301 North CrowdusSterling Bayadd scheme a
pg 3 on PDF
Immediately neighboring a DART rail line stop, directly off US 75 (Central Expressway) with proximate access to I-45 and I-30, and adjacent to Downtown Dallas, 301 North Crowdus is a case study in convenience.
Main Street Garden Park
Old EastDallas
Bryan Place
35E
35E
35E
30
30
366
VictoryPark
Downtown Dallas
J F. KennedyMemorial Plaza
The DallasWorld Aquarium
Klyde Warren Park
Uptown
Baylor UniversityMedical Center
MARILLA ST
CADIZ S
T
ELM ST
OLIVE ST
CANTON ST
CANTON ST
COMMERCE ST
MAIN
ELM
LIVE O
AK ST
301 North Crowdus75
75
75
75
75
DART Line
2Sterling Bay | Proprietary and Confidential
301 North Crowdus is at the center of it all.
3Sterling Bay | Proprietary and Confidential
301 North Crowdus: Timeline & Development Parameters
Pre-Commencement/Architecture 4Q 2020
Architect HKS
General Contractor Austin Commercial
Core and Shell Construction 24-27 months
Parking Ratio 3/1000
Approximately 440,000 RSF* Office
1 Superfloor Approximately 72,000 RSF
Tower Floors Approximately 26,200 RSF
Retail Space Approximately 27,000 RSF
Amenities Fitness Center, Tenant Lounge, Conference Center, Rooftop Terrace
*Potentially expandable to 1 Million RSF
4Sterling Bay | Proprietary and Confidential
301 North Crowdus13 stories / 474,200 RSF
Artists conceptual rendering View from Malcolm X
5Sterling Bay | Proprietary and Confidential
View from Indiana St.Scheme A
301 North Crowdus13 stories / 474,200 RSF
Artists conceptual rendering View from Indiana
6Sterling Bay | Proprietary and Confidential
North Aerial ViewScheme A
301 North Crowdus13 stories / 474,200 RSF
Artists conceptual rendering North aerial view
7Sterling Bay | Proprietary and Confidential
South Aerial ViewScheme A
301 North Crowdus13 stories / 474,200 RSF
Artists conceptual rendering South aerial view
8Sterling Bay | Proprietary and Confidential
173.0Roof
13 8 14.' 24,890 RSF SF 24,890 RSF 14' 8
12 7 14.' 26,220 RSF SF 26,220 RSF 14' 7
11 6 14.' 26,220 RSF SF 26,220 RSF 14' 6
10 5 14.' 26,220 RSF SF 26,220 RSF 14' 5
9 4 14.' 26,220 RSF SF 26,220 RSF 14' 4
8 3 14.' 26,220 RSF SF 26,220 RSF 14' 3
7 2 14.' 23,180 RSF SF 23,180 RSF 14' 2
75.0' 6 1 14.' 72,200 RSF SF 14' 1
P5 4 12.0' 200 Cars 82,750 SF
P4 3 10.0' 200 Cars 82,750 SFP3 2 10.0' 200 Cars 82,750 SFP2 1 11.0' 200 Cars 82,750 SF
0 Ground/Lobby 18.0' 3,325 RSF 0 Cars SF 14,000 SF 3,500 RSF
B1 -1 12.0' 200 Cars 82,750 SFB2 -2 10.0' 200 Cars 82,750 SF
301 North Crowdus13 stories / 474,200 RSF
9Sterling Bay | Proprietary and Confidential
INDIANA ST
CRO
WDU
S ST
MAL
COLM
X B
LVD
01SITE PLAN
0 60'
30’ 120'
S I T E P L A N
AMENITY DECK(OFFICE & PARKING BELOW) 8 FLOOR TOWER ON 4 SUPER
FLOORS ABOVE4 FLOORS OF PODIUM PARKING
474,200 G.S.F.
8 FLOOR TOWER ON 4 SUPER FLOORS ABOVE
4 FLOORS OF PODIUM PARKING
301 North CrowdusSite Plan / 474,200 RSF
10Sterling Bay | Proprietary and Confidential0 60'
30’ 120'
O V E R A L L G R O U N D F L O O R P L A N
RETAIL LOBBY RETAIL
LOADING
RETAILRETAIL
LOADING
MAIN / ELECT GEN/TRANS
LOBBY
TRANS/GEN
MECH
SERVICE CORRIDORSERVICE CORRIDOR
MECH
UP TOP2
UP TOP2
FIRE LANE
LOGGIALOGGIA
01GROUND FLOOR PLAN
I N D I A N A S T. CR
OW
DU
S S
T.
