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Accenture Video Solution (AVS) 3 drivers AVS enables for value and growth in digital video Enter
Accenture Video Solution (AVS) 3 drivers AVS enables for value and growth in digital video
Enter
Welcome
Customer engagement
Cost elasticity
Ongoing innovation
Welcome PAGE 2
The big picture
3 drivers for value and growth
AVS in action
Learn more about AVS
As you bring the next generation of video to your customers, having powerful and innovative digital capabilities has never been more important. The speed of demand has reached a dizzying pace and high quality is a must.
Accenture’s global digital video unit, home to innovation, video specialists and leading technologies, can help you. And Accenture Video Solution, the software platform at the core of our offering, has three unique drivers that can ensure you continually reach the next level of digital video. Find out what they are, and what they could mean for your business, in this document.
Francesco Venturini Accenture Digital Video Global Lead
Our number one goal is to help our clients achieve and sustain high performance, which is challenging in the video space as it evolves at such speed. That is why we have worked hard to build a unit that offers the experience, solutions and services that our clients need for their next generation video journey.
Gino Galassi Accenture Video Solution Lead
Since we first developed the technology behind Accenture Video Solution, it has continued to evolve and grow. Over the last 10 years we have been continuously integrating new features so we can always give our clients more cost- effectiveness, and less implementation time and risk.
The big picture Accenture Digital Video
Accenture manages its digital video offering through a dedicated global business unit, Accenture Digital Video. Powered by 2,000 video specialists, five delivery hubs, a comprehensive services portfolio, and software platform Accenture Video Solution (AVS), the unit offers clients 360 degree digital video capabilities—driving real value at each step of their next generation video journey.
Our network of hubs in Rome, Riga, Denver, Manila and Hyderabad provide infrastructure, resources and expertise for flexible solution development, operations, and user interface (UI) and app customizations.
Accenture Digital Video provides Video Platform Deployment, Video Operations, Video Marketing and Monetization, Video Transformation and Customer-premises Equipment (CPE) Evolution services.
At the heart of Accenture Digital Video is the award-winning Accenture Video Solution: a pre-integrated platform based on Accenture-owned software components and commercial off-the-shelf products.
More than 30 million people across the world are enjoying services powered by AVS. Already licensed by 15 companies, AVS generates upwards of 1.5 billion content item views every year.
Customer engagement
Cost elasticity
Ongoing innovation
Welcome
The big picture PAGE 3
3 drivers for value and growth
AVS in action
Learn more about AVS
Accenture Digital Video
Our family of 2,000 digital video professionals includes 300 specialists exclusively dedicated
to AVS
Accenture Video Solution
Video Transformation
Video Platform Deployment
Video Marketing & Monetization Services
CPE Evolution
Video Operations
The big picture Accenture Video Solution
Customer engagement
Cost elasticity
Ongoing innovation
Welcome
The big picture PAGE 4
3 drivers for value and growth
AVS in action
Learn more about AVS
Accenture Video Solution is a cloud-based, open and modular platform that enables managed and unmanaged video services over any network and to any device in a single operational ecosystem, and with a compelling and personalized user experience.
Accenture Video Solution powers the key processes for a profitable digital video business
Content Management AVS provides a comprehensive set of management tools, including Content Management, Customer Management, and Commerce Management.
Customer Engagement AVS provides a data-driven, personalized, engaging user experience on multiple devices to increase reach and customer engagement.
Monetization of Offerings A video marketing and commerce engine enables highly effective, analytics- based business models to be designed and run, driving monetization and enabling content merchandizing.
AVS
Ongoing innovation to drive competitiveness Keep the engine running to move at the speed of market demand
Customer engagement to drive revenue growthFocus on user-centric experiences that pay off
Cost elasticity to drive the greatest ROIStrike the balance of speed to market and cost efficiency
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Customer engagement
Cost elasticity
Ongoing innovation
Welcome
The big picture
3 drivers for value and growth PAGE 5
AVS in action
Learn more about AVS
Accenture Video Solution’s 3 drivers for value and growth in digital video
Ongoing innovation to drive competitiveness Keep the engine running to move at the speed of market demand
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Customer engagement
Cost elasticity
Welcome
The big picture
3 drivers for value and growth
AVS in action
Learn more about AVS
1 Ongoing innovation PAGE 6
Ongoing innovation to drive competitiveness
Innovation is lifeblood for video providers. But it’s not enough to switch it on and off on demand. Advancing in digital video requires strategy and ongoing, hyper compressed innovation cycles. AVS is fully equipped to help, with a proprietary micro service platform, digital delivery factory, strategic evolution plan and an open ecosystem of third party alliances.
We have recently acquired S3 TV Technology, a business unit of S3 Group. By integrating the StormTest® automated testing platform and expanding Accenture’s global video consulting and systems integration capabilities across all video industry segments, we are further augmenting our capabilities to help video businesses create and evolve high-quality products.
An open platform for innovation- enabling agility at software level Modularity, scalability and agility are core to AVS. Adapting to changing, unpredictable requirements through a micro service paradigm, with a DevOps approach, AVS has over 40 ready-to-use modules and 150 standards-based APIs. The platform also enables personalized, brand-specific apps to be built through an open SDK.
