30 Recruiting Strategies in a Down Economy in 30 Minutes:

{Drinking from a Firehose…}

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30 Recruiting Strategies in a Down Economy

The Economy is Not in Good Shape

Layoffs are Everywhere

#1: Pay Attention to Layoffs; Raid Competitors

#2: General Job Boards are Dying; Go Niche

#3: Be Visible EVERYWHERE Online

#4: Dive into Mobile Marketing

#5: Get a Corporate Facebook Page

#6: Start a LinkedIn Group

#7: Be Accessible with IM on your Website

#8: Utilize Online Press Releases

#9: Create Free Whitepapers, eBooks and PPTs

#10: Host an Online Video Show

#11: Utilize Podcasting

#12: Do Creative Email Marketing Campaigns

#13: Run Referral Programs Online

#14: Get Your Jobs Listed in Search Engines

#15: Build a “Better” Career Site

#16: Run CPC/CPM/CPA Ad Campaigns

#17: Capture Talent with RSS Feeds

#18: Build a Passive Talent Database

#19: Tune Into the Blogosphere

#20: Use Your Blog to Drive Talent

#21: Get on the Microblogs…Especially Twitter

#22: Find Billions of FREE Documents Online

#23: Use Jigsaw to Complete Your Puzzle

#24: Bookmark the Web; Make it Your Library

#25: Automate Your Sourcing Efforts

#26: Conduct Virtual Job Fairs

#27: Create Custom Search Engines

#28: Find Passive Talent in Your ATS & Desktop

#29: Stay Active in Online Groups

#30: Be Visible “Locally” with Meetup

#31 (BONUS): Host Free Webinars on Hot Topics

Important Information

*Presentation Available for Download Online: http://tinyurl.com/67h7oe

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Geoff PetersonManaging Principal, General Lead (www.generallead.com)

gpeterson@generallead.com(724)940-9471

Editor, StaffBytes (www.staffbytes.com)geoffp@staffbytes.com

LinkedIn: www.linkedin.com/in/geoffpetersonTwitter ID: http://twitter.com/geoffpeterson