MA
LC
OL
M X
BLV
D
GROUND FLOOR RETAIL@ BASE OF OFFICE:
14,000 S.F.
301 North CrowdusGround Floor / 14,000 RSF Retail
11Sterling Bay | Proprietary and Confidential
0 60'
30’ 120'
T Y P I C A L G A R A G E F L O O R P L A N
MECHMECH
PARKING
DOWN UP DOWNUP
01TYPICAL GARAGE FLOOR PLAN
TYPICAL GARAGE FLOOR200 CARS / LEVEL1200 CARS TOTAL
301 North CrowdusTypical Garage / 200 cars per level
12Sterling Bay | Proprietary and Confidential
0 60'
30’ 120'
S U P E R F L O O R F L O O R P L A N
FLOOR PLATE:76,000 S.F. @ 1 FLOOR
MECH MECH
T T
EE
J
OUTDOOR COURTYARD
LEASE SPACE
LEASE SPACE
LEASE SPACE
LEASE SPACE
01SUPER FLOOR PLAN
301 North CrowdusSuperfloor / 72,000 RSF
13Sterling Bay | Proprietary and Confidential
0 60'
30’ 120'
T Y P I C A L O F F I C E F L O O R P L A N
MECH
T
E FV
J T
EMECHFV
LEASE SPACE
LEASE SPACE LEASE SPACE
LEASE SPACE
01TYPICAL TOWER FLOOR PLAN
FLOOR PLATE:27,600 S.F. @ 7 FLOORS
FLOOR PLATE:27,600 S.F. @ 7 FLOORS
301 North CrowdusTypical Office / 26,220 RSF per tower floor
14Sterling Bay | Proprietary and Confidential
Deep Ellum: a dynamic neighborhood on the rise.
Thanks to an electrifying street art scene and a population that perfectly captures a unique cross-section of modern and old-school, this downtown-adjacent entertainment district has all the swagger of a neighborhood that’s setting the trends, not following them. It’s an oasis for the eclectic and a place where you can immerse yourself in the culture and creativity shaping tomorrow.
Deep Ellum is a haven for creative thinkers, movers and shakers and those who dare to do things differently.
Main Street Garden Park
Old EastDallas
Bryan Place
35E
35E
35E
30
30
366
VictoryPark
Downtown Dallas
J F. KennedyMemorial Plaza
The DallasWorld Aquarium
Klyde Warren Park
Uptown
Baylor UniversityMedical Center
MARILLA ST
CADIZ S
T
ELM ST
OLIVE ST
CANTON ST
CANTON ST
COMMERCE ST
MAIN
ELM
LIVE O
AK ST
Deep Ellum75
75
75
75
15Sterling Bay | Proprietary and Confidential
A true-to-character neighborhood in the heart of Dallas.The energetic arts and culture center of Dallas, Deep Ellum is a niche in the urban scene for it’s unique, gritty, and new to market tenants. Located directly next to Downtown, the neighborhood also provides immediate access to the surrounding city.
NOTABLE RETAILERS ALREADY IN DEEP ELLUM
5,455 Population Density
3.4m Visitors per year
36 Median Age
65% Traffic Comes from Locals
35% Traffic Comes from Visitors
$94,276 Average Household Income
56 Unique Storefronts
87 Walk Score
110+ Bar & Restaurant Options
16Sterling Bay | Proprietary and Confidential
*Sources: TSGC Analytics, ESRI
Deep Ellum by the numbers.*
17Sterling Bay | Proprietary and Confidential
Deep Ellum has proven commerce and unique local flavor.
Residents and visitors alike appreciate the soulful, authentic edge of Deep Ellum. For the modern, millennial: walls of succulent planters and a refurbished pink VW van. For the vintage lover: an experiential warehouse theater. For the local flavor aficionados: dive bars pulsing with homegrown musical talent.
