Riding bicycle since childhood: contributions of design for the bicycle (re)integration in the Aveiro regionJoana Ivónia Salgado Santos | Cláudia AlbinoUniversidade de Aveiro . DeCA | Universidade do Porto . FBAUP

KEYWORDSCOLLABORATIVE AND PARTICIPATORY DESIGN

BICYCLE ECOSYSTEMSUSTAINABILITY

EDUCATIONTERRITORY

MOTIVATION

Bicycle ecosystem in theregion of Aveiro[Work in progress]

Indústria Bicicleta

Equipamento Urbano

Larus

Amorim Cork

SRAM

Polisport

RODI

Miranda & Irmão

Ciclofapril

Tabor

Ibérica

Ciclaveiro

Corda

Associação Comercial de Aveiro

ADERAV

Aveiro em transição

UA / Plataforma Tecnológica da Bicicleta UA

AbimotaBUGA

Aveiro Bike Value

Lojas e Oficinas

Comércio

Serviços

Horizonte 2020

Concentração de Know-how

Especificidades geográficas do território

CIRA

PSP

I&D

Universidade de Aveiro

Velógic

Pernalonga

Ciclovaldemiro

Stand vidal

Bicicolor

Sport Zone

Decathlon

Subway Bike shop

Aveibike

Loja das Bikes

Bike Zone

Projectos emergentes

Região/ + Nº utilizadores PT

Associações e Projectos Comunidade

PIMTRA

Eventos

Cicloria

Semana Europeia de Cicloturismo

Seminários

Conferências

Rasto

Espaço Bicicleta Gafanha

Lanterne Rouge

MyBikes

MUD CYclesMobike

Wise-U

Órbita

Can Design help to activate this ecosystem?

+ COLABORATIVE DESIGN

+ CO-CREATION

+ CO-DESIGN

+ DESIGN ACTIVISM

+ SUSTAINABLE CITIES

+ ADD VALUE TO THE TERRITORY

+ EDUCATION

DESIGN cultural mediator

How to boost and substantiate through collaborative design processes, the bicycle ecosystem heritage and add value to the territory in Aveiro region?

DESIGNEcosystembicycle TERRITORY

BOOST THROUGH ADD VALUE

THE QUESTION IS....

1 2 3

PREMISE

The heritage associated to the bicycle ecosystem in the Aveiro region is under-leveraged, with difficulties in articulating the set of agents and implied values.

The design as a cultural mediator, can significantly contribute to the development of this ecosystem, through its ability to work in the complexity of implicit information in collaborative processes, commu-nicating effectively through meta-phors.

The ressignification of bicycle ecosystem assets in Aveiro, con-tributes to the enhancement of its territory.

1 2 3

PREMISSAS

The heritage associated with the bicycle ecosystem in the Aveiro region and is under-leveraged, with difficulties in articulating the set of agents and implied values.

The design as a cultural mediator, can significantly contribute to the development of this ecosystem, through its ability to work in the complexity of implicit information in collaborative processes, commu-nicating effectively through meta-phors.

The ressignification of bicycle ecosystem assets in Aveiro, con-tributes to the enhancement of its territory.

1 2 3

PREMISSAS

The heritage associated with the bicycle ecosystem in the Aveiro region and is under-leveraged, with difficulties in articulating the set of agents and implied values.

The design as a cultural mediator, can significantly contribute to the development of this ecosystem, through its ability to work in the complexity of implicit information in collaborative processes, commu-nicating effectively through meta-phors.

The ressignification of bicycle ecosystem assets in Aveirocontributes to the enhancement of its territory.

“When people from abroad visit Denmark, they are often very surprised by our bicycle culture. How come

you cycle so much? they ask. The short answer is: WE START EARLY.”

Cycling to kindergarten -The official website of Denmark

Identities are processes in constant change, contemplating habitus, it is considered that the new development of a new sense of belonging to the Aveiro region through the use of bicycles involves INTRODUCING BICYCLE IN EARLY CHILDHOOD.

CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE (RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE EARLY SCHOOL EDUCATION.

Literature review

Multiple case study

Project

Jan GehlEzio Manzini Alastair Fuad-LukeLiz Sanders

Literature review

Multiple case study

Project

+ COABORATIVE PROCESS + CO-CRIATION + CO-DESIGN

+ SUSTAINABILITY+ DESIGN ACTIVISM

+ CITIES FOR PEOPLE+ SOCIAL INNOVATION

Cycling Games

Literature review

Multiple case study

Project

Industry

Community

Local Government

Design

Literature review

Multiple case study

Project

PS Produto/serviço

Indústry

Community

Ciclaveiro

CIRA ABIMOTA

University of Aveiro

Plataforma Tecnológica da Bicicleta

Local Government

Design

IDENTIFY AGENTS

PS Produto/serviço

Indústry

Community

Ciclaveiro

CIRA ABIMOTA

University of Aveiro

PS1

Plataforma Tecnológica da Bicicleta

Local Government

Design

Indústry

Comunity

Ciclaveiro

CIRA ABIMOTA

University ofAveiro

PS2

PS1

Plataforma Tecnológica da Bicicleta

Local Government

Design

Industry

Community

Ciclaveiro

CIRA ABIMOTA

University of Aveiro

PS2

PS3

PS1

Plataforma Tecnológica da Bicicleta

Local Government

Design

Industry

Community

Ciclaveiro

CIRA ABIMOTA

University of Aveiro

PS2

PS4

PS3

PS1

Plataforma Tecnológica da Bicicleta

Local Government

Design

CONCEPTION OF A THEORIC MODEL OF KEY PROCESSES TO PROMOTE THE (RE)INTEGRATION OF BICYCLES IN THE HABITUS OF THE COMMUNITY, AS A PREFERENCIAL MEANS OF TRANSPORT IN THE AVEIRO REGION SINCE EARLY SCHOOL EDUCATION.

Literature review

Multiple case study

Project

Design as a cultural mediator in collaborative processes of the bicycle ecosystem reframing contributes to the enhancement of territorial identity, repositioning the bicycle as an identity and promoter of a sense of belonging of territories with similarities to the Aveiro region.

Thank You joanaivonia@gmail.com