31131650 the Blueprint to Hustle

8/9/2019 31131650 the Blueprint to Hustle

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The Blueprint to Hustle: 5 Basic Laws to Improve Your Productivity

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CZATheCEO.com @CZATheCEO


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The Blueprint

to Hustle:

5 Basic Laws toUpgrade Your

ProductivityCZA The CEO


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ContentsIntroduction ................................................................................. 4

Toilet Paper and Trinkets ............................................................ 5

Bucket Hustling ............................................................................ 7

Be the Iceberg ............................................................................ 10

Follow to the T ......................................................................... 12

Take It to the Next Level ............................................................ 15

Upcoming Projects .................................................................... 17


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Introduction

What youll find here are 5 rules that I personally follow

in all my endeavors. Most come from my life experience and

some from game I soaked up from my mentors. In both cases,

the information youll find here is actionable, user-friendly and

important for your growth as future CEOs. For those that dont

know, youll see Hustle with a capital H in reference to a term Iuse a lot on my blog posts. The meaning is simple; your

ambition, your goal, and your means of generating money that

coincides with the lifestyle you wish to live. A Hustle isnt tied

down to a job title and can be a seed fund for your larger plans

or be the larger plan itself. Hustle is a spirit that comes from the

entrepreneurial undertaking; in a room full of squares with the

employee programming, the circle knows there is more right

around the corner.

What you do with this information is what you will but I

encourage you to apply it to your life today. If it works for you,

spread it to someone else who could use it. If not, pass it to

someone else still and let them try it out for themselves. Theheart of the grind is the exploration of both yourself and the

world around you. Go crazy. CZA The CEO


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Toilet Paper and Trinkets

The law of supply and demand is a staple that isnt going

anywhere anytime soon so the wise thing to do is set up your

hustling practices like this: go out into your community and see

what people are actively spending money on; not the frivolous

keep up-with-the-Jones type of thing but the essentials that are

needed in every day life and create an avenue to give it to them

easier, faster or less expensively. Thats the kind of mentality

you see when you see the mom and pop dollar stores open up all

over townthey can undercut the Family Dollar and Dollar


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General branded stores because they dont have as much

overhead and can then pass those savings on to the community.

The same goes with the water purifier hubs you see about the

neighborhood; everyone will always need clean drinking water

and theyre tired of being taxed for using the kiosk outside of the

major grocer chains.

The truth about this recession is that it is forcing more

and more to spend that once called disposable income on

sustainability items instead and you can see this in full effect

when you visit your local malls. Therell always be those that

spend even though they cant afford it but as you walk through

youll see thinner crowds around the massage chair set ups and

Dippin Dots stands. The cellular phone accessory and low

budget jewelers are shutting down by the boatloads because they

werent able to compete with the changing mindsets of the

people who once blessed them with their patronage. Deal

hunting is still (and maybe more so) in effect but the wayward

spending just because you have it has gone the way of the

dinosaur.

#CEOTip: Necessity is ALWAYS a better money maker. Supply

someones needs cheaper, faster or better and youll always

have customers.


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Bucket Hustling

The square mind sees things as black and white, right

and wrong and the instance of grey as an uncomfortable

anomaly which needs to be crushed whenever it appears. The

rents due? My job will pay for it. Hospital visit? My jobs

benefits will pay for it. Itd be easy if life were always this simpleand to those that follow the hand to mouth mentality, it is


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until they become unemployed and then its a frantic race for

the comfort and familiarity that their new job brings.

The idea of bucket hustling escapes many but if you

think about it, really think about it, there are roots in the

scientific, historical, religious and corporate worlds that back

this ideal up 100%. In the beginning there is a single way to do

things and it goes unquestioned. Then someone questions it

and attempts to find an easier path to doing it and eithersucceeds and adds new game to their repertoire or fails and

learns how not to go about doing things. In either case growth

only comes from striking out in attempts to do the something in

a way better for them and this is the same with money.

Bucket hustling is a term I coined to encapsulate the

idea of using one hustle to pay for another and creating a chainof sustainability you can use to stay off the job and further your

main Hustle. Starting small, with whatever means you have at

your disposal NOT taking away from your living expenses, fund a

simple money making task not requiring a formal business

structure (such as selling $1 bottles of water or $5 umbrellas)

until youve amassed a predetermined amount that you can

then put into another, larger enterprise that yields more profits

(like an inter-apartment laundry service) that again gets put into

an operation even bigger than the last two. The end goal here is

to touch enough paper that everything operates efficiently and

profitably enough that those 8 hours you used to spend on the

job becomes inconsequential and the net profits go to your

bottom line. Use the mental image if you will of a bucket filling

up with cash to the point of overflowing and instead of pulling

the money out, pour the contents into a second one and so on


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and so forth. Even being able to subsist on a part-time gig is

enough creative incentive to try your hand at bucket hustles.

#CEOTip: A bucket hustle is not designed to support you

financially on its own; it is to help lessen the need for

outsourcing yourself to a wage slave position.


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Be the Iceberg

We as humans are social creatures that thrive on

involving ourselves in others lives and vice versa. This is fine

when in a purely inter-relational manner but when it comes to

business, kindly feel free to shut up. That dream thats tucked

tightly to your chest? People dont genuinely care to hear about


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it and furthermore, the only caring done is if it can somehow

benefit their pockets.

For this reason, I would liken you to be more like the

iceberg in there is only so much that anyone can see of you at

any given time and you operate by and for your own devices.

That instinctual need to solicit praise from your peers is one of

the main reasons why things dont get done; its amazing just

how impactful a trusted peers thoughts can weigh you downand stop your forward progress.

