Date post: | 04-Aug-2015 |
Category: |
Career |
Upload: | markus-svard |
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2012 2013 201420%
40%
60%
80%
Percent of staffing leaders projecting an increase in next 12 months
74% of Nordic staffing leaders predict placement volume increases in 2015. Staffing leaders must scale and invest wisely.
#hiretowintalent.linkedin.com
Based on LinkedIn’s 2015 Staffing Trends research
3 Staffing trends to amplify your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Brand is a priority with actions to follow
3 Better candidate & job matching is expected to reshape recruiting
#hiretowintalent.linkedin.com
Based on LinkedIn’s 2015 Staffing Trends research
3 Staffing trends to amplify your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Brand is a priority with actions to follow
3 Better candidate & job matching is expected to reshape recruiting
#hiretowintalent.linkedin.com
6
Why brand matters for getting placements and prospects
Source: . Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).
76%of job applicants viewed an
employee’s LinkedIn profile 6 months prior to applying for a job posted by that company
#hiretowin
Percent of staffing leaders saying that their brand…
Firms value their brand but their actions are still catching up
0%
25%
50%
75%
100%
70%
58%
48%
37%
#hiretowintalent.linkedin.com
% selecting as most effective channel for promoting brand
10
Online professional networks and friends and family grow as top channels for promoting firm brands
2012 2013 20140%
20%
40%
60%
80%
Online professional networks
Our firm's website
Friends/family, word of mouth
Traditional Job Boards
#hiretowintalent.linkedin.com
% selecting as most effective channel for promoting brand
11
Boutique firms rely more on word of mouth while large firms rely more on public recognition & awards
Friends/family, word of mouth
Public recognition/awards
30%
16%
43%
8%
Small agencies Large agencies
#hiretowin*Small agencies = 1-10 recruiters
Build, invest in, and measure your firm’s brand in 2015 Next steps for your strategic planning
1. Articulate your competitive advantage so clients and candidates know why you’re the best firm for their industry, function, career.
2. Use cost-effective social channels to make your brand known. Start with free LinkedIn tools like individual recruiter profiles, your company page, and attracting followers.
3. Benchmark your brand budget against other investments — is your brand funded in line with other priorities?
4. Measure your brand using metrics like Net Promoter Score (NPS) of your clients and placements, company followers.
#hiretowintalent.linkedin.com
Based on LinkedIn’s 2015 Staffing Trends research
3 Staffing trends to amplify your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Brand is a priority with actions to follow
3 Better candidate & job matching is expected to reshape recruiting
#hiretowintalent.linkedin.com
% ranking as top metric for tracking team performance
Number of placements is most valuable performance metric
Quality of placements
Client satisfaction
Number of placements
0% 10% 20% 30% 40% 50%
17%
23%
40%
#hiretowintalent.linkedin.com
% ranking as top obstacle
Availability of quality talent is top obstacle to recruiting
Offer made by my client (in-cludes compensation, role,
location, etc.)
Competition
Availability of quality talent
0% 20% 40% 60%
48%
31%
55% 71%
#hiretowintalent.linkedin.com
Number of placements: Top sources
Qua
lity
of p
lace
men
ts: T
op s
ourc
es
#hiretowin
There are a handful of sources that provide both quality and quantity
16%17%
29%
2%
7%
43%
Internet CV databases
4%3%
67%
41%
Number of placements: Top sources
Qua
lity
of p
lace
men
ts: T
op s
ourc
es
#hiretowin
There are a handful of sources that provide both quality and quantity
16%17%
29%
2%
7%
43%
Internet CV databases
4%3%
67%
41%
Extract value from top ROI sources in 2015 Next steps for your strategic planning
1. Arm yourself with data to stay competitive. Use LinkedIn’s free Talent Pool reports on SlideShare to size your target market and understand talent supply & demand.
2. Consider different search tactics for passive vs active candidates (i.e. Boolean search strings, indirect search, conceptual search, etc)
3. Craft tailored messages to target candidates so you can attract them after you find them. Understand what would motivate them to switch jobs.
