areas only. Are we going to let the opportunity pass India and

particularly rural India again by not allowing converged, or unified, or

Next Generation Networks, to protect the interests of different voice

telephony, or internet, or cable TV providers? We protected the interests of

the fixed line service provider from 1985 to 1998 and even later when we

did not allow mobile technology full play. Had we not allowed the new

mobile technology even in late 90s we would still have been living with

+40 million fixed line connections that we had even in late 90s. We have

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about 200 million lines today and more than 60 million cable TV/DTH

connections.

The main argument in favour of unified licence regime is that operators

should be allowed to use any technology on a converged, or authorisation

basis for delivery of any service so that the regime automatically throws up

the best technology. If 3G networks are appropriate technology for India,

naturally they would prosper in the unified license framework also. The

government cannot and should not favour one technology, or another. It

should also not impose large entry fee on new or more efficient

technologies. Time has come that we allow the telecom network to choose

the best technology to extend the India Poised story to our rural areas

also.

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CRITICAL REVIEW OF LITERATURE

INDIAN TELECOM INDUSTRY

India is the 7th largest country in the world and the second largest in Asia with a landmass of

3.29 million square Km, and a population of over 900 million. The second largest populous

country, India is the home of 16 per cent of world's population and accounts for 2.42 per cent

of the total world area. One of the most striking features of the Indian economy is the sheer

size of the consumer market. Private consumption expenditure grew at 13 per cent per annum

(at current prices) through the 1980s and was estimated at Rs. 3,418 billion (US $ 110 billion)

in 1990-91. The overall growth of 13 per cent is composed of widely differing growth rates in

the various sectors. Expenditure on transport and communication is increasing by as high as

21 per cent per annum. This reflects a perceptible shift in consumer spending from primary

products to manufactured goods and services, which is also borne out by the increasing share

of manufactured goods and services in the country's GDP. The spectacular increase in

consumer spending has been accompanied by increasing sophistication.

Some Facts about the Indian Telecom Market

India has 1000 million people & 180 million households

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40 million fixed line telephones, 10 million mobile and four million Internet

connections

Target for Growth: 200 million lines by 2010

Major public confidence as cost of long distance calls in India reduces from Rs 30

($0.60) to Rs 1.50 ($0.18) per minute

International Call charges reduce by 40%

VoIP opened up for International calls

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Telecommunications Network

India operates one of the largest telecom networks in Asia comprising over 21,718 telephone

exchanges, 14.62 million telephone lines, an extensive local and long distance transmission

network with 132,022 route kms of terrestrial microwave radio relay, coaxial cables and

about 36,632 Km of optical fibre systems. The voice and non-voice telecom services include

data transmission, facsimile, mobile radio, radio paging and leased line services to cater to a

variety of needs, both residential and business. A dedicated packet switched Public Data

Network with international access for Computer Communication services is also available.

Tenders have been invited for operation of Radio Paging Services. 95 licenses have been

issued for operation of services in 27 cities. Services have commenced in all the 27 cities with

over 186,000 subscribers. Rest of the country has been divided in 19 circles and licenses are

to be issued. The country has been divided into 18 telecom circles and 4 metro cities for

operation of Cellular Mobile Service. Despite the sustained high growth of telecom services

in the last five years, the telephone to population ratio in India has reached 22 per hundred

people. India's telecoms sector is carved into 22 circles or zones, classified as "metro" and

"A", "B" and "C" circles, based on subscriber potential, market curativeness and the state of

already present infrastructure.

Cellular subscriber base has been growing at a massive pace for the past three years. In 1999,

the announcement of the New Telecom Policy and the migration package from fixed license

fee to annual revenue share regime gave a boost to the mobile sector. The International

Telecommunication Union feels India has the potential to become No 1 in terms of the

number of mobile phone users, considering the number of people currently without mobile

phones in the country. Currently, China has the highest number of mobile phone subscribers.

Michael Minges, head, Telecommunications Data and Statistics Unit, ITU

Telecommunication Bureau, said: "India has the least mobile connectivity with only 10.1

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million subscribers as compared with China. India is the largest unnerved market and

therefore there is huge potential." According to the ITU report, in the last 10 years the

telecommunication environment in the Asia-Pacific region has changed rapidly. The rate of

change has been the most dramatic in the mobile communication sector.

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History of 2g and 3g data card

The history of mobile phones charts the development of devices which

connect wirelessly to thepublic switched telephone network.

The transmission of speech by radio has a long and varied history going

back to Reginald Fessenden's invention and shore-to-ship demonstration of

radio telephony, through the Second World War with military use of radio

telephony links. Hand-held radio transceivershave been available since the1940s. Mobile telephones for automobiles became available from some

telephone companies in the 1940s. Early devices were bulky and

consumed high power and the network supported only a few simultaneous

conversations. Modern cellular networks allow automatic and pervasive

use of mobile phones for voice and data communications.

Mobile phone history is often dividedintogenerations (first, second, third and so on) to mark significant step

changes in capabilities as the technology improved.

2G (or2-G) is short for second-generation wirelesstelephonetechnology.

Second generation 2G cellular telecom networks were commercially

launched on the GSM standard in Finland by Radiolinja(now part ofElisa

Oyj) in 1991.[1]

Three primary benefits of 2G networks over theirpredecessors were that phone conversations were digitally encrypted; 2G

systems were significantly more efficient on the spectrum allowing for far

greater mobile phone penetration levels; and 2G introduced data services

for mobile, starting with SMS text messages.