This goes for co-workers if youre still at a job; stay

extremely tight-lipped about your actions, goals and ambitions

as those without your Hustle mindset might view you as

potential competition or worse an easy opportunity for brownie

points with the boss and thus leave you ousted.

Family can be the most devastating detractors to your

grind and non belief in you and your abilities can eat away at

you until you finally give in to their dated mode of thinking. Its

not that they maliciously want to squander your spirit; its that

they come from a time where stability and single

purposefulness was seen as the way to be and to invest in

yourself and take risks like you do cant be computed by their

one track minds. We love our parents and grandparents just the

same but just like the co-workers mentioned above, keep your

Hustle quiet, smile, nod and get through the encounter.

#CEOTip: Not everyone shares your sense of do-for-self and the

best way to not clash with them is to avoid the opportunity to

clash with them from the onset.


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Follow to the T

As simple as that sounds, youd be surprised at just howmany cats dont completely follow through with things and then

wonder why it doesnt work. Its the same principle as when you

dont want to read the instruction manual for your new iPad

and you cant figure out how to do a certain function. In the

planning stages of your Hustle, be absolutely sure that your

research is thorough enough to account for any foreseeable

occurrence and do not deviate from doing it the way you

originally planned. If you come across a way that may

potentially do it more simply, put it in your back pocket and


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promise yourself that youll research it later on when you have

the time.

There are a few different reasons why I say this; one

being that there is generally no guarantee that the new way will

work for you. Even if its worked for someone you know or

respect, without proper examination you could scrap a way that

will work for you in favor of something not completely ironed

out. The second reason is until youve gone through theprocesses necessary for your original plan to be exercised, you

dont know what you have in front of you. It could be the best

way for you to go about handling it or it could not work at all

but youll never be able to come to that conclusion if you dont

see it through to the end. Lastly, if you look about the game

right now, youll see that there are more bandwagon jumpers

than there are architects. So many are unwilling to strike out on

their own and formulate a system that those that do get copied

a million times. Being a bandwagon jumper not only makes you

look soft but it undermines your confidence in yourself and

what youre doing.

The same goes for when youre following instruction

from someone else. Ask enough probing questions to arm

yourself with the knowledge to fill in the holes of your

understanding, map it out and do as they say until you reach

the end. You may discover a better way to do it while doing it

but until youve proven that their way doesnt work for you,

youre looking like you dont care about the game theyve given

you. When it comes to chips, information is the highest form of

power and a proven system that takes a little longer to

complete is always better than the flash in the pan that will


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leave you shirtless. This is the core basis of all knowledge! Learn

until you can repeat the process and if it doesnt work out when

youve done everything asked for replication without fail you

know that its not your fault and you can extrapolate the parts

that are useful, come up with your own hypothesis and try a

different way. Making chips is more a science than an art and by

understanding the scientific process behind it, it will become

less daunting to do.

#CEOTip: You wont know a particular process wont work until

you try it. Do your homework, execute your plan precisely and

exclude emotion from your findings.


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Take It to the Next Level

Will Smith once said something to the effect of a person

can be better at something than him and he wouldnt mind it

but as far as he was concerned, the only way you could stop him

from going for his was to pick up his dead body because he

would not ever quit. Thats the mentality of someone who

cannot tolerate him or herself giving any less than their best

and this is something that the modern day person needs to take

to heart when chasing that cake. Adequate, acceptable,

passable and sufficing simply will not cut it when your goalis to win. Theres another synonym that isnt used as often but

sums up this kind of horrible contentment in being average


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better than any otherunexceptional. At what point did we say

it was okay to play just to play? What happened to playing to

win? Remember that there is no competition when youre

progressing in your lane but the thought of anything less than

your all should never cross your mindever.

In order to take it to the next level, you have to realize

that the basis of doing so involves you becoming better versed

in your purpose, meaning youll need to be in a constant stateof learning. Bruce Lee coined master student, the one who is

the master of their own learning and seeks to always improve it.

By continually brushing up, you are forming and re-forming your

perception of what it is youre trying to get done until you can

no longer bounce a quarter off it and it is as sound as you can

make it. Even then you continue to look for ways to advance but

you can move into creating your plan of action.

You always hear practice makes perfect and indeed it

does make you smarter on the subject. Perfect? No.

Knowledgeable of the most commonly seen scenarios and

instances? Yes. The more experience you have seeing what can

happen, the more ready youll be when something does pop up.

Dont let your inner fears or outside roadblocks create a myopic

view of success; the game is incredibly simplistic in that all you

do is plan and execute. Thats it. When you do more than the

next man, you get more than the next man. That is true on

every single level and nothing will ever change that.

#CEOTip: There is a method to the madness of studying more,practicing more and putting yourself out there more; it creates a

threshold you can examine to better your chances for success


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next time. Do not ever get content with your learning; doing so

means a countdown clock on your profitability and growth.

Upcoming Projects

Thanks to everyone who took the time out to read this;

youre helping me be more creative in my attempts to get the

word out on different avenues of Hustle and the mindset that

comes with it. My book, Be Diagonal: 24 Uncommon Sense Tips

to Improve Forward Thinking and Upward Mobilityis coming

soon, hopefully youll see it grace shelves of your favoritebookstore by August. The EP, The CEO Experience is coming

along nicely too, Im looking to drop it simultaneously with the

book and begin promo touring at college campuses shortly

after. If youd like me to speak at your school, hit up my man

Dylan Colbert at [email protected]. Other than that, the

blog is still going and the community continues to grow. I might

drop another The Blueprint to Hustle in a few months if the

demand is strong enough so be sure to drop a line over at

www.CZATheCEO.com and let me know.

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