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2-4 APRIL 2019 Nicholas Hall’s European Conference & CHC Training Academy Workshop 30 th InterConnental Hotel Austria, Vienna For more informaon, please email [email protected] Connect with us on @NicholasHallCo #NHVienna19 #NicholasHallEurope19 Follow us on : Nicholas Hall Group of Companies Keeping Up with the Digital Consumer
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Page 1: 30Academy Workshop th - IGEPHA

2-4 April

2 0 1 9Nicholas Hall’s European Conference & CHC Training Academy Workshop30th

InterContinental Hotel Austria, Vienna

For more information, please email [email protected]

Connect with us on @NicholasHallCo #NHVienna19 #NicholasHallEurope19 Follow us on : Nicholas Hall Group of Companies

Keeping Up with the Digital Consumer

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Nicholas HallExecutive Chairman &Creative Solutions DirectorNicholas Hall Group of Companies

With consumers becoming increasingly health conscious and ready to engage with their own health management, and technology such as AI and Big Data allowing us to deliver new and improved digital health

& wellness tools, the consumer healthcare industry must be bolder and invest in digital to deliver additional value to the consumer.

It is therefore imperative that we ensure we are Keeping Up with today’s Digital Consumer, which is why this is the central focus for our 30th Anniversary European CHC Conference.

Being held in Vienna 2-4 April, we will look both within the Austrian market, and beyond to wider regional trends. A relatively conservative market, three of the five leading marketers in Austria are multinational players, yet the most dynamic performance came from domestic company AllergoSan, represented at this meeting by CEO Anita Frauwallner.

We open with a pre-conference CHC Training Academy Workshop, which will enable delegates to fully engage with Digital Transformation, using a range of interactive brainstorming exercises.

During the main conference, I will be joined by eminent speakers and key opinion leaders from across the region, reviewing topics including Digitalisation in the Distribution sector, understanding the changing relationship that people have with health and wellness, Medical Cannabis in Europe, and much more.

We will be offering two dedicated Networking Sessions, enabling you to pre-book meetings with other delegates; you will also have the opportunity to network (as well as celebrate consumer health achievements from the past year!) at our Awards Dinner, which is sponsored by Kwizda.

I look forward to greeting you in Vienna!

Welcome!

NETWORKINGMeet and connect with like-minded consumer

healthcare professionals and create long-term

and successful working relationships.

INDUSTRY LEADERSListen to the industry’s most

innovative and influential figures as they pass on their

peerless knowledge and advice.

SESSIONSBenefit from an unparalleled

schedule of presentations by the very best speakers and come away

well-informed.

WORKSHOPTake part in the unique

consumer healthcare workshop where the focus is on your brand and your team. See real-life case

studies put to practice.

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Over 200 delegates from consumer healthcare companies are expected to attend this meeting. At our Nicholas Hall’s 29th Conference & CHC Training Academy Workshop in Barcelona, we welcomed decision-makers from over 50 OTC / pharma companies, large and small. Our events are packed with thought-provoking presentations from a series of industry experts and provide a great platform for networking.

Attendees in Barcelona

Who should attend?

Previous attending companies have included:

CEOS, VPS, SENIOR DIRECTORS

22%

BRAND DEVELOPMENT

& SALES

35%

BRAND & MARKETING

EXECUTIVES

20%

PRODUCT / PORTFOLIO MANAGERS

21%

OTHER ROLES

2%

Our VenueThe Intercontinental ViennaJohannesgasse 28 : Vienna ,1030, Austria : +43-1-711220

SPECIAL RATES FOR DELEGATESConfirmed registrants can book their room and take advantage of the special arranged rate through this link: http://bit.ly/NHCSpecialRate

To benefit from the Special Rates, delegates must book on or before 1 March 2019.

• GB£164 single occupancy room (inclusive of tax and service charge)• GB£184 double occupancy room (inclusive of tax and service charge)

Room rates include international breakfast buffet.

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WORKSHOP 2 April 2019 The CHC Training Academy

Embracing Digital Transformation

• How to Transform?• Today’s realities of a fast-evolving world driven by consumers demanding meaningful digital experiences with brands• How must we respond: • Technology • Progressive Data Insight • People• Defining your digital maturity modelTo accommodate the advanced markets in Europe, this segment will have 2 market dives into maturity levels: for companies in momentum; and another section to discuss how advanced markets can leverage better in using digital, not only for marketing, but also for performance- and sales-driven KPIs.

