2K Sports Classic benefiting Wounded Warrior Project

2KSportsClassic.com | 1 @2KSportsClassic

SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefi ts ..................................................... 3

EVENT HISTORY AND INFORMATION - Schedule and Miscellaneous Facts ..................................................................... 7 - Results and Awards.............................................................................................. 9 - Demographics of College Basketball .................................................................19 - Event Demographics ..........................................................................................20 - Madison Square Garden ......................................................................................21

ADVERTISING & PROMOTION- Summary of Advertising Campaign .................................................................. 23

- Samples of Advertisements and Ticket Inserts ............................................... 25

MEDIA EXPOSURE - In-Game Television Exposure ............................................................................ 35

- Supplemental Exposure .....................................................................................50

ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th Avenue Marquees ............................................................................51 - Center Hung Scoreboard Mentions ................................................................... 52 - Customized Promotions .................................................................................... 57

PRE-GAME HOSPITALITY- Photographs ........................................................................................................61

PRESS COVERAGE- Summary of Media Exposure ............................................................................63


The Connecticut Huskies defeated Indiana to win the 2013 Championship.

BRANDING- Use of the Event logo- Company name will be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decals - Courtside signage - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event merchandise

TELEVISION EXPOSURE- Unobstructed “in-game” television exposure on the courtside signage system- Inclusion on center court event decal- Military branded shirts for teams to wear during pre-game warm up and on bench- WWP branded shirts for the ball boys- On-air interview with warrior if possible

4 | 2KSportsClassic.com @2KSportsClassic

ADDITIONAL MEDIA EXPOSURE- Logo inclusion in Gazelle’s national advertising and promotional materials (i.e. e-mail blasts, press releases, etc.)- Logo inclusion in Gazelle’s local advertising and promotional materials (i.e., television, newspaper and radio advertising, e-mail blasts, etc.)- Logo and link on the event website- E-newsletter coverage, Facebook coverage

ON-SITE EXPOSURE- “In-arena” exposure on the courtside signage system- Exposure on the marquees outside the arena (NYC only)- Public address announcements in each game- Scoreboard mentions in each game- Name on the ticket- On-site display area in a high traffi c area inside the arena

Courtside LED signage shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.


PROMOTIONAL OPPORTUNITIES- Opportunity to create a halftime or time-out on-court promotion- Opportunity to destribute branded swag to the teams- Opportunity to distribute giveaways for ticket holders- Other WWP promotional efforts as mutually developed (such as pins for coaches and broadcasters, honorary captains, on-court activities, ties for coaches, etc.)- The right to use game footage and photographs from the event for promotional purposes- Awareness video to be played during halftime and where applicable to have the warrior highlighted

MOBILE APPLICATION- Logo and link on the home page- Logo and link in the sponsor section- Banner advertisements with links located throughout the application- WWP dedicated section which includes a company profi le, videos, and links

TICKETS AND HOSPITALITY- One-hundred and fi fty (150) premium location tickets each night for warriors in a designated section- Thirty (30) complimentary tickets and thirty (30) complimentary invitations to the pre-game hospitality party- Thirty (30) complimentary tickets to each Regional and Subregional Round game


Nov. 12 6:00 PM Nov. 22 E. Washington. 80, Boston Univ. 68 7:30 PMNov. 17 5:00 PM UC Irvine 84, LIU Brooklyn 64

Nov. 23 Eastern Wash. 102, LIU Brooklyn 70 6:00 PMBoston University 74, UC Irvine 68

Nov. 14 7:00 PMNov. 17 12:00 PM Nov. 24 Boston Univ. 72, LIU Brooklyn 57 4:30 PM

UC Irvine 81, Eastern Washington 54

Nov. 14 7:00 PMNov. 17 Boston College 82, Florida Atlantic 79 8:00 PM Nov. 22 Toledo 103, Stony Brook 99 4:30 PM

Detroit 77, Florida Atlantic 44

Nov. 23 Stony Brook 67, Florida Atlantic 61 3:00 PMNov. 14 11:00 PM Toledo 80, Detroit 78Nov. 17 8:00 PM

Nov. 24 Toledo 94, Florida Atlantic 74 1:30 PMStony Brook 104, Detroit 102 (3OT)

#18/#18 CONNECTICUT7:00 PM

#18/#18 UCONN 72-70

BOSTON COLLEGE#18/#18 UCONN 59-58

#22 INDIANA9:00 PM

#22 INDIANA 102-84

WASHINGTONBOSTON COLLEGE

BOSTON COLLEGE 89-78

WASHINGTON

Calihan Hall - Detroit, Mich.

Madison Square Garden - New York, N.Y.

DETROIT SUBREGIONAL

UC Irvine 86, Washington 72Washington 92, East. Washington 80

SEATTLE REGIONAL

Conte Forum - Chestnut Hill, Mass.

Toledo 95, Boston College 92

Alaska Airlines Arena - Seattle, Wash.

5:00 PM

2K SPORTS CLASSIC

#19/#20 UConn 101, Detroit 55

BLOOMINGTON REGIONAL

benefiting Wounded Warrior ProjectAll Times Eastern

SUBREGIONAL ROUNDS

STORRS REGIONAL

REGIONAL ROUNDS

NOVEMBER 22

Assembly Hall - Bloomington, Ind.

#19/#20 UConn 77, Boston Univ. 60

BOSTON REGIONAL

Visit 2KSportsClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

CHAMPIONSHIP ROUNDS

2013

NOVEMBER 21

7:30 PM

CHAMPIONSHIP ROUNDS

#23 Indiana 73, LIU Brooklyn 72

IRVINE SUBREGIONAL

Bren Events Center - Irvine, Calif.

#23 Indiana 90, Stony Brook 74

Gampel Pavilion - Storrs, Conn.


- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN Networks. Both semifi nal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games aired on ESPNU and two were shown on ESPN3. The Big Ten Network and Pac-12 Network each televised two games nationally, meaning all 12 regional round and championship round games were available on a national basis.

- Since 2009, the average rating on ESPN2 of the 2K Sports Classic is .50, well above the average of .30 for college basketball on ESPN2.

- John Saunders and Fran Fraschilla served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.

- The 2K Sports Classic was again one of the most highly attended early-season college basketball events in the country, attracting over 101,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 10,000 fans.

- The 2013 2K Sports Classic was the second in which Wounded Warrior Project served as the event’s benefi ciary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains.

- The Event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 59 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March.

- In addition to Madison Square Garden, the Event has been held at some of the fi nest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.

Fran Franschilla and John Saunders were the broadcast team for all four of the Championship Round games at Madison Square Garden in NYC.


Championship Rounds

Regional Rounds

November 22Championship GameUConn 59, Indiana 58Consolation GameBoston College 89, Washington 78

November 21SemifinalsUConn 72, Boston College 70Indiana 102, Washington 84

2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)

UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Mad-ison Square Garden

Bloomington Regional November 12Indiana 73, LIU Brooklyn 72November 17Indiana 90, Stony Brook 74

Storrs RegionalNovember 14UConn 101, Detroit 55November 17UConn 77, Boston University 60

Boston Regional November 14Toledo 95, Boston College 92November 17Boston College 82, Florida Atlantic 79

Seattle Regional November 14UC Irvine 86, Washington 72November 17Washington 92, Eastern Washington 80

Irvine SubregionalNovember 22Eastern Washington 80, Boston University 68UC Irvine 84, LIU Brooklyn 64November 23Eastern Washington 102, LIU Brooklyn 70Boston University 74, UC Irvine 68November 24Boston University 72, LIU Brooklyn 57UC Irvine 81, Eastern Washington 54

Detroit SubregionalNovember 22Toledo 103, Stony Brook 99Detroit 77, Florida Atlantic 44November 23Stony Brook 67, Florida Atlantic 61Toledo 80, Detroit 78November 24Toledo 94, Florida Atlantic 74Stony Brook 104, Detroit 102 (3OT)

2013 2K SPORTS CLASSIC Benefi ting WOUNDED WARRIOR PROJECT


Championship RoundsNovember 16Championship GameAlabama 77, Villanova 55Consolation GameOregon State 66, Purdue 58

November 15SemifinalsAlabama 65, Oregon State 62Villanova 89, Purdue 81 (OT)

2012 All-Tournament Team Trevor Releford (Alabama)MVP presented by American Airlines

Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)Devon Collier (Oregon State)A.J. Hammons (Purdue)

Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves.

Regional Rounds

Villanova Regional November 11Villanova 80, Marshall 68November 9Villanova 75, UDC 58

West Lafayette RegionalNovember 11Purdue 83, Hofstra 54November 9Bucknell 70, Purdue 65

Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67

Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83

Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63

Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71

Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37

2012 2K SPORTS CLASSIC Benefi ting WOUNDED WARRIOR PROJECT


2012 All-Tournament Team Trevor Releford (Alabama)MVP presented by American Airlines

Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)Devon Collier (Oregon State)A.J. Hammons (Purdue)

Championship Rounds

Regional Rounds

November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57

November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72

2011 All-Tournament Team Presented by ToyotaArnett Moultrie (Mississippi St.) MVP presented by American Airlines

Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)Jesse Perry (Arizona)Dee Bost (Mississippi St.)

Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden.

Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59

Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64

College Station Regional November 9#19 Texas A&M 81, Liberty 59

Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66

Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65

Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59

Akron SubregionalNovember 12Akron 95, Hiram 65

2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER


Championship Rounds

Regional Rounds

November 19Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76

November 18Semifinals#4 Pittsburgh 79, Maryland 70#22 Texas 90, #16 Illinois 84 (OT)

2010 All-Tournament Team Presented by ToyotaAshton Gibbs (Pittsburgh)[MVP presented by American Airlines]

Jordan Williams (Maryland)Demetri McCamey (Illinois)Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)

Tournament MVP Ashton Gibbs drives to the basket during Championship Round game action.

Pittsburgh Regional November 10#4 Pittsburgh 97, Illinois-Chicago 54November 8#4 Pittsburgh 83, Rhode Island 75

Austin RegionalNovember 10#25 Texas 89, Louisiana Tech 58November 8#25 Texas 83, Navy 52

College Park Regional November 10Maryland 75, Charleston 74November 8Maryland 105, Seattle 76

Champaign Regional November 10#16 Illinois 79, UC Irvine 63November 8#16 Illinois 84, Toledo 45

Toledo SubregionalNovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51November 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65November 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51

Irvine SubregionalNovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72November 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77November 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60



Championship Rounds

Regional Rounds

November 20Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70

November 19Semifinals#24 Syracuse 95, #12 California 73

#4 North Carolina 77, #15 Ohio State 73

2009 All-Tournament Team Presented by Sports IllustratedWes Johnson (Syracuse)[MVP presented by American Airlines]

Jerome Randle (California)Evan Turner (Ohio State)Marcus Ginyard (North Carolina)Andy Rautins (Syracuse)

Tournament MVP Wes Johnson dunks during Championship Round game action.

Syracuse Regional November 11#25 Syracuse 100, Robert Morris 60November 9#25 Syracuse 75, Albany 43

Chapel Hill RegionalNovember 11#4 North Carolina 89, NC Central 42 November 9#4 North Carolina 88, FIU 72

Columbus Regional November 12#17 Ohio State 72, James Madison 44November 9#17 Ohio State 100, Alcorn State 60

Berkeley Regional November 11#12 California 95, Detroit 61November 9#12 California 75, Murray State 70

Albany SubregionalNovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66November 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54November 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55

Miami SubregionalNovember 23James Madison 79, NC Central 66Murray State 84, FIU 71November 22James Madison 81, FIU 68Murray State 84, NC Central 61November 20Murray State 71, James Madison 43FIU 83, NC Central 73




Championship Rounds

Regional Rounds

November 21Championship Game#5 Duke 71, Michigan 56Consolation Game#4 UCLA 77, Southern Illinois 60

November 20Semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52

2008 All-Tournament Team Presented by Sports IllustratedKyle Singler (Duke)MVP presented by American Airlines

Kevin Dillard (Southern Illinois)Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)

Tournament MVP Kyle Singler shoots during Championship Round game action.

Durham Regional November 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 November 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63

Carbondale RegionalNovember 12Southern Illinois 80, Massachusetts 73 November 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71

Los Angeles Regional November 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 November 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66

Ann Arbor Regional November 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 November 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60


2008 All-Tournament Team Presented by Sports IllustratedKyle Singler (Duke)MVP presented by American Airlines

Kevin Dillard (Southern Illinois)Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)

Tournament MVP Kyle Singler shoots during Championship Round game action.

Championship Rounds

November 16Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55

November 15Semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66

2007 All-Tournament Team Presented by Sports IllustratedChris Douglas-Roberts (Memphis) [MVP presented by American Airlines]

A.J. Price (Connecticut)Blake Griffin (Oklahoma)Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)

Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.

Regional Rounds

Lexington Regional November 7Gardner-Webb 84, #20 Kentucky 68Central Arkansas 69, Alabama A&M 59November 6#20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55

Memphis RegionalNovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62November 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42

Norman Regional November 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 November 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75

Storrs Regional November 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66November 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82



Championship RoundsNovember 17Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, Texas 77, Texas 77 St. John’s 76

November 16SemifinalsMaryland 92, St. John’s 60 Michigan State 63, #18 Texas 61

2006 All-Tournament Team Presented by The HartfordD.J. Strawberry (Maryland)[MVP presented by The Hartford]Kevin Durant (Texas)Drew Neitzel (Michigan State)Avery Patterson (St. John’s)James Gist (Maryland)

Regional Rounds

Austin Regional November 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 November 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44

East Lansing RegionalNovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61November 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34

New York Regional November 11Loyola 65, North Florida 50St. John’s 72, Navy 49 November 10Navy 73, Loyola 61 St. John’s 74, North Florida 53

College Park Regional November 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 November 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75

Tournament MVP D.J. Strawberry dunks in the Championship Game.



Championship Rounds

2006 All-Tournament Team Presented by The HartfordD.J. Strawberry (Maryland)[MVP presented by The Hartford]Kevin Durant (Texas)Drew Neitzel (Michigan State)Avery Patterson (St. John’s)James Gist (Maryland)

Tournament MVP D.J. Strawberry dunks in the Championship Game.

2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46

Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP presented by Hanes Beefy-T

Al Horford (Florida)Gerry McNamara (Syracuse)

Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)

2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58

2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66

2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71

2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67

All-Tournament TeamHakim Warrick (Syracuse) - MVP

Gerry McNamara (Syracuse)Rodney Carney (Memphis)

Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)

Players of the GameTaron Downey (Wake Forest)

Travis Diener (Marquette)Carl Krauser (Pittsburgh)

Jameer Nelson (Saint Joseph’s)

Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)

Dwyane Wade (Marquette)TJ Ford (Texas)

All-Tournament TeamJason Gardner (Arizona) - MVP

Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)

Juan Dixon (Maryland)


2000 - Coaches vs. Cancer ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61

1999 - Coaches vs. Cancer ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68

1998 - Coaches vs. Cancer ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49

1997 - Coaches vs. Cancer ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56

1996 - Atlantic City ShootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64

All-Tournament TeamKenny Gregory (Kansas) - MVP

Omar Cook (St. John’s)Keith Bogans (Kentucky)

Drew Gooden (Kansas)Earl Watson (UCLA)

All-Tournament TeamJaron Collins (Stanford) - MVP

Jacob Jaacks (Iowa)Jason Collins (Stanford)

Kevin Freeman (Connecticut)Chris Carawell (Duke)

All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)

Corey Bradford (Illinois)Quincy Wadley (Temple)

Anthony Perry (Georgetown)

All-Tournament TeamBrian Earl (Princeton) - MVP

Luke Axtell (Texas)Kenny Inge (NC State)

Steve Goodrich (Princeton)Ray Harrison (Georgia)

1995 - Atlantic City ShootoutAtlantic City Convention Center

December 9, 1995Penn State 88, Penn 61

LaSalle 68, Marquette 65


MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN

THE AVERAGE U.S. ADULT.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.


MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old

EDUCATION 25% completed graduate school 34% completed college 41% completed high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD 15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+

*Information collected from Turnkey Intelligence and on-site survey.


“THE GARDEN”On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.

“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as

THE WORLD’S MOST FAMOUS ARENA.”

“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”

“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”

“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”

- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane


Newspaper/Publication Circulation Readership # of Ads Total Circ. Total ReadershipNewark Star Ledger

TOTALS223,037

223,037

444,074

444,074

3

3

669,111

669,111

1,332,222

1,332,222

ESPN.com

NJ.com

NJ.com mobile app

Behavior and Geo-targeted Ads

Facebook

TheGarden.com

TOTALS

Digital Dates Locations Impressions/Day Total Impressions11/5-11/16

10/28-11/21

10/28-11/21

10/28-11/21

1/1-12/31

3/9-11/22

Run on Site

Sports Pages

App

Internet

Home/Event Page

Home/Event Page

ESPN 98.7

ESPN 98.7

ESPN 98.7

ESPN 98.7 (Live Reads)

WFAN 101.9 FM/ 660 AM (NY)

WFAN 101.9 FM/ 660 AM (NY)

TOTALS

Radio Station Dates Length # of Units Avg. Listeners Gross Impact

60,532

32,003

12,926

66,283

540

42,828

215,212

968,515

800,083

323,144

1,657,075

197,212

11,092,452

15,038,481

11/11-11/22

11/11-11/22

11/11-11/22

11/11-11/22

11/1-11/16

11/1-11/16

:60

:30

:15

:10

:30

:15

24

24

24

24

25

10

114

31,140

31,140

31,140

31,140

64,132

32,066

220,758

747,360

747,360

747,360

747,360

1,603,300

320,660

3,979,200

MSG Network

MSG+

TOTALS

Television Network Households Dates # of Units Viewers Gross Impact10,909,198

10,909,198

10,909,198

1,735,964

294,570

2,030,534

10/28-11/22

10/28-11/22

8,812

3,273

12,085

197

90

287

7th Avenue Marquees

8th Avenue Marquees

7th Avenue Arcade Banner

Times Square Placement

TOTALS

Out of Home Dates Impressions/Day Total Impressions9/15-11/22

9/15-11/22

10/01-11/16

11/18-11/20

1,000,000

700,000

600,000

1,500,000

3,800,000

65,000,000

45,500,000

14,400,000

4,500,000

129,400,000

TOTAL ADVERTISING IMPRESSIONS: 151,780,437


Ticketmaster Alert4 e-mails to over 1 million subscribers

Plum Benefits1 discount e-mail sent to over 20,000

corporations in NYC

New York Knicks2 e-mails to 7,000 plus subscribers

New York Liberty2 e-mails to 5,100 subscribers

New York Rangers2 e-mails to over 6,000 subscribers

Madison Square Garden Sports2 e-mails to over 45,000 subscribers

American Express1 e-mail to over 1,000,000 subscribers

Gazelle Group Database5 e-mails to over 14,000 customers

Travelzoo.com2 e-mails to over 100,000 subscribers

University of Connecticut Database2 e-mails to over 40,000 subscribers

Indiana University Database2 e-mails to 85,000 members

Boston College Database2 e-mails to 25,000 subscribers

University of Washington Database2 e-mails to 16,700 subscribers

WFAN1 e-mail to 100,000 subscribers

OVER 7.4 MILLION IMPRESSIONSLiving Social1 e-mail to over 1,600,000 customers


Advertisement that ran in the November 2013 issue of Basketball Times.

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2K SportS ClaSSiC benefiting Wounded Warrior projectChampionship rounds • November 21 & 22Madison Square Garden • New York, N.Y.

regional rounds at Host Sites • November 12-17indiana • Connecticut • Boston College • Washington 11/12 LIU Brooklyn at Indiana 6 p.m.

11/14 Toledo at Boston College 7 p.m.

Detroit at Connecticut 7 p.m.

UC Irvine at Washington 11 p.m.

11/17 Boston Univ. at Connecticut 12 p.m.

Stony Brook at Indiana 5 p.m.

11/17 Florida Atlantic at Boston College 8 p.m.

Eastern Washington at Washington 8 p.m.

11/21 Semi: UConn vs. Boston College 7 p.m.

Semi: Indiana vs. Washington 9 p.m.

11/22 Consolation Game 5 p.m.

Championship Game 7:30 p.m.

proGreSSive leGeNdS ClaSSiCChampionship rounds • November 25 & 26Barclays Center • Brooklyn, N.Y.

regional rounds at Host Sites • November 17-december 1pittsburgh • Stanford • texas tech • Houston 11/17 Lehigh at Houston 2 p.m.

Howard at Pittsburgh 5 p.m.

11/18 Texas Southern at Texas Tech 9 p.m.

11/20 Lehigh at Pittsburgh 7:30 p.m.

11/21 Howard at Houston 8 p.m.

Texas Southern at Stanford 10 p.m.

11/25 Semi: Pitt vs. Texas Tech 7:30 p.m.

Semi: Stanford vs. Houston 9:30 p.m.

11/26 Consolation Game 7 p.m.

Championship Game 9:30 p.m.

12/1 South Dakota State at Stanford 8 p.m.

BlaCKroCK GotHaM ClaSSiCShowcase Game • december 21Madison Square Garden • New York, N.Y.

additional Games at Host Sites • december 12-18Notre dame • ohio State • Bryant • delaware • South dakota State 12/9 Bryant at Notre Dame 7 p.m.

12/11 North Dakota State at Notre Dame 7 p.m.

Bryant at Ohio State 7:30 p.m.

12/14 North Dakota St. at Ohio State 8:15 p.m.

12/18 Delaware at Ohio State 7 p.m.

12/21 Notre Dame vs. Ohio State 7:30 p.m.

roject

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Special D

iscount Offer!

Save $10!

* Ticketmaster.comketmaststs er.r.r cococ momoPromo Code: STARLEDGER

2K Sports Classicbenefiting Wounded Warrior Project

November 21 & 22Madison Square GardenIndiana | Connecticut | Boston College | Washington

ProgressiveLegends Classic

November 25 & 26Barclays Center

Pittsburgh | Stanford | Texas Tech | Houston

@2KSportsClassic

@LegendsBBall

*Promotion is good for select seats. Cannot be combined with any other offer. Not valid on previously purchased tickets.

Print advertisement which appeared in The Star-Ledger.


2KSportsClassic.com@2KSportsClassic

2KSportsClassic.com

Examples of posters, banners, and in-arena ads.


TIMES SQUARE IN NEW YORK CITY

Event ads ran on NASDAQ’s three digital signs in Times Square for three days.


Animations that ran as Banner Ads on ESPN.com, NJ.com, & Yahoo.


Endpage on commercial unit that ran in the New York metropolitan area on MSG Network and MSG Plus.


10’ x 15’ banner displayed in the Hospitality Room inside Madison Square Garden.

Advertisement that was used on the 2K Sports Classic Facebook page.


MOBILE APPLICATION

Wounded Warrior Project appeared throughout the Event mobile application on the main screen, a WWP dedicated page and rotating banner advertisements.


The Event Facebook Page has over 2,000 “ Likes.”

The Event Twitter Page

has over 800 followers.


Date Game Network Time

11/21/13 Connecticut vs. Boston College ESPN2 3:57

11/21/13 Indiana vs. Washington ESPN2 1:48

11/22/13 Boston College vs. Washington ESPNU 1:29

11/22/13 Connecticut vs. Indiana ESPN2 1:31

Minutes of unobstructed exposure on the courtside signage

8:45TOTAL TIME


Wounded Warrior Project artwork appeared on the digital courtside signage during the Championship Round games.


Wounded Warrior Project also appeared on the Event courtside signage.


Sponsor

UConnvs.

Boston College

Indianavs.

Washington

Boston Collegevs.

Washington

Indiana vs.

UConn Totals

WWP Baseline Court Decals 32:19 24:51 26:51 28:41 1:52:42

Minutes of exposure for the baseline decals


Wounded Warrior Project appeared on each baseline as well as on banners displayed atcourt level at each corner of the arena.


Game Date Network Timing

UConn vs. Boston University 11/17/13 ESPNU 1:51 1

Minutes of unobstructed courtside signage


Wounded Warrior Project appeared on the courtside signage during the Storrs Regional Round games.


UConn’s Honorary Captain, Micah Welintukonis was honored at center court during a Storrs Regional Round game.


Wounded Warrior Project appeared on the scoreboard at each Storrs Regional Round game (above). A WWP on-site display was set up in arena concourse (below).


Game Date Network Timing

Boston College vs. Florida Atlantic 11/17/13 ESPNU 3:07

Minutes of unobstructed courtside signage


Wounded Warrior Project appeared on the courtside signage during each Boston Regional Round game.


Boston College’s Honorary Captains, Ryan Casavant and William Ramos were honored at center court during both Boston Regional Round games.


Wounded Warrior Project set up on-site displays in the arena concourse where volunteers discussed WWP’s mission with fans and helped raise awareness.


Fans stopped by the WWP on-site display (left) and Washington’s Honorary Captain’s Kim Fox and Richard Harrison talk with the volunteers (below).


TELEVISION- The 2K Sports Classic benefi ting Wounded Warrior Project was featured in ESPN’s promotional spots and on ESPN.com’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

RADIO- Championship Round coaches participated in interviews on WFAN Radio.

NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

SOCIAL MEDIA- The 2K Sports Classic benefi ting Wounded Warrior Project has become very active in social media. The event’s Facebook and Twitter pages continue to grow. - - In 2013, a Twitter campaign was used to spread news about the event through the national and local media.- In addition, several head coaches promoted the event on their Twitter accounts.

UConn Head Coach Kevin Ollie talks with the press after defeating Indiana in the Championship game.


7TH AND 8TH AVENUE MARQUEES AND BANNER


Wounded Warrior Project also appeared on the LED ribbon signage and on the video board during all PA announcements during the Championship Rounds.


A Wounded Warrior Project “Text to Give” video also played on the video board at Madison Square Garden during each Championship Round game.


Wounded Warrior Project on-site displays were set up throughout the arena concourse at Madison Square Garden.


The coaching staff for each team wore Wounded Warrior Project branded ties and pins (above). The ball boys wore Wounded Warrior Project branded t-shirts (below).


SPONSOR RECOGNITION AND AWARDS

2K’s Pete Welch welcomes Jeremy Chwat and Wounded Warrior Project to the Event.


The Honorary Captains for each team were honored at center court during each game their team played in during the Championship Rounds.



The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill.

Guests enjoyed a buffet spread and drinks before heading to their seats.


As the nation’s premier early-season college basketball event, the 2K Sports Classic benefi ting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the two Subregional Round sites, and the local news areas in which the participating institutions are located.

In 2013, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specifi c web sites. More specifi cally, the 2K Sports Classic benefi ting Wounded Warrior Project was featured in articles in, but not limited to, the following media:

- USA Today - New York Daily News - Seattle Times

- SI.com - New York Post - Tacoma News Times

- Yahoo.com - Newark Star Ledger - Indianapolis Star

- ESPN.com - Newsday - New Haven (CT) Register

- CBSSports.com - ESPNNY.com - Hartford (CT) Courant

- NBCSports.com - ESPN The Magazine - Connecticut Post

- FoxSports.com - SNY.com - Bloomington (IN) Herald Tribune

- SportingNews.com - Bleacher Report - Fort Wayne (IN) News Sentinel

- New York Times - Boston Globe - Spokane (WA) Spokesman-Review

In all, over 100 reporters and photographers representing more than 60 media outlets were issued credentials to the Championship Rounds of the 2013 2K Sports Classic benefi ting Wounded Warrior Project.

Indiana head coach, Tom Crean and players Will Sheehey and Yogi Ferrell talk with the media.

Date post:	16-Mar-2016
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2K Sports Classic benefiting Wounded Warrior Project

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