After 2G was launched, the previous mobile telephone systems were

retrospectively dubbed 1G. While radio signals on 1G networks

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http://en.wikipedia.org/wiki/Public_switched_telephone_networkhttp://en.wikipedia.org/wiki/Radiophonehttp://en.wikipedia.org/wiki/Reginald_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Fessendenhttp://en.wikipedia.org/wiki/Walkie-talkiehttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/1Ghttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Radiolinjahttp://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/2G#cite_note-Radiolinja.27s_History-0http://en.wikipedia.org/wiki/SMShttp://en.wikipedia.org/wiki/1Ghttp://en.wikipedia.org/wiki/Public_switched_telephone_networkhttp://en.wikipedia.org/wiki/Radiophonehttp://en.wikipedia.org/wiki/Reginald_Fessendenhttp://en.wikipedia.org/wiki/Walkie-talkiehttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/1Ghttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Radiolinjahttp://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/2G#cite_note-Radiolinja.27s_History-0http://en.wikipedia.org/wiki/SMShttp://en.wikipedia.org/wiki/1G


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are analog, radio signals on 2G networks are digital. Both systems use

digital signaling to connect the radio towers (which listen to the handsets)

to the rest of the telephone system.

2G has been superseded by newer technologies such as 2.5G, 2.75G, 3G,

and 4G; however, 2G networks are still used in many parts of the world.

3G or3rd generation mobile telecommunications is a generation of

standards formobile phones and mobile telecommunication services

fulfilling the International Mobile Telecommunications-2000 (IMT-

2000) specifications by the International Telecommunication Union.

[1] Application services include wide-area wireless voice telephone, mobile

Internet access, video calls and mobile TV, all in a mobile environment.

Several telecommunications companies market wireless mobile Internet

services as 3G, indicating that the advertised service is provided over a 3G

wireless network. Services advertised as 3G are required to meet IMT-

2000 technical standards, including standards for reliability and speed

(data transfer rates). To meet the IMT-2000 standards, a system is required

to provide peak data rates of at least 200 kbit/s (about 0.2 Mbit/s).

However, many services advertised as 3G provide higher speed than the

minimum technical requirements for a 3G service. Recent 3G releases,

often denoted 3.5Gand 3.75G, also provide mobile broadband access of

several Mbit/s to smartphones and mobile modems in laptop computers.

The following standards are typically branded 3G:

the UMTS system, first offered in 2001, standardized by 3GPP, used

primarily in Europe, Japan, China (however with a different radio

interface) and other regions predominated by GSM2G system

infrastructure. The cell phones are typically UMTS and GSM hybrids.

Several radio interfaces are offered, sharing the same infrastructure:

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http://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Mobile_telecommunicationhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/3G#cite_note-0http://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Mobile_Internethttp://en.wikipedia.org/wiki/Mobile_Internethttp://en.wikipedia.org/wiki/Videotelephonyhttp://en.wikipedia.org/wiki/Multimedia_Broadcast_Multicast_Servicehttp://en.wikipedia.org/wiki/Data_rate_units#Kilobit_per_secondhttp://en.wikipedia.org/wiki/Mbpshttp://en.wikipedia.org/wiki/3.5Ghttp://en.wikipedia.org/wiki/3.75Ghttp://en.wikipedia.org/wiki/Mobile_broadbandhttp://en.wikipedia.org/wiki/Mbpshttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Mobile_modemhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Mobile_telecommunicationhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/3G#cite_note-0http://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Mobile_Internethttp://en.wikipedia.org/wiki/Mobile_Internethttp://en.wikipedia.org/wiki/Videotelephonyhttp://en.wikipedia.org/wiki/Multimedia_Broadcast_Multicast_Servicehttp://en.wikipedia.org/wiki/Data_rate_units#Kilobit_per_secondhttp://en.wikipedia.org/wiki/Mbpshttp://en.wikipedia.org/wiki/3.5Ghttp://en.wikipedia.org/wiki/3.75Ghttp://en.wikipedia.org/wiki/Mobile_broadbandhttp://en.wikipedia.org/wiki/Mbpshttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Mobile_modemhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/2G


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The original and most widespread radio interface is called W-

CDMA.

The TD-SCDMA radio interface was commercialised in 2009

and is only offered in China.

The latest UMTS release, HSPA+, can provide peak data rates

up to 56 Mbit/s in the downlink in theory (28 Mbit/s in existing

services) and 22 Mbit/s in the uplink.

the CDMA2000 system, first offered in 2002, standardized

by 3GPP2, used especially in North America and South Korea, sharing

infrastructure with the IS-95 2G standard. The cell phones are typically

CDMA2000 and IS-95 hybrids. The latest release EVDO Rev B offers

peak rates of 14.7 Mbit/s downstream.

The above systems and radio interfaces are based on spread spectrum radio

transmission technology. While the GSM EDGE standard

("2.9G"), DECT cordless phones and Mobile WiMAX standards formally

also fulfill the IMT-2000 requirements and are approved as 3G standards

by ITU, these are typically not branded 3G, and are based on completely

different technologies.

A new generation of cellular standards has appeared approximately every

tenth year since 1G systems were introduced in 1981/1982. Each

generation is characterized by new frequency bands, higher data rates and

non backwards compatible transmission technology. The first release of

the 3GPP Long Term Evolution (LTE) standard does not completely fulfill

the ITU 4G requirements called IMT-Advanced. First release LTE is not

backwards compatible with 3G, but is a pre-4G or3.9G technology,

however sometimes branded "4G" by the service providers. Its

evolution LTE Advanced is a 4Gtechnology. WiMAX is another

technology verging on or marketed as 4G.

