Date post: | 18-Jan-2017 |
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Tip 3: To design a brand identity, you must also consider emotion as another factor.
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Tip 7: Capture Your Value - Use clear language to communicate your value.
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Tip 12: Social media profiles & websites with photos of CEO’s are considered more credible
than those without.
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Tip 14: Your logo and other corporate identity items need to be simple and recognisable. It should not be too complex; this is so that the
logo and catch phrase can catch people’s attention and can be remember and stored in
their memory.
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Tip 15: If your logo design is too fancy and over the top it will not be able to be placed on
a number of different surfaces from letterheads to billboards.
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Tip 16: If you decide to use colours, it is important that you bare in mind that you
need to stick to these colours and they need to be consistent throughout your packaging
and advertising.
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Tip 17: When designing your logo, be sure to keep it unique, simple and original.
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Tip 18: You need to pay careful attention to your brand identity as it is often the first
impression people will have of your company. This can be achieved by building your brand
and carefully marketing your product.
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Tip 19: It includes logo design as well as business cards, adverts and brochures. These
will describe your business’s products, services and specialities. These are also used
to create brand awareness and knowledge about your company and what it offers.
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Tip 20: It is important that you know what your company stands for and what they want
to achieve.
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Tip 21: The identity needs to be consistent throughout all your campaigns and products.
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Tip 22: You should have a tagline that explains exactly what you do as a company and how it will benefit your clients by using
your business.
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Tip 24: Your brand identity consists of 3 very important elements; these include the
company name, logo and tagline.
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Tip 25: The logo, branding and general appearance of your company needs to be
professional and shows that you mean business.
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Tip 26: Items that can be used to improve your brand identity: business cards,
letterheads, envelopes, letterhead, postcards, brochures, website and adverts.
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Tip 27: Remember visual interpretation is very important and can be used to your
advantage.
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Tip 28: Conduct research by visiting competitor’s websites. This will allow you to get ideas on designs that are pleasing to the
eye and memorable.
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Tip 30: Only choose 2 colours (psychology of colours) when creating your brand identity. This is also a cost effective way to design
your logo and corporate identity.