Three Keys to FasterMobile Website Performance
Cory von WallensteinChief Technologist, Dyn@cvwdyn
Adrian MendozaCo-founder, Marlin Mobile@marlinUX
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Your Presenters
Cory von WallensteinChief Technologist, Dyn
@cvwdyn
Adrian MendozaCo-founder, Marlin Mobile@marlinUX
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Mobile traffic - it’s just the tip of the iceberg
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48% of users say that if they arrive on a business site that isn't working
well on mobile, they take it as an indication of the business simply not
caring.
User Experience: It's What's for Breakfast.
Source: Margin Media
…and really important
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this is your mobile experience now…
The Mobile Equation
…its complicated
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69 different screen sizes
…really complicated
1145 different device models292 different carriers
May 20141908 different user agent profiles
50 different OS versions
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1. Measure performance on actual devices
2. Engineer for mobile user experience
3. Design for mobile user experience
Three keys to faster mobile website performance
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Real Results come from testing on Real Devices in the “Wild”
• Amazon increased revenue by 1% for every 100 milliseconds of improvement
• Google found ½ second delay caused a 20% drop in traffic
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Measure on actual devices
Walmart – 2.5s
Target -5.1s
Costco – 14.8s
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Someone is doing something right
Walmart – 2.5s
Target -5.1s
Costco – 14.8s
BenchmarkMeasure on actual devices
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do these users matter to you?
Measure on actual devices
Pg. 12 Three Keys to Faster Mobile Website Performance @cvwdyn from Dyn & @marlinUXMarlin Mobile: Mobile Performance Monitoring
do these users matter to you?
or do these?
Measure on actual devices
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YOU own your user experience
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What happens when your mobile website is slow in the
southwest?
Back end performance
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Time to call Akamai
What happens when your mobile website is slow in the
southwest?
Back end performance
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vs.
Design for Performance
small page big page
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Source: Marlin Mobile
small page-1.5s
big page – 4.7s
increased performance by
68%by reducing
HTTP requests
Design for Performance
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increased performance by
30%by reducing
HTTP requests and page weight
Design for Performance
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Three keys to faster mobile website performance
1. Measure performance on actual devices
2. Engineer for mobile user experience
3. Design for mobile user experience
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How can I get started?Marlin Mobile Dyn
• CDN’s are key vendors for your technical solution…
• Dyn Traffic Management allows you to load balance across CDNS
• Choose the right CDN for the right user, in the right part of the world at the right time
• Head to Dyn.com
• Mobile performance is unique and requires ongoing testing…
• Your desktop tools are inadequate and you need mobile specific tools.
• Marlin Mobile tests your mobile websites and apps on real mobile devices in the wild.
• Head to Marlinmobile.com/dyn for a free account
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Questions?
Cory von Wallenstein
Chief Technologist, Dyn
@cvwdyn
Adrian Mendoza
Co-founder, Marlin Mobile
@marlinUX