3H OrganicBringing nature close to Consumers
Social Entrepreneurship - A case study
Prasad . V +91 9611701326
Email: [email protected] Nov 2015
3H Organic - LOBs
Progress so far
LOB Targeted Outcome1 Organic Produce • Grow organically commonly used Groceries and Vegetables
2 Organic Retail (~40%)
• Supply Farm outputs directly to consumers at affordable prices
3 Ready to Eat food (~60%)
• Farm outputs processed as ready to eat food and supply to consumers at affordable prices
4 Medicinal Plant Nursery
• Grow and supply low cost and effective medicinal plants to Households, Offices
3H Organic - Initiative Started in Mar 2015
1 Organic Produce Farming started in 50 Acres in 3 Regions from last 4 months
2Organic Retail Ecommerce and door delivery started from last 6 months and
supplying to regular consumers , 30 0+ so far
3Ready to Eat food Organic millet snacks cooking ( 5 + Varieties) started in a small scale
and Pricing strategy for Organic Thali - Food catering to corporate offices @ Low cost model is designed
4Medicinal Plant Nursery
Plan is set for 20 critical medicinal plants nursery and technology to support the Business is under study
3H Organic - Evolvement
LOB 1 # Organic FarmingEx : Production cost = Rs 50 ; Farm Gate Price = Rs
100
LOB 2 # Organic Medicinal Plants
Selling to consumers directly @20 % Margins
from Production cost
LOB 3 # Groceries Retail Selling to consumers
directly @ 20 % margins from Farm Gate price
LOB 4 # Ready to Eat supplyProcess food Selling @20 % margins using farm outputs
at Farm Gate price
Proof of Concept started in Mar 2015 building the blocks and Market studyLOB – 1,2,3 POC results are highly satisfactory and plan is well set for LOB 4
** Detailed Business and Operational Strategy can be checked up with Core Team
We intend to transform proof of concept success into a Organization model with a clear growth targets and plans over next 3 Yrs
1. Expand Organic produce from current 50 Acre to 100 Acres2. Expand Retail sales from current 300 + Consumers to 5000 +consumers3. Food supply - Millet snacks from current 200 KGs per month to 2T / Month;
Organic thali supply to ~ 10 K Meals / Day4. Medicinal plants Nursery and Supply to ~ 100K Users
High Level Business Strategy
3H Organic - Village 3 Acres Farming Land , Kannamangala , 5 Kms from ITPL, Whitefield
Construction activities started
3H Organic – Roles
Core Team Crowd Team Employee VolunteerFull Timer + Salary Based + Promoter + Director + Growth Responsible
Promoter (2l or 4L) + Part time jobs + Growth contributor
Full time/ Part time Employees on salary based on skill sets, competencies in a 40 + Sized company
Social volunteers, Professionals willing to contribute for 3H Mission – SHARE Initiatives, 3H Organic
All interests can reach out to Core team : Prasad @ +91 9611701326Drop an Email to manavataservices @ gmail.com
3H Mission - Organization
Executive Board
Prasad
Mukul
Srinidhi (TBD )
51% 49%
2 Crore Investment
3H Organic - Benefits to Promoters
Type Core Team Crowd Investor
Direct Benefits
High Returns with Low and calculated risk s
High stakes of 51% result in to bigger returns at projected ROI of 150 % over 3 Years
Investment of 2 Lacs can potentially grow to 5 Lacs Net worth by Y3Investment of 4 Lacs can potentially grow to 10 Lacs Net worth by Y3
Assured returns
Fixed Salary for being full timer to Organization
Part time Job opportunities Volunteering options to gain experience
Indirect Benefits
Social Impact Lead the Impact creation Support the impact Corporate networking
Establish the positive Networking
Can leverage positive networking
3H Organic - Project Financing
*** In case interested, Detailed Business, Operational Strategy can be discussed with Core team
Company operations startAuthorised capitalPre operational expensesOperational Head quarters
Retun of Investment
Organization Core Team Family Crowd Team
Working modeInvestment partners + Full time working
Investment partners / Part time working
Responsibility Promoters + Directors PromotersInvestments 102 Lacs 98 Lacs% Stakes 51% 49%Max People 4 25 -50Investments Per each 10 Lacs to 50 Lacs @ Equal stakes 2 Lacs or 4 Lacs @ Equal stakes
Business growth Responsible Contributor
Promoters confrimation so far2(Prasad, Mukul) + Other 3 Members are under assessment
28 Members have confirmed and their interests are under filteration
Investments needed50 % at Phase 1 - By Jan'16 50 % at Phase 2 - By Apr'16
50 % at Phase 1 - By Jan'16 50 % at Phase 2 - By Apr'16
