32 ANNUAL REPORT 2020-21

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32ND ANNUAL REPORT

2020-21

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About Us 1

Corporate Information 2

Advisory Council 4

Board of Governors 5

Project Partners & Supporters 6

Chairman’s Message 8

Secretary’s Report 10

Financial Statements 18

TABLE OF CONTENTS

ABOUT US

IDENTITY

Rural Economic and Educational Development Society - REEDS is a not-for-profit organization registered as a Society under the Societies Registration Act XXI of 1860. REEDS is registered under Section 12A (a) of the Income Tax Act, 1961 and under Section 6(1) of Foreign Contributions (Regulation) Act, 1976.

WORK

REEDS is involved in formulating and implementing programs relating to various spheres of rural life. Our empowerment interventional areas are – Sanitation & Hygiene, Safe Drinking Water, Skills Development, Entrepreneurship Development, Waste Management, Awareness & Education, and Evaluations & Studies; that are convergent to National Development Missions – Clean India, Skill India, Make in India, and Digital India.

LOCATION

REEDS Registered office is located at C-206, Vijaya Hills, 11-4-646, AC Guards, Hyderabad 500004

REACH

REEDS programs/projects carried across in thirteen states - Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Karnataka, Kerala, Maharashtra, Manipur, Odisha, Tamilnadu, Telangana, Uttar Pradesh and West Bengal.

RECOGNITIONS

REEDS is proud to have significant honours in its rural empowerment pursuit: Government of Andhra Pradesh ‘Letter of Appreciation’ 2009; India Today Safaigiri ‘Water Warrior Award’ 2016; and ‘Gramodaya Bandhu Mitra Puraskar’ Award, 2020.

REEDS 32nd Annual Report 2021-21

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CORPORATE INFORMATION

OUROFFICES

OURAUDITORS

OURBANKERS

TELANGANAHyderabad

M Sainath & Associates Chartered Accountants

Bank of BarodaBanjara Hills, Hyderabad

Karnataka BankDilsukhnagar, Hyderabad

ODISHABhubaneshwar

KARNATAKABengaluru

ANDHRA PRADESHVijayawada

CANADAToronto

OUR VISIONAn inclusively empowered rural India

OUR MISSIONEnabling disruptive

socio-economic strategiesfor sustainable rural

empowerment


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Dr. Shailendra Kumar HajelaDr. SK Hajela is an eminent telecommunication professional with a record of service at the highest levels in Government, Industry and in the United Nations.

Mr. Srinivasa Rao SMr. Srinivasa Rao, recipient of prestigious “Enterprise Excellence Award” of Association of Small and Medium Enterprises, Singapore is a renowned techno-management professional with a focus on Micro, Small and Medium Enterprises.

Mr. Sumeet RawlaMs. Sumeet Rawla leads Philanthropic Initiatives at Community Pure Water Foundation, USA. She has a breadth of experience with Global 2000 multi-nationals, technology start-ups and not-for-profit ventures.

Mr. Mohan Reddy AMr. Mohan Reddy is a Chartered Accountant and a professional in management of Biomass Power Generation, Climate Change and Clean Development Mechanism.

Mr. Sridhar D L VMr. Sridhar has pursued his engineering from MIT, India and heads South India’s largest heavy equipment transportation fleet; and a philanthropist.

ADVISORY COUNCIL


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Ravindra Vikram M, Chairman

Mr. Vikram holds B.Sc., LLB and a Chartered Accountant. He is an eminent Financial Services Consultant and is on the Boards of several corporates. Vikram is Trustee of M. V Foundation, an NGO actively involved in child literacy and eradicating child labour.

Ravi K Reddy, Secretary

Dr. Ravi Reddy is a Chartered Accountant and a Business Advisory Consultant. He serves as director on the Board of several corporate. Recognizing his efforts towards rural empowerment, he was awarded an Honorary Doctorate from American Sentinel University in 2015.

Sunanda S, Treasurer

Mrs. Sunanda is a graduate of Arts. She is a passionate enthusiast about women empowerment and an active volunteer. Sunanda supports REEDS capacity building and rural livelihood development endeavours.

Sudhir Paul G, Member

Mr. Sudhir is a postgraduate in Management and has wide and varied experience in product, design, development and management of safe drinking water treatment. He supports REEDS activities in drinking water management.