A Digital Delivery Factory driving agility and quality AVS is backed by a network of digital video centers and a Digital Delivery Factory that has the infrastructure, resources and expertise to drive continuous development, operations, and UI and app customizations.
Targeted investments. Strategic alliances. A solid roadmap. AVS is key to Accenture’s growth and innovation strategy, complemented by important acquisitions including S3TV and Fjord.
Customer engagement
Cost elasticity
1 Ongoing innovation PAGE 7
Welcome
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We drive value and innovation by combining our proprietary AVS platform with leading-edge products from our open ecosystem of technology vendors. This powerful synergy ensures maximized strength across the board. Our expanding network of alliances currently includes: Amazon Web Services, Imagine Communications, Ooyala and ThinkAnalytics, amongst many others.
AVS is advancing at the forefront of technology with a clear roadmap, updated quarterly and shaped by feedback from regular User Forums.
Customer engagement to drive revenue growth Focus on user-centric experiences that pay off
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Cost elasticity
Ongoing innovation
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The big picture
3 drivers for value and growth
AVS in action
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Customer engagement to drive revenue growth
Consumers will make you king if you offer them the best video experience and quality on the market. Users now have unprecedented power over brand success, and AVS is primed to engage and delight them through a compelling design, analytics- based, personalized experiences and powerful marketing capabilities that propel revenues.
A personalized user experience AVS comes with a reference user interface (UI) that is designed to maximize customer engagement and stickiness. Easy to navigate, it can be enriched with over 300 features from the AVS catalog. Seamless device- to-device synchronization, social network integration and a content discovery and recommendation engine help to power a user experience that moves in time with consumers.
Powerful insights through analytics AVS learns about its users. A new generation analytics engine increases understanding of customer behavior, enabling providers to anticipate needs and deliver ahead of the curve. Together with a CRM and self-care solution, this enhanced user focus helps to build customer loyalty and reduce churn, driving critical revenue streams.
Fully engaging user interfaces can be designed by Fjord, a world-class design consultant acquired by Accenture in 2013 that specializes in creating cross-device digital experiences.
Monetization options A turnkey option enables customizable video advertising, marketing and campaign management. Monetization and customer management features, including product management, CRM and payment support help organizations to establish lucrative new revenue sources, with business models for all CRM processes.
Cost elasticity
Ongoing innovation
Welcome
The big picture
3 drivers for value and growth
AVS in action
Learn more about AVS
2 Customer engagement PAGE 9
Cost elasticity to drive the greatest ROI Strike the balance of speed to market and cost efficiency
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Customer engagement
3 Cost elasticity PAGE 10
Ongoing innovation
Welcome
The big picture
3 drivers for value and growth
AVS in action
Learn more about AVS
Cost elasticity to drive the greatest ROI
Innovation powers competitiveness, but it needs to be synchronized with cost efficiency to make it sustainable and profitable. The key is to strike the perfect balance between innovation spend, previous investments and TCO, with a partner that can offer profitable commercial models for success in the rapidly evolving digital video landscape.
Maximized cost advantages with the cloud AVS can be fully deployed in the cloud, as well as on-site, giving it the flexibility to suit diverse infrastructure setups. Elastic cloud deployment helps to align resources with service consumption peaks, reduce operational costs, and lower capex investments. Scalable cloud transcoding enables cost- effective infrastructure usage.
Protection of legacy investments With its combination of open APIs and its standards-based approach, introducing AVS does not require a complete replacement of a service provider’s platform. It can be easily integrated with legacy systems and existing infrastructures, and the complete software stack can be run on previous generation set-top boxes, ensuring that multimillion dollar investments in legacy devices are protected when migrating to AVS.
Star India’s cloud-based hotstar service, built on the AVS software platform, served more than 25 million video views during a cricket match to make it the most watched sports event online of all time. A pay per use model enabled maximum cost efficiency for Star India as it advanced in the digital video space.
A flexible commercial model AVS offers a flexible and variable commercial model. Based on a per subscriber fee, it enables our clients to pay on an operating expenditure basis, synchronizing capital and operational expenditure with actual video business growth.
Ongoing innovation
Welcome
The big picture
3 drivers for value and growth
AVS in action
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Customer engagement
3 Cost elasticity PAGE 11
AVS in action
Star IndiaRead press release
Cricket AustraliaRead full story
NETRead full story
Mediaset InfinityRead full story
Mediaset Premium PlayRead full story
Telecom ItaliaRead full story
BT SportRead full story
KPNRead full story
Ongoing innovation
Welcome
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3 drivers for value and growth
AVS in action PAGE 12
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Customer engagement
Cost elasticity
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VideoWatch AVS overview video
InfographicDownload AVS top facts
MicrositeVisit the AVS microsite
BrochureDownload the AVS brochure
VideoWatch customer testimonial video
Ongoing innovation
Welcome
The big picture
3 drivers for value and growth
AVS in action
Learn more about AVS PAGE 13
Customer engagement
Cost elasticity
About AccentureAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
ContactsFrancesco Venturini [email protected]
Angelo Morelli [email protected]
Gino Galassi [email protected]
For further information about Accenture Video Solution visit www.accenture.com/AVS
Copyright © 2016 Accenture All rights reserved.
Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
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