3H - Organic Pvt Limited Firm12th Jan - 2016 (Registartion completes by Dec End with all confirmations)2 Crores (Capex + Operational expenses for 6 months)20 Lacs (As few activities have already started under POC)3 Acres land leased at Bangalore, closer to IT Hub150 % targeted by Year 3 ;Net profit of 3 Crores by Y3 in a conservative projections and assumptions based on POC results
3H Organic - Guidelines to Promoters (Crowd Investments)
Initial Investment and SHARE alocation
% Stakes in a 2 Crore company
Projected Net profit (Peak Year - Y3)
Net growth Projected SHARE
Growth
200,000 1.00% 30000000 300000 500000400,000 2.00% 30000000 600000 100000
P&L snapshot for crowd investor
1)Family crowd investors are either Good Friends, Organic conscious and growth contributors ready to invest either 2 Lacs @ 1% stakes or 4 Lacs @ 2 % stakes raised in two phases by Jan 1st week and Apr 1st week transferring to company current account2) Crowd Investments are locked for 3 Yrs with share certificates given at investments and preserve all legal rights as a promoter that include next scale up.3) Crowd investors are expected to contribute for company growth by spreading the awareness, consumerism and volunteering that may include part time job opportunities based on interests in a 40 + member employee team required for Organization
Appendix
LOB 1 # Produce - POC (Farming in 50 Acres) Place: Martur, Ongole, APSize : 25 AcresCrops: Ground Nut, VegsMillets, Lentils
Place: Huliyur, karnatakaSize : 6 AcresCrops: Vegs, Lentils, Millets,
Place: Magadi, karnatakaSize : 18 AcresCrops: Vegs, Lentils, Millets,
** POC results indicates Net profit up to 1 Lac / Acre/ Year - Water source / Ground level Leadership / Multi crop / Direct selling
Farm Gate Price is 100 % from Production cost
LOB2 # Retail - POC
Supplying to 300 + Regular consumers through outlet in Whitefield's, BANGALORE 50 + Products - Collection from trusted organic farmers All Legal formalities (Tax, Food Safety Regulatory checks) completed Packing and Branding strategy finalized
E Commerce www.manavataservices.com
** Monthly turnover is around 2 Lacs through E commerce and Delivery , direct retail
20 % Margin from Farm gate price - Still 10 % to 20% Less from In organic and 40 % to 50 % Less from Organic allow us to sell at Corporate, Apartments easily
LOB 3 # Ready to Eat - POC Results
10 + Millet Snacks are in continuous supply through small scale cooking setup
Food safety checks and certification completed
Distribution started at few retail outlets - Plan is set to expand to corporate stalls
** 3 Member millet expert cooking staff is engaged in a low cost set up. Organic Thali I desgin and pricing strategy completed (Ex : 3 Item - Rs 30 , 6 Item – Rs 60 )
Plan is set to start Ready to eat from
Apr’16 with 100 Acres Farm outputs
LOB 4 # Medicinal Plants Nursery
** Medicinal plant Nursery is starting on 20 th Nov with Experts setting up facility
S. No Plant / HERB1 Saraswati2 Tulsi - BASIL3 Kalabanda - Aloevera4 Citronella5 Stevia6 tippateega - Tinospora cordifolia7 Addasaramu8 Gunta galagarra9 Nelavemu
10 Yedukulapaala11 Mamidi12 Seethapal13 ankudu14 sindoori15 Nandivardhanmu16 billganneru17 chandrkantha18 Moduga19 Thumma20 Putranjiva
Nature AID - Pharmacy in Hand
Function 1 # Consumer will key in the symptoms (Fever, cold, Dyssentry etc)
Function 2 # Application should give remedial solutions based on plants, Herbs supplied by us
Function 3 # Machine Learning and Evolve
Function 4 # Enquiry to Pool of Doctor volunteers for the secondaid
Technology support discussions in Progress Alternative Photosynthesis Mobile App – First Aid / Secondary aid through Volunteers
4 Plants tray with shelf life of 2 Yrs can be supplied @ Rs 200 with supporting Technology
3H Social - Networking and Impacts
Free of Cost Knowledge SHARE and Skill Development
200 + Rural college out students were helped on Employment engaging corporate volunteers
Blue Box Campaign 5 Tons of Old Clothes, Stationary, Books have been collected and distributed to under privileged enagging 20 + Corporate organizations
Project Status SHARE - Old goods: IT solution automating process of continuous supply chain Management of Old goods Go Live by Dec 2015
SHARE - Virtual blood donation system : IT solution to secure blood needs registered in cohesive response system Go Live by Dec 2015
SEEM - : Synergy Effective Energy Management - An Embedded product development useful for farming community Prototype completion by Dec 2015
WFN – Work for Natural farming – Linking volunteers with Organic farmers and growers Go Live by Dec 2015
We are partnered with www.manavata.org , A Non Profit Organization relentlessly working on sustainable Farming and Rural Transformation through UFH (University for Humanity) Near Kothakota, Hyderabad)
Social IT Projects