• Discovering the role (or roles) of digital for the brand• Solidifying your digital strategy – the difference of the “pyramid” and the “loop”• Digital marketing brilliance • Planning • Buying • Optimizing• Performance Marketing – measuring what matters• Will be going in-depth on two business models to identify best practices and adopt pragmatic solutions• Building Benchmarks• Creating your brand’s evolving ecosystem: from traditional marketing to omni-channel marketing

Level 1 Customer Engagement

Level 2 Digital Strategy Management

Level 3 Driving Data & Performance

Level 4 Innovation & Progression

Level 5 – Digital Leadership & Governance

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Dave McCaughanStorytellerBibliosexual

For biography, please see page 8

Shayne Garcia Digital Thought Leader

» 18 years in the media and advertising industry - experienced in traditional and digital from planning, buying, content, strategy to business development

» Solid background in quantitative and qualitative research as well as data analysis

» Extensive knowledge in programmatic / self-serve digital media buying, analytics, consumer insights, and integrated communications planning

» Has handled diverse brands targeting multiple target markets both globally & locally

Specialties:- Integrated communications planning, brand and media strategy- Digital media planning and buying- Performance marketing- Social media management and customer experience management- Search engine marketing and optimisation- Reach & frequency-based digital media strategy

Steve SowerbyThe Founder of XPotential & Co-Founder of The CHC Academy

Steve is a highly experienced Marketer and General Manager with over 30 years of corporate and agency experience. Steve has an in-depth knowledge in Strategy, Positioning, Branding and Team Building as well as being an experienced trainer and facilitator. Originating in OTC Pharmacy and Prescription Drugs, Steve’s knowledge and experience spans globally in areas of FMCG, Pharmaceuticals, Healthcare, Skincare, Retailing, Media and Non-Profit Organisations.

Nicholas HallExecutive Chairman & Creative Solutions, Nicholas Hall Group of Companies& Co-Founder of The CHC Academy

For biography, please see page 7

WORKSHOP TRAINERS

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Nicholas Hall International Pte Ltd reserves the right to make changes to the conference agenda

8.00 Registration & Welcome Coffee

8.20 Welcome Note

8.25 CHC Trends & Market Outlook Nicholas Hall, Chairman & CEO, Nicholas Hall Group of Companies

9.15 Consumers of the Future = CEOs of their Own BodiesWe are in the digital revolution of healthcare. People are taking greater control and responsibility of their own health, fuelled by a wealth of content and apps. Could AI and robotics help us stay healthy? Will we feel supported with our health management across devices & touch points in our home?Join Tamara Rogers, Head of GSK Consumer Healthcare for EMEA with a discussion on how GSK are empowering people to take charge of their health and wellbeing. Tamara Rogers, SVP & Region Head, EMEA Consumer Healthcare, GSK

9.55 Digital Dissidence – The Last 2cm are in Store, Not Online The connected consumer is more knowledgeable than ever in the choices available for OTC products, with information available in seconds at their fingertips. However, when it comes to purchase, they are still required (in the majority of cases) to visit bricks and mortar pharmacy stores. During this sessionwe reveal the importance that the “last 2cm” in the path to purchase has on influencing the all-important purchase.The last 2cm encompasses everything that happens in-store prior to purchase that can vastly influence the consumer’s decision, including window advertising, in-store promotions, on-shelf fundamentals and the most influential stage in the path to purchase, pharmacist’s brand recommendation.In this session, we will be sharing the results of our winter brand recommendation study. We visited 900 stores, across nine countries in 48 hours, to reveal what the primary brand of choice was for pharmacists when approached for advice for cold & flu symptoms.Luca Pagano, Group CEO, BeMyEye UK Ltd.

10.25 Awards shortlist presentation and voting

10.40 Coffee

11.10 OTC Branding – Do We Create “Love Brands”?Branding in OTC : Is there something special around OTC brands? What kind of consumer insights should we take into consideration when we create and build an OTC brand? How do we approach differently the consumer healthcare world in Marketing? Do we need “love brands” in the OTC market and how can we create them?Grigoris Karelos, Country Director, Greece & Cyprus, J&J

11.40 Probiotics and female health – new benefits, new consumersProbi has over the last five years invested heavily in R&D targeting new health indications in probiotics that are specifically relevant for females, and in this presentation Niklas will explore how Probi has developed a unique probiotic concept that improves iron absorption in this population which started with in vitro trials and so far, has resulted in 5 clinical trials and patent protection. At the other range of the scale Probi has also focused R&D resources on the prevention of bone-loss and osteoporosis which typically affects women above the age of 50 years, reviewing how a recent trial on post-menopausal women proved a tremendous impact of Probi probiotics on the reduction of bone-loss. Niklas will present the background, development path, and how these products were introduced to the market.Niklas Larsson, PhD, Research Director, Probi

