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CALENDAR 2019 MEDICAL OBSERVANCES • HOLIDAYS • MARKETING TIPS INSIGHT MARKETING GROUP InsightMG.com • (407) 399-2905
CALENDAR 2019MEDICAL OBSERVANCES • HOLIDAYS • MARKETING TIPS
INSIGHT MARKETING GROUP
InsightMG.com • (407) 399-2905
2019
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MONTH-LONG OBSERVANCES• Birth Defects Prevention Month• Blood Donor Month• Cervical Health Awareness Month• Glaucoma Awareness Month• Thyroid Awareness Month
WEEK-LONG OBSERVANCES• 20-27 Healthy Weight Week • 22-27 Drug and Alcohol Facts Week• 20-26 National CRNA Week• 28-31 Medical Group Practice Week
RECOGNITION DAYS• 1 New Years Day• 4 National Trivia Day• 8 Winter Skin Relief Day• 9 Law Enforcement Appreciation Day• 12 National Pharmacist Day• 14 Clean Off Your Desk Day• 19 National Popcorn Day• 21 National Hugging Day• 21 Martin Luther King, Jr. Day• 24 Women's Healthy Weight Day• 24 National Compliment Day• 25 IV Nurse Day• 28 Data Privacy Day
60% OF THOSE WHO COMPLAIN ON SOCIAL MEDIA EXPECT A RESPONSE WITHIN THE HOUR. KEEP A CLOSE EYE ON YOUR SOCIAL MEDIA CHANNELS!
When planning yourmarketing strategy, be sure to select a few key performance indicators (KPIs) that you can use to measure progress.
2019
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MONTH-LONG OBSERVANCES• Age-Related Macular Degeneration Awareness Month• AMD/Low Vision Awareness Month• American Heart Month• Cancer Prevention Month• Children’s Dental Health Month• Condom Month• Eating Disorder, Anorexia, Bulimia Awareness Month• Gallbladder and Bile Duct Cancer Awareness Month• Inter Prenatal Infection Prevention Month• Kids ENT Health Month• Recreational Therapy Month• Senior Independence Month• Therapeutic Recreation Month• Wise Health Care Consumer Month
WEEK-LONG OBSERVANCES• 4-8 PeriAnesthesia Nurse Awareness Week• 7-14 Congenital Heart Defect Awareness Week• 10-16 Cardiac Rehabilitation Week• 12-18 Cardiovascular Professionals Week• 25-3 Eating Disorders Awareness Week
RECOGNITION DAYS• 1 National Wear Red Day (Heart Disease and Stroke in Women)• 2 Rheumatoid Awareness Day• 3 Groundhog Day• 4 World Cancer Day• 9 National Pizza Day• 14 Valentine's Day• 15 Caregivers Day• 18 Presidents Day • 28 Rare Disease Day
67% OF CONSUMERS NOW USE SOCIAL MEDIA NETWORKS LIKE TWITTER AND FACEBOOK TO SEEK RESOLUTION OF ISSUES AND COMPLAINTS.
Pro Tip: Signing up for a social listening service for your physicians and practice will notify you whenever someone mentions you or your brand on a social media network.