Hari Prasad Babu C, Member

Mr. Hari Prasad is graduate of Commerce and Law. After over two decades of services in the insurance sector, he retired in the year 2019 at a senior level. His vast network is a great source of strength in REEDS community reach.

BOARD OF GOVERNORS


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PROJECT PARTNERS & SUPPORTERS

FINANCIAL SUPPORTERSBokka Satyanarayana andSusheela Reddy TrustFMC India Private LimitedGlochem Industries Private LimitedHari Haran SHari Prasad Babu CPunitha MRavi Kumar Reddy SSatheesh ASneha SSravya SSunanda S

EXECUTIVE TEAMAnil Kumar V Konda Reddy MMadhava Reddy BNaveen TSantosh ParidaSrinivas AmbatiSumitra SahooSanthisagar ReddyMurali KoduruRamesh VadapallySubrahmanyam Reddy MallamRajesh Desaraju

PARTNERS

USA

Give2Asia

India

Amrita Vishwa Vidyapeetham

Andhra Pradesh Productivity Council

Centre for Good Governance

DVR Foundation

Life Skills and Livelihood Skills – International

National Institute of Agricultural Marketing

Sri Lanka

Foundation of Goodness

AGENCIES WITH WHOM WE HAVE WORKED DURING THE YEAR

Ministry of Rural Development, Government of India

Swachh Andhra Corporation, Government of Andhra Pradesh

Centre for Good Governance

FMC India Private Limited

Community Pure Water India

OUR WORK IN NUMBERS DURING THE YEAR:

5STATES

56DISTRICTS

255BLOCKS

794VILLAGES

59403HOUSEHOLDS


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Distribution of dry fruit packs to COVID-19 patients in Government Hospital, Bapatla, Andhra Pradesh through hospital health officials

Distribution of personal protective safety kits to frontline police workforce in Chintalapalem, Kodad District of Telangana


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CHAIRMAN’S MESSAGETruly, these are challenging times. We would have heard this phrase many times over the last 18 months, but still needs to be said. The unprecedented pandemic is just through a second wave and it appears that a third wave is inevitable. We have witnessed horrifying scenes across the country of people suffering from the virus, needing very basic support in health care just to survive. Many voluntary organisations have come in support of the people’s response, while the government has been found wanting. It is a rude lesson to us that we cannot expect the government to solve all our problems and a heartening feature that civil society has to come together to face the crisis and give the necessary confidence to the people.

At REEDS, we have lost a very valuable colleague, Shri G Raghuram Reddy who has been involved in every activity of our organisation and a pillar of support throughout. To lose someone dear to this deadly virus reminds us of the tragedy that is at all our doorsteps.

REEDS has been doing its bit during the year without losing focus on its main objectives. The successful program monitoring of the Government of India’s flagship programs is a sample of REEDS ability to mobilise resources and also its confidence in its dedicated staff and volunteers. To achieve it in the state of Tamil Nadu, an area where we had not really worked much before is credit to the field staff and the leadership provided to finish the work to the satisfaction of the stakeholders.

We have also taken some unique initiatives in promoting access to drinking water in new geographies,( UP and Punjab), a sector which is close to the heart of our organisation. More than a lakh people have benefited from this work till date. Our work on skill development needs an urgent impetus and we hope to build on the rich experience and the networking abilities during the year.

We see the next year as filled with opportunities. We have the confidence to build on our strengths and the resilience to last the difficult times.

As Shakespeare said

“Sweet are the uses of Adversity,Which, like the toad, ugly and venomousWears yet a precious jewel in its head...”

We will find “sermons in stones and good in everything”. The Corona virus cannot and should not defeat our spirit of service and faith in human endeavor for the good of all.

M. Ravindra VikramHyderabad, 31 May 2021


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Distribution of personal protective safety kits to frontline sanitation workforce in Kanipakam, Chittoor District of Andhra Pradesh

Distribution of personal protective safety kits to frontline Anganwadi workforce in Gudimalkapuram Village, Kodad District of Telangana


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SECRETARY’S REPORTUnlike every year when we are always excited to present our Annual Report, it is a bit downcast this year. It is not because about our performance but the existing grim environment with country once again witnessing a record severe surge in the scourge. Yet, as obligated, on behalf of the Board of Governors, I hereby present Annual Report of the Society for the year 2020-21.

