State of Origin 2010 promotion

Target AudienceP18+ who are passionate about Rugby League

contents

• State of Origin Strategy

• Email Reach

• About the databases and websites

• Schedule

• Contact

strategy

Premium Targeted Email & Run-of-Sport channel:

Product

Generate leads via targeting P18+ who have advised that they are passionate about Rugby League and are highly likely to sign up to the competition.

Objective

-Allows advertiser to educate its audience with detailed messaging-Fantastic targeting capabilities-Viral Components(forward to a friend)-Strong response rates

Benefits

Oztips.comRecords Available: 93,000Rate card: $300CPM

Virtual Sports Records Available: 65,000Rate card: $300CPM

League UnlimitedRecords Available: 20,000Rate card: $300CPM

FDS Audience: People 18+ that support a NRL teamRecords Available: 121,993Rate card: $280CPM

GAS Audience: People 18+ who follow or participate in Rugby leagueRecords Available: 60,070 Rate card: $300CPM

TOTAL NRL FANS = 360,000

email reach

The Great Australian Survey collects only the most up-to-date and detailed data for Direct Marketing

purposes. Every 3 months they launch a new edition of the ‘Great Australian Survey’ and collect

detailed data on demographic, lifestyle, and purchasing intentions for Australian consumers. They

have also recently released The Great Australian Business Survey, targeting SME within Australia.

This lifestyle data is built from responses to Australia Post's Australian Lifestyle Survey. The survey is

distributed to millions of households across Australia every year. Individuals who want to receive

relevant offers and information from businesses provide responses on a voluntary basis.

about: highly targeted lifestyle databases

Established in 1998, OzTips.com is Australia’s largest Free Sports Tipping website. Anyone can set-up a free TippingCompetition and invite friends to join. Members can register free and create public or private tipping competitions for the NRL, AFL, Super 14, Premier League, A-League, Basketball, Cricket and more! The website also provides detailed Match info and Tipping statistics organisations can even set-up a custom branded Tipping Comp.

https://www.oztips.com

• 63% aged 21-50• Gender: 82% Male

about: oztips

Stats ValueMonthly Page Imps 16 million+Monthly Unique Visitors 495,000Newsletter Subscribers 300,000+

Site stats Formats Available:

Banner Ads –• Leaderboard (728x90) CPM $25• Island (300x250) CPM $30

Solus Emails to 197,000 members CPM $250

Sponsorships – Site & Tip Reminder Emails: POA

Off Deck Mobile Ads: POA(www.oztips.mobi)

Options

LeagueUnlimited.com is the largest independent rugby league website online. Started in 2002, the website has grown into a wellconnected news site that includes live score updates, tipping competitions in addition to The Front Row forums, the world's largest rugbyleague discussion forums.

LeagueUnlimited.com's highest traffic periods are during the football season which runs from March – October and peaking during theState of Origin and NRL finals. However, pre-season interest and international competitions have seen the traffic extend beyond thetraditional periods of support amongst rugby league fans.

LeagueUnlimited.com also has a growing cricket forum which has given further credence to the website slogan, 'There Is No Off-Season'. For sponsors wishing take advantage of this, special rates are now available during the summer months.

http://www.leagueunlimited.com

• Age: 18-30 (75%)• Gender: Male (75%)• Location: NSW & Qld (70%)

about: league unlimited

Stats ValueMonthly Page Imps 2.9 million+Monthly Unique Visitors 47,000All Visits 2.1 millionEmail Subscribers 20,000

Formats Available: • Leaderboard (728x90) CPM $25• Medium rectangle (250x300) CPM $30• Skyscraper side (160x600) CPM $20• Bottom Banner (468x60) CPM $20• Island Atricle (468x60) CPM $15• Sidebar (160x120) CPM $15Tipping Comp Sponsorship: POALive Score Update Sponsorship: POASite and ‘Tip’ Email Sponsorship: POA

Site stats

Options

LeagueUnlimited.com is the largest independent rugby league website online. Started in 2002, the website has grown into a wellconnected news site that includes live score updates, tipping competitions in addition to The Front Row forums, the world's largest rugbyleague discussion forums.

LeagueUnlimited.com's highest traffic periods are during the football season which runs from March – October and peaking during theState of Origin and NRL finals. However, pre-season interest and international competitions have seen the traffic extend beyond thetraditional periods of support amongst rugby league fans.

LeagueUnlimited.com also has a growing cricket forum which has given further credence to the website slogan, 'There Is No Off-Season'. For sponsors wishing take advantage of this, special rates are now available during the summer months.

http://www.leagueunlimited.com

• Age: 18-30 (75%)• Gender: Male (75%)• Location: NSW & Qld (70%)

about: virtualSPORTS

Stats ValueMonthly Page Imps 16 million+Monthly Unique Visitors 495,000Newsletter Subscribers 300,000+

Formats Available:

• Leaderboard (728x90) CPM $30• Banner (468x60) CPM $25• Sky Scraper (120x600 CPM $20• Medium Rectangle (300x250) CPM $30Email Marketing: CPM $250

Site statsOptions

OBJECTIVE:• Generate new member email subscriptions• Raise awareness of V/line travel

TARGETING:• All people interested in Rugby

RESULTS:• Sent: 5,120• Open rate: 52.91%• CTR : 25.04%

case study: v/line

tpn: the performance network

TPN only works with leading advertisers and quality publishers ensuring that both parties’ expectations are met.True performance display advertising on local premium websites offers advertisers a powerful mix of both branding and direct response.

In addition to the CPC banner ads TPN also provides advertisers with easy access to other contemporary online marketing tactics including re-targeting, profile targeting, behavioral targeting, button ads, text ads and text links.

Run-of-Sports CategoryIAB Sizes: 728x90, 300x250, 120x600Available Clicks: 10,000Rate Card: $2.50 CPC

Key Benefits for Advertisers• True Performance Campaigns• Mix of Branding & Direct Response • Diverse Network of Sites• Quality Australian & New Zealand

Sites• Latest Ad Targeting Technology• In-Depth User Insights • Various Online Marketing Options• Flexible Pricing Options• Maximise Response Rates

schedule ideaProduct Spend

State of Origin Game 1

Total: $40,000

Rate card:$11,500

Rate Card:$47,000

11th May40,000 records

eCPM: $250

3di NRL Fanstargeted email send

24th May40,000 records

CPM: $250

13th May40,000 records

CPM:$250

$10,000

$10,000

$10,000

Run-of-Sports Channel 5,000 clicks CPC: $2

$10,000Rate card:$12,500

TPN

State of Origin Game 2

State of Origin Game 3

23rd

May

3di NRL Fanstargeted email send

3di NRL Fanstargeted email send

Rate card:$11,500

Rate card:$11,500

Call: 02 9339 6791adam.halstead@3Dinteractive.com.au

Adam Halstead