12.20 Lunch

13.20 The Business of Being and Feeling WellIn many ways, The Age of Wellness is well and truly upon us. ‘Wellness’ is a concept so rich with possibility that it is shifting from a perceived luxury to being considered a fundamental human right. Spending on wellness has doubled in the last decade, and will continue to grow at an impressive rate. With global healthcare at crisis point and consumers picking obesity as the number one threat to the future health of humanity, you might argue that it is the very worst of times for our overall health and wellness. 86% of people believe they have the power to change their own level of wellness, 73% feel positive about their overall health and the average person now believes they will live to 79 (in China this rises to 84). This optimism is being amplified by a technological revolution that is set to dramatically impact our health. A global study conducted by McCann Truth Central, the global thought leadership unit of McCann Worldgroup, The Truth About Wellness is built from interviews with 7,000 people worldwide to determine, among other things, what wellness means to them.

Dr. Rodney Collins, Regional Director, EMEA, McCann Truth Central Harjot Singh, McCann Worldgroup EMEA, Chief Strategy Officer, Europe

13.50 Digitalization in the Natural Health SpaceDigitalization has arrived in the natural health space. The modern customer is digitalised and, at the same time, nature-oriented, looking for sustainable, yet convenient natural health products.While Start Up companies show how digitalization can be used to develop innovative, personalised natural products, larger businesses are struggling to find the entry into the digitalised natural health space. What could be a meaningful entry strategy?Dr Iris Hardewig, Senior Consultant, Analyze & Realize

14.20 Presentation of Awards and Voting

14.50 Coffee

15.50 How Digital is Changing People’s Relationship with HealthThis presentation will cover how digital technology can helppeople to become more aware and involved in their dailychoices of prevention, health and well-being.Milena Leone, Head of Innovation and Digital ConsumerHealthcare, Sanofi

16.20 History of UnderwearEver thought about why we wear the underwear we wear? Why we use the toothpaste we use? Why we take the OTC medicine we take? It all has to do with three common factors around the way real innovation happens and categories react to the world round them. Internal research and development is useful, but categories are more likely to really change because of outside cultural factors than internal laboratories. Dave takes you on a journey in the most “low interest” of categories to show you why their success is really all about high interest and understanding what is really happening in the world.Dave McCaughan, Storyteller, Bibliosexual

16.50 Day 1 Summary and Close

19.30 Nicholas Hall’s CHC Marketing Awards and Dinner

DAY ONE 3 April 2019 Keeping Up with the Digital Consumer

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8.30 Coffee

9.00 Medical Cannabis in EuropeStephen will share his experiences on market entry and expansion strategy in the rapidly developing medical cannabis landscape on market entry and expansion strategy, including regulatory relationships, licensing applications, and cross-border commerce.Stephen Murphy, Managing Director, Prohibition Partners

9.30 “With a Little Help from my Friends” – Or How Tiny Bacteria Helped me to Outperform the German and Austrian OTC MarketAnita describes how she has managed to develop the fascinating story of the microbiome and its impact on human health from a one-woman show into an internationally appreciated and awarded institute in microbiome research. She explains what has been her key to success to outperform in a market that gets more and more into the focus of medicine as well as the pharma industry. The CEO of the Institute AllergoSan will give insights into what the key topics are in microbiome research and what is needed to deliver state of the art products when it comes to the question “how can these tiny bacterial friends help us to stay or become healthy, active and fully concentrated.”Mag. Anita Frauwallner, CEO, Institut Allergosan

10.00 Coffee & Networking Hour

10:30 Meeting new health consumer expectations: Engaging experiences and naturalsNew health consumer wants to maximize his health conditions. He proactively seeks etiological treatments, natural alternatives and value comprehensive health approaches. This shift in paradigm impacts our categories and the Pharmacy POS experience will change. Questioning new health consumption models is key to sustain the competitivity of our brands.Nicolas Grelaud, Commercial and Marketing Director, OpenHealth Company

11.00 How the Digital Landscape is changing the HRA Pharma Business ModelWe all know that the digital landscape is impacting how we interact with brands, impacts competition and is changing how we shop. HRA see disruption happening in many sectors including consumer health. But it also creates opportunities to evolve our models and leapfrog the competition. HRA

have huge growth ambitions and are using an entrepreneurial approach to take advantage of the new opportunities this digital landscape brings and Martyn will share the insights into this approach with the audience.Martyn Hilton, Chief Global Commercial Officer, HRA Pharma

