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3 year marketing overview for your company

Date post: 10-Apr-2017
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A focus on what they want, not us… SUPERIOR IMAGE COMMUNICATIONS BEST CLIENT SURVEYS
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A focus on what they want, not us…

SUPERIOR IMAGE COMMUNICATIONS

BEST CLIENT SURVEYS

The Steps of a client focused survey

We create our plans based on their opinions, exclusively

1Prepare the Questions

2Deliver the

Survey

3Create the

Report

Prepare our Questions

Reveal their attitudes and opinions and use this collaboration to build forward momentum

1

Kevin interviews your best clients / investors revealing key market intelligence for you.

Reveal their attitudes and opinions and use this collaboration to build forward momentum

2 2Deliver the Survey

The Report is deliverable, and the marketing plan template is beginning to be filled in…

Reveal their attitudes and opinions and use this collaboration to build forward momentum

2 2Deliver the Survey

3Create the

Report

We calculate that this work can be done with ease within this calendar year, by end of 2014 – we’ll be set!

Our Process:*marketing plan blank printed out*survey questions formulated*survey targets w/ phone # received*surveys implemented*areas of concern reported immediately*survey responses issued – confidential*surveys tabulated for like responses*strategy recommended*strategy approved*images / video / creative developed based on surveys*media plan created*Goldmine setup with potential investors/clients*database clean up*begin processes

Getting Started with Superior Image

Sim

plic

ity =

A m

ore

Too much information?Simply put, we will get more BEST customers by analysing and studying your existing BEST customers…counting on them having the same values, beliefs, things in common with you, similar media consumptive behaviors and more…very simple, yet very tedious.

The result is better value for your advertising budgets, more clients – less cost in the future to attract and retain new clients = more wealth for you.

As we work as a team, you are able to ensure that your “vision” is passed forward and that it continually aligns itself with the opinions of your best clients. Co-authoring will get you there.

Collaboration

It’s not just about the visuals, but strengthening

YOUR MESSAGE.

When you are giving a presentation on your property, people will be locked into watching, as you quickly

provide incredible detail in a fast-paced manner.

SPEAK FOR ITSELFLet Your Presentation

? To Start…Gather all business cards from shows and give it to us to input. We’ll need Goldmine($1,000) and a dedicated computer. ($1,000) Labour to enter the information is at $40/hour as required.

We can go in any direction you’d like following this initial stage…for instance!

Registered Professional Marketer, Chairman ofThe Board of the Canadian Institute of Marketing, VP Sales and Marketing with Abitibi Geophysics, Certified International Trade Broker, former strategyGuy with the Manitoba Government, LicencedLocomotive Engineman and small business ownerFor the past 25 years gives you a relevant, experiencedHelper to achieve your goals faster…

2014 – Initial Plan

Prepare lists of Investors / Potentials & Goals

Survey Calls to Best ClientsWrite survey by survey Responses to questions

Study competitive companies, studySuccessful marketing, research PG.

Setup Marketing Plan work-sheets and start process – getLists of potential investors/clients

TIMELINE PROJECT PLANNING

DecOctSepAugJulyJuneAprilMarchFebJan May Nov

8 Months Left, Market Recovery to Occur in 2015

Creating More WealthThis systematic process will create a smooth path to achieving higher levels of sales with lower marketing and client acquisition costs.

TIMELINE PROJECT PLANNING

2016

2015

20143 Years

R&D

Implement

Long-TermPlan

Research / Market Intelligence•Survey | Study Others | Dev. Strategy

Close Sales | Develop long-term•Put people in place to carry fwd.

Creative | Sales Strategy | Implement•Goldmine | Shows | Letters | Media

TIMELINE PROJECT PLANNING2015 Implementation Strategy

2015 Quarter 2•Align company with media•Only ”best client” approved

2015 Quarter 3•Set and get marketing budget

Approved

2015 Quarter 4•Setup media and salesMeasurement tools andImplement full strategy

2015

2015

2015

2015

2015

2016 – Implement • Images completed, showBooths and signage created

2015• Utilize Goldmine

• strategically approach clientele

What’s Your Message?

SuperiorIMAGE 2014


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