4g is not yet opted in india it has only evolved in china

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http://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/TD-SCDMAhttp://en.wikipedia.org/wiki/HSPA%2Bhttp://en.wikipedia.org/wiki/CDMA2000http://en.wikipedia.org/wiki/3GPP2http://en.wikipedia.org/wiki/IS-95http://en.wikipedia.org/wiki/EVDOhttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolutionhttp://en.wikipedia.org/wiki/DECThttp://en.wikipedia.org/wiki/Mobile_WiMAXhttp://en.wikipedia.org/wiki/1Ghttp://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttp://en.wikipedia.org/wiki/3.9Ghttp://en.wikipedia.org/wiki/LTE_Advancedhttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/WiMAXhttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/TD-SCDMAhttp://en.wikipedia.org/wiki/HSPA%2Bhttp://en.wikipedia.org/wiki/CDMA2000http://en.wikipedia.org/wiki/3GPP2http://en.wikipedia.org/wiki/IS-95http://en.wikipedia.org/wiki/EVDOhttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolutionhttp://en.wikipedia.org/wiki/DECThttp://en.wikipedia.org/wiki/Mobile_WiMAXhttp://en.wikipedia.org/wiki/1Ghttp://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttp://en.wikipedia.org/wiki/3.9Ghttp://en.wikipedia.org/wiki/LTE_Advancedhttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/WiMAXhttp://en.wikipedia.org/wiki/4G


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Telecom sector :an outlook

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Communications in India

The Indian telecommunication industry is the world's fastest growingindustry with 826.93 million mobile phone subscribers as of April 2011 Itis also the second largest telecommunication network in the world in termsof number of wireless connections after China

As the fastest growing telecommunications industry in the world, it isprojected that India will have 1.159 billion mobile subscribers by 2013.Furthermore; projections by several leading global consultancies indicatethat the total number of subscribers in India will exceed the total

subscriber count in the China by 2013. The industry is expected to reach asize of 344,921 crore (Us$76.92 billion) by 2012 at a growth rate of over26 per cent, and generate employment opportunities for about 10 million

people during the same period According to analysts, the sector wouldcreate direct employment for 2.8 million people and for 7 millionindirectly. In 2008-09 the overall telecom equipments revenue in Indiastood at 136,833 crore (US$30.51 billion) during the fiscal, as against115,382 crore (US$25.73 billion) a year before.[11]

1. Indian telecom industry

The mobile subscriber base in India expanded to 670.6 million in August

2010 with the addition of 18.2 million new users during the month. Indian

telecom is the fastest growing industry next only to IT industry. It has been

demonstrating strong growth due to the Government support in the form of

many regulatory and policy changes during the last 15 years. The industry

has always surpassed the expectations of government targets particularly in

the area of tele-density which has reached 59% now. The key regulatory

and policy changes which created positive impact on the industry are

switching over from fixed licence fee to Revenue sharing,

introduction of third and fourth operator,

introduction of calling party pays regime

introduction of universal access licence,

changes in access deficit charges

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issue of licence to new operators and

transparent 3G spectrum auction policy

Even though there is an increased clarity on the direction of regulation and

policy, some of the policies have gone against the interests of the

incumbent operators and created a major financial crisis. For example, the

policy changes like issue of new licences to new mobile operators led to a

large number of players entering the telecom market and ending up in over

capacity led hyper completion. The industry is currently facing slow down

in revenue growth and huge pressure on profit margin. Some of these key

challenges faced by the telecom industry are listed below.

Wireless industry in india

The wireless industry in India has shown unparalleled growth . It takes

into account the key drivers of mobility, such as ARPU, MoU, VAS, Data

Cards, future trends in wireless internet, enterprise market and

Convergence. ARPU and MoU With increasing numberof subscribers,

operators have to maintain QoS in order to Per second billing, increasing

popularity of retain customers and fight the churn which dual SIMhandsets and higher penetration in is expected up to 8-10% after the launch

of C circles are the major contributors to the MNP, from 5-6%. Also

decreasing AMPU continuously declining APRU and MoU. It is (average

margin per user) has led to estimated that the blended ARPU for GSM

increased focus on the revenue assurance and CDMA is expected to

decline to `98 practices. and `60 respectively, WIRELESS INTERNET

Wireless subscribers capable of accessing internet via mobile will grow

from 149.03 mn in Dec09 to 187 mn in Dec10 .With private operatorsrolling out 3G soon, the number of active wireless internet subscribers is

expected to grow exponentially. The main driver will be the ability to get

real-time while MoU for GSM and CDMA will fall to information on the

move. 320 and 260 minutes respectively by Dec 2010. Data Card The

effect of declining ARPU and MoU can be directly seen in operators

revenue. The need for all-time connectivity, increased Operators are trying

to increase subscriber growth in sales of laptops, growing base so that oncetheir 3G services are businesses across various segments, ease launched,

