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CHAPTER 1
1.1 INTRODUCTION
1.1.1 INTRODUCTION ABOUT MARKETING
Marketing in simple terms can be said to be A human activity directed at satisfied
needs and wants through an exchange process . Marketing as a functional area of management
is becoming extremely important as compared to other fields. All decisions in modern business
organization revolve around information related with marketing decision making situations,
which are characterized by Distribution Strategy, Channel members and Product decisions. The
Product Decisions, customers assess a product s value by looking at many factors including
those that surround the product.
1.1.2 MARKET:
The set of all actual and potential buyers of a product or service.
1.1.3 MARKETING:
A social and managerial process whereby individuals and groups obtain what they need
and want through creating and exchanging products and value with others.
1.1.4 MARKETING MANAGEMENT:
The art and science of choosing target markets and building profitable relationships with
them.
1.1.5 CUSTOMER SATISFACTION:The extent to which a products performance matches a buyers expectations.
1.1.6 MARKETING MIX:
The set of controllable tactical marketing tools product, price, place, and promotion that
the firm blends to produce the response it wants in the target market.
1.1.7 DEVELOPING THE MARKETING MIX:
Once the companies have decided on its overall competitive marketing strategy, it is ready
to begin planning the details of the marketing mix, one of the major concepts in modern
marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm
blends to produce the response it wants in the target market.
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1.1.8 GUIDE TO CREATING AN EFFECTIVE MARKETING PLAN:
Programs for highway professionals, and publicity aimed at raising awareness among both
the highway community and the driving public. One tool that has proven helpful is an effort
focused on how to deploy specific innovations faster. For this effort, three innovations with
national significance were selected as pilots and designated vanguard technologies because of
the innovative ground breaking approach they were to take. For each of the technologies, a
dedicated deployment team was established, using individuals from throughout the Federal
Highway Administration as partners. The teams first task was to develop a marketing plan,
complet e with their first years strategies and budget. The approach to developing a marketing
plan came from that effort.
1.1.9 WHAT DOES MARKETING REALLY MEAN?
Most people think that marketing is only about the advertising and/or personal selling of
goods and services. Advertising and personal selling, however, are just two of many activities that
fall under marketing
The new definition of marketing, as released by the American Marketing Association, is:
Marketing is an organizational function and a set of pro cesses for creating, communicating and
delivering value to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders. In general, marketing is identifying the particular wants and
needs of a target audience, and then going about satisfying their needs. More simply: marketing is
finding a need and filling it. This involves identifying and doing market research on your target
audience(s), analyzing their needs, and then determining strategies and allocating resources to
mesh your innovation with solving their problem.
1.1.10 THE KEY TO AN EFFECTIVE PLANThe key to developing an effective marketing plan is to center it on one premise: How
your technology or innovation will benefit your target audiences--from their perspective. The plan
will then naturally focus on strategies that not only increase awareness, but also most importantly
encourage and persuade your audiences to embrace your innovation. Naturally, you must have a
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good understanding of the innovation. More important, however, is that you have an
understanding of the target audience.
1.1.11 PRELIMINARY TASKS
The following tasks will lead you through the meat of plan development. They will help
you think through important aspects of your plan, then provide you with the critical elements that
will comprise your living document..
1.1.12 BUILDING YOUR TEAM
Initially, either you or another highly respected, motivated individual needs to be
identified as the team leader. Next, bring people from different highly specialized areas together
to address a shared goal, which will build a powerful foundation for successful marketing of yourinnovation. Key stakeholders and champions should be identified to drive the creation and
ongoing development of an effective marketing plan. A team should include not only leaders in
the organizational area in which the technology falls, but also those individuals who will be asked
to deliver the technology. The classic example is the one in which a case of brochures promoting
a particular technology mysteriously shows up at a field office with no prior indication of what
they are or how they are to be used. More appropriate would be to have included the field
specialists in the team, or at least in progress updates on developing the marketing plan as it goes
along. Expertise in market research, marketing plan development, and marketing communications
tools is also required on the team.
1.1.13 DEVELOPING THE PRELIMINARY MARKETING PLAN
Over the next several weeks, it will be the task of the team leader and the marketing
specialist to come up with a preliminary marketing plan. Much of this effort will involve market
research to determine details about the various attributes of the target audience, needs for training
or workshops, potential requirements for the team in terms of delivering the technology, and so
forth. This preliminary plan should not be merely an overview, but a full blown plan, complete
with goals, description of the technology, target audience, proposed communications/promotional
tools and their costs, and activities which need to be done by team members to assure faster
deployment.
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1.1.14 IDENTIFY AND DEFINE TARGET AUDIENCES
Determine target audiences for your innovation and describe them. Identify who are the
Beneficiaries and users of the innovation and who are the authorized decision-makers whom you
have to convince to adopt the innovation. Next, develop a table that illustrates market
demographics. Useful table headers may include:
Audience.
Characteristics (education level, occupation).
Obstacles/issues.
Opportunities/needs.
Targeted message.
1.1.15 BACKGROUND DEVELOPMENT
Target markets, including vendors, media and strategic partners, will want background
information that provides details of your industry/segment and the history or path that led to the
technology or innovation. This helps tell your story, as well as equipping key audiences and
opinion leaders with information that helps them understand the full picture and arms them to
persuade others. Also, consider using charts, diagrams, and flow charts, which are appealing to
people who learn visually.
1.1.16 BRAINSTORM MARKETING STRATEGY
Your marketing strategy should focus on where we are now, where we want to be, and
how were going to get there. Under the umbrella of the marketing strategy, your plan will
outline the tactics (or activities) that detail specifically how you will get there
1.1.17 BRAINSTORM MARKETING GOALS
Brainstorm and draft quantifiable, measurable marketing goals. For instance, your goals
might be to gain at least five strategic partners/champions to help diffuse your innovation duringthe first six months to have successful implementation of your innovation/technology by X
number of target organizations. Your goals might include X face-to-face visits with target
audience members by a certain date, a certain number of exposures in trade publications, or a
certain number of presentations at workshops, showcases or conferences.
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1.2 REVIEW OF LITERATURE
Hack man (1983) defines team as a social system that consists of at least two members
who share responsibility for a team product or service, recognize themselves as a group and are
recognized as such by others as well.
Lutherans (1995) refers Katzenback and Smith (1993) to differentiate between teams and
traditional work groups by pointing out that teams go beyond traditional formal work groups by
creating a collective output as well as synergistic effects. Teams can be formed for any purpose
and may be categorized as advice teams, production teams, project teams, action teams cross-
functional teams, self managed teams (Lutherans 1995) and/or virtual teams .