11.30 An Integrated Digital System to Evolve Customers’ Healthcare Journey: The Apoteca Natura ExperienceIn this presentation, Alessia shares how Aboca Group has created an integrated digital system to ensure it is keeping up with the digital consumer. Aboca Group consists of two main companies: Aboca (manufacturer for innovative medical devices and supplements, 100% natural, evidence based) and Apoteca Natura (network of pharmacies with a strong focus on prevention and a positioning of “health through awareness”). Both of these companies were the pioneers in Italian pharma / CHC in the use of Social Networks and web solutions to engage with the consumer, yet its most innovative digital tool has been the creation of an Apoteca Natura service which allows people to manage their health and lifestyle, connecting them with pharmacists for expert guidance and personalised support. Alessia will explore how this Health & Loyalty System has helped Aboca to understand and interact with its consumer, and ultimately how this has benefited their overall commercial success.Alessia Scarpocchi, Market & Digital Strategies Director Apoteca Natura, Strategies & Web at Aboca Group

12.00 From TV-Centric to Digital-Led: A Paradigm Shift in Consumer HealthcareAs the new resource for media planners is increasingly shifting from “coverage” to “getting attention” from our targeted audience, the ability to activate a multi-device and multichannel media strategy, with each media channel playing a specific role into the new sales funnel, is a real “must” for marketers in the consumer health arena. Opportunities and challenges in this new journey.Maurizio Luongo, Corporate Consumer Health BU Director, Menarini

12.30 Summary & CloseNicholas Hall, Executive Chairman & Creative Solutions Director, Nicholas Hall Group of Companies

13.20 Networking Lunch

15.00 Event Close

DAY TWO 4 April 2019 Keeping Up with the Digital Consumer

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For over 25 years, Anita Frauwallner has led Institut AllergoSan, an Austrian company, which conducts scientific research in the field of probiotics in cooperation with numerous European universities. Her avowed vision is to combine holistic medicine, which is based on natural substances, with scientific examination. Starting her career as a medical journalist, in 2002 she began a major research programme in cooperation with two Dutch university clinics, and since then Institut AllergoSan in Graz has become an international centre of excellence which has initiated and carried out more than 30 research projects for various medical indications. Since 2007, Anita has been the President of OePROM (Austrian Society for Probiotic Medicine), and in 2013 she was elected Vice President of the German Society for Probiotic Medicine (DePROM) and is responsible for the organisation of DePROM’s German Microbiome Conference as well as a networking platform for the world’s leading scientists in microbiota research. For 25 years Anita has been travelling tirelessly in order to personally convince doctors and scientists at conferences and in clinics of the importance of a healthy gut for every patient – and also for medical professionals themselves.

Nicholas HallExecutive Chairman & Creative Solutions Director, Nicholas Hall Group of Companies

Nicholas is founder and CEO of the Nicholas Hall Group of Companies, an elite consulting, business intelligence and executive recruitment company primarily serving the consumer healthcare industry since 1978. After a career in marketing and general management with Procter & Gamble, Vicks and GD Searle, Nicholas set up his own company, which has remained resolutely independent as it has expanded and flourished. Throughout that time Nicholas has managed the company’s consultancy practice, which has among its clients many blue chip OTC companies, as well as some of the leading local laboratories in Europe, Asia, Middle East and Latin America. He has more than four decades of experience in the healthcare industry and has chaired and moderated over 300 conferences and seminars in 58 countries.

2-4 April 2019 Keeping Up with the Digital Consumer

Dr Rodney Collins Regional Director EMEAMcCann Truth Central

Rodney serves as the Regional Director - EMEA of Truth Central, the global intelligence unit of McCann Worldgroup. Committed to the agency’s founding Truth Well Told philosophy, Rodney is a leading member of a team dedicated to uncovering human truths to help pioneering brands make their mark in the world. As a Regional Director, Rodney designs, manages, and conducts global and regional thought leadership initiatives for the McCann Worldgroup network.

As an anthropologist, Rodney promotes an appreciation of human practice-in-context and holds a strong commitment to the principles of immersive participant-observation to discover deeper truths. Rodney has field experience in Europe, North & Central Africa, the Middle East, and North & Central America. With expertise in semiotic, cultural, and psychoanalytic analysis, his work has offered transformative insights into a wide spectrum of practices: from idleness and masculinity, to air fresheners and habit change, to public health policy and design innovation.