1. OBITUARYIt is saddening to inform about the demise of Mr. Raghuram Reddy G, our friend, supporter and a long-time Member of the Board of Governors passed away on May 5, 2021 due to COVID 19 related complications. With over 3 decades of service in Andhra Pradesh State Panchayat Raj Department, at various levels, his knowledge, network and expertise has always been a great source of strength to REEDS access to authorities, community reach and field operations. Irony is that a week before he was hospitalized, he participated in a meeting on proposed REEDS’ COVID 19 relief support to frontline health workforce! The Board places on record its sincere appreciation for the contributions made by Mr. Raghuram Reddy.

2. FINANCIALSFor the financial year ended 31 March 2021, the Society revenues increased by Rs. 6.8 m (35 %) over earlier year. This allowed us to involve ourselves in more interventions and importantly to extend COVID 19 related support. Following is the summary of Revenues and Expenditure for the year:

Revenues

2020 - 21

2019 - 20

25.081.04

26.12

96.04.0

100.0

18.860.48

19.34

97.52.5

100.0

Rs. Millions

%%Rs. Millions

Particulars

Project RevenuesContributions & Other ReceiptsTotal

Expenditure

2020 - 21 2019 - 20Particulars

Project ExpensesAdmin & Other Expenses Total

Rs. Millions

% Rs. Millions

%

92.77.3

100.0

17.801.40

19.20

94.85.2

100.0

24.601.35

25.95


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3. OUR WORK DURING THE YEARAs we have seen, the year was challenging, which tested our organisational mettle amidst a turbulent macro environment. However, we emerged stronger at the end of it. Demonstrating REEDS proven ability in delivering expertise in time once again, thanks to our dedicated Field Teams who are always ready to adapt and respond to the needs of the time, we are able to continue our activities unhindered even during the pandemic and lockdowns. The year saw us accomplishing strengthened operational and productivity focus in an uninterrupted manner across all projects.

Snapshot of our Key activities during the year provided below:

3.1. Covid 19 Support: India’s extemporaneous lockdown on March 24, 2020 lead to severe disruptions, hardship and widespread confusion upending the lives most vulnerable. So much has changed in a short period of time sparking fear, frustration and anxiety all around. As an organization, with available resources, however modest, we strived to respond to the situation as practical as possible. Our help out during the year covered:

In this context, we would like to place on record our sincere appreciation for the financial contributions made by Glochem Industries Private Limited, Bokka Satyanarayana and Susheela Reddy Trust and C. Hari Prasad Babu; and Messers M. Konda Reddy, Santhisagar Reddy and Murali Koduru for volunteering field level distribution of COVID relief support.

3.2. Educational Support: We continued our modest financial support during the year to a girl child to continue her education. We are happy to know that the child is performing well in her studies and moved to 9th Standard.

Distribution of personal protective safety kits [100 Nos] to frontline health & sanitation workforce

Provision of 250 Meals and 300 Rations to at-risk Families

Financial support to 15 families of REEDS past & present staff

Financial support to 11 persons associated with REEDS projects for employment retention and recovery


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3.3. Developmental Programs Monitoring: During the year, as an Institutional National level Monitoring Agency to Ministry of Rural Development, Government of India, we have carried monitoring of the Ministry’s flagship programs that includes - Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS); Deendayal Anthyodaya Yojana - National Rural Livelihood Mission (DAY-NRLM); Pradhan Mantri Awas Yojana - Gramin (PMAY-G): National Social Assistance Programme (NSAP); Pradhan Mantri Gram Sadak Yojana (PMGSY); Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY); Sansad Adarsh Gram Yojana (SAGY); Pradhan Mantri Krishi Sinchayee Yojana – Watershed Development (PMKSY); Digital India Land Records Modernization Programme (DILRMP) – all aimed at enhancing rural lives and livelihoods, in 6 Districts. Following are the details of our monitoring activities:

We take this opportunity to record our appreciation to our dedicated Field Team personnel – Santosh Parida, Srinivas Ambati, Sumitra Sahoo and Anil Kumar who braved the challenging times of pandemic and related lockdowns to undertake long travels and visit 60 remote villages to carry the monitoring.

Study on Mid Term Evaluation of DWITEEYA, a welfare program of Government of Telangana is another prestigious study carried during the year. This study covering 1600 Households in 320 villages spread across 32 districts in the State has been carried for Centre for Good Governance, Hyderabad. The assignment is on-going.