At its core, Deep Ellum is where old-school meets next-gen. Where Dallas’ art scene meets its rich culture. Where the City’s storied past meets its bright, vibrant future.
18Sterling Bay | Proprietary and Confidential
Deep Ellum is thriving and will only continue to grow.
Established InvestmentDeep Ellum already has one class A, two phase office project being developed, with Uber executing a lease to occupy the entire office space.
301 North Crowdus is the next stop for a large tenant headquarters in Deep Ellum, and sets the stage for many to follow.
The relocation of massive, influential company HQs to Deep Ellum forecasts a boom in surrounding neighborhood retail, commerce, and development.
Effortless AccessibilityLocated directly adjacent to downtown Dallas, Deep Ellum maintains a close connection to the surrounding neighborhoods of the city, while carving out it’s own self-starter and grassroots identity.
Located along the DART rail line with multiple stops, as well as access directly off US 75, paired with proximate access to I-45 and I-30, Deep Ellum is a literal hub of urban activity, easy to reach through various modes of transportation.
South Aerial ViewScheme A
301 North Crowdus
19Sterling Bay | Proprietary and Confidential
Easy to get to, Hard to leave.
SITE
D
ART
301 N CrowdusResidentialFood/Drink/RetailHeadquartersHotelN
BAYLOR UNIVERSITY MEDICAL CENTER
BRYAN PLACE
TOM THUMB
BAYLOR SCOTT WHITE300,000 SF
CORPORATE CAMPUS
FARMERS MARKETDOWNTOWN
DALLAS
DEEP ELLUM
DEEP ELLUM
UBER450,000 SF75345
INTERSTATE
45INTERSTATE
30INTERSTATE
CANTON ST.
COMMERCE ST.
MAIN ST
.
SANTA FE TRAIL
ELM ST
.
MALCOLM X BLVD.
GOOD LATIMER EXPYGOOD LATIMER EXPY
CROWDUS ST.
MALCOLM X BLVD.
WALTON ST.
HALL ST.
GASTON AVE.
20Sterling Bay | Proprietary and Confidential
Over 5,000 units within 0.5 miles of 301 N Crowdus, And 13,000 units within 1 mile.
SITE
BAYLOR UNIVERSITY MEDICAL CENTER
D
ART
1. The Crosby: 336 units2. The Novel: 230 units3. Adam Hats Lofts: 90 units4. The Case: 337 units (phase 2)5. 3200 Main St: 38 units6. Futura Lofts: 87 units7. 3300 Main St.8. Deep Ellum Lofts: 127 units9. 3333 Elm St Lofts: 19 units10. Continental Lofts: 56 units11. Broadstone Ambrose: 325 units12. The Hamilton: 310 units13. Marquis on Gaston: 480 units14. Live Oak Lofts: 114 units15. 300 N Pearl: 336 units16. Camden Farmers Market: 907 units17. Taylor Lofts: 60 units18. Amelia at Farmers Market: 207 units19. Alta Farmers Market: 313 units20. Cortland Farmers Market: 340 units21. Harvest Lofts: 247 unitsN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
1516
17
1920
21 18
BAYLOR SCOTT WHITE300,000 SF
CORPORATE CAMPUS
UBER450,000 SF
BRYAN PLACE
TOM THUMB
FARMERS MARKETDOWNTOWN
DALLAS
DEEP ELLUM
DEEP ELLUM
75345INTERSTATE
45INTERSTATE
30INTERSTATE
CANTON ST.
COMMERCE ST.
MAIN ST
.
SANTA FE TRAIL
ELM ST
.
MALCOLM X BLVD.
GOOD LATIMER EXPYGOOD LATIMER EXPY
CROWDUS ST.
MALCOLM X BLVD.
WALTON ST.
HALL ST.
GASTON AVE.
21Sterling Bay | Proprietary and Confidential
Eat, drink, shop, listen, workout, explore,Find your Deep Ellum.
