Date post: | 17-Feb-2017 |
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Marketing |
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DANIEL
BIANCHINI
Director of Servicesdaniel (at) white.net@danielbianchini
@DANIELBIANCHINI
DANIEL
BIANCHINI
Director of Servicesdaniel (at) white.net@danielbianchini
@DANIELBIANCHINI
3 TACTICS TO FUTUREPROOF SEO IN 2016 & BEYONDLinkdex webinar10th February 2016
SEONOW!3 TACTICS TO FUTUREPROOF SEO IN 2016 & BEYONDLinkdex webinar10th February 2016
SEONOW!
@DANIELBIANCHINI@DANIELBIANCHINI
Mobilegeddon21st April 2015
2015 2016
In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal.
Dubbed Mobilegeddon by the press, the update was much smaller than expected.
@DANIELBIANCHINI@DANIELBIANCHINI
Mobilegeddon21st April 2015
2015 2016
Quality Update3rd May 2015
Google confirmed that they made core changes to their algorithm in terms of how it processes quality signals.
Although the update seemed to have had a broad impact, Google didn’t reveal any specifics about the signals involved.
In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal.
Dubbed Mobilegeddon by the press, the update was much smaller than expected.
@DANIELBIANCHINI@DANIELBIANCHINI
Mobilegeddon21st April 2015
2015 2016
Quality Update3rd May 2015
Panda Update17th July 2015
Google confirmed that they made core changes to their algorithm in terms of how it processes quality signals.`
Although the update seems to have had a broad impact, Google didn’t reveal any specifics about the signals involved.
Google announced that a Panda refresh was taking place, but it would take months to fully roll out.
This was the first Panda refresh in 10 months, with 2-3% of queries affected.
In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal.
Dubbed Mobilegeddon by the press, the update was much smaller than expected.
@DANIELBIANCHINI@DANIELBIANCHINI
Mobilegeddon21st April 2015
2015 2016
Quality Update3rd May 2015
Panda Update17th July 2015
Rank Brain26th October 2015
Google is now using a machine-learning artificial intelligence system called RankBrain.
Now considered the 3rd most important ranking signal, Google revealed that the system has been fully in the wild for two months.
Google confirmed that they made core changes to their algorithm in terms of how it processes quality signals.`
Although the update seems to have had a broad impact, Google didn’t reveal any specifics about the signals involved.
Google announced that a Panda refresh was taking place, but it would take months to fully roll out.
This was the first Panda refresh in 10 months, with 2-3% of queries affected.
In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal.
Dubbed Mobilegeddon by the press, the update was much smaller than expected.
@DANIELBIANCHINI
NO PENGUIN UPDATECONFIRMED
@DANIELBIANCHINI
Did it happen in early January?Will the next iteration be real-time?
Is the lack of an update affecting sites stuck in a penalty?
@DANIELBIANCHINI
Qualitynot
Quantity
@DANIELBIANCHINI
Mobile
Page Speed
SchemaUX
Website Integrity
SiteArchitecture
E.A.T
TopicalKeywordTargeting User
Focussed
Naturalnot
Manipulated
PressCoverage
BloggerEvents
Usefulness
ContentMarketin
g
Internationalisation
@DANIELBIANCHINI@DANIELBIANCHINI
BUILD TOPICS NOT KEYWORDS
https://moz.com/blog/on-page-topic-seohttps://moz.com/blog/7-advanced-seo-concepts
https://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday/
http://www.socialmediatoday.com/content/future-seo-topics-instead-keywords
@DANIELBIANCHINI@DANIELBIANCHINI
STEAL FROM THE COMPETITION
www.semrush.com
https://ahrefs.com/http://www.pageonepower.com/linkarati/buzzsumo-competitor-analysis-content-social-
shares
www.linkdex.com
@DANIELBIANCHINI@DANIELBIANCHINI
MERGED WITH
OTHER CONTENT
REPUBLISHED
UPDATED
MAKE IT WORK
HARDER
CONTENT CAN BE REUSED
@DANIELBIANCHINI@DANIELBIANCHINI
ANSWER GOOGLES 23QUALITY QUESTIONS
Source: https://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
@DANIELBIANCHINI@DANIELBIANCHINI
WOULD YOU TRUST INFORMATION IN THIS ARTICLE?
DOES THIS ARTICLE DESCRIBE BOTH SIDES OF THE STORY?
IS THIS THE SORT OF PAGE YOU’D WANT TO BOOKMARK, SHARE WITH A FRIEND OR
RECOMMEND
Source: https://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
@DANIELBIANCHINI@DANIELBIANCHINI
CONTENT = OUR BEST METHODTO BE UNIQUE IN INCREASINGLY
COMPETITIVE MARKETS
@DANIELBIANCHINI@DANIELBIANCHINI
Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/
31.2% INCREASE IN RICH ANSWERS
@DANIELBIANCHINI@DANIELBIANCHINI
IDENTIFY A SIMPLE
QUESTION
OFFER VALUE ADDED
INFO
PROVIDE A DIRECT
ANSWER
MAKE IT EASY FOR
USERS & GOOGLE TO
FIND
HOW TO ACHIEVE A FEATURED SNIPPET
Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/
@DANIELBIANCHINI@DANIELBIANCHINI
221 TIMES A DAY(VERSUS 140 DESKTOP INTERACTIONS)
AVERAGE USERS INTERACT WITH A SMARTPHONE
Source: http://www.tecmark.co.uk/smartphone-usage-data-uk-2014/
@DANIELBIANCHINI@DANIELBIANCHINI
Source: http://www.comscore.com
EARLY MORNING DAYTIME EVENINGMobiles brighten the commute PCs dominate working hours Tablets are popular at night
THANK YOU
@DANIELBIANCHINI
DANIEL BIANCHINI
THANK YOU
@DANIELBIANCHINI
DANIEL BIANCHINI