3.00 Understand the role of Marketing in Business

3.01 Understand principles of marketing.

3.01 Marketing PrinciplesThe marketing process is:The management process through which goods and services move from a concept or idea to the customer.

It includes a variety of activities that are organized into functions. The classification of the 7 marketing functions are: 1. Marketing-information management 2. Product/service management3. Pricing4. Place (Distribution)5. Selling6. Financing7. Promotion

3.01 Marketing Functions1. On the following slides, complete each section with the function

name, definition, graphic and sentence, for each of the 7 marketing functions.

2. On the section marked “True to life in business, sentence:” create a high school level sentence using the word, in a true to life situation. Your sentence must be long (at least 15 words), contain adjectives, nouns, and business example.

3. For the word financing, here is an excellent example:The Honda Jet company purchase 100 acres of land to build the new manufacturing facility, and obtained financing for the $10 million loan at BB&T bank. 4. Here is a poor example (elementary level): “Honda got financing at the bank.”

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence (underline the function):

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution)Selling Financing Promotion

Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution)Selling Financing Promotion

Submit your work

• 1. Save this power point as: “PBF_3.01_Functions_of_Marketing_yourfirstinitial_lastname” to your “my documents” directory.

• 2. Save to a flash drive with you and your partners name on it and then email it to me