3 New Marketing Trends for Your Car Wash

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A New Marketing Perspective - Video The 3 New Marketing Trends Social Media Mobile Website Email Marketing

Marketing Infrastructure Model 3 Keys to Success in Social Media Where to get content Editorial Calendar List Building - Email Marketing Selling in the Digital Age Biggest Bank for your Buck Resources

1. Social Media2. Mobile Web Site3. Email Marketing

Social Media Networks: “The Big 5+1” Facebook Page

Twitter Account

Google+

LinkedIn

YouTube

Blog

Note: You may use 1 or more of these or other Social Networks that fit your business needs.

HootSuite: Your Social Media Command Center

Allows for an “inflow” of all Social Media into 1 Place, for processing, monitoring and responding

Provides a place to post to all or some at once

Schedule Post in Advance, 2 to 4 weeks at a time

Free up to 5 inputs

$10 per month

Websites that are easy to read on a Mobile Device

Online Repository of Information

Responsive

Call to Action

Conversion Forms

Email Marketing Packages▪ Mail Chimp

▪ Constant Contact

▪ Others?

Compliant with Anti-Spam

Add Sign up to forms and sites

1. Be Interesting

2. Content is King

3. Give to Get

Looking Back & Looking Forward

Concept applies to all communication

Once your Social Media is set up, this is the #1 Challenge

Brain Storm, get help from staff & friends Hire a contract writer Comment on others’ Content Subscribe to industry related sources

Constant Contact – www.ConstantContact.com Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2

Yes, when used in concert: Marketing & Selling Strategically and on purpose Targeted, curated list Consistent use & responsive to customers Track Activity

Video 1 Min, for attracting attention Longer videos for education (up sale) Place on your: Website

Facebook

YouTube

Blog

Email

Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)

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What do I do?1. Conference Talks and Workshops2. Executive Training and Coaching3. Services: Social Media, Mobile Apps, Sales & Marketing

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