Social Media for

Jobs

Geert Conard Researcher on Networking and Social Media

since 2004

30’

Writer / Speaker / Trainer / Consultant

Geert ?

D.E.A.vzw Non-Executive

Boardmember

Foodie

Information-Addict

Entrepreneur

How can I help you ?

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What is networking ?

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2 Minutes

Why network ?

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• Getting a job

• Pay and promotion

• Influence and effectiveness

• Venture capital and financing

• Organizational learning

• Word-of-mouth marketing

• Strategic alliances

• Financial stability

• A (Girl)Friend in Every City

Sandler Sales Institute Study

• Cold calls are successful 1% of the time • Word of mouth is successful 15% • Referral goes up to 50% • Referral plus the person who made the referral

either participate on the sales call or attends the meeting – the success rate goes up to 80%

Where do you network ?

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• Service Clubs (e.g. Rotary, Lions, JCI, … )

• Sport Clubs (e.g. Golf, Tennis, Sailing, …)

• Hobbies (e.g. Cars, travel, Cultural, …)

• Study (e.g. University, MBA, Alumni, …)

• Prof. Organisations (Stichting Marketing, VOKA, VBO, UNIZO, …)

• Social Events (e.g. Family, Neighbours, BBQ, Friends, …)

• Intra-Company (e.g. Water Cooler, coffee machine, Incentives, teambuilding, …)

• Trade Fairs, Open Days, …

• Networking clubs and events !!!

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Your face is your brand

• Recognize • Trust • Professional

Profile photo of Dr. Ivan Misner

(BNI)

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No second chance for a first impression !

Business Cards

• Free business cards

• Corrected business cards

• No post address

• No fixed line, only mobile

• No person

• Hotmail, Yahoo, …

• Skynet, Telenet, …

• Strange format

• Budget print

Folders / Flyers / …

• Spelling mistakes

• Color copies

• MS Publisher standard design

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(Graph by H. Deckers)

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LinkedIn

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• Started as the “Yellow Pages” of Business People

• Excellent Referral system using the 6 Degrees of Separation

• LinkedIn (www.linkedin.com) is the clear winner in this category of websites with +157.000.000 users from +170 industries and 200 countries. They have +600 employees.

• +1.100.000 users in Belgium.

• Company located in Mountain View, California (USA)

• Reid Hofmann was founding CEO for 4 years, now he moved to Executive Chairman. Jeff Weiner is the CEO.

• Founded in Dec. 2002. Website online May 5, 2003.

• IPO in 2011

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• Settings

• Select what others

see when they view

your profile

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How to find a job on Linkedin ?

1. Make sure your profile is complete

2. Add a headline to your name

3. Add your job history

4. Recommedations

5. Be open for connections

6. Always send a clear message

7. Don’t let your profile fall asleep

8. Join groups

9. Start your own group

10.Be interactive

11.Connect to your other social media profiles

12.Do the magic thing : Connect people !

Facebook

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• Facebook is the Nr.1 Social Network worldwide. • Founded in 2004 by Mark Zuckerberg (CEO) and his college friends as the Students Facebook of Harvard University. • In 2006 Facebook opened the door for the rest of us. • +900.000.000 users (+10% of global population) • Male/Female = 50/50 - +488 million use Facebook Mobile • 4,5 Million in Belgium (+55% of Belgian population) • Predictions : 1 Billion users by 2012 !!! • Largest online photo database in the world ! • No official activities in Belgium, but users are organizing their own local Facebook gatherings • The best network to build your credibility

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Use Facebook to build credibility

• Constant effort 7/7

• Sharing valuable info

• Sharing links on YOUR industry or expertise

• YOU will be matched with your expertise

Drunk & crazy pictures, privacy, ….

• Always THINK before you post

• If your boss visits your profile, make sure he will like what he sees

• Config & Tweak the privacy settings and decide who can see which content

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• Keynote Speeches, Presentations and Workshops

• Speeches & Presentations on Social Media • Workshop “Social Media for Business” • Platform Workshops (Facebook, LinkedIn,

Xing, Ecademy, …)

• Books • Research on Social Media & Social Networking • Advice & Consulting

• Management Consulting • Legal Consulting • Project Management / Sales Management • Brandbuilding • Copywriting

How can we help you ?

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Professional Networker Shop

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15 € 25 €

40 € 10 €

20 €

30 €

Support our

educational

program

Free

Download

New

book

expected

Summer

2012

IT Consult Services BVBA geert.conard@itconsult.be www.itconsult.be

Geert CONARD VOF Public Speaker, Writer, Trainer and Consultant Researcher on Social Media & Social Networking Management Consultant info@geertconard.com www.geertconard.com

Buy our books Tineke’s Cucina geert@tinekescucina.be www.tinekescucina.be

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