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they can migrate the high end of use with plug and play, internet access

customers to 3G, thereby currently even in the far-flung areas, download

speed sustaining loss but expecting future growth (maximum 3.1Mbps)

and flexible monthly in revenues. rental plans (from `49 to `2500) are the

major driving factors for the data card market. This segment is estimated

to be services and to generate revenue and arrest worth `740 Cr in FY

2009-10. Most telecom falling ARPUs. operators have entered this market

as they are focusing more on data. 3G will further The latest trend among

operators and drive this market and give GSM players a Handset vendors

is to have their own competitive edge over CDMA players. Sales mobile

application stores, owing to their of data cards is expected to grow from 11

popularity and revenue earning potential. mn in 09-10 to 20 mn by theend of 2011. These app stores not only provide a secure single point for

customer to get all the latest MVAS mobile applications but also an

opportunity for the operators, 3rd party application The 3G scenario in the

future will be data providers, aggregators and mobile handset driven and

with cheapest call rates in the vendors to coexist. The success of any App

world, Indian operators will be focusing store would depend on the

Application more on non-voice services as their main portfolio, developer

community and the source of revenue. The MVAS revenue for customer

awareness. FY09-10 was `97.6 billion. MVAS currently contributes to

10% of operators revenue 3G will give an additional boost to the and is

expected to reach `122 billion by the mobile gaming industry, with

interactive end of 2010 and 158.6 billion by the end of games, multi player

gaming and mobile 2011 thereby contributing to 20 % of gaming contests

being introduced. Revenue operators revenue. from mobile gaming is

expected to reach $250 million by the end of 2010. Mobile advertising isanother source of revenue for the operator. At present, it is approximately

$25 million and is expected to grow to $56.6 million in 2011. Advertising,

which is majorly SMS and IVRS based, will see a shift towards video in

the The major drivers for growth in MVAS will coming years. Mobile

advertisement and be the increasing demand for mobile data content

customization to a certain target connectivity, entertainment, personalized

region, demography and behavioral data is content, mobile social

networking, also being looked at as a source of revenue enhanced devices23


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and low cost feature rich in both rural and urban areas. The diversity

handsets. in languages and dialects in India creates a large potential market

for regional content. Entertainment, especially music and cricket, AdRBT

will be a major contributor in MVAS has always been highly popular in

the revenue in the coming years. Indian VAS market and will continue to

do so. However, operators will have to look at Operators are also focusing

more on Rural other options like interactive Gaming, LBS, VAS, which is

available in atleast 10 m-commerce, in order to differentiate their

languages, providing mandi bhav (market rates), health & weather info

and services like regional CRBT. These services are available at `15 per

month, while the VAS challenges hindering the growth of LBS in services

are available at higher price in India is the lack of awareness. So marketurban areas. Since the next wave of growth leaders are now focusing on

creating is expected from this segment, VAS awareness and educating the

mobile users vendors will be focusing more on providing on the concept of

LBS introducing newer new services to cater to this segment. devices with

navigation capabilities. They These applications in VAS are reducing the

need to have focused marketing campaigns digital divide between rural

and urban besides showcasing live demonstrations of sectors. the service at

various touch points (shopping malls, concept stores, airports IVR systems

in local language would be etc) across the country. more popular in the

rural scenario. ENTERPRISE MOBILITY, Social networking, blogging,

browsing and streaming on mobiles will see an There will be an adoption

of enterprise exponential increase. In Q1 2010, around mobility

technologies and applications to 14.5 mn users accessed social networking

increase business efficiency and to deliver sites via applications on mobile

and around an enhanced level of customer experience. 30 mn via mobileweb browsers. Out of the Enterprises are adopting IP total users, Orkut and

Facebook users were communication i.e. IP telephony, unified 14.4 mn

and 8mn respectively. The main messaging and voice mail for their voice

drivers are the tie-ups between operators solution. The market has grown

by 7.3% to and social networking sites, availability of `2200 Cr in FY

2009-10 and is expected to cheaper smart phones, popularity of social

grow to `2467 Cr in 2010-11. networking sites, innovative pricing model

like pay per site and network coverage even in rural areas. LBS is expected24


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to be the next killer application, which will help cater to a variety of needs

including public safety, consumer and enterprise services etc. So telecom

operators, handset vendors and GIS companies are now focusing on paid

Low cost broadband and cost effective VoIP services like traffic updates,

navigation, are driving this segment. point of interest (POIs), location

based advertising etc. LBS is expected to cost Audio-video conferencing

industry between Rs `100 to 500 a month for continues to be on a growth

trajectory and corporate users and Rs `30 to `100 for has become a popular

mode of individual users. communication in the enterprise segment.

Revenue from this segment increased by Even a subscriber having a very

basic 15.2% during FY 2009-10 to 265 Cr and is handset can subscribe

and enjoy these expected to exceed `335 cr in 2010-11. The services, asmany of these application use major drivers for this growth are SMS and

USSD platform. One of the main Outsourcing, offshoring, globalization,

Operators are looking at services like IPTV, mobile workforces and

telecommuting. 3G WebTV and MobileTV. They have already and

WiMAX will be favorable for High started working on mobisodes, which

are definition videoconferencing (HDVC). This mobile episodes,

formatted for mobile will also enable the BPO industry to explore phone

users. These are relatively shorter in high quality video-based call centers

and length i.e 3-5 minutes. Mobile TV is at a hire work from home

agents. Education very nascent stage in India. Initially it will and

healthcare segments will also show an cost around `1.2 for GPRS and

content inclination towards visual collaboration charges of 10 paise per

KB, to completely technologies. download and watch a mobisode. We will

be seeing variety of pricing model like:- pay Convergence per view,

daily/monthly rental etc to cater to Telecom operators will focus more onthe different need of users. providing bundled services to its subscribers

