OF WISDOM30 years

FROM STERN STRATEGY GROUP

They say wisdom comes with age.

So, with thirty years of business under our belts, we'd like tooffer some pearls of wisdom. We asked our team members and

business partners to share the lessons and advice they'vegathered during their time at Stern Strategy Group so we could

share the wealth of knowledge. Enjoy!

B E I N G H E A R D I T ' S A L W A Y S B E E N A T T H E R O O T O F O U R

B U S I N E S S . F I N D T H E N E W C R E A T I V E W A Y ST O F I L L T H E S P A C E B E T W E E N Y O U R

M E S S A G E A N D T A R G E T A U D I E N C E O R F A N S .

PEARL #1

Story matters

PEARL #2

It’s not about what coolnew tool you pitch with,it’s about what you pitch.

THIS BUSINESS REQUIRES BOTH LEFT ANDRIGHT-BRAINED THINKING. USE BOTHSIDES OF YOUR BRAIN FOR SUCCESS.

PEARL #3

Just when you think you’ve figured outthe solution to a nagging issue, the game

changes. Accept that life is filled withchallenges and change. Stay centered.

PEARL #4

Be forever curious and don’t resistexperimentation. That crazy idea you’reafraid to share could be the solution theteam’s been looking for.

PEARL #5

When I think about how ourindustry has moved towardinfographics, video andother visual tools, I’mreminded of a Walt Disneyquote - “Of all our inventionsfor mass communication,pictures still speak the mostuniversally understoodlanguage.”

PEARL #6

THE BEST MESSAGE ISSIMPLE, NOT SIMPLISTIC.

PEARL #7

Face-to-face interactions trump email anyday of the week and twice on Sunday.

PEARL #8

The media landscape is forever-changing and you have to rollwith the punches, but keep in mind that the strongest platformswill always take a stance.

PEARL #9

All you have is yourreputation. Nevercompromise on ethics,quality of work or service.

PEARL #10

FOSTER IDEA GENERATION ACROSS AGENCYACCOUNTS. CLIENTS DESERVE THE BEST

THINKING OF THE FIRM AT LARGE.

PEARL #11

PEARL #12

Data isn’t everything. Listen to your instincts andinclude them in your decision making process.

PEARL #13

“What’s the worst that can happen?”

Ask yourself this question whenever faced with a business problem. Ithelps keep your emotions in check.

PEARL #14

TODAY'S MAJOR WORRY IS LONG FORGOTTEN ONE YEAR LATER. WORKTO KEEP DAILY CHALLENGES IN PERSPECTIVE.

PEARL #15

Open, honest communication iscritical to success. Learn toexpress your feelings and needsin a constructive, non-threateningway. Don’t harbor resentment.

BUILD SOMETHING THAT

LASTS,BECAUSE YOU WON'T.

PEARL #16

PEARL #17

WE MUST LEARN TO BECOMFORTABLE WITH THE

UNCOMFORTABLE.

As we celebrate our 30th year inbusiness, follow us on social

media for more pearls of wisdom.

@sternstrategy sternstrategy

www.sternstrategy.com

Stern Strategy Group