Mag. Anita FrauwallnerCEOInstitut AllergoSan

Nicolas Grelaud Commercial and Marketing Director OpenHealth Company

Former pharma executive with 10-year international experience (France, Portugal, Italy & Turkey) in the field of Allergen immunotherapy and Asthma. Nicolas started his career as Marketing analyst before taking over the position of Global Head of Market Research & Strategic Planning at Stallergenes Greer. In 2011-2014, he set-up commercial operations in Turkey, registered and launched an innovative product in hay fever. In 2015, he became Global Head of Products Life Cycle Management. He joined OpenHealth Company in 2016 to launch in France the largest Health Data online platform in France – The HUB – today used by most OTC players. He is currently leading the Global Sales & Marketing Operations, including strategic partnerships.

Harjot SinghChief Strategy Officer, Europe McCann Worldgroup EMEA

A true globalist and an award-winning strategist with over 20 years of industry experience, Harjot has lived in 6 countries across 3 continents; working for some of the most famous brands and agencies in the world; in senior, regional and global strategy leadership roles. He joined McCann in 2011 in New York and moved to London in 2015.As Chief Strategy Officer of Europe, Harjot leads integrated teams across all McCann Worldgroup offices in the region, spanning29 countries. Under his leadership McCann Worldgroup Europe has repeatedly been ranked as the most effective agency network in the Effies. He has judged and spoken at some of the most notable award shows and industry events including the Global, North American and Euro Effies, Adweek Europe, WARC, Eurobest, Cannes Lions etc.Passionate about making the brilliant obvious and elevating the importance of common sense, and courage as a catalyst of creativity, Harjot is committed to championing the urgency and importance of making our business even better and richer by realizing the creative and commercial impact of the fullest inclusion of truly diverse talent in our industry.

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Dave McCaughanStorytellerBibliosexual

Currently based in Bangkok, Dave has spent the last three decades working across Asia-Pacific leading strategy planning and in senior management roles with McCann, before starting his own consultancy, Bibliosexual in 2015 and becoming a partner in Ai.agency in August 2016. Dave joined McCann in 1986 leading regional strategy and communication campaign development for clients including Coca-Cola, General Motors, L’Oreal, Hawley & Hazel, MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson & Johnson and many others. In 2015 Dave initiated Bibliosexual, a consultancy that brings together his long term passion for understanding the interaction of people and media with brands and stories. Dave has talked at over 500 conferences globally and has been a regular columnist for journals like Advertising Age, Japan Close-Up, Campaign Asia. Over the last year he has co-hosted over twenty episodes of the MR Realities podcast that looks at trends within the market research world.

Milena LeoneHead Innovation & Digital Consumer Healthcare Sanofi

Milena is Head of Innovation and Digital in the Consumer Health Care division of Sanofi Italy. She brings 20 years of international professional experience in different Healthcare and Fast Moving Consumer Goods categories, gained from positions in Sanofi and Procter and Gamble.

Maurizio LuongoCorporate Consumer Health BU DirectorMenarini

Started his marketing career in the L’Oréal Group as a product manager for the L’Oréal Paris Skin Care franchise in Italy. Entered the pharmaceutical “world” via the Consumer Health Business Unit of Angelini (the leading Italian OTC company), contributing to the start up of the Mass market Division of the company and, then, moved into multichannel management of several brands. Joined Menarini Group in late 2010, creating the Consumer Health Business Unit, which is now present in more than 45 countries, from Europe to Asia Pacific, and represents several local and regional leading brands in different segments, from OTC drugs to Health Supplements & Nutrition, as well as Cosmetics and Medical Devices.

Grigoris KarelosCountry DirectorGreece & CyprusJ&J

High-caliber professional with proven track record in OTC marketing management, including consumer, shopper and healthcare professional activation. With experience across different countries & geographies including Greece, Balkans, Israel, Spain, Italy, Portugal. Currently is Marketing Manager, Head of OTC division of Johnson & Johnson South Europe, a business that covers 18 countries and 200 million people.

Martyn Hilton Chief Global Commercial OfficerHRA Pharma

Martyn Hilton is the company’s Chief Global Commercial Officer and member of the Executive Leadership Team. He joined HRA Pharma in 2017. Former Global Head of Trade and Shopper at Boehringer Ingelheim Consumer Healthcare, he is a highly accomplished sales professional with almost 20 years of professional experience working in Consumer Health and FMCG companies across Europe, North America, Latin America, Middle East and Asia Pacific. He started his career in marketing at Boots the Chemists, then held senior customer management positions for Boots Healthcare International. In 2006 he joined Reckitt Benckiser, a company within which he held successive positions, first as Global Sales Development Manager then as Global Trade Marketing Director (Healthcare), Global Customer Marketing Director (Healthcare and Wellbeing) and finally Sales Director at Reckitt Benckiser Thailand. Martyn holds an honours BA degree from the Nottingham Trent University.