2019
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MONTH-LONG OBSERVANCES• American Red Cross Month• Athletic Training Month• Brain Injury Awareness Month• Colorectal Cancer Awareness Month• Developmental Disabilities Awareness Month• Essential Tremor Awareness Month• Eye Donor Month • Hemophilia Awareness Month • Kidney Month• MS Education and Awareness Month• Multiple Myeloma Awareness Month• Nutrition Month• Save Your Vision Month Workplace Eye Wellness Month
WEEK-LONG OBSERVANCES• 10-16 Health Care HR Week• 11-15 Patient Safety Awareness Week• 12-18 Healthcare Human Resources Week• 25-29 Health Information Professionals Week
RECOGNITION DAYS• 1 Employee Appreciation Day • 1 National Dadgum That’s Good Day• 3 Dress in Blue Day (Colon Cancer)• 4 National Grammar Day• 6 Dentist’s Day• 7 National Cereal Day• 8 International Women’s Day• 10 Women and Girls HIV/AIDS Awareness Day• 10 Daylight Savings Time• 11 National Napping Day• 13 Registered Dietitian Nutritionist Day • 14 World Kidney Day• 14 Pi Day• 14 National Potato Chip Day• 17 St. Patrick’s Day• 17 National Corned Beef and Cabbage Day• 19 Certified Nurses Day• 22 Brain Injury Awareness Day• 23 National Chip and Dip Day• 26 Epilepsy Awareness Day – Purple Day• 26 American Diabetes Association Alert Day• 27 Manatee Appreciation Day • 30 National Doctors' Day
Limited time and budget to monitor online reviews? Google your practice and physician names and make a list of the first 3 results for each. Set reminders to check those listings every few days for new reviews.
2019
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MONTH-LONG OBSERVANCES• Alcohol Awareness Month • Autism Awareness Month• Cancer Control Month• Child Abuse Prevention Month• Donate Life Month• Esophageal Cancer Awareness Month• Foot Health Awareness Month• Head and Neck Cancer Awareness Month• Minority Health Month• Occupational Therapy Month• Parkinson Awareness Month• Sexual Assault Awareness Month • Sports Eye Safety Month• STD Awareness Month• Stress Awareness Month• Testicular Cancer Awareness Month
WEEK-LONG OBSERVANCES• 1-5 Healthcare Access Personnel Week• 4-10 Public Health Week• 22-26 Medical Laboratory Professionals Week• 22-26 Medical Fitness Week• 22-26 Infertility Awareness Week• 22-26 Healthcare Administrative Professionals Week
RECOGNITION DAYS• 1 April Fools’ Day• 2 Peanut Butter and Jelly Day• 2 World Autism Awareness Day• 4 National Burrito Day • 7 World Health Day• 7 National Beer Day• 9 National Unicorn Day• 10 National Siblings Day• 11 National Pet Day• 12 Radiology and Imaging Nurses Day• 12 National Grilled Cheese Sandwich Day• 15 National Tax Day• 16 World Voice Day• 16 National Healthcare Decisions Day• 18 National High Five Day• 19 Good Friday• 21 Easter• 22 National Earth Day• 22 National Jelly Bean Day• 23 National Talk Like Shakespeare Day• 24 National Administrative Professionals Day • 25 National DNA Day• 26 National Pretzel Day• 30 National Honesty Day• 30 National Oatmeal Cookie Day• 30 National Sarcoidosis Day
80% OF HEALTH CARE DECISIONS FOR FAMILIES ARE MADE BY WOMEN AND MORETHAN 93% OF MOTHERS ARE ACTIVE ON SOCIAL NETWORKING SITES.
Pro Tip: Create a folder on your computer’s desktop with different versions of your logo. Make sure to include the “EPS” and “AI” filetypes so you can share the best quality logos when you need to print something.
2019
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MONTH-LONG OBSERVANCES• Asthma and Allergy Awareness Month• Better Sleep Month• Correct Posture Month• Healthy Vision Month• Hepatitis Awareness Month • Huntington’s Disease Awareness Month • Lupus Awareness Month• Arthritis Awareness Month• High Blood Pressure Education Month • Melanoma/Skin Cancer Awareness Month • Mental Health Awareness Month • Stroke Awareness Month• Physical Fitness and Sports Month• Osteoporosis Month• ALS Awareness Month• Celiac Awareness Month• Neurofibromatosis Awareness Month• Oncology Nursing Month• Better Hearing and Speech Month• Brain Cancer Awareness Month• Bladder Cancer Awareness Month
WEEK-LONG OBSERVANCES• 6-12 Nurses Week • 12-18 Women's Health Week• 12-18 Hospital Week• 19-25 Medical Transcriptionist Week• