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3 content marketing hurdles most small businesses face (and how to jump them)

Date post: 05-Apr-2017
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3 content marketing hurdles and how to jump them
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3 content marketinghurdles and how to

jump them

1. YOU'RE NOTSHAKESPEAR

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TheproblemYou're passionate about your

idea, that's what makes youso perfect for content

marketing...

But what if you're not a greatwriter? Isn't that whatcontent marketing is all

about?

ThesolutionConsider different mediums.

Content marketing is a broadfield. Good talker? Try videos.

Creative? Create images.

If writing isn't your field, therewill always be a way to express

your passion with contentmarketing

2. YOU'RE NOT A PROMARKETER

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TheproblemMost marketing methods are

not complicated... but there is alot to get your head around.

SEO, blogging, social media,email campaigns, PPC, analytics,SlideShare., more. How are yousupposed to master all that,with everything else too!?

The solutionRome wasn't bulit in a day,

and neither should yourmarketing machine be.

Take one method at a time.Build up a Twitter following,

then start Blogging, andnewsletters. Just don't let it

overwhelm you.

3. YOU DON'T HAVETHE TIME

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The problemIf you're a small business

owner you're alreadystretched pretty thinly witheverything else you have on....

Now you somehow have to doa full time marketers job aswell. How is that supposed to

work?

ThesolutionStart slowly, work your way up.

Analyse. FInd out what worksfor you. Focus on that, and leave

the rest behind.

Alternatively look intofreelancing to take some of theload. The time you get back may

be worth the money.

Content marketing is hard, especially when you havea small business to run. But, if you can overcome thehurdles, it's also well worth the effort. So keep going,

and reap the rewards

and, for more content marketing trips and tricks, whynot check us out around the web... visit our website byclicking here, or click the buttons below to follow us

on Twitter and Facebook.


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