Ancon a and Chong (1999) have found that teams enhance the ability to survive, improveand adapt to the changing circumstances. Chang and Lee have revealed that an organization learns
through acquiring, retaining and transferring knowledge.
Chang and Lee (2001) have also cited the findings of Kilgore (2001) on collective
learning by asserting that certain learning behaviors originated from collective system and social
interaction lead to the emergence of collective learning products such as shared ideas, beliefs,
mental models, knowledge and action and help individuals to engage in integration process. As
such, team learning can be regarded as a social phenomenon.
Christopher et al . (2003) found that the use of teams provides the merits of empowering
people to utilize their abilities effectively which allows the managers to focus their attention on
strategic priorities instead of just supervising the subordinates which eventually not only
improves their efficiency (Entrekin and Court 2001) but also brings knowledge, skills and
experience to the workplace (Avery 2000). These intellectual assets help in operating the
organization effectively and efficiently (Brooks 1994) through creating synergies (Jassawalla and
Sashittal 1999). The enhancement of team learning accumulated through the deployment of cross-
functional teams helps in gaining greater competitive advantage (Banker, Field, Schroeder and
Sinha 1996), enhancing continuous improvements of quality, innovation, customer satisfaction
(Boyett and Conn 1991) as well as the employee satisfaction; reducing cost and improving
adaptability to the technological change Analyzing the aspects of individual and team learning has
considerable potential to enhance understanding of the organizational learning (Hayes and
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Allinson 1998; Lundberg 1995). It has been profoundly recognized that organizations can learn
better if teams in the organizations learn collectively through experience and knowledge sharing
among individuals (Bain 1998; Bernnett, Kremer and OBrien 1994; Berg 19 93; (Brown and
Duguid 1998).
Loewen and Loo ( 2004) in the context of importance of team learning quote words of
Senge, Roberts, Ross, Smith and Kleiner (1994: p.354) as history has brought us to a moment
where teams are recognized as a critical component of every enterprise - the predominant unit for
decision making and getting things done. Team learning is the essence of organizational learning
and change (Senge 1992).
VanderVegt and Bunderson (2005) to reflect a positive association of team performance
with the team learning behaviors such as asking questions, challenging assumptions, evaluating
alternatives, seeking feedback, experimenting, reflecting on results, detecting, discussing andcorrecting errors, and reflective communication. Although considerable research has been done
on the learning in organizations yet relatively little is known about team learning (Edmondson
1999). Moreover, Edmondson (1999) has revealed that the empirical work on team learning is
limited and/or attitudinal outcomes which may be used in order to inv estigate teams effectiveness
in organizations (Argote and McGrath 1993, Barrick, Bradley, Kristof-Brown and Colbert 2007;
Goodman, Ravlin and Schminke 1987; Stewart 2006).
A.C. Nielsen (2006) estimates that U.S. retailers spent 26.7 billion dollars on promotions
in 2006. Given such wide use and the magnitude of the dollars spent, managers and academicians
have a great interest in understanding how consumers react to retail price promotions and how it
affects retailer profitability. In designing promotions and allocating the limited resources across
various promotion types, retailers also have to know which performance measure is being
affected most and by which type of promotion. In this dissertation, we investigate the role of
retailer promotion in the market place from both consumers and retailers perspectives. The first
part focuses on identifying the drivers of and gains from different patterns of cherry picking
behavior of individual consumers. The rest of the dissertation analyzes the relative effects of
various types of promotional pricing strategies (e.g. loss leader, feature) on the different
dimensions (traffic, sales, profit) of performance measures at aggregate (store) and disaggregate
levels (category). Weekly price promotions are a pervasive feature of grocery retailing. A.T.
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Kearney (2006) estimates that retailers spend from 5 to 10% of their gross revenues in a category
on promotions.
Stewart (2007) study the effects of various kinds of promotional pricing strategies offered
by the store on its performance (traffic, sales and profit) at aggregate (store) level and whethersuch effects translates to disaggregate levels (category). Based on this research, among the few
key things, we will be able to study the: (1) Overall impact of loss leader pricing strategy and
feature pricing strategy on store performance; (2) Estimate the cross-category relationship
between promotional pricing and performance. The scope of our analysis is unique both in terms
of the types of promotions and the breadth of categories covered.
Mathieu, Rapp and Gilson (2008) regard team as collectives who exist to perform
organizationally relevant tasks, share one or more common goals, interact socially, exhibit taskinterdependencies, maintain and manage boundaries, and are embedded in an organizational
context that sets boundaries, constrains the team, and influences exchanges with other units in the
broader entity.
Amresh Kumar (University at Buffalo) (2009) The general feeling in the industry has
been that grocery supermarkets have been quite successful in stimulating loyalty card usage by
their customers, but not much in leveraging the true benefits of loyalty card programs in using the
transactional level and consumer information data from such programs to develop value-added
insights for strategic decision making. Therein lies the motivation of this dissertation research.
The goal of this research is to demonstrate how the typical data generated fro m retailers loyalty
card program can be used to gain powerful insights that are relevant not only in the context of
marketing dashboard applications for retailers but also in terms of better understanding of retail
market dynamics in academic research. Specifically, the research is organized into two essays
focusing on the use of such data in the context of two distinct strategic areas for retailers: (1) price
promotions; and (2) product assortment.
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1.3 INTRODUCTION TO THE STUDY
1.3.1 OBJECTIVES OF THE STUDY
Primary objectives:
To study on the Effectiveness of marketing team in Nest Builders, Chennai
Secondary objectives:
To find the effectiveness of communication of marketing team with the customers.
To assess customer expectation and perception level of service quality.
To examine the factors influencing the customers about the services of Nest Builders
To measure the level of satisfaction derived by the customers
To know factors to improve quality of the Nest Builders.
1.3.2 NEED FOR STUDYCustomer satisfaction level is the factor which has got its own importance in the
industrial marketing. A better satisfaction level to the customer means it is a good image of the
company. So many organizations are providing good services and quality to the customers. And
company image is one of the most important for growth so the companies should have for
provides better service, quality, quantity, price, to the customers until they satisfy with product.
So this study helps to find out the attributes and satisfaction level of the customers which helped
company to provide better service to customers.
