Facebook -5 Musts and a Couple of

Shoulds for effective Timeline Use

As presented during the April 18, 2012 30 MinuteSocial video Cast

Presented by:- Jeff Abramovitz (Social Media Consulting/training/strategy - 2Degrees Media) jeff@2degreesmedia.com

- Chris Faddis (Marketing Consultant - www.launchsme.com) chris@launchsme.com

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SOCIAL PRESENCE AND PRESENTER CONTACT INFORMATION

Please share your involvement in today’s event. Use #30minsocial for Twitter comments. LIKE & Share posts with www.facebook.com/30minutesocial

Stay Connected with Jeff & Chris on Facebook and Twitter:

Jeff: Twitter: @jeffabram Facebook: /2degreesmedia

Chris- Twitte: @faddicus Facebook: /launchsocialmedia

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Here’s what YOU’LL learn from today’s vCast

5 Musts to know about Facebooks new Timeline changes

A couple of shoulds that will help

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Facebook’s Page changes were made with this philosophy in mind:

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Facebook’s Page changes were made with this philosophy in mind:

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So, what are those changes?Large Area Opened for Cover Photo as part of making the entire page more visually stimulating

851 x 315 pixels - Cover Photo specs

180 x 180 pixels - Profile Image specs

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1. MUSTCREATE A GREAT COVER PHOTO:Use the space available to promote your organization in a way that captures peoples attention using great images!

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2. MUST notFacebook has put a number of restrictions on what you can use in your cover photo. Here are those restrictions:

Price or purchase info, such as “40% off” or “Download it at www...” is prohibitedContact info, such as web address, email, mailing address or other info intended for your Page’s About sectionReference to user interface elements, such as “Like” or “Share” or any other Facebook site featuresCalls to action, such as “Get it Now” and “Tell Your Friends”Space not meant for promotions, coupons or advertisementsCover photo should not be primarily text-based or infringe on anyone else’s copyright.

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3. MUSTSince you can not use your cover photo as an advertisement (blatantly) for your organization you need to make sure you optimize your ABOUT section

- This means including your website, blog URL, contact information, email, etc., so that it shows up in the About section visible to the fans or guests of your page.

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These next few slides simply show you how to edit your ABOUT section and what

happens when you change the category and type of business you are.

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4. MUSTOptimize the 4 images that Facebook provides in the “App” area

Here are a few important pieces of information regarding these 4 boxes:

- Specs for thumbnail-111 x 74 (but these are increasing in April--stay tuned and we’ll let you know what and when)- Can not change the name, image or position of the Photos App. And, you can’t change the settings for the Videos, Notes, Likes or Events but you can move them around- Thumbnails can be switched around to make the three most strategic apps display on the first row.- Up to 12 Apps will be shown on your Page Timeline

(Note: Both Jeff and Chris can help you develop a strategy and create Apps for your Page. This includes contests, Fan Like Gate strategies, etc.)

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5. MUSTAccess the Admin area to respond to Notifications, New Likes and set up all of your settings.

The KEY word is ENGAGEMENT. Yes, responding to Comments on your wall is important. But, so is acknowledging those who “LIKE” your page.

**TIP** - Review those who have recently liked your page and periodically click on their names and thank them for coming by, acknowledge something you

see on their page (i.e., personalize your interaction)

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Click on the Admin Panel button on the upper right of

your Cover Photo

Admin

Section Expands

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Summary of 5 Musts

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A Couple of Shoulds

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Like This...

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A Couple of Shoulds

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Thank you!!We are excited that we can offer this weekly live

video cast to help you demystify social media. Both Chris and Jeff are in the business they are in to help you---ministries, churches, small businesses,

non-profits and individual entrepreneurs and content providers with your Social Media needs!!

Join us EVERY WEDNESDAY at 1PM EDT.

Have Questions? Send us an email at info@30minutesocial.com

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