4. Define what ROI means for your firm and measure it across your sources of placements.
#hiretowintalent.linkedin.com
Based on LinkedIn’s 2015 Staffing Trends research
3 Staffing trends to amplify your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Brand is a priority with actions to follow
3 Better candidate & job matching is expected to reshape recruiting
#hiretowintalent.linkedin.com
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Recruiting becoming more like marketing
Defining and
measuring quality of
hire
Expanding into
emerging markets
Using "big data" for
predicting future talent needs
Defining and
measuring quality of
hire
Expanding into
emerging markets
Defining and
measuring quality of
hire
Using "big data" for
predicting future talent needs
Expanding into
emerging markets
Recruiting becoming more like marketing
Remote workforce
options
Focusing on referrals
Remote workforce
options
Focusing on referrals
Recruiting becoming more like marketing
Focusing on referrals
Using “big data” for
predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
UpcomingTrend #1
UpcomingTrend #2
UpcomingTrend #3
USA Canada Brazil UK France Nordics Australia India China SE Asia
#hiretowin
Top up-and-coming trends for selected geographies
Different countries see a different future
talent.linkedin.com
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Recruiting becoming more like marketing
Defining and
measuring quality of
hire
Expanding into
emerging markets
Using "big data" for
predicting future talent needs
Defining and
measuring quality of
hire
Expanding into
emerging markets
Defining and
measuring quality of
hire
Using "big data" for
predicting future talent needs
Expanding into
emerging markets
Recruiting becoming more like marketing
Remote workforce
options
Focusing on referrals
Remote workforce
options
Focusing on referrals
Recruiting becoming more like marketing
Focusing on referrals
Using “big data” for
predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
UpcomingTrend #1
UpcomingTrend #2
UpcomingTrend #3
USA Canada Brazil UK France Nordics Australia India China SE Asia
#hiretowin
Top up-and-coming trends for selected geographies
But improved candidate and job matching has global appeal
#1Improved candidate & job matching
talent.linkedin.com
Prepare for better job & candidate matching
1. Accelerate your job views with industry-standard keywords & by using the right channels + tactics for promoting jobs
2. Illustrate the opportunity to matched candidates, not just the job (i.e. share culture, team, company info).
Next steps for your strategic planning
#hiretowintalent.linkedin.com
Based on LinkedIn’s 2015 Staffing Trends research
3 Next steps for your 2015 plan
2 Extract more value from high ROI sources: Social professional networks & job boards, that address both active and passive professionals
1 Stay ahead of your competition by building, investing in, and measuring your firm’s brand
3 Prepare for a world of better candidate & job matching by keyword optimising your jobs and craft the best message for each candidate
#hiretowintalent.linkedin.com
2015 Nordic Staffing TrendsNewly released!
https://lnkd.in/nordicstaffingtrends2015
#hiretowin
25#hiretowin
Use LinkedIn’s Free Talent Pool Reports to understand the supply and demand of your target talentURL: LNKD.IN/PLAN Or for more Talent Pools ask your LinkedIn contact
Upcoming events and resources
#hiretowintalent.linkedin.com
Build, Engage, Recruit for Staffing Professionals: Take a look at our new site which is full of resources to help your firm on their social recruiting journey.
2015 Global Recruiting Trends. Visit this page for more 2015 Staffing Trends, including US and Netherlands. https://business.linkedin.com/talent-solutions/resources/recruiting-tips/global-recruiting-trends-home
LinkedIn matches right jobs, right talent, right time
Your Jobs
Profiles on LinkedIn
LinkedInMatching Engine
Reach passive & active candidates across multiple channels
xyzCo
Careers at xyzCo
Multiple delivery channels to all members
Recommendations
> 50%of all job views on
LinkedIn come through recommendations
#hiretowintalent.linkedin.com
2011 2012 2013 201425%
35%
45%
55%
65%
75%
Social professional networks
Internet job boards
Your ATS/ internal candidate database
Internet resume databases
Percent ranking as major (<15%) source of placements
The top sources for number of placements has shifted over the past four years
#hiretowintalent.linkedin.com
2011 2012 2013 201410%
30%
50%
70%
Social professional networks
Internet job boards
Your ATS/internal candidate database
Internet resume databases
Percent ranking as a top 4 source of quality placements
The top sources for quality placements has also shifted
#hiretowintalent.linkedin.com