1 .3.3 SCOPE OF THE STUDY
This Scope of Work includes the detailed scope of services that Builders will perform for
Client. Builders will provide services related to Clients strategic marketing communications
needs in the areas of brand planning as it pertains to communications, media planning and buying,
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creative, and research. Manage overall relationship with Client, as well as its media and
interactive builders of record. Provide strategic brand insight and direction that pertain to
marketing communications at the corporate and product level. Act as primary contact for Clients
team, channeling questions and requests.
1.3.4 LIMITATIONS OF THE STUDY
Every attempt will be obtain the error free and meaningful result but as nothing in this
is100% perfect I believe that there wills still the chance for error on account of following:
1. Time pressure and fatigue on the part of respondents and Interviewer.
2. Courtesy bias.
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CHAPTER 2
INDUSTRIAL & COMPANY PROFILE
2.1 INDUSTRIAL PROFILE
The size of the Construction industry is around Rs. 2.1 trillion 1 in 2008. The Construction
sector in India is the second largest economic activity after agriculture and provides employment
to about 33 million people. India's Construction industry has grown at a Compounded Annual
Growth Rate (CAGR) of about 11.1% over the last eight years on the back of massive
infrastructure investment and rapid rise in housing demand. Foreign Direct Investment (FDI)
inflow into the sector during 2007-08 is estimated to be around Rs. 240 billion. Spending on
infrastructure sectors such as ports, power plants and roads is projected at more than Rs. 2.5
trillion annually for the next six years, and will require 92 million man years of labour2.
Construction investment accounts for around 52.4% of the Gross Fixed Capital Formation
in India. Investments in Construction have a positive domino effect on supplier industries, thereby
contributing immensely to economic development. The Construction sector has strong linkages
with various industries such as cement, steel, chemicals, paints, tiles, fixtures and fittings. While
in the short term it serves as a demand booster, in the long term it contributes towards boosting
the infrastructure capacity.
Real Estate Sector
In terms of GDP contribution, Real Estate sector is estimated at around Rs. 504 billion in
2007-08. The market size of the Indian real estate sector is estimated to be around Rs. 2,643
billion in 2007-08. The sector has been growing at a CAGR of 12%. It is constituted of the
Residential, Commercial and real estate activities of Special Economic Zones.
Residential
At around Rs. 2,171 billion, the housing sector is estimated to grow at 12% in the long
term. Demand for housing is estimated to be around 4.8 million houses per year over the Eleventh
Five Year Plan period. In addition to the need for new housing tenements, the demand is also
likely to be fuelled by the housing shortages already prevalent in several states. The shortage of
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housing across several states amounts to about 25 million houses in the period of the Eleventh
Five Year Plan.
Demand drivers for Residential Sector
Favorable demographics - The demographics work strongly in favour of the Indian
Construction industry. India is the second highest populated country in the world after China.
India's estimated population as of March 2008 is 1.14 billion, while the average age of Indians is
26 years. The demographic profile indicates that India's working population forms around 61% of
the total population. India is and will remain one of the youngest countries in the world for some
time. The strong economic growth led to sharp income generation, which led to rise in middle
class segment. India currently has around 260 million persons in the middle class segment. This
segment's rising purchasing power and propensity to consume is expected to drive and support arobust growth rate of the economy in the coming years. The middle class along with robust
macro-economic scenario and changing demographic profiles has a major role to play in the
growth and emergence of the Construction industry in India.
Commercial/Retail Construction
The rapid growth of the Indian economy has had a significant impact on the demand for
commercial property to meet the needs of business, by way of offices, warehouses, hotels and
retail shopping centres. Growth in commercial office space requirement is led by the burgeoning
outsourcing and information technology (IT) industry and organised retail. For example, IT and
ITES alone is estimated to require 150 million square feet across urban India by 2010. Similarly,
the organised retail industry is likely to require an additional 220 million square feet by 2010.
Special Economic Zones
Over the next five years, growth in investments in Indian Industry will be driven by strong
capacity additions, led by strong growth in demand and high existing operating rates. Special
Economic Zones (SEZs) will be at the forefront of this growth. About 315 SEZs which have been
notified as of now, of which about 202 belong to the IT/ITES Sector.
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Infrastructure
With the government's focus on infrastructure development along with the active
participation of the private sector, this segment is growing rapidly. The Power, Irrigation,
Transportation including Roadways, Railways, Airports and Ports, Urban Development andCommunications sectors have witnessed investments of Rs. 6.9 trillion over the Tenth Five Year
Plan (10th FYP) and will witness around Rs. 14.8 trillion in the Eleventh Five Year Plan (11th
FYP). India's infrastructure is set to improve rapidly with an estimated CAGR of 15%. Public
spending would continue to dominate this sector. The Government of India projects that for the
economy to grow at 9% per annum over the Eleventh Plan period the Gross Capital Formation in
the infrastructure should increase from 5% of GDP at the start of the Tenth Plan to around 9% at
the end of the Eleventh Plan. The central government would contribute 37%, the state
governments 32% and the private sector would contribute 31% of the total investments in
infrastructure for the next five years.
Urban Infrastructure
Indias total urban population is around 285 million, which is 30% of Indias population.
There has been significant growth of the urban population over the past decade and the trend is
expected to continue. This warrants an urgent up-scaling and up-gradation of urban infrastructure.
This sector is expected to be the second-largest contributor to infrastructure investments after
roads. Urban Infrastructure covers basic civil services such as water supply, sewerage, solid waste
management and urban transportation. Water supply and sanitation projects alone offer scope for
Human Resource and Skill Requirements in Building, Construction Industry and Real Estate
Services annual investment of Rs. 294 billion. Urban infrastructure investments will get a boost
from the Jawaharlal Nehru Urban Renewal Programme. The programme was started in 2005-06
to enable sustainable urban infrastructure development of 63 mission cities. Under this scheme,
the programme receives Rs. 500 billion as central assistance and Rs. 500 billion from stategovernments and urban local bodies. Rs. 3.3 trillion was allotted under the City Development
Plans scheme. Some other notable schemes for urban development include the Rs. 28 billion sub-
mission on infrastructure development scheme and the Rs. 11.7 billion additional central scheme.
Currently, 100% foreign direct investment (FDI) under the automatic route is allowed in
townships, housing, built-up infrastructure and construction-development projects. Urban
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transport development is currently supported by the National Urban Transportation Policy
(NUTP).
