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Copyright 2015. William Arruda/Reach. All Rights Reserved.

30 LinkedIn

SecretsLinkedInWon’t

Tell You

William ArrudaReach Personal Branding

www.reachpersonalbranding.com


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Make the Most of LinkedIn

• It’s your digital first impression.

• It’s where people go when they

want to learn about you.• It’s your opportunity to expand

and nurture your network.

• It helps you do your job better!


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My Top Tips

• I published 22 of my favorite LinkedIn tips(with fun, counterintuitive titles) in my

Forbes column:

• It has become my most-read Forbes post

with nearly half a million views.

• In this presentation, I share those 22 tipswith

8 bonus tips so you can make the most

of this powerful personal branding platform.

http://www.forbes.com/sites/williamarruda/


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1 ! When updating your LinkedInprofile, don’t alert your contacts

to every little change.!

In edit mode, turn off activitybroadcasts and change: “select

who can see your activity feed”

to “only you.”

! Also, on the right side of yourprofile page, change “Notify yournetwork?” to “No.”

Be Secretive.


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2 ! Join groups that will let youconnect with members of yourtarget audience but aren’t

contacts.! Being a group member gives

you permission to reach outand invite them to join your

network.

Be Opportunistic.*

*NOTE: LinkedIn changes this feature from time to time.


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3 ! Know the top 5 strengths forwhich you want to be

recognized and use them

repeatedly.! If your top skill is QA describe

your proficiency in your

summary as well as in multiple

experience descriptions. Thishelps the right people find you.

Be Redundant.


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4 ! Ask your contacts to endorseyou for only your top skills.

! Having the highest number of

endorsements for yoursignature strengths will

influence those who are looking

at your profile.

! Be brave: delete or reject theendorsements that aren’t core

to how you want to be known.

Be Ungrateful.


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5 ! Only give recommendations andendorsements to those whom

you genuinely admire.!

When you recommend otherpeople, their reputation is seen

an extension of your values.

Be Stingy.


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6 ! Reuse and repurpose thecontent you already have

available.!

Sharing different forms of thesame content in distinctive

ways helps reinforce your

messages.

! Convert Blogs posts into activityupdates and embed articles in

your profile…

Be Lazy. One of myfavorites!


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7 ! Don’t follow the LinkedIn formula ofcreating one experience entry foreach job title you have held.

! Take the space you need tocommunicate your accomplishmentsby creating multiple entries for everyrole you have performed within each job title.

! It’s OK to have overlapping dates.See how I did it in my profile:

https://linkedin.com/in/williamarruda

Be Greedy. One of myfavorites!


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8 ! Don’t limit the groups you join.! Join groups related to your area of

expertise, industry, alumni, socialcauses, passions, etc.

! This gives you access to morepeople who matter to your brand.

! When others look at your profile,they can learn about your brand bylooking at your groups.

! Always select groups that are highlyactive and have a lot of members.

Be a Groupie.


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9 ! Ignore LinkedIn’s advice to onlyaccept connection requests frompeople you know.

! You’ll show up in more searchesand be visible to more people.

! Just be careful not to acceptconnection requests from scammers(they are easy to spot!).

Be Promiscuous.


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10! Don’t assume others know how youspell your name or know that you’vechanged your name.

! Include all known misspellings,previous names, nicknames andaliases in your summary.

! I include this: AKA/Commonmisspellings: Bill Arruda, Will Arruda,William Aruda.

Be a Chameleon. One of myfavorites!


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11! Fly under the radar when you’reusing LinkedIn to check out youremployees or poach talent.

! To keep your agenda hidden,change your viewing setting to“anonymous” in “Select what otherssee when you’ve viewed theirprofile.”

Be Invisible.


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12! Know the character limit for eachsection.! Use as much space as you need to

tell your story!

! This gives you the opportunity torepeat keywords that are critical tobeing found.

Be Verbose.


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13! Strong brands have a point of view.! Integrate yours into your summary

and experience where appropriate.

! Join groups where you can shareyour POV as it relates to your areaof expertise.

! It’s a great way to distinguishyourself from peers/competitors.

Be Opinionated.


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14! Reorder the content in your profile(yes, LinkedIn made this possible).! This enables you to lead with what’s

important and choose whichstrengths to focus on.

! Bonus: It will make your profilestand out from the crowd of otherswho do what you do.

Be Disorganized.


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15! Don’t feel you need to include everydetail of every job you have had –especially if it dilutes your brandmessage.

! Omit the jobs you had early in yourcareer if they don’t offer insights intohow you deliver value today.