CONCLUSION in order to increase the stickiness. One of the major

applications will be Regional content, mobile internet, location- based

service, Mobile TV, and M-commerce

M-Commerce: - Mobile will become an will emerge as applications of

the future. important means of providing remote Enterprises will explore

the VAS market to financial and commercial services with a increase the

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stickiness of the subscriber. 3G maturing MVAS market and support of

RBI will play a crucial role in shaping the for mobile banking services.

wireless industry and providing triple play M-commerce focuses on

banking the services. unbanked person. The various services that can be

used with m-commerce are m- banking, m-shopping, m-ticketing, m-

marketing, m-entertainment etc. But at present m-Payment market is still

at its infancy with the current daily transaction in the range of 5-10

million. Reserve Bank of India is also taking initiatives to promote m-

commerce, as it has increased the limit on daily fund transfer per customer

and transactions involving purchase of goods/services to `50,000.

Although there is a restriction for operators in becoming M- Banking

associates. Media convergence will be another service provided by thetelecom operators. Presently operators are providing a service in which a

subscriber can record a T.V program on their DTH via their mobile.

An overview of internet and wireless connectivity-

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Definition of internet- The Internet is a worldwide, publicly accessible

series of interconnected computer net works that transmit data by packet

switching using the standard Internet Protocol (IP). It is a "network of

networks" that consists of millions of smaller domestic, academic,

business, and government networks, which together carry various

information and services, such as electronic mail, online chat, file transfer,

and the interlinked web pages and other resources of the World Wide Web

(www).

Common uses of the Internet:- E-mail, World Wide Web, Remote

Access, Collaboration, Streaming Media, File Sharing, Voice Telephony

Driving Growth Of Internet Data - Card growing business in all

segments, necessity to access emails and corporate applications during

urgent business trips and the urge for some entertainment while on the

move are some drivers increasing the demand for data card usage. Apart

from these factors, as the name of Tata Indicoms data card, Plug 2 surf,

Suggests, ease of use with plug and play factor is also a driver for growth,

faster surfing and higher download.

Perceived benefits of Internet data card :-

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Among the process there are various factors that might influence

consumers purchase during their purchasing process. Many of these

factors also reflect the advantages and disadvantages of Internet as a

shopping medium. The advantages or benefits currently conceived by

people are described as the followings.

Convenience: From our questionnaire survey and focus group

discussion we have come to know that when a customer thinks to

purchase a data card for accessing internet they mostly its convenient to

access internet at anywhere at any time. Especially those who have to

extensively traveling its quite convenient for them to get connected with

World Wide Web!

Time saving: Some time data card also proves time saving from the

customers especially for business executives who have to travel

extensively due to their job purpose. If they are using a data card for

accessing internet they dont have to find out a cyber caf at an

unknown place.

Economical: From our secondary research we have found that for

younger group of consumers (age group of 18-28) who generally spend

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a lot of time for downloading different kind of materials like music,

picture, data, due to availability of some attractive tariff plans offered

by the different players along with their respective data cards, its seems

a must have utility device for all young laptop users.

DRAWBACKS.

Perceived risk of Internet data card:-

Perceived risk can be defined as the uncertainty that consumers face

when they cannot foresee the consequences of their purchase decision.

Customer perception of risk varies depending on individuals, situation and

product. The degree of risk that consumers perceive and their own

tolerance for risk taking, are factors that influence their purchase strategy

(Schiff man and Kanuk, 2000). Individuals tend to reduce perceived risk to

some acceptable level in any given purchase situation.

Risks of internet connection speed:

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Internet connection speed refers to the data transfer rate from the

Internet to our computer. Basically that means the amount of time it takes

our computer to download a given amount of data. Internet connection

speeds are usually measure din Kbps (kilobits per second, or thousands of

bits per second) or KBps (kilobytesper second).According to our study,

consumers already have a predisposition.

Data card do not provide good internet connection speed, so during

product evaluations and purchasing activities they mostly think

about product attributes. g. internet connection speed, signal

strength. Therefore here implication for management is during

product evaluation; purchase activities, retailers must take some

necessary measures to reduce the uncertainty in the customer mind

by aggressive promotional strategies, especially focusing on

innovating below the line(BTL) marketing activities, giving

excellent product demonstrations during purchase and most

importantly reducing the cognitive dissonance during post purchase

behavior by giving enough assurance about product qualities,

warrant as well as excellent after sale service.

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Research Objective:-

Research Question:-

What is the inter-brand recall of Internet data card and their existing image

in the consumer's mind?

What is the effect of non-attribute factors on the purchasing decision of

Internet data card?

How strong is the brand loyalty of customers towards Internet data card?

What are the factors that play the most important role in a consumer's

choice of buying Internet data card?

Research Boundaries:-

The research was conducted in noida City, and the respondents were

chosen on the basis of their usage of Internet data card.

Research Tactics:-

Questionnaires (annexure 1)

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Sampling Plan

The theoretical population:- The population was aged between 25 to

45+ from the noida city from deferent multiple brand outlets.

Sampling frame:- Company's own outlet retailing shops, from students

were drawn as respondent and are interview.

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Implementation:-

Data Collection- 1

There are two types of data; primary and secondary data. Primary

data in this project work primary data has been collected by:

Interviews with citizens of Noida city for collecting of background

information such as products explanation; market situation in Noida

City and information for distributors.

Discussions have been done with telecom representatives in the

investigated markets to apply information and further discussions

after the questionnaires.