Utilities (Power and Irrigation)
India has a power generation capacity of 122 GW. The sector has been growing at a
Compound Annual Growth Rate of 4.6% over the last four years. India has the fifth largest
electricity generation capacity in the world. The Ministry of Power has formulated a blueprint to
provide reliable, affordable and quality power to all users by 2012. This calls for an investment of
Rs. 3.7 trillion in the next five years. The gross electricity requirement by the end of the Eleventh
Plan projected by the Planning Commission Working Group on Power is 1,038 Billion Unit (BU)
and peak demand estimation is 1,51,000 MW. To fulfill the estimated electricity demand
requirement, the Working Group recommended the capacity addition programme initially of
78,530 MW and updated at 78,577 MW during the Eleventh Plan.
Market Structure of Construction Industry
The Construction industry is highly fragmented, as the entry barriers are low due to less
fixed capital requirements. Reportedly, in 2004, over 3 million construction entities (including
housing contractors) existed, of which only around 28,000 were registered.
However, there is more fragmentation in the housing segment than the
industrial/infrastructure segment, as the unorganized sector accounts for 75% of the same.
Furthermore, the industrial/infrastructure sector requires far more technical expertise. Around
96% of construction companies are classified as small and medium enterprises.
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2.2 Company profile
History
Nest Builders
As a first generation, family owned and operated business, the foundation for The Nest
Builders and Promoters success has been a process that facilitates the quick delivery of the
finished product. Our company is located at the cities of Chennai, Hyderabad and Bangalore. We
are an experienced and dynamic construction firm consisted by a team of professionals. We
provide the skills and equipment to plan and deliver all type of buildings, regardless of size and
complexity, on time and within budget, making your dream home a reality.
The Nest Builders and Promoters have been building high-quality modular homes since 2000,
with a focus on residential housing. We constantly reassess our procedures and processes to
continuously improve the quality, cost and hassle free delivery of our homes. We continue a
tradition of excellence that has been a hallmark of the company since 2000.
In each and every case, The Nest Builders and Promoters hands-on management style has ensured
the highest level of customer service and satisfaction. Building a custom home can be one of the
most rewarding achievements you will ever have. We pride ourselves on getting you threw this
process effortlessly. It doesn't take long to see what makes The Nest different. Our passion shows
in the design of our properties, the attention we give our customers, and the integrity of every
deal. That's how we have become one of the successful firms.
Excel in Quality
The building process starts and ends with quality materials and processes. Because we
build in numerous states, all of our raw materials must pass rigorous national quality standards.
Excel in Efficiency and commitment
Client satisfaction is Nest's ultimate priority. We enjoy working directly with the client from
inception to completion. We are on the job continuously to insure the attention to detail that youdeserve. We understand your time is valuable so we are available to meet any day of the week.
We work hard to keep excellent relationships with our clients both during and after the
construction of their home. Our most effective advertisement is a glowing referral from a satisfied
client.
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Company logo
Vision:
Recision master builders will continue to construct high quality projects with even greater
levels of communication and planning and sub contractors will shine through as the key to our
success.
Mission:
Recision master builders is recognized as a leading renovation builder in Melbourne who
always strive to build the highest quality homes with the best available assets to our business. And
we especially realize their teamwork is essential in the delivery of the overall project.
Mile stone:
Nest builders completed 96 projects up to 2013.
At 2005-2007 our Swank project with 42 flats successfully launched at Sholinganallur.
At 2007-2009 our Aurora project with 25 flats successfully launched at Manapakkam.
At 2009-2012 our Beaut project with 29 flats successfully launched at Thoraipakkam.
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2.3 Organizational structure
CHAIRMAN
MARKETING
MARKETINGMANAGER
MARKETINGASST.MANAGER
MARKETINGEXECUTIVE
LEGAL
LEGAL
CONSULTANT
LEGAL ADVISOR
LEGALEXECUTIVE
DESIGN
DESIGNOR
EXECUTIVE
ADMIN
ADMINMANAGER
ADMINASST.MANAGER
ADMINEXECUTIVES
FINANCE
FINANCEMANAGER
FINANCEASST.MANAGER
FINANCEINCHARGE
PURCHASE
PURCHASEMANAGER
PURCHASEEXECUTIVES
PROJECT
PROJECTDEVELOPMENT
OFFICER
QUANTITYSURVEYOR
SITE ENGINEERS
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CHAPTER 3
RESEARCH METHODOLOGY
The American marketing association defines Research as, The Systematic gathering,
recording and analyzing of data about problems relating to the marketing of goods and services
In the process of conducting such a study researcher has followed the following
methodology to collect the necessary data and to draw useful inference.
3.1 RESEARCH DESIGN:
A Research Design is the arrangement of conditions for collection and analysis data in a
manner that aims to combine relevance to the researcher purpose with economy in procedure.
Research design provides the glue that holds the research project together. A design is
used to structure the research, to show how all of the major parts of the research project, the
samples or groups, measures, treatments or programs, and methods of assignment work together
to try to address the central research questions.
The research design undertaken for the study is Descriptive Research Design. A study,
which wants to portray the characteristics of a group or individuals or situation, is known
as Descriptive study. It is mostly qualitative in nature. The main objective of Descriptive study is
to acquire knowledge.
3.2 DATA COLLECTION METHODS:
The methods adopted for data collection are,
Primary data
Secondary data
PRIMARY DATA:
The Primary data are the first hand information, which are obtained by a study specially
designed to fulfill the data needs of the problem at hand. Proper care was taken to frame the
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questionnaire in such a manner that it should be easily understood in view of educational level of
the respondents.
Questionnaire method was adopted for the collection of primary data. The questionnaire
contains the following type of questions
Closed ended questions
Open ended questions
Multiple choice questions
SECONDARY DATA:
Secondary data was collected from various published Books, Journals, Periodicals and
Company Records.
3.3 SAMPLE SIZE AND SAMPLING METHOD:
SAMPLING TECHNIQUE:
It involves the process of selecting a portion of the population. There are two basic
sampling techniques, probability sampling and non- probability sampling. A probability sample is
defined as the sample in which every number of the population has a known non zero probability
of selection. If the sample units are selected on the basis of personal judgments, the sample
method is non- probability sample. Some sampling decisions is not a simple choice between two
methods. Simple random samples, stratified samples, quota samples, cluster samples and
judgment samples are some of the many types of samples may be drawn.
Convenience sampling technique was adopted here.
Convenience Sampling:
Convenient sample is obtained by selecting convenient population units. The method of
convenience sampling is also called as the chunk. Chunk refers to the fraction of the population
being investigated which is selected neither by probability nor by judgment but by convenience.