SITE
BAYLOR SCOTT WHITE300,000 SF
CORPORATE CAMPUS
BRYAN PLACE
D
ART
1. Deep Ellum Brewing Co.2. SIXSITE Gear3. CrossFit Deep4. Jack Mason5. Photographique6. Deep Ellum Art Company7. Deep Ellum Brewing Co.8. Tony Horton Collection9. Mohler MXM 10. Petit Atelier, Tissu11. Deep Vellum Books,
Kirk Hopper Fine Art12. Knoxtile13. Acme Rubber Stamp Co.14. The Bomb Factory, Canton Hall15. Angry Dog, St. Pete’s
Dancing Merlin16. Federale’s, Westlake Brewing Co.17. Maracas Cocina Mexicana,
Le Bon Temps, All Good Cafe, Blitz Scooters, Orange Salon
18. Flea Style, Bobaddiction19. Sky Rocket Burger20. Deep Ellum Denim21. Murray Street Coffee Shop22. Adair’s Saloon, Cane Rosso,
The Free Man Cajun Cafe & Lounge
23. Twisted Root Burger Co., Punch Bowl Social, Dot’s, Ebb & Flow, Hibiki Sushi, Ruins, Vidorra, 1890 Marketplace Grocery, Kettle Art Gallery, Crossroads, Picole Pops, Trinity Cider
24. Upstairs Circus, BuzzBrews, PhoBowl, The Curtain Club, Will Call, The Point Skate Shop, Crab Station, Zatar Lebanese
1
2
34
5
6
7 8
9
10
14 15
16
17
18
19
20
21
2223
25
31
32
33
34
3536
37
38
26
27
28
29
30
24
11
12
13
Tapas and Bar25. 7-11, Truth & Alibi,
Shoals, Salsera, Big Guys Chicken & Rice, Deep Sushi, Archer Paper Goods, Paddywax Candle Bar, Petal Pushers, Black Swan Saloon, Fuzzy’s Taco Shop, Three Links, Chills 360, Twilite Lounge, Anvil Pub, Wing Bucket, Wit’s End, Club Dada, Off the Record, Armoury DE, Crowdus Bar, Blade Craft, A Room with a Clue, Rocket Fizz, Revolver Taco Lounge
26. Harlowe MXM, Trick Pony, STIRR, Beauty Bar, Bitter End, Oni Ramen, Hide, Select Start
27. Bucky Moonshine’s, The Nines
28. Local, Rudolph’s Meat Market, Niwa Japanese BBQ, Monkey King Noodle Company
29. Terry Black’s BBQ30. Dallas Comedy House31. Urban Paws32. Prophet Bar33. Louie Louie’s Dueling
Piano, Stonedeck Pizza Pub34. Trees, On Premises, The
Green Room, Brick & Bones, Punk Society, Deep Ellum Hostel, Serious Pizza, Cafe Brazil
35. Reno’s Chop Shop36. Off the Cuff37. Pepe & Mito’s 38. Mama Mia’s Pizza & Pasta
THE PITTMAN HOTEL
FARMERS MARKETDOWNTOWN
DALLAS
DEEP ELLUM
DEEP ELLUM
UBER450,000 SF75345
INTERSTATE
45INTERSTATE
30INTERSTATE
CANTON ST.
COMMERCE ST.
MAIN ST
.
SANTA FE TRAIL
ELM ST
.
GOOD LATIMER EXPYGOOD LATIMER EXPY
CROWDUS ST.
MALCOLM X BLVD.
WALTON ST.
HALL ST.
Our projects are as diverse and unique as the people who interact with them.
Yet one characteristic unites each project we undertake — our unwavering commitment to getting each detail right.
Simply put, we love building.
Building trust.
Building relationships.
Building value — for our partners and for the communities we serve.
Building Value.Sterling Bay
23Sterling Bay | Proprietary and Confidential
We endeavor to have our ideals reflected in the glass, brick and steel of the buildings we build, as well as in the communities we help transform.
Our creativity and dedication is evident through the testimony of our partners.
Lincoln YardsArtist’s conceptual rendering
333 N GreenArtist’s conceptual rendering
Ace Hotel
At Sterling Bay, our projects are our legacy, and they tell the story of a company with vision, imagination, experience and a track record for success.