Niklas LarssonPhD, Research DirectorProbi AB

Niklas has a BSc and a PhD in analytical chemistry from Lund University, Sweden. He has a background within the medical device industry in Denmark and has spent 3 years at Novo Nordisk A/S as a research scientist and an additional 3 years as R&D Director at Millimed A/S, a venture-funded company. In May 2008 Niklas joined Probi AB as research director, responsible for clinical research, patenting and regulatory questions. He currently oversees scientific affairs as well as scientific sales and customer support

Dr. Iris HardewigHead of Consulting & Strategic Innovationanalyze & realize GmbH

Iris is Senior Consultant at analyze & realize in Berlin, Germany. She studied Biology and received her PhD in animal physiology at the Heinrich-Heine University, Duesseldorf. Several years in academic science provided Iris with a strong background in physiological mechanistic research.

Since 2006, Iris is part of the Consulting & Strategic Innovation team at analyze & realize, supporting clients in the development of natural health products. Knowing the natural health market for over 10 years, she is an expert in market opportunities and market entry strategies.

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Luca PaganoGroup CEOBeMyEye

Luca is CEO of BeMyEye, the European leader in data-driven field marketing. Prior to BeMyEye, Luca was co-founder and CEO of Glamoo, Italy’s third largest player in the digital couponing space, acquired by Seat Pagine Gialle in 2014.

Prior to joining Glamoo, Luca was VP of Publishing EMEA at EA Mobile, where he spearheaded the growth of iconic brands like Fifa, Tetris and Need for Speed into the dominant titles of the App Store; from 2001 to 2009 Luca was Managing Director UK & International at Buongiorno, a global leader in mobile Value Added Services (VAS).

Tamara RogersSVP & Region Head EMEA, GSK Consumer Healthcare

Tamara is Senior Vice President and Region Head for the Europe Middle East and Africa (EMEA) region for GSK Consumer Healthcare. She joined GSK in January 2018. Prior to GSK, Tamara led the multi-billion-dollar Personal Care portfolio for Unilever North America. She joined Unilever in 1993 as a Management Trainee in the United Kingdom and progressed rapidly into positions of increasing seniority. She was Brand Manager for Persil in the UK, before moving into leadership positions in key account management and then across several categories. In 2012 she became the Senior Vice President of the Global Deodorants Category before moving to the United States in 2015 to become the Executive Vice President for the North American Personal Care division. Tamara is committed to building high performing and diverse teams and has demonstrated successful experience of developing digital marketing campaigns that have delivered strong return on investment and have been award winning. She is English but was born and brought up in Africa and has experience of working in both developed and emerging markets. Tamara studied physiology at Edinburgh University and has a life-long passion for science, health and wellness.

Alessia ScarpocchiAlessia Scarpocchi, Market & Digital Strategies DirectorApoteca Natura

Having graduated in Business and Economics from LUISS University in 1991, Alessia gained extensive experience in the Marketing of Wellbeing, Health and Food sectors in multinationals such as Procter & Gamble, Manetti-Roberts and Nestle before joining Aboca Group in 2002, where as Market & Digital Strategies Director she contributes to the strategic evolution of Aboca and Apoteca Natura.

Stephen MurphyManaging DirectorProhibition Partners

Stephen is Co-Founder and Managing Director of Prohibition Partners, the leading advisory and intelligence group on the European and international cannabis industry. As a cannabis specialist focused on developing the legal European cannabis industry, Stephen is a Co-Founder of European Cannabis Holdings, Europe’s cannabis investment group and Cannabis Europa, Europe’s premier medical cannabis conference.

With a background in technology, digital media and corporate finance, Stephen works with investors, entrepreneurs and regulators to identify, qualify and maximise the opportunities in this emerging frontier.

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WORLDWIDE MARKETING AWARD Sponsored by

This award will be given for the most innovative new marketing campaign for any OTC brand. This could be a campaign or a launch from anywhere in the world, which has appeared for the first time globally between 1 February 2018 and 31 January 2019.

2018 results:Sinutab (J&J) — 1st placeInfacol (Teva UK) — 2nd placeHexal’s MometaHEXAL (HEXAL Germany) — 3rd place

THE COLIN BORG CREATIVE AWARD Sponsored by

Voted for by delegates, this award will be given for the most outstanding example of creativity in OTC advertising that has appeared on TV, internet or out-of-home media between 1 February 2018 and 31 January 2019.