Convenience sampling are prone to bias by their very nature- selecting population elements which
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are convenient to choose almost always make them special or different from the best of the
elements in the population in some way.
SAMPLE SIZE:
Sample size of 50 respondents (customers)
3.4 STATISTICAL TOOLS
TOOLS USED FOR ANALYSIS:
Simple statistical tools like tabulation, percentage analysis.
TABULATION OF DATA:
From the survey the collected data for each question get tabulated according to the
response of the respondent.
Percentage Analysis:
The percentage analysis method can be used to find how many percentages of respondents
gave a particular choice of answer for a particular option.
Formula:
Percentage Analysis = No. of. Respondents favorable
100
Total No. of Respondent
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CHAPTER 4
ANALYSIS AND INTERPRETATION
TABLE 4.1AGE GROUP OF THE RESPONTENTS
INTERPRETATION:
From the above table I infer that 10% of the respondents are in the age group of 25-
35years. 22% of the respondents are in the age group of 36 - 45 years. 28% of the respondents are
in the age group of 46 - 55 years and, 40% of the respondents are in the age group of Above 56
years.
Hence, it can be analyzed that majority of the respondents are belonging to the age group
of above 56 years.
CHART: 4.1 AGE GROUP OF THE RESPONTENTS
Particulars Frequency Percent25-35 5 10.0
36-45 11 22.0
46-55 14 28.0
Above 56 20 40.0
Total 50 100.0
Above 56 46-55 36-45 25-35
Percent
40
30
20
10
0
Age group of the respondent
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TABLE 4.2: QUALIFICATIONS OF THE RESPONTENTS
Particulars Frequency Percent
Literate 38 76.0
Illiterate 12 24.0
Total 50 100.0
INTERPRETATION:
From the above table I infer that, 76% of the respondents are having educational
qualification. 24% of the respondents are not having educational qualification.
Hence, it can be analyzed that more than 3/4 of the respondents are having educational
qualification.
CHART: 4.2 QUALIFICATIONS OF THE RESPONTENTS
Qualification
illiterateliterate
P e r c e n
t
80
60
40
20
0
Qualification
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TABLE 4.3: SIZE OF THE FAMILY
Particulars Frequency Percent
1to3 20 40.0
3to5 15 30.05to7 10 20.0
Above 7 5 10.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that, 40% of the respondents family size is 1 to 3, 30% of the
respondents family size is 3 to 5, 20% of the respondents family size is 5 to 7 and 10% of the
respondents family size is above 7
Hence, major section of respondents falls into the category of having 1to3 family
members.
CHART: 4.3 SIZE OF THE FAMILY
Size of the Family
Above 75to73to51to3
P e r c e n
t
40
30
20
10
0
Size of the Family
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TABLE: 4.4 COMMUNICATION SKILLS:
Particulars Frequency Percent
Outstanding 25 50.0
very good 15 30.0Good 10 20.0
Total 50 100.0
INTERPRETATION:
From the above table I infer that 50% of the respondents feel communication skill of
marketing team is outstanding. 30% of the respondents feel communication skill of marketing
team is very good and 20% of the respondents feel communication skill of marketing team isgood.
Hence, it can be analyzed that half of the respondents feel communication skill of
marketing team is outstanding.
CHART: 4.4 COMMUNICATION SKILLS:
communication skill
goodvery goodoutstanding
P e r c e n
t
50
40
30
20
10
0
communication skill
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TABLE: 4.5 FACTORS INFLUENCED TO BUY
Particulars Frequency Percent
Price 14 28.0
Quality 18 36.0
Service 11 22.0
company image 7 14.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 28% of the respondents are influenced by price. 36% ofthe respondents are influenced by quality. 22% of the respondents are influenced by service and
14% of the respondents are influenced by company image.
Hence, it can be analyzed that 36% of the respondents are influenced by quality in taking buying
decisions
CHART: 4.5 FACTORS INFLUENCED TO BUY
Factors influenced to buy
company imageservicequalityprice
P e r c e n
t
40
30
20
10
0
Factors influenced to buy
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TABLE: 4.6 ANALYSIS OF RESPONTENTS HAVING FLAT ONLY IN NEST
BUILDERS
Particulars Frequency PercentYes 42 84.0
No 8 16.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that, 84% of the respondents bought flat only in nest builders.
16% of the respondents bought flat other than nest builders due to their convenience.
Hence, it can be analyzed that 84% the respondents bought flat only in nest builders.
CHART: 4.6 ANALYSIS OF RESPONTENTS HAVING FLAT ONLY IN NEST
BUILDERS
Having flat only in Nest Builders
NoYes
P e r c e n
t
100
80
60
40
20
0
Having flat only in Nest Builders
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TABLE: 4.7WAY TO KNOW ABOUT THE NEST BUILDERS
Particulars Frequency Percent
Flex boards 16 32.0
F.M Advertisement 14 28.0
Online activity 8 16.0
Friends Reference 12 24.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 32% of the respondents have come to know about nest
builders through flex boards. 28% of the respondents come to know about nest builders throughF.M advertisement. 16% of the respondents come to know about nest builders through online
activity and 24% of the respondents come to know about nest builders through their friends.
Hence, it can be analyzed that 32% of the respondents come to know about nest builders
through flex boards.
CHART: 4.7WAY TO KNOW ABOUT THE NEST BUILDERS
Way to know about the Nest Builders
Friends refernceOnline activityF.M AdverdismentFlex boards
P e r c e n
t
40
30
20
10
0
Way to know about the Nest Builders
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TABLE: 4.8 ATTRIBUTES BASED ON SATISFACTION LEVEL
Particulars Frequency Percent
Quality 17 34.0
Price 10 20.0
Service 16 32.0
Availability 7 14.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 34% of the respondents are very highly satisfied with
quality. 20% of the respondents are highly satisfied with price. 32% of the respondents are veryhighly satisfied with service. 14% of the respondents are averagely satisfied with availability.
Hence, it can be analyzed that 34% of the respondents are very highly satisfied with
quality of service.
CHART: 4.8 ATTRIBUTES BASED ON SATISFACTION LEVEL
Attributes based on satisfaction level
AvailabilityServicePriceQuality
P e r c e n
t
40
30
20
10
0
Attributes based on satisfaction level
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TABLE: 4.9 SATISFACTION LEVEL OF CUSTOMERS IN NEST BUILDERS
Particulars Frequency Percent
Yes 45 90.0
No 5 10.0
Total 50 100.0
INTERPRETATION:
From the above table I infer that 90% of the respondents are satisfied with flat in nest
builders. 10% of the respondents are not satisfied with flat in nest builders.