“Sterling Bay’s team is one of the most creative in the industry. Their innovative thinking has allowed us to execute deals at the highest levels that typically would never get across the finish line.”Steven C Spinale, Vice President J.P. Morgan Asset Management; joint venture partner “From the moment the lease was signed until today, Sterling Bay continues to exceed all of SRAM’s highest expectations. They are a great partner.”Stan Day, Founder and CEO, SRAM; tenant at 1KFulton
“Sterling Bay delivers. Their team has exceeded our expectations throughout the negotiation, design and construction phases of our project. We feel fortunate to be partnering with an experienced developer that we can trust to create a world class headquarters for McDonald’s.”Joseph Endress, Director of Facilities, McDonald’s
24Sterling Bay | Proprietary and Confidential
We build culture-changing HQs for today’sbiggest brands.
Sterling Bay is an innovative, collaborative development partner, offering a variety of structures to implement your company’s vision, including custom build-to-suit leases.
Since 2012, Sterling Bay has developed or redeveloped more cutting-edge corporate headquarters than any other real estate developer in Chicago, including Gogo, Google, Dyson, Glassdoor, C.H. Robinson, WPP, SRAM and McDonald’s.
25Sterling Bay | Proprietary and Confidential
Opens the Chicago Public Library West Loop Branch at 118-22 N Aberdeen, built and donated by Sterling Bay
Begins construction on Sterling Bay’s first residential development at 300 N Michigan Avenue
Receives full approval from the Chicago City Council for the Lincoln Yards project
Begins second Fulton Market development, Fulton West, with no advanced tenant commitments, foreseeing the neighborhood’s demand
Announces redevelopment of the old Harpo Studios into the new 580,000 square foot headquarters for McDonald’s
Acquires the land at 1515 W Webster, the former home of the Guttman Tannery, clearing the way for C.H. Robinson, one of the world’s largest logistics providers, to announce the beginning of a build-to-suit office building in the soon to be named Lincoln Yards
Purchases Finkl Steel as part of the $6B Lincoln Yards vision
Enters the Portland market with the acquisition of the former Macy’s department store and office floors of the Meier & Frank Building
Goes on to house the Midwest headquarters for growing companies such as Glassdoor and Dyson within the Fulton West property
Completes sweeping renovations of the Cold Storage Building, the first office product of its size in Fulton Market, facilitating the move of Google’s Midwest headquarters to the neighborhood
Acquires Harpo Studios at 110 N Carpenter with plans for attracting a major tenant to the location and custom developing it to their needs
Acquires the Fulton Market Cold Storage Building at 1000 W Fulton, positioning the neighborhood for a complete transformation
Purchases the 95-year-old loft building at 111 N Canal, developing it into Gogo’s new LEED-certified headquarters that boasts the best fiber connectivity in the city
Transforms a four-story concrete loft building at 400 S Jefferson into the new home of Tyson Foods (formerly Hillshire Brands)
Receives Developer of the Year and Redevelopment of the Year Award (for 400 S Jefferson) from the Greater Chicago Food Depository
Opens the Ace Hotel in a converted Italian cheese making plant at 311 N Morgan, making Sterling Bay’s first hospitality offering in Fulton Market
Breaks ground for a 12-story building at 210 N Carpenter, redefining the standards of what luxury amenities can be Acquires and begins renovating 311 W Monroe to make an architectural statement in the neighborhood while introducing an unparalleled amenity package
Breaks ground for a 19-story office project at 333 N Green Street with 50% pre-leased to WPP, the largest advertising company in the world Enters the Miami spec market with 545 Wyn project, that includes a ground-up new construction housing 298,000 square feet of creative office and luxury retail offerings
Moves the Sterling Bay headquarters to the newly opened Fulton West Building at 1330 W Fulton Acquires two iconic Chicago properties 600 W Chicago and Prudential Plaza, with repositioning plans underway Welcomes tenants to 210 N Carpenter, where space was fully leased at the time of opening
Future plans include continuation of development in Fulton Market as well as Lincoln Yards
Identifies additional cities as new markets for Sterling Bay, including Boston, New York and San Francisco
We are Sterling Bay and this is just the beginning.
’12 ’13 ’14 ’15 ’16 ’17 ’18 ’19 ’20+
It’s the big ideas that drive us.
26Sterling Bay | Proprietary and Confidential
We continue to expand our brand nationally.
Boston
Miami
Washington DC
Los Angeles
Dallas
San Francisco
Seattle
Portland
Denver
Austin
Nashville
Atlanta
Sterling Bay sets the standard for world-class amenities.