3.4. Rural Entrepreneurship Development: As part of our collaborative efforts to promote Agricultural Marketing and other related areas including support to Agri-start-ups, REEDS supported e-conference on “Market Led Extension Management: Focus on COVID-19” held on 17 -18 October, 2020 hosted by National Institute of Agricultural Marketing, Jaipur.

Program State Districts Period

Regular Monitoring of Rural Development programmes

2020-21 Phase-I

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0• Perambalur• Ramanathapuram• Salem• Thanjavur• Thoothukudi• Tiruvarur


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Interactions during National Level Monitoring of Rural Development Programs with beneficiaries in Tamilnadu


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During the year, I had a privilege to represent REEDS on the Investors’ panel of two distinguished Institutions – Sri Karan Narendra Agriculture University, Jobner and National Institute of Agricultural Marketing, Jaipur - Rastriya Krishi Vikas Yojana – Remunerative approaches for Agriculture & Allied Sector Rejuvenation (RKVY-RAFTAAR) schemes that are meant to support the incubatees in promoting agripreneurship and agribusiness.

3.5. Safe Drinking Water: During the year REEDS received a Grant of Rs. 21.0 m from FMC India Private Limited, a leading agricultural multinational. The purpose of the grant is to install, operate and maintain village-level water filtration plants in selected affected villages under their India Pure Water Program with the local communities’ participation. As a collaborative effort, REEDS engaged Community Pure Water India Private Limited [CPW] for implementing the Program. The program coverage is as under:

Thanks to CPW continuous efforts, despite challenging environment, majority of the water plants are installed and functional. Every effort is being made to make the remaining water purification plants functional by this summer to ensure reliable and safe water to these severally affected communities.

3.6. Skills Development: REEDS application under DDU-GKY Skill Development program for skilling and providing placements to 400+ youths annually with Society for Employment Generation and Enterprise Innovation in Andhra Pradesh (SEEDAP) is still pending for further action. Selection process had been postponed due to COVID 19 in March 2020. We are hopeful, once SEEDAP initiates further steps, we will have an opportunity to be an agency under DDU-GKY scheme.

3.7. Waste Management: REEDS has been a proud participant in several interventions related to Swachh Bharat Mission, one of the country’s critical developmental mission – Clean India; and other WASH interventions incorporating capacity building, behaviour change and verifications in partnership with UNICEF and other national, state and district level agencies. Field verification of Open Defecation Free (ODF) Status in highest numbers (over 11,000) in 6 States has been one of our proud achievement!

State Districts Villages Households Population

Punjab

Uttar Pradesh

Total

5 10 5237 28720

9 18 12496 78273

14 28 17733 106993


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We feel happy and privileged for getting an opportunity to take part in Phase-II of the SBM (and consequently in realization of SDG 6.2 - Clean Water and Sanitation for all) too that have been rolled out with a massive outlay of Rs. 1,40,881 crores with focus on the sustainability of ODF status and Solid and Liquid Waste Management (SLWM). REEDS is one of the Consultant for Swachh Andhra Corporation, Government of Andhra Pradesh and has been assigned with preparation of Detailed Project Reports for 382 villages intended to promote innovative replicable self-sustainable SLWM models to improve the levels of cleanliness in rural areas and to create visually clean ODF + villages. The assignment is on-going.

We commend the dedicated effort of our field study team ably lead by Mr. M Konda Reddy, Principal Coordinator and Messers Vadapally Ramesh, Mallam Subrahmanyam Reddy, Desaraju Rajesh, District Program Coordinators for the timely and quality field level inputs in respect of this prestigious assignment. We are thankful to the technical experts at Zenith Energy Services Private Limited for their inputs in shaping the study design, analyses and compiling the reports.

4. RECOGNITIONIn recognition of the outstanding initiatives in rural development, we are presented us with ‘Gramodaya Bandhu Mitra Puraskar’ Award, instituted to commemorate the 150th birth anniversary of Mahatma Gandhi by Gramodaya Chamber of Commerce and Technology, a not-for-profit social enterprise. Though it was given in my personal name, I consider the Award as recognition to the outstanding work of TEAM REEDS. It is heartening to note that Award corecipients includes Sivakumar Surampudi, Group Head of Agri and IT Businesses of ITC Ltd; Sonu Sood, Actor and humanitarian; Sudha Murthy, Chairperson of Infosys Foundation, Govinda Rajulu Chintala, Chairman of the NABARD; and Praveen Kumar, Vice-Chancellor of Professor Jaishankar Telangana State Agricultural University.