Questionnaires have been done on several respondents in the local

area and perception about the data card was collected. The

questionnaires are used to get exactly and comparable answers in

questions. Primary data has given answer in following questions in

each of the studied markets:

Competitors name and position, Customers Marketing methods used by

different data card providers Number of people having laptop or PC 33


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Number of people using internet. Average monthly usage of internet

Monthly expenditure of internet of the people. Number of different

occupation & age category using internet Number of people aware about

the data card Number of data card users Number of people favoring

different categories of data card. Number of people aware about the

Vodafone data card. Purpose of using internet. Primary Data is collected

throw question as related to data card from deferent area of retailers &

users (Customer) from deferent retailing shops colleges, outlets.

Secondary data

Review of literatures is used to get relevant theories. Printed

literatures are articles and books in telecom sectors providing data

card .

Homepages are used for information about competitors. The

information about the different product launched by different players

along with their tariff plans, cost ,etc. were collected from different

websites .

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Data Collection-

The survey was done in noida city from sector 20,sector 19 ,sector 18(atta

market. The retailers & customer of data card were interviewed.

The Final Survey:-phase 2

The final survey helped us to collect data on main influencers towards the

purchase data cards, Benefits that are most important for each segment of

customers, Comparative brand and benefit perceptions, Trade-offs between

price and quality, Preferred points of purchase, Consumer's position within

the Needs Hierarchy Model (Awareness, Knowledge, Liking Preference,

Commitment land conviction with respect to won an competitive brands

and consumer satisfaction.

Brand Recall- A sample of customers, which is representative of the

noida city population, was surveyed and unaided recall of the brands by

these customers was recorded. It was observed that Reliance data cards

had the highest.

Consumer behavior towards Internet data Card:-

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when consumer purchase internet data card they perform certain

sequence of tasks: searching for information about different products,

evaluating the sealer natives, and transacting the chosen alternative.

However, the family and friends has great impact on these activities.

Problem recognition:- The starting point is feeling the need or

recognition of a problem. The need for accessing internet at anywhere can

trigger the recognition of a need or problem.

Can have significant impact by encouraging customers to begin the

information search process

Information Search:- Once customers identify the need they may seek

information about retailers or products to help them satisfy. Customer

search regarding internet data card could be limited because its a specialty

product. Our analysis has shown that in terms of Internet data card

customer mostly refer to family and friend as reference group. These

reference groups affect buying decision offering information like price,

tariff plan availability and so forth. Providing rewards for specific

purchasing behaviors for instance friends could appreciate that you could

access internet at anywhere if you are carrying a laptop. By identifying and

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affiliating with reference groups, consumers create, enhance, and maintain

their self-image. Customers who want to create an image of mobile,

technologically updated person as well as want to be seen as members of a

higher social class might buy internet data card from Reliance or other

competitors products.

Product Evaluation:- During this stage, consumers process different

product information and make a final value judgment. The multi attribute

model provides a useful way for summarizing how customers use the

information they have about alternative brands of internet data card. From

our consumer behavior analysis we have found out that on this stage

customer evaluate data card on its several attributes like price, net speed,

tariff plan which come along with, looks etc and they also decide which

attributes are most important for them. The multi attribute model shows

that how consumer gives weights of importance to the various attributes of

a data card. Example multi attribute model which is actually has been

taken from one of our questionnaire shown that how a consumer gives

importance to different product attributes of data card. No.

Attributes/Benefits Rating

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1. Price

2. User friendly

3.Net Speed

4. Installation

5. Durability

6. Tariff plan

7. after sales service

We can see that consumer is giving more importance to net speed and

signal strength. So marketer should put more focus of highlighting these

two attributes.

Purchase Activity: - Its not necessary that customer will always

purchase a brand or data card with evaluation. The data card offering

benefits (having the highest evaluation) may not be available in the store,

or the customer may feel that the risks outweigh the potential. During

purchasing customer also may feel that their data card might not be able to

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meet their expectations. Therefore retailer should ensure that their

salespersons are knowledgeable enough and they are also skilled presenter

of their product, otherwise it could raise confusion in customers mind

during purchasing of data card, reducing the actual and perceived time of

purchasing.

Post Purchase Activities:- As we know buying process doesnt end when

a customer purchase a product. From focus group interviews we have

come to know that after making a purchase of data card, customer evaluate

their experience on the basis of net speed, signal strength amount of money

they have spent. Customers often feel that service providers do not deliver

what they promise. They feel players should present the terms and

conditions and tariff plans/schemes in clear terms. Mentioning every small

detail regarding the tariff plans must be included in the bill. For example,

if a company intends to collect an advanced monthly rental from

customers, then it has to mention that in its tariff plan, so that customers

are not shocked when they see a 56 bill that includes monthly advance

rentals as well. This kind of practice might keep customers away from

going for a particular brand.

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Marketing Strategy:-

Segmentation:- In the wireless data card market there exist different

categories of customers who have different needs and are willing to pay

different amount for the product that meets their demand. Introduction of

upgraded version of wireless data card for instance Vodafone recently

launched wireless data card specially meant for those who frequently

travel abroad would help Vodafone identify the needs of the customers and

take advantage of the segment which has not yet been targeted by the

company. Price sensitivity, importance of attributes, point of purchase

decision makers and customers influenced by additional features are the

factors on which we will segment the upgraded internet data card market.

Market research

The conclusions from the survey help us in identifying the positioning of

the Upgrade version of wireless data card.