It’s our priority to provide every one of our office tenants with a variety of unique, top-of-the-line amenity options for work, leisure and play. Our packages are extensive and diverse, and ensure employees maximum wellness, productivity and community.
27Sterling Bay | Proprietary and Confidential
Bowling alley & billiards lounge
TV, bar, and rooftop lounge
Skydeck terrace
Tenant pool Conferencing
311 West Monroe Chicago, ILPrivate bowling alley and gaming area, conference and event facilities, full service fitness center, secure bike room, executive parking, indoor-outdoor convertible tenant lounge and bar.
McDonald’s World HQ Chicago, ILFitness center, multiple roof decks, conference center, community cafe, training facilities, secure bike room, extensive first floor retail.
Meier & Frank Building Portland, ORRenovated first floor retail and lobby lounge space. Tenant conferencing and lounge area, full service fitness and spin room.
210 North Carpenter Chicago, ILSky deck overlooking city, tenant lounge and gaming area, lap pool, conference facilities, indoor parking, fitness center and locker rooms, bike room, yoga room.
Our projects showcase our unique and innovative amenity expertise.
28Sterling Bay | Proprietary and Confidential
29Sterling Bay | Proprietary and Confidential
Case Study
Google’s Midwest HQ10-story, 531,190 SF Office Development Fulton Market | Chicago, IL
Investment Strategy > SB’s pioneering vision of the Fulton Market District was modeled
off the success of New York’s meatpacking district
> SB focused on technology and growth companies seeking large floorplate, loft office space
Location> One block from the new CTA Morgan Station in growing urban,
transit-oriented submarket
Relationships > When the City of Chicago funded the new CTA Morgan Station,
SB identified the investment opportunity and began a two-year community process to change the property’s zoning
> SB’s first mover strategy was possible with market knowledge and an established network of tenants and investors
Property> Existing 10-story loft-style building with large floor plates and a
developable parcel on a full city block
30Sterling Bay | Proprietary and Confidential
Case Study
McDonald’s Global HQ9-story, 574,817 SF Office Development Fulton Market | Chicago, IL
Investment Strategy > Young, educated workforce demand for urban, transit-oriented
lifestyle is driving companies to relocate to the city
> SB continued to aggressively acquire sites in Fulton Market at low historical cost basis
Location> Close proximity to Google’s Midwest HQ and new CTA Morgan
Station in Fulton Market
> Unique location along Restaurant Row on Randolph, a famous and significant amenity for tenants and residents
Relationships > SB’s long-standing and trusted relationship with the City of Chicago
led to rapid rezoning of the site to facilitate McDonald’s move to the city
> Previous successful ventures with lender and JV partner quickly capitalized the project
Property> Full city block in the heart of Fulton Market
> Two year sale-leaseback with Harpo Productions, the prior owner, provided interim cash flow during pre-development
31Sterling Bay | Proprietary and Confidential
Case Study
Lincoln Yards70+ Acre Premier Development Site Lincoln Park/Bucktown | Chicago, IL
Investment Strategy > Create an unparalleled urban campus and market it to companies
seeking a young, educated workforce
> Capitalize on the project’s unique attributes: large infill location, affluent trade area, transit-oriented focus, favorable zoning, cutting-edge design and green space with river frontage
Location> Just north of Chicago’s CBD between the iconic neighborhoods of
Lincoln Park and Bucktown
> Multimodal transportation: Metra, CTA, I-90/I-94, The 606 walk/bike trail, water taxis and extension of the successful Chicago Riverwalk
Relationships > Extensive public/private expertise executing complex, multifaceted
development plans with infrastructure, transportation and vertical improvements
> Long-standing corporate and financial relationships are advancing discussions with potential anchor tenants
Property> Totaling over 70 acres, Lincoln Yards is one of the premier
build-to-suit/mixed-use development sites in the country
> The project has been launched only since 2017 versus other sites that have been available for decades
Your allyin ambition.sterlingbay.com
add scheme apg 3 on PDF
For Leasing Information, Contact:
Fletcher Cordell Dennis Barnes Tommy Nelson Alexandra Cullins214.979.6102 214.979.6308 214.979.6519 [email protected] [email protected] [email protected] [email protected]