Hence, it can be analyzed that 90% of the respondents are satisfied with flat in nest builders.
CHART: 4.9 SATISFACTION LEVEL OF CUSTOMERS IN NEST BUILDERS
Satisfaction with flat in Nest Builders
NoYes
P e r c e n
t
100
80
60
40
20
0
Satisfaction with flat in Nest Builders
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TABLE: 4.10 SATISFACTION BROUGHT FROM NEST BUILDERS?
Particulars Frequency Percent
very highly satisfied 35 70.0
highly satisfied 10 20.0Satisfied 5 10.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 70% of the respondents are very highly satisfied with
nest builders. 20% of the respondents are highly satisfied with nest builders and 10% of the
respondents are satisfied with nest builders.
Hence, it can be analyzed that 70% of the respondents are very highly satisfied with nest
builders.
CHART: 4.10 SATISFACTION BROUGHT FROM NEST BUILDERS?
Satisfaction brought from Nest Builders
satisfiedhighly satisfiedvery highly satisfied
P e r c e n
t
60
40
20
0
Satisfaction brought from Nest Builders
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TABLE: 4.11 DISSATISFACTION BROUGHT FROM NEST BUILDERS?
INTERPRETATION:
From the above table I infer that 26% of the respondents are dissatisfied with area of nest
builders. 50% of the respondents are dissatisfied with advertisement of nest builders. 24% of the
respondents are dissatisfied with other things of nest builders.
Hence, it can be analyzed that 50% of the respondents are dissatisfied with advertisement
of nest builders.
CHART: 4.11 DISSATISFACTION BROUGHT FROM NEST BUILDERS?
Disatisfaction brought from Nest Builders
3.532.521.510.5
F r e q u e n c y
25
20
15
10
5
0
Histogram
Mean =1.98Std. Dev. =0.714
N =50
Particulars Frequency Percent
Area 13 26.0
Advertisement 25 50.0
Others 12 24.0
Total 50 100.0
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TABLE: 4.12 FLAT MADE PURCHASING EASIER AND CONVENIENT
Particulars Frequency Percent
strongly agree 18 36.0
Agree 12 24.0
Neutral 10 20.0
strongly disagree 4 8.0
Disagree 6 12.0
Total 50 100.0
INTERPRETATION:
From the above table I infer that 36% of the respondents are strongly agree with easy purchasing and convenient. 24% of the respondents are agree with easy purchasing and
convenient. 20% of the respondents are neutral with easy purchasing and convenient. 8% of the
respondents are strongly disagree with easy purchasing and convenient and 12% of the
respondents are disagree with easy purchasing and convenient.
Hence, it can be analyzed that 36% of the respondents are strongly agree with easy
purchasing and convenient.
CHART: 4.12 FLAT MADE PURCHASING EASIER AND CONVENIENT
Flat made purchasing easier and convenient
disagreestrongly disagreeneutralagreestrongly agree
P e r c e n
t
40
30
20
10
0
Flat made purchasing easier and convenient
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TABLE: 4.13 EFFORT OF MARKETING TEAM APPROACHING THE CUSTOMER
IS GOOD
Particulars Frequency Percentstrongly agree 15 30.0
Agree 13 26.0
Neutral 10 20.0
strongly disagree 7 14.0
Disagree 5 10.0
Total 50 100.0
INTERPRETATION:
From the above table I infer that 30% of the respondents are strongly agree with effort of
marketing team in approaching the customer is good. 26% of the respondents are agree with effort
of marketing team in approaching the customer is good. 20% of the respondents are neutral with
effort of marketing team in approaching the customer is good. 14% of the respondents are
strongly disagree with effort of marketing team in approaching the customer is good and 10% of
the respondents are disagree with effort of marketing team in approaching the customer is good.
Hence, it can be analyzed that 30% of the respondents are strongly agree with effort of
marketing team in approaching the customer is good.
CHART: 4.13 EFFORT OF MARKETINGTEAM APPROACHING THE CUSTOMER IS
GOOD
Effort of marketing team approching the customer is good
disagreestrongly disagreeneutralagreestrongly agree
P e r c e n
t
30
20
10
0
Effort of marketing team approching the customer is good
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TABLE: 4.14 E MAIL COMMUNICATION IS SUFFICIENT TO KEEP THE
CUSTOMERS
INTERPRETATION :
From the above table I infer that 36% of the respondents are strongly agree with email
communication is sufficient. 32% of the respondents are agree with email communication is
sufficient. 16% of the respondents are neutral with email communication is sufficient. 6% of the
respondents are strongly disagree with email communication is sufficient and 10% of the
respondents are disagree with email communication is sufficient
Hence, it can be analyzed that 36% of the respondents are strongly agree with email
communication is sufficient.
CHART: 4.14 E MAIL COMMUNICATION IS SUFFICIENT TO KEEP THE
CUSTOMERS
E mail communication is sufficient to keep the customers
6543210
F r e q u e n c y
20
15
10
5
0
Histogram
Mean =2.22
Std. Dev. =1.282
N =50
Particulars Frequency Percent
Agree 16 32.0 Neutral 8 16.0
Strongly disagree 3 6.0
Disagree 5 10.0
Total 50 100.0
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TABLE: 4.15 BASES FOR SELECTION OF FLAT
Particulars Frequency Percent
Vasthu 25 50.0
flat area 12 24.0
building design 13 26.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 50% of the respondents are choosing flat by preferring
vasthu. 24% of the respondents are choosing flat by preferring flat area and 26% of the
respondents are choosing flat by preferring building design.
Hence, it can be analyzed that 50% of the respondents are choosing flat by preferring
vasthu.
CHART: 4.15 BASES FOR SELECTION OF FLAT
Bases for selection of flat
building designflat areavasthu
P e r c e n
t
50
40
30
20
10
0
Bases for selection of flat
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TABLE: 4.16 FEELING ABOUT THE PRICE OFFER FROM NEST BUILDERS
Particulars Frequency Percent
Costly 16 32.0
Reasonable 20 40.0Cheap 14 28.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 32% of the respondents felt the price is costly. 40% of the
respondents felt the price is reasonable and 28% of the respondents are felt the price is cheap.
