3. What kind of media institution might distribute your product and why?

After researching into different media institutions and their brands I decided on the use of ‘Bauer Media’ for my music magazine, this is because it is one of the most well-known media institutions.

It also already distributes music magazines such as ‘Mojo’ ‘Q’ and ‘Kerrang’ which have similar target audiences to the target audience for my music magazine. Particularly the figures for Q magazine shows that the majority of its readers are aged 15-25 which is similar to my target audience.

However Bauer doesn’t distribute a music magazine with the specific Indie/Alternative music genre that my music magazine follows. However it does distribute Kerrang which is mainly a rock music magazine, so having another magazine that follows a different genre may work well next to each other in sales and support each other. This could be good for the sales of both magazines if distributed next to each other as well as appealing to a wider audience between them and consequently making more money by working next to each other.

The experience that Bauer has in the selling of music magazines makes it good for the distribution of a new magazine and being beneficial to its success based on the success of its other music magazines that it distributes. As my music magazine follows the genre of Indie/Alternative music it could mean that my magazine would be able to help Bauer reach a newer and wider audience.