23
3 – TV BROADCASTING
THE MOST BEAUTIFUL
IMAGES
Broadcast across all continents
A COMPLETE MOBILE PRODUCTION SYSTEM
Fuente: A.S.O.
15 productiontrucks
3 carsin race
225 peopleto produce
international feed3 helicopters
T H E D A K A R T V E X P E R I E N C E T H R O U G H T H E W O R L D
SHARE
T V c o v e r a g e
b y c o n t i n e n t
1200 H de cobertura TV
3 H
16%
64%
10%
3%
1%
Source: Nielsen Sports
1 500 hours – world TV
coverage
5%
FOCUS ON AMERICA
Source: Nielsen Sports
198 H In 38 Latin
America
countries
15 HIn North
America
225 H In Latin
America6 H
Colombia
15 H
6.5 H
Peru
Argentina
IN EUROPE
Source: Nielsen Sports
934 H in this
continent
714 H
18 H
Russia
24 H
82 H
30,5 H
32 H
Netherlands
Spain
Czech Republic
Source: Nielsen Sports
157 H in this
continent
9 H in 26
countries
12 H in 16
countries
Australia
11 H
38 H
32 H
12 H
Japan
China
New
Zealand
I N A S I A
A F R I C A A N D M I D D L E E A S T
25
134 H in these
continents
86 H
48 H
In 52 countries
Pan Africa
In 23 countries
Pan Middle East and North
Africa
Source: Nielsen Sports
4 – SOCIAL MEDIA
SOCIAL MEDIA
Theatre of emotions
10,1 M visits 5 M visits
o n t h e o f f i c i a l w e b s i t e
d a k a r . c o m
( + 1 2 , 5 % v s 2 0 1 8 )
o n R a c e C e n t e r
( + 1 1 % v s 2 0 1 8 )
v i e w e d p a g e s
( + 2 5 % v s 2 0 1 8 )
54,3 M
Results of the official digital and social media platforms of
the Dakar
PASSION FOR THE DAKAR LIVES ON OUR PLATFORMS
1,6 M users
C l o s e t o
o n t h e D a k a r m o b i l e a p p
Source : ASO / 06.01.2018
DAKAR ON SOCIAL PLATFORMSO u r c o m m u n i t y
A p o w e r f u l e c o s y s t e m
P a r t n e r s a t t h e
f o r e f r o n t
A VERY STRONG FAN COMMUNITY
2,1M
1,4M1,3M
539k
84k
+
+
2,6M
2,1M fans on the Facebook Dakar page
A VERY STRONG FAN COMMUNITY
Official accounts interactions
8M
463k 461k
Source: Hookit Intelligence Data –
Facebook + Twitter + Instagram – oficial accounts
No video views – 01/12/2018 – 25/02/2019
5M
4M
440k
Fuente: A.S.O / Cuentas oficiales de Dakar y páginas en cada red social
fans on social networks
+16% vs 2018
A GROWING COMMUNITY ON SOCIAL NETWORKS
3,55M2,1M followers
+74K during the event
721K followers
+200K during the event
427K followers
+32K during the event
2317
FOND OF THE BEST IMAGES
55Mvideo views on our oficial
accounts
+74% vs 2018
24M 20M 8M 3M
17Mdont
On Instagram stories
+
1,1M views
AND PASSIONATELY ENGAGED
7,1MLikes
55KComments
53MVideo views
170KShares
61MInteractions
23M 28M 4M 6M
Source: Hookit / Dakar official accounts on each platform
SOCIAL MEDIA BEATING AT THE RYTHM OF DAKAR
Media
Competitors
Teams
Fans
A POWERFUL DIGITAL ECOSYSTEMAROUND DAKAR
Source: Hookit - 01/01/2019-31/01/209
#DAKAR2019
73 735posts
@motul
680Kinteractions
85 Minteractions
@laiasanz_85 730K interactions
A DEEPLY INVOLVED DIGITAL ECOSYSTEM
63 MInstagram
57 MFacebook
29 MYoutube
6 MTwitter
155 MInteractions
+22% vs 2018
Source: Hookit – 15/12/2018-31/01/209
MEDIA COVERAGE ON INTERNET
Source: Kantar Media
136countries
32 117articles
3 175websites
TOP 5 most mentioned competitors in the articles:
Sébastien Loeb
5 667 mentions
Stéphane Peterhansel
5 278 mentions
Carlos Sainz
4 804 mentions
Pablo Quintanilla
4 198 mentions
Nani Roma
3 544 mentions