Hence, it can be analyzed that 40% of the respondents felt the price is reasonable.
CHART: 4.16 FEELING ABOUT THE PRICE OFFER FROM NEST BUILDERS
Feelings about the price offer from Nest Builders
3.532.521.510.5
F r e q u e n c y
20
15
10
5
0
Histogram
Mean =1.96Std. Dev. =0.781
N =50
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TABLE: 4.17 AREA OF FLAT BOUGHT FROM NEST BUILDERS
Particulars Frequency Percent
Entire OMR 40 80.0
Entire ECR 6 12.0Thiruvanmiyur 2 4.0
Choolaimedu 2 4.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 80% of the respondents are having flat at Entire OMR.
12% of the respondents are having flat at Entire ECR. 4% of the respondents are having flat atThiruvanmiyur and 4% of the respondents are having flat at Choolaimedu.
Hence, it can be analyzed that 80% of the respondents are having flat at Entire OMR.
CHART: 4.17 AREA OF FLAT BOUGHT FROM NEST BUILDERS
Area of flat bought from Nest Builders
ChoolaimeduThiruvanmiyur Entire ECREntire OMR
P e r c e n
t
80
60
40
20
0
Area of flat bought from Nest Builders
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TABLE: 4.18 FACTORS PERSUADED TO BUY FLAT
Particulars Frequency Percent
less price 15 30.0long life 25 50.0
new model 10 20.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 30% of the respondents are influenced by price of the
flat. 50% of the respondents are influenced by life of the flat and 20% of the respondents areinfluenced by model of the flat.
Hence, it can be analyzed that 50% of the respondents are influenced by life of the flat.
CHART: 4.18 FACTORS PERSUADED TO BUY FLAT
Factors persuaded to buy flat
new modellong lifeless price
P e r c e n
t
50
40
30
20
10
0
Factors persuaded to buy flat
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TABLE: 4.19 MEDIA OF ADVERTISEMENT ATTRACTED TO BUY?
Particulars Frequency Percent
Online advertisement 26 52.0
Flex boards 13 26.0Film advertisement 11 22.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 52% of the respondents are attracted by online
advertisement. 26% of the respondents are attracted by flex boards and 22% of the respondents
are attracted by film advertisement.
Hence, it can be analyzed that 52% of the respondents are attracted by online
advertisement.
CHART: 4.19 MEDIA OF ADVERTISEMENT ATTRACTED TO BUY
Flim advertisment
Flex boards
Online advertisment
Media of Advertisment attracted to buy
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TABLE: 4.20 AWARE OF THE FACILITIES PROVIDED BY NEST BUILDERS
Particulars Frequency Percent
Yes 44 88.0
No 6 12.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 88% of the respondents are aware the facilities of nest
builders and 12% of the respondents are not aware the facilities of nest builders.
Hence, it can be analyzed that 88% of the respondents are aware the facilities of nest
builders.
CHART: 4.20 AWARE OF THE FACILITIES PROVIDED BY NEST BUILDERS
No Yes
Aware of the facilities provided by Nest Builders
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TABLE: 4.21 SATISFACTION WITH THE CUSTOMER SERVICE
Particulars Frequency Percent
highly satisfied 26 52.0
Satisfied 20 40.0
Dissatisfied 4 8.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 52% of the respondents are highly satisfied with
customer service. 40% of the respondents are satisfied with customer service and 8% of the
respondents are neutral with customer service.
Hence, it can be analyzed that 52% of the respondents are highly satisfied with customer
service.
CHART: 4.21 SATISFACTION WITH THE CUSTOMER SERVICE
Satisfaction with the customer service dissatisfied satisfied highly satisfied
Percent
60
50
40
30
20
10
0
Satisfaction with the customer service
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TABLE: 4.22 DIFFICULTY TO CONTACT CUSTOMER CARE
Particulars Frequency Percent
Yes 10 20.0
No 40 80.0Total 50 100.0
INTERPRETATION :
From the above table I infer that 20% of the respondents are met difficulty while contact
customer care and 80% of the respondents are not met difficulty while contact customer care.
Hence, it can be analyzed that 80% of the respondents are not met difficulty while contact
customer care.
CHART: 4.22 DIFFICULTY TO CONTACT CUSTOMER CARE
Difficulty to contact customer care No Yes
Percent
80
60
40
20
0
Difficulty to contact customer care
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TABLE: 4.23 WHEN THE CUSTOMER MEET DIIFICULTY?
INTERPRETATION :
From the above table I infer that 52% of the respondents are met difficulty at morning.
36% of the respondents are met difficulty at after noon and 12% of the respondents are met
difficulty at evening.
Hence, it can be analyzed that 52% of the respondents are met difficulty at morning.
CHART: 4.23 WHEN THE CUSTOMER MEET DIIFICULTY?
When the customer meet difficulty
Evening AfternounMorning
P e r c e n
t
60
50
40
30
20
10
0
When the customer meet difficulty
Particulars Frequency Percent
Morning 26 52.0
Afternoon 18 36.0
Evening 6 12.0
Total 50 100.0
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TABLE: 4.24 SATISFACTION IN AFTER SALES SERVICE OF NEST BUILDERS
Particulars Frequency Percent
Highly satisfied 28 56.0
Satisfied 14 28.0
Neutral 8 16.0
Total 50 100.0
INTERPRETATION :
From the above table I infer that 56% of the respondents are highly satisfied with after
sale service of nest builders. 28% of the respondents are satisfied with after sale service of nest
builders and 16% of the respondents are neutral with after sale service of nest builders.
Hence, it can be analyzed that 56% of the respondents are highly satisfied with after sale
service of nest builders.
CHART: 4.24 SATISFACTION IN AFTER SALES SERVICE OF NEST BUILDERS
Satisfaction in after sales service of Nest Builders Neutral Satisfied Highly satisfied
Percent
60
50
40
30
20
10
0
Satisfaction in after sales service of Nest Builders
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TABLE: 4.25 RATING OF THE OVERALL PERFORMANCE OF NEST BUILDERS
INTERPRETATION :
From the above table I infer that 44% of the respondents are rated very high to the overall
performance of the company. 40% of the respondents are rated high to the overall performance of
the company and 16% of the respondents are rated average to the overall performance of the
company.
Hence, it can be analyzed that 44% of the respondents are rated very high to the overall
performance of the company.
