Date post: | 10-Apr-2017 |
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The Steps of a client focused survey
We create our plans based on their opinions, exclusively
1Prepare the Questions
2Deliver the
Survey
3Create the
Report
Prepare our Questions
Reveal their attitudes and opinions and use this collaboration to build forward momentum
1
Kevin interviews your best clients / investors revealing key market intelligence for you.
Reveal their attitudes and opinions and use this collaboration to build forward momentum
2 2Deliver the Survey
The Report is deliverable, and the marketing plan template is beginning to be filled in…
Reveal their attitudes and opinions and use this collaboration to build forward momentum
2 2Deliver the Survey
3Create the
Report
We calculate that this work can be done with ease within this calendar year, by end of 2014 – we’ll be set!
Our Process:*marketing plan blank printed out*survey questions formulated*survey targets w/ phone # received*surveys implemented*areas of concern reported immediately*survey responses issued – confidential*surveys tabulated for like responses*strategy recommended*strategy approved*images / video / creative developed based on surveys*media plan created*Goldmine setup with potential investors/clients*database clean up*begin processes
Getting Started with Superior Image
Sim
plic
ity =
A m
ore
Too much information?Simply put, we will get more BEST customers by analysing and studying your existing BEST customers…counting on them having the same values, beliefs, things in common with you, similar media consumptive behaviors and more…very simple, yet very tedious.
The result is better value for your advertising budgets, more clients – less cost in the future to attract and retain new clients = more wealth for you.
As we work as a team, you are able to ensure that your “vision” is passed forward and that it continually aligns itself with the opinions of your best clients. Co-authoring will get you there.
Collaboration
When you are giving a presentation on your property, people will be locked into watching, as you quickly
provide incredible detail in a fast-paced manner.
SPEAK FOR ITSELFLet Your Presentation
? To Start…Gather all business cards from shows and give it to us to input. We’ll need Goldmine($1,000) and a dedicated computer. ($1,000) Labour to enter the information is at $40/hour as required.
We can go in any direction you’d like following this initial stage…for instance!
Registered Professional Marketer, Chairman ofThe Board of the Canadian Institute of Marketing, VP Sales and Marketing with Abitibi Geophysics, Certified International Trade Broker, former strategyGuy with the Manitoba Government, LicencedLocomotive Engineman and small business ownerFor the past 25 years gives you a relevant, experiencedHelper to achieve your goals faster…
2014 – Initial Plan
Prepare lists of Investors / Potentials & Goals
Survey Calls to Best ClientsWrite survey by survey Responses to questions
Study competitive companies, studySuccessful marketing, research PG.
Setup Marketing Plan work-sheets and start process – getLists of potential investors/clients
TIMELINE PROJECT PLANNING
DecOctSepAugJulyJuneAprilMarchFebJan May Nov
8 Months Left, Market Recovery to Occur in 2015
Creating More WealthThis systematic process will create a smooth path to achieving higher levels of sales with lower marketing and client acquisition costs.
TIMELINE PROJECT PLANNING
2016
2015
20143 Years
R&D
Implement
Long-TermPlan
Research / Market Intelligence•Survey | Study Others | Dev. Strategy
Close Sales | Develop long-term•Put people in place to carry fwd.
Creative | Sales Strategy | Implement•Goldmine | Shows | Letters | Media
TIMELINE PROJECT PLANNING2015 Implementation Strategy
2015 Quarter 2•Align company with media•Only ”best client” approved
2015 Quarter 3•Set and get marketing budget
Approved
2015 Quarter 4•Setup media and salesMeasurement tools andImplement full strategy
2015
2015
2015
2015
2015
2016 – Implement • Images completed, showBooths and signage created
2015• Utilize Goldmine
• strategically approach clientele