5. BOARD OF GOVERNORSAs per Society’s constitution, the two-year term of the current Board of Governors will end in the next Annual General Body Meeting. As indicated earlier, Mr. Raghuram Reddy G, Member of the Board of Governors passed away on May 5, 2021 due to COVID 19 related complications. The Board places on record its sincere appreciation for the contributions made by Mr. Raghuram Reddy.


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6. ADVISORY COUNCIL

We are grateful to our illustrious Advisory Council for their support to ensure that REEDS

continue to proactively drive its mission objective. With the support of our Advisory

Council, we are constantly looking at the changes to be incorporated in our operational

approach both in short and long terms. Covid-19 taught us to adapt. To continue to adjust

as needed to take advantage of opportunities to acquire new capabilities in furthering our

mission objective, we are planning to diversify the Advisory Council to provide focused

guidance to the organization and to take an active role in helping REEDS in boosting

partnerships, advocacy, increased visibility, informed inputs and funding to respond to

current and future challenges and implement its goals and objectives.

7. EVOLVING PROJECTS

With a focus on our Mission objective ‘Enabling disruptive socio-economic strategies for

sustainable rural empowerment’ we continue to pursue various interventions. Due to

changing pandemic related priorities and consequent fund related limitations, some of

the ambitious initiatives have been put on hold if not a full stop.

We consider, some of our evolving projects leveraging emerging digital technologies

especially the ‘Empowering Frontline Rural Healthcare Workforce Program’, aimed to

provide healthcare knowledge and skills at India scale to rural healthcare and ‘Rural

Entrepreneurship Development Centre’ to facilitate entrepreneurship in rural industry

sector are going to be of greater relevance in the changing scenario leading to a stronger

and vibrant rural India. We continue to strive to work harder for the benefit of rural

communities to give them a sense of dignity and a life of fulfilment.

8. ACKNOWLEDGMENTS

Thanks to all our stakeholders and supporters for their continued support in sustaining

our rural empowerment efforts. We would like to express our warm gratitude and sincere

appreciation to: Team REEDS, Donors, various agencies, District Administrations, Our

Bankers, Our Partner and Collaborative Institutions, and Members of the Society, Advisory

Council, and Board of Governors.


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Field level assessment of Solid & Liquid Waste Management operations during National Level Monitoring of Rural Development Programs in Tamilnadu

Dr. Ravi K ReddyHyderabad, 31 May 2021

There is no doubt that we are navigating through a crisis unlike any other. Looking at the

now well-known Johns Hopkins dashboard online it seems that COVID-19 is here to stay

longer and affect us deeper than what we were ready to accept. Please continue to keep

safe and well. Thank you for the continued support.


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FINANCIAL STATEMENTSThe following summary of financial information is derived from the audited statements of financial position for the financial year 2020-21.

STATEMENT OF INCOME AND EXPENDITURE

FOR THE YEAR ENDEDRupees in Millions

31.03.2021 31.03.2020ParticularsIncomeIncome from Projects & ProgramsOther IncomeTotalExpenditureExpenses on Projects & ProgramsAdministration & Other ExpensesTotalSurplus

18.860.48

19.34

17.801.40

19.200.14

25.081.07

26.15

24.621.35

25.970.18

BALANCE SHEET

AS ATRupees in Millions

31.03.2021 31.03.2020ParticularsFunds & LiabilitiesCorpus Fund & SurplusNon-Current liabilitiesCurrent liabilities

4.70

0.48

4.881.16 1.295.48

Total 6.4711.52Properties & AssetsFixed assets

Current Assets

0.011.53

6.369.89Investments 0.100.10

Total 6.4711.52


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Interactions during Mid Term Evaluation of DWITEEYA, a welfare program of Government of Telangana with beneficiaries in Mahbubnagar District of Telangana’


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C-206, Vijaya Hills, 11-4-646,AC Guards, Hyderabad 500004

[email protected]

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32 ANNUAL REPORT 2020-21

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