2018 results:Berocca (Bayer) — 1st placeReuteri Gotas (Casen Recordati for BioGaia)— 2nd place Algovir (Hermes Arzneimittel) — 3rd place

EUROPEAN NEW PRODUCT OF THE YEAR AWARD

Sponsored by

This award will be given for the most innovative and successful product launch or Rx-to-OTC switch in any European country between 1 February 2018 and 31 January 2019. Significant line extensions may also be considered.

2018 results:Maloff Protect (Glenmark) — 1st placeHascovir Control (Hasco-Lek Poland) — 2nd place

1ST PLACE went to Sinutab by Johnson & Johnson Portugal – a new local

Rx-to-OTC switch backed by a very good 360° campaign, which was reflected

in strong early results; this ultimately reflects J&J’s new energy in self care.

The winner for this award was Bayer’s Berocca. This colourful ad, in which a

CG animated chameleon dances along a branch past a second chameleon, won by a landslide. The energetic music in the ad had delegates dancing in their seats and

signs off with the tagline “Be more Berocca”.

1ST PLACE was given to Maloff Protect by Glenmark, an innovative switch for malaria prevention, creating a totally

new OTC category.

The Nicholas hall chc MarkeTiNg awards 2019TAKES PLACE ON THE EVENING OF 3 APRIL 2019. PLEASE CONTACT ANTOINETTE TO ENTER YOUR CAMPAIGN ([email protected])

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sPoNsorshiP Packages

The Welcome Drinks is Proudly Sponsored by

• Promotional material displayed in the lunch area (one table and linen provided) • Two roll-up banners to be displayed during the lunch or break • One A4 page leaflet for seat drop • Logo promotion on email campaign and digital brochure running up to the conference • Logo promotion in the printed brochure as the Lunch sponsor (subject to booking deadlines) • Thank you announcement at the conference• One delegate place at the workshop & conference

• Promotional material displayed in the coffee break area (one table and linen provided) • Two roll-up banners to be displayed during the lunch or break • Opportunity for a dedicated meeting area (space permitting) • Logo promotion on email campaign and digital brochure running up to the conference • Logo promotion in the printed brochure as the Networking Hour sponsor (subject to booking deadlines) • Thank you announcement at the conference• Two delegate places at the conference only

welcoMe driNks

sPoNsor •

Tuesday 2 april

lUNch sPoNsor

•Two packages

available

NeTworkiNg hoUr

sPoNsor•

Two packages available

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The Awards Dinner is Proudly Sponsored by

• Promotional material displayed in the lunch area (one table and linen provided) • Two roll-up banners to be displayed during the lunch or break • Logo promotion on email campaign and online brochure running up to the conference • Logo promotion in the printed brochure as the Networking Lunch sponsor (subject to booking deadlines) • 5-minute company introduction at the lunch • Thank you announcement at the conference• Two delegate places at the conference only

awards diNNer

sPoNsor •

wednesday 3 april

eVeNT sUPPorTsPoNsor

NeTworkiNg lUNch

sPoNsor

Please get in touch with Maricar if you would like to become a sponsor at our European Event.E: [email protected]

The Event Support Sponsor is

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Payment DetailsPlease send me a secure link so I can pay using a credit cardPlease invoice my company quoting the Ref / Order no. _____________________

Mr/Mrs/Ms/Dr Full Name_________________________________ Job Title _____________________________________________________________________Company ______________________________________________ Address _____________________________________________________________________City_____________________________________Country______________________ Postcode _________________________ Tel_________________________Fax _________________________ Email _____________________________________________________________________

Please tick if you would like to attend: Awards Dinner on Wednesday 3 April 2019. Please state any dietary requirements ____________________________________________________________ Please tick if you do not want your email published on our delegate list (only for meeting attendees)

Additional conference place, if applicable:Delegate two:Mr/Mrs/Ms/Dr Full Name_________________________ Job Title ________________________________ Email address _________________________________Country __________________________________________Please tick if you would like to attend: Awards Dinner on Wednesday 3 April 2019. Please state any dietary requirements _____________________________________________________________ Please tick if you do not want your email published on our delegate list (only for meeting attendees)

Signature ___________________________________________ Date DD / MM / YYY

sPoNsorshiP ForM (Please get in touch with Mary for pricing information at [email protected])

Event Support Sponsor

Welcome Drinks Sponsor Tuesday 2 April

Lunch Sponsor

Networking Hour Sponsor

Awards Dinner SponsorWednesday 3 April

Networking Lunch Sponsor Thursday 4 April

I would like to book the following sponsorship package (please tick):

SOLDSOLD

BOOKING FORMS:

SOLD

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Please tick if you do not want your email published on our delegate list Please tick if you wish to attend the welcome drinks Please tick if you wish to attend the awards dinner. If so, please advise if you have any dietary requirements:

Please tick if you wish to attend the networking lunch.