CHART: 4.25 RATING OF THE OVERALL PERFORMANCE OF NEST BUILDERS
Rating of the overall performance of Nest Builders
AverageHighVery high
P e r c e n
t
50
40
30
20
10
0
Rating of the overall performance of Nest Builders
Particulars Frequency Percent
Very high 22 44.0High 20 40.0
Average 8 16.0
Total 50 100.0
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CHAPTER 5
FINDINGS, SUGGESTION AND CONCLUSION
Findings of the study
The following are the findings based on the study conducted at NEST BUILDERS on THE
EFFECTVENESS OF MARKETING TEAM.
1. 40% of the respondents are in the age group of above 56 Years.
2. 76% of the respondents are having educational qualification.
3. 40% of the respondents family size is 1 to 3.
4. 50% of the respondents feel communication skill of marketing team is outstanding.
5. 36% of the respondents influenced to buy by quality of flat.
6. 84% of the respondents bought flat only in nest builders.
7. 32% of the respondents have come to know about nest builders through flex boards.
8. 34% of the respondents are very highly satisfied with quality.
9. 90% of the respondents are satisfied with flat in nest builders.
10. 70% of the respondents are very highly satisfied with nest builders.
11. 50% of the respondents are dissatisfied with advertisement of nest builders.
12. 36% of the respondents strongly agree with easy purchasing and convenience in nest
builders.
13. 30% of the respondents strongly agree with effort of marketing team in approaching the
customer is good.
14. 36% of the respondents strongly agree with email communication is sufficient to contact.
15. 50% of the respondents are choosing flat by preferring vasthu in nest builders.
16. 40% of the respondents felt the price is reasonable in nest builders.
17. 80% of the respondents are having flat at OMR transferred by nest builders.
18. 50% of the respondents are influenced by life of the flat in nest builders.19. 52% of the respondents are attracted by online advertisement of nest builders.
20. 88% of the respondents are aware the facilities of nest builders.
21. 52% of the respondents are highly satisfied with customer service of nest builders.
22. 80% of the respondents are not met difficulty in contact customer care in nest builders.
23. 23.52% of the respondents are met difficulty at morning in unfacting.
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24.56% of the respondents are highly satisfied with after sale service of nest builders.
25.44% of the respondents are rated very high to the overall performance of the company.
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SUGGESTIONS AND RECOMMENDATIONS
Marketing team should improve their communication skill because 50% of their customers
suggest that. It will help to increase their sales.
Nest builders must concentrate on quality of flat because people expect it from them.
Nest builders should modify their advertisement method to attract more number of people
and influence them to buy.
Nest builders should allow credit sale, to motivate the people to buy more flats.
Marketing team should give more effort in approaching the people.
Nest builders should adopt new techniques of communication.
Nest builders should reduce price, it will attract low and middle class families also.
Nest builders should improve customer care service to increase sales of the company. Nest builders should provide maintenance after the sale of flat.
Nest builders should introduce modern techniques of construction which leads to timely
delivery of flat to their customers.
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CONCLUSION
A person with a high level of job satisfaction holds positive feeling about the
interpersonal relations at workplace and nature of job. Marketing executives will not be just
happy with pay cheque, a good position and prestige. They also want a constant feeling of well being, communication, motivation, demand better work and family life balance and look to the
organization for fulfilling even their community needs. So nest builders should concentrate above
measures which help to attain goals as soon as possible.
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BIBLOGRAPHY
BOOK REFERRED:
Principles of Marketing Philip Kotler
Marketing Research G.C.Berry
Marketing Management Kotler
KOT HARI.C.R., Research Methodology 2 ND Edition New Age International Publishers.
WEBSITS:
www.nestbuilders.in
www.building construction of india.com
www.cnrberkeley.edu
www.management.com
http://www.building/http://www.cnrberkeley.edu/http://www.management.com/http://www.management.com/http://www.management.com/http://www.cnrberkeley.edu/http://www.building/8/12/2019 3 Ravi Summar Project
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ANNEXTURE:
THE EFFECTIVENESS OF MARKETING TEAM IN NEST BUILDERS
CHENNAI
QUESTIONNAIRE
PERSONAL DETAILS
Name :
Age : [ ] 25-35 [ ] 36-45 [ ] 46-55 [ ] Above 56
Qualification : [ ] Literate [ ] Illiterate
If literate specify : -----------------------------------------------------------
Size of family : [ ] 1-3 [ ] 3-5 [ ] 5-7 [ ] Above 7
1 .How will you describe marketing team communication skill in one word?
1. Outstanding
2. Very good
3. Good4. Average
5. Below Average
2. Which factor influenced you to buy the Flat in Nest Builders?
[ ] price [ ] quality [ ] service [ ] company image
3. You bought the Flat only in nest builders
[ ] yes [ ] no
If No specify...........................................................................
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10. The effort of marketing team in approaching the customer is good
[ ] Strongly agree [ ] Agree [ ] Neutral [ ] disagree [ ] Strongly disagree
11. Email Communication is sufficient to keep the customers
[ ] Strongly agree [ ] Agree [ ] Neutral [ ] disagree [ ] Strongly disagree
12. How to choose the following thing in your Flat:
[ ] Vasthu [ ] Flat area [ ] Building design
13. How do you feel about the price offer by Nest Builders?
[ ] costly [ ] Reasonable [ ] Cheap
14 . In which area you have flat bought from Nest Builders?
[ ] Entire OMR
[ ] Entire ECR
[ ] Thiruvanmiyur
[ ] Choolaimedu
15. Which factor persuaded you to buy the flat?
[ ] Less price [ ] Long life [ ] New model
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16. Which media of advertisement attracted you to buy?
[ ] online advertisement [ ] Flex Boards [ ] Film advertisement
17. Are aware the facilities provided by Nest builders?
[ ] yes [ ] no
18. Are you satisfied with the customer care service
[ ] Highly Satisfied [ ] Satisfied [ ] Neutral [ ] Dissatisfied [ ] Highly Dissatisfied
19.Did you meet any difficulty while contact customer care?
[ ] yes [ ] no
20. If yes, when you facing difficulties?
[ ] Morning [ ] Afternoon [ ] Evening
21. Are you satisfied after sale service of Nest Builders?
[ ] Highly Satisfied [ ] Satisfied [ ] Neutral [ ] Dissatisfied [ ] Highly Dissatisfied
22. How do you rate the overall performance of the company
[ ] Very high [ ] High [ ] Average [ ] Low [ ] Very low
THANK YOU FOR SPENDING TIME TO COMPLETE THIS QUESTIONNAIRE
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