Target market:- The target market has been identified as the customers

who are concerned about the attributes of the internet data card but are not

willing to shift from the current price band to a higher price band.

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Competitor Brands:-

The upgrade data card will be competing with brands like Tata-

photon plus, airtel 3G and Reliance,vodafone.

Choice Criteria:-

As per our findings the 3 factors on grouping attributes post factor

analysis that contribute to the data card Purchase decisions are:

Factor 1Product attributes (Net speed, Signal Strdengh, Ease of Use).

Factor 2 Price Sensitivity (Price, Tariff plans And Offers/ Discounts).

Factor 3 Pointy of Purchase (Availability in stores and package Design)

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Graphs and chart

1) Which mobile handset are you currently using (company name

& model no.) ?

Total = 100

If the availability of the mobile phone is low, then the probability

of having an internet connection connected to it getting more less, this fact

shows that only 100% out of 100 are having mobile phones with them and

highest of the population is using nokia handsets. .

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2) Which service provider are you currently using for your data

card?

Total = 100

Here through the survey we concluded that nearly 35% population is

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using reliance connection for their surfing and net use i.e. 35 people

out of 100 , next comes airtel with 20% population

3) Which type of connection are you using?

Total=100

Here when the question related to type of connection used is survey

the result was that around 63% population i.e.63 people are using

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prepaid connections for their net use and around 37 people out of 100

are using postpaid connections.

4) Which technology are you using for your data card?

Total = 100

Here when respondent were asked about the technology for their

data card around 68% population out of 100 replied that they

used 2g technology for their surfing and 32 replied about 3g ,

this shows that people are not that aware about 3g technology.

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5) If user of 2g technology, then you are planning to shift to 3g in

near future?

Total=68

Here The total no. of people ready to shift to 3g are 44 and who

are not ready are 18 are 6 people didnt responded anything to

the shift

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6) Are you satisfied with the services provided by your service

provider?

Total =100

when the users of 2g and 3g technology wee asked about thesatisfaction level of their data card technology nearly 48 %

responded no and showed willingness to know about other

brands while 52 users responded yes that they are satisfied with

their service

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7) Have you ever used 3g technology for your networking

purpose in your data card?

TOTAL = 100

HERE when the respondent were asked about the 3g

technology they have used or not nearly 32 out of 100

responded yes and 68 responded no that they have never used

3g technology.

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8) How much interested you are with the news of 3g?

Total=100

when respondent were asked about how excited they are about

3g technology nearly 29 responded very positivily 38

responded normally 17 responded not very positive and 16

responded negivily

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9) Rate the following 3g services according to your preference

1 for lowest and 5 for highest

TOTAL = 32

WHEN users of 3g were asked about the preference for 3g data

card highest no. of people ranked high speed internet as the

prime preference and gaming as the lowest .

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10) For what purpose do you want to use 3g multimedia

services

Total=32

When the users of 3g data card were asked about the using

purpose for their data card maximum replied for the daily

surfing ,enquiry purpose and business purpose while lowest

replied for the communication purpose

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recommendation and conclusion

Findings

As nokia and Samsung according to the survey are among

the prime used mobile handsets among micromax,spice

sony erisson and others ,nokia and Samsung provides

smart multimedia handsets at cheap prices which

influences net easily and at low cost.

Due to prime launch of Airtel 3G and reliance in the

market it awareness is high in the market people are

using its connection for net use more as compared to

tata ,bsnl and Vodafone are less used in market and

between consumer so less percentage of positive

respondent of internet data card are there.

Mostly youth and working class people use net for their

daily use enquiry and for their business use

Most of the respondents emphasis on the high speed

internet and rank gaming as the lowest purpose for using

net and using 3g technology

Customers want bundling of services with quality network

and low tariffs.

There is a large scope for increasing revenues in 3G

through Various source of media.

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Network connectivity and tariff rates are the major

concern for customers to switch their mobile operator.

Customers are willing to pay for new product having good

brand images

Companys distribution network is not as much large as

other operators.

Company adopts reactive advertisement strategy.

Recommedation

On the basis of survey , it came out that most of the

people are aware of Airtel 3G services and reliance, even

the retailer are aware about the scheme of Airtel 3G and

because of which it is making good position market but insome area like near sector 126 , atta market, people are

little bit unaware ,even retailer are having less information

about the secheme and hence they are not able to give

information about the schemes to customer Company can

consolidate its position by persuading customers to

increase internet usage on mobile and provide high speed.Most of the respondents use social networking websites

along with browsing internet.

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To increase its awareness in market company should adopt

