1© 2015 RICS Software – Proprietary and Confidential

2© 2015 RICS Software – Proprietary and Confidential

1RECOGNIZE YOUR STRENGTHS

3© 2015 RICS Software – Proprietary and Confidential

1Serious runners and amateurs alike come into a specialty running store because they want a quality experience.

Otherwise, let’s be honest, they’d type “running shoes” into Google and select the most economical option available on Amazon.

The fit process and in-person interactions are your competitive advantages. Use them.

RECOGNIZE YOUR STRENGTHS

4© 2015 RICS Software – Proprietary and Confidential

DON’T BE PUSHY2

5© 2015 RICS Software – Proprietary and Confidential

Trying to push the quick sale is guaranteed to turn people off.

Make use of the opportunity to educate your customers about different types of running shoes, as well as which ones work best to correct stride issues like pronation and supination.

Diagnosing and explaining these issues lend credibility to your expertise, giving customers the incentive to trust your judgment and become repeat buyers.

2 DON’T BE PUSHY

6© 2015 RICS Software – Proprietary and Confidential

GET INVOLVED IN LOCAL EVENTS3

7© 2015 RICS Software – Proprietary and Confidential

The benefits of this one are endless:• You establish your business as a prominent presence within

the community. • You can associate your name and store with relevant events

like trail runs, pub crawls, and themed races. • You gain recognition for promoting an active society and

get a little marketing in the meantime.

The list goes on…

3 GET INVOLVED IN LOCAL EVENTS

8© 2015 RICS Software – Proprietary and Confidential

WANT TO LEARN MORE ABOUT MANAGING A RUNNING STORE? CLICK HERE