Please tick if you do not want your email published on our delegate list Please tick if you wish to attend the welcome drinks Please tick if you wish to attend the awards dinner. If so, please advise if you have any dietary requirements:

Please tick if you wish to attend the networking lunch.

Please tick if you do not want your email published on our delegate list Please tick if you wish to attend the welcome drinks Please tick if you wish to attend the awards dinner. If so, please advise if you have any dietary requirements:

Please tick if you wish to attend the networking lunch.

I accept the terms and conditions below and understand that Nicholas Hall International Pte Ltd reserves the right to amend the agenda.

Signature ___________________________________________ Date DD / MM / YYYY

NICHOLAS HALL’S EUROPEAN CHC CONFERENCE & CHC TRAINING ACADEMY 2-4 APRIL 2019

I would like to book _____ place/s for the following event/s: Bookings before Bookings on / before Full Rate 21 December 18 4 February 19 from 5 February 19

Please tick if you do not want your email published on our delegate list (only for meeting attendees) Please tick if you wish to attend the welcome drinks Please tick if you wish to attend the evening awards dinner. Please advise if you have any dietary requirements:

Please tick if you wish to attend the networking lunch.

Payment DetailsPlease send me a secure link so I can pay by credit cardPlease invoice my company quoting the Ref / Order no. _____________________

Mr/Mrs/Ms/Dr Full Name_________________________________ Job Title ______________________________________________Company ____________________________________________________________________________________________________Address ______________________________________________________________________________________________________ City_____________________________________Country______________________ Postcode _______________________________Tel______________________________________ Fax __________________________ Email _________________________________

BOOK 3 PLACES & GET THE 4TH FREE OF CHARGE!

Delegate Two Mr/Mrs/Ms/Dr Full name _________________________Job title __________________________Email _____________________________Country___________________________

Delegate Three Mr/Mrs/Ms/DrFull name _________________________Job title __________________________Email _____________________________Country __________________________

Delegate Four Mr/Mrs/Ms/DrFull name _________________________Job title __________________________Email _____________________________Country __________________________

£750 GBP£1,200 GBP£1,800 GBP

£850 GBP£1,300 GBP£1,900 GBP

£900 GBP£1,500 GBP£2,100 GBP

Workshop only (2 April) Conference only (3-4 April) Conference & Workshop (2-4 April)

If booking two or more places please provide contact details below:

This conference is being held by Nicholas Hall International Pte Ltd, but for bookings, information and other details please contact our managing agents: Nicholas Hall Europe Ltd, 35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UKN.B. Nicholas Hall Group of Companies is not liable for any incident or injury which may occur during the course of the meeting or any of the functions, including the drinks reception, the Marketing Awards dinner and networking lunch.

The appropriate fee covers attendance at all sessions, conference documentation, lunches and coffee breaks during the meetings, and organised social functions from 2-4 April 2019. It does NOT include hotel accommodation or items charged to your room account, or transport to and from the conference.

Pictures and / or videos taken during the event including during speaker presentations, networking breaks, drinks reception and evening events may be used for publicity or marketing purposes.

Bookings may be transferred to a colleague, at no extra charge. Notice of cancellations or transfers of bookings must be given in writing. For cancellations received by 21 December 2018, fees will be refunded in full, less an administration charge of £100. If received by 15 February 2019 there will be a 50% refund. There will be no refund for cancellations received after 16 February 2019, or cancellations where no written notice of cancellation is received.

If you have any questions about this conference, please contact Elizabeth E: [email protected]

www.NicholasHall.com/events

CELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE

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Connect with us @NicholasHallCo #NHVienna19 #NicholasHallEurope19 Nicholas Hall Group of Companies

Nicholas Hall Europe Ltd35 Alexandra streetSouthend-on-SeaSS1 1BW, UK

T +44(0)1702 220 200E [email protected] www.NicholasHall.com

With Thanks to our Event Sponsors:

Austria, Vienna • 2-4 April 2019

To register your interest, please email [email protected]

Connect with us

Nicholas Hall’s European CHC Conference & Action Workshop

30th

#NicholasHallEurope19#NHVienna19

CELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE


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