Date post: | 10-Jan-2017 |
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Publications
3.02 Understand business publications.
3.02 Understand business publications. Slide 2
What type of publication should you use?
• The type of publication depends upon the purpose of the communication and the characteristics of the target audience.– Why and what do you need to
communicate?– To whom are you communicating?
3.02 Understand business publications. Slide 3
Classify the Purpose
3.02 Understand business publications. Slide 4
What’s the Purpose?To identify and provide contact informationTo communicate information about a one-time upcoming eventTo inform or advertise about a specific topic To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly
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3.02 Understand business publications. Slide 5
Now let’s practice!• Let’s see if you can determine the
type of publication that is best suited for each scenario in the next activity.
3.02 Understand business publications. Slide 6
Use a Business Card
or Letterhead Stationery
Back
3.02 Understand business publications. Slide 7
Use a Flyer State Soccer PlayoffsLake Norman HS
November 15, 2009Asheville, NC
7:00 pm
Pay $10 to ride the bus
Back
3.02 Understand business publications. Slide 8
Use a Brochure
Back
3.02 Understand business publications. Slide 9
Use a Newsletter
Back
3.02 Understand business publications. Slide 10
Business Card• A publication that contains contact
information for a business or individual• Used to help its recipient remember you
or your business • Typically includes the contact’s name,
company, logo, address, telephone and cell phone numbers, email address, and fax number
• Some cards include a photograph
Back
3.02 Understand business publications. Slide 11
Letterhead Stationery• The phrase letterhead stationery implies the use
of a heading at the top and sometimes also at the bottom of a letter
• Usually includes the name and logo of the company or individual, the address, phone numbers, email address, website, and fax number
• When used with a business card and envelope, the color scheme and graphics should be consistent and complementary
• Templates and wizards are commonly used to create letterhead stationery
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3.02 Understand business publications. Slide 12
Flyer• A one-page document used by a
business or individual to advertise or provide information about an event
• Distributed via an attachment to email, by posting on bulletin boards or telephone poles, or handed out on the street
• Used to convey information that is temporary in nature and has a short life span
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3.02 Understand business publications. Slide 13
Brochure• Used by an organization or individual to
advertise or provide information of a more long-term nature than that of a flyer
• A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics
• May be in single-sheet form, printed front and back for bi-fold or tri-fold presentation, or they may be printed in booklet sheet form
• Examples of uses of brochures include a course description for Computer Applications and product descriptions
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3.02 Understand business publications. Slide 14
Newsletter• A publication created by a business or
individual that is distributed on a regular basis – weekly, monthly, or quarterly
• Typically formatted in columns with side headings, graphics, and text boxes
• Used to present information and updates for a specific organization, club, agency, or business
• Examples of uses of newsletters include the PTSA newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls Clubs
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