! Or, group those older listings under

one heading, such as “My TrainingGround” or “Apprenticeships.”

Be Selective.


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16! Direct people to your LinkedInprofile with a QR code on yourbusiness card.

! The next time you’re at a networkingfunction, the people you meet canscan your QR code and instantlyread your profile and connect withyou.

! It makes it easy and enhances yourbrand attribute of “Innovative.”

Be Square.


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17! If you want to reach out to someoneand you can’t reach them any otherway, sign up for Premium by themonth.

! Then, do all the outreach you needto do to connect with those super-exclusive contacts.

! Mission accomplished? Cancel your

Premium subscription.

Be Frugal.


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18! Repurpose the great content in yourLinkedIn profile for other socialmedia sites.

! You’ll increase your digital footprintwhile ensuring consistency.

! Use tools like: VisualizeMe.com,Re.vu, branded.me andResumUp.com

Be a Thief.


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20! Use a headshot of high quality, withgood lighting and ultra-sharp focus.! Your face should take up 70-80% of

the frame.

! LinkedIn is not the place for a selfie.

! Face forward or turn toward your leftshoulder, in the direction of yourcontent. If you’re looking to your

right, you’re saying “I don’t believewhat I say in my own profile.”

Be in Their Face.


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23! One of the best ways to grow yournetwork is to reach out to LinkedInOpen Networkers (LIONs).

! As the name implies, they acceptmost requests.

! You can search for LIONs and addkeywords to find those who arerelevant for your network.

Be a LION Chaser.


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24! To get all your contacts in one place- LinkedIn - take a trip downmemory lane.

! Reach out to all past contacts,former colleagues, friends, etc. toget your network up-to-date.

! You can manage all your contactsfrom LinkedIn.

Be a Pastist.


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25! Reinforce your text with similarmessages using multimedia.! You can integrate images, white

papers, videos, presentations, etc.to the summary and experiencesections of your profile.

! When you do, you help bolster yourbrand and differentiate your profile

from the myriad others who do whatyou do.

Be Flashy.


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26! Choose groups with large numbersof members so you can reach themost people.

! LinkedIn shows you how active

each group is, too.! Join the groups that are “very

active” so you engage with peoplewho are motivated and interactive.

Be a Glutton.


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27! You can build your brand with thecontent created by others.! When you are at your favorite media

sites (Forbes, Fast Company, etc),

identify articles that would bevaluable to your contacts.

! Share via an update and directly togroups.

! Remember to add your POV. Don’t just share the article without addingyour thoughts.

Be a Shoplifter. One of myfavorites!


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28! Keep all your contacts in one place.! Upload contacts from your phone

and email addresses so you canuse LinkedIn as your single source

of people in your network.

Be Singleminded.


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29! LinkedIn let’s you add notes to yourconnection’s profiles.! From their profile (under

relationship), there is a Note tab

where you can document importantthings about that person that youwant to remember.

! You can also add reminders and

info about how you met, etc.

Be a Note-taker. One of myfavorites!


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30! Create tags for your variouscontacts - like Friend, Colleague,Client, Former employer, etc.

! Then go through your contacts,

assigning then the appropriatetag(s).

! You will be able to sort contacts bytag when you are reaching out to

send messages, etc.

Be a Name-caller.


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Want to Write the Perfect LinkedIn Summary?

! Join me for a complimentary live

session where I take you through the

process

! Sign up here:

http://www.williamarruda.com/linkedinsummary


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William ArrudaMotivational Speaker. Author. Entrepreneur.

William Arruda has been credited with turning the

concept of personal branding into a global industry.More than a decade ago he combined his 20 years’corporate branding experience with his passion for people, andfounded Reach, the global leader in personal branding. Since thenhe's trained nearly 1,000 personal branding strategists around the

world and authored two seminal books on personal branding:Career Distinction, and Ditch. Dare. Do! It's no wonderEntrepreneur called him "the personal branding guru.” Speaking atMicrosoft, Disney, American Express, Harvard, and hundreds morecompanies and organizations (including 20% of the Fortune 100),

William regularly traverses five continents, and has delivered morepersonal branding keynotes to more people in more places thananyone else on earth.


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At Reach, We Help You Make

!We: !Consult and build custom LinkedIn programs!Work one-on-one with execs on their profiles!Deliver keynotes & workshops

Comprehensive Linked Programs for Innovative Organizationsfrom the Global Leader in Personal Branding

At Reach, We Help You Make theMost of LinkedIn


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Contact Me:[email protected]

@williamarruda

www.personalbranding.tv

www.williamarruda.com

www.forbes.com/sites/williamarruda


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