Date post: | 12-May-2015 |
Category: |
Business |
Upload: | lawebstrat |
View: | 348 times |
Download: | 4 times |
And best practices for creating one!
Three Reasons Why your business needs
a mobile-Friendly website…
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AgendaI. What is a mobile-friendly website?
II. Why your business needs a mobile-friendly website
III. Best practices for creating your mobile-friendly website
IV. Key takeaways
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ACT ONE: WHAT IS A MOBILE-FRIENDLY WEBSITE?
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Can you spot the difference?
•Clear, easy-to-
use
•Just what you
need, nothing
more
•Everything has
a purpose
•Difficult to read
•Confusing…too much going on
•Not sure what to do next
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More than just mobile phones
Tablets
Smart phones
readers
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Don’t be fooled…it’s not an app
• Apps are…– Software applications– Usually specific to the mobile device Operating
system– Downloaded to the device
• Mobile websites are…– Optimized for display on mobile devices– Intended to be accessed across all mobile devices– Nothing to download
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ACT TWO: WHY YOU NEED ONE!
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Mobile is growing fast!
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And in local it’s on track to dominate!
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Mobile searchers take action!
9 out of 10 mobile searches lead to action…over half leading to a
purchase!www.losangeleswebstrategies.com
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And buyers are getting picky…
Source = google
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Stand out from the crowd…
Source = Web.com
Only 26% of local businesses have a mobile-friendly website!
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And reap the benefits!
Source = Web.com
84% of local businesses with a mobile-friendly website see an increase in new business.
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Let’s recap• Having a mobile-friendly website
means…– Stand out from the crowd– Better user experience– Professional presence– More traffic– More sales
Why wouldn’t you have one?!
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ACT THREE: CREATING YOUR MOBILE SITE
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1. Use a responsive design
•One version of
your site to
maintain
•Make changes
in one place
•Automatically
adapts to the
device being
used
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2. Keep it simple
•Remember they
are on a small
device…and on the
move!
•Make the most
common request
front-and-center!
•Limit the content
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3. Design for fat fingers
•Single columns
•Big buttons
•Plenty of space
•Drop-down menus
instead of forms to
fill in
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4. Measure and test•Determine what
most of your
visitors are using
•Design to make
that experience
optimal
•Test on the most
common devices
frequently
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ACT FOUR: KEY TAKEAWAYS
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It’s time to go mobile!• Your visitors expect mobile, don’t
let them down!• Stand out as a leader in your space• Make it easy for your visitors to
take action• Keep it simple!
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WE’RE HERE TO HELP – GET IN TOUCH!
www.losangeleswebstrategies.com
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100