promotion strategy i.e company should segment the market of

3G by analysis of certain parameters:-

Demographic factors

Gender: male ,female

Age : 15-20 , 20-25, 25-30, above 30

Psychographic factors

Lifestyle

The Company like aircel,bsnl,Vodafone and others

should target the market to increase it sales by

advertisement through media,by adopting canopy and

Van activity Company should take care of Tariff rates

and validity as this strategy ,may help company to

attract more and more customer towards 3G plans and

it will easily penetrate in Noida market at top position

then any other operators

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REFERENCES:-

Frost & Sullivan (2007), Telecom Marketing Research

Banka Sanjoy (2006), An Applied Catalyzing Indias New Economy

Naresh K. Malhotra Jain Rekha (2001),Mergers andOrientation

Fortis Investments (2006), A Acquisitions in Indian Telecom Industry

Philip Kotler (2001), Marketing Management

http://www.capitaline.com/

http://www.oecd.org/

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http://www.wikipedia.org/

http://www.dot.gov.in

http://www.legalserviceindia.com

http://www.ibef.org/

http://www.economictimes.indiatimes.com/

http://www.trai.gov.in/

http://www.domain-b.com/ http://www.financialexpress.com

http://www.perry4law.wordpress.com/

http://www.emeraldinsight.com/

http://www.pib.nic.in/

http://www.rcom.co.in

http://www.search.epnet.com/

http://www.vodafone.in

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http://www.airtelworld.com

http://bsnl.co.in http://www.tataindicom.com

http://www.airtel.in

http://www.ibef.org/industry/telecommunications.aspx

http://economictimes.indiatimes.com/News/News-By-

Industry/Telecom/GSM-CDMA-players-maintain-subscriber-

growth-momentum/articleshow/4281903.cms

http://in.news.yahoo.com/139/20090404/868/ttc-dot-directs-ban-

on-usage-of-chinese.html

http://www.netweavermagazine.com/archive/Volume_02_

(2006)/Issue_02_(Spring)/v2i2 a09.cfm 92

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annexture 1

Questionnaire on 3g

Name

Gender

Age

Profession

1) Which mobile handset are you currently using (company name

& model no.) ?

2) Which service provider are you currently using for your data

card?

Airtel

Vodafone

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Bsnl

Tata

Reliance

Other

3) Which type of connection are you using?

Postpaid

Prepaid

4) Which technology are you using for your data card?

2g

3g

5) If user of 2g technology, then you are planning to shift to 3g in

near future?

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Yes

No

Dont know

6) Are you satisfied with the services provided by your service

provider?No

Yes

7) Have you ever used 3g technology for your networkingpurpose in your data card?

Yes

No

8) How much interested you are with the news of 3g?

Yes ,very

Yes,little

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Yes,some

No

Only For 3g technology users

9) Rate the following 3g services according to your preference

1 for lowest and 5 for highest

1 2 3 4

5

High speed internet

Video calling

Live tv

Online gaming

Video movies

Downloading

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Gps for navigation

purpose

10) For what purpose do you want to use 3g multimedia

services

EntertainmentCommunication

Daily life information enquiry

Business

other

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case study

Intex Launches 3G Wireless Data Card

Mumbai -India, February 21, 2012: Intex Technologies, pioneer in Technology & IT

Products, announced the launch of its first 3G wireless data card. This card aims to provide

users with multiple benefits- from web access, browsing, e-mailing, social networking,

sharing of photographs, downloading and uploading heavy files to music downloads and

video streaming on-the-go; all in all, a pleasurable experience!

With its unmatched downloading speed up to 7.2Mbps and up to 5.76Mbps uploading speed,

this sleek card can be effortlessly slipped into the USB slot of a laptop or other devices for

high-speed 3G wireless connectivity for Internet and phone calls. It is also compatible with

GPRS enabled SIM cards on a 2G platform.

An added feature of the data card is that it allows users to send and receive messages along

with managing phone book through the laptop/ PC.

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Commenting on the launch, Mr. Vikram Kalia, GM- Product Management, Intex

Technologies said, "INTEX 3G wireless data card strengthens Intex's commitment to bring a

digital revolution by transforming the way Indians communicate, conduct business and get

entertained. The data card allows the users to access internet whenever and wherever they

want without having to worry about Wi-Fi hotspots or the exorbitantly priced tariffs of hotels,

etc. In today's world, being connected 24/7 has become a necessity, a way of life. Keeping

this in mind, Intex has launched this card with wireless access on both 2G & 3G Sim, making

seamless and continued connectivity a reality for its customers."

Intex plans to soon tie up with the 3G service providers to offer attractive combo offers andmake this service popular in India. This 3G data card will be available at both IT and

Telecom Channel Partners and also at INTEX SQUARES (exclusive retail stores), across the

country.

Attractively priced at Rs 2820, the USB card/stick supports micro SD card up to 16 GB and

runs on most of the available operating systems- Windows, XP, Vista Win 7, Mac OS and

Linux.

Intex Technologies (India) Ltd.

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Synopsis

2G AND 3G DATA CARD SERVICES IN TELECOM

SECTOR

Project objective

To study the evolution stages evolved at 1g TO 3G

The different telecom operaters dealing in 3g and 2g services

TO STUDY THE CUSTOMER PERCEPTION ABOUT 2G AND 3G SERVICES IN

INDIA

TO STUDY THE DIFFERENT TARRIFF OFFERINGS BY DIFFERENT

OPERATORS

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TO STUDY THE MARKET SHARE OF DIFFERENT OPERATORS

TO STUDY THE RETAILER PERCEPTION ABOUT 2G AND 3G SERVICES IN

INDIA

TO STUDY VARIOUS FACTOR WHICH INFLUENCE CONSUMER TOCHOOSE A PARTICULAR SERVICE

MATERIAL AND METHODS

RESEARCH TYPE: PRIMARY RESEARCH AND EXPLORATORY

SAMPLE SIZE: 100

DURATION : 3 MONTHS

SURVEY AREA: NOIDA

DATA TYPE: PRIMARY AND SECONDARY

DATA COLLECTION METHOD: QUESTIONAIRE AND INTERVIEWS

DATA COLLECTION TOOL: WILL BE DECIDED AFTER DATA COLLECTION

Brief summary

PROJECT IS BASED ON THE DATA CARD PENETRATION IN NOIDA

CITY

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