Johan Verhaegen - 30.5.17

3 things you need to know

about people & technology

urgently

FEATURESEXPERIENCE TECHNOLOGY

GOOD DESIGN

THEORY RESEARCH EXPERIENCE

Scientific foundation for design decisions and interaction

design principles

The psychology of design

how people see, read, remember,

think, focus, interact, feel and

decide

THEORY

Heuristic evaluation

Usability goals

learnability, efficiency, memorability,

errors and satisfaction

Design principles

discoverability, feedback,

affordances & signifiers, mapping

and conceptual models

RESEARCH Examples, best practices, inspiration, outside-in view,…

EXPERIENCE What you’ve learned in your own projects

1. PEOPLE GO FOR VALUE

COMMODITIES

GOODS

SERVICES

EXPERIENCES

Patiënt Familie Zorgverleners

AMBULANT GEHOSPITALISEE

RD

2. PEOPLE NEED TRUST

“A trip to Disney (…) feels like a centrally planned North

Korea, only with more fun [and] less torture.” John Foreman

“Arguing that you don't care

about the right to privacy

because you have nothing to

hide …

… is no different than saying

you don't care about free

speech because you have

nothing to say.”

“We’ve lost control of our

personal data.”

“It’s too easy for

misinformation to spread

on the web.”

“I thought once everybody could speak freely and

exchange information and ideas, the world is

automatically going to be a better place.

I was wrong about that.”

“We design for simplicity of use.

That which is easy to use and understand, we trust.”

Gerry McGovern– ‘Transform: A Rebel’s Guide for Digital Transformation

“What makes something simple or complex? It’s not the

number of dials or controls or how many features it has: It is

whether the person using the device has a good conceptual

model of how it operates.

(…)

Complexity is often necessary. The design challenge is to

manage complexity so that it isn’t complicated.”

3. PEOPLE WANT TO BE IN

CONTROL

Why American farmers are hacking their own tractors

The Guardian – John Naughton – March 26, 2017

http://bit.ly/1LZHgfA

“Christened the

IWWIWWIWI (I want what I

want when I want it)

generation, young people

have become accustomed

to incessant purchase and

instant gratification,

heightened by a new

generation of click-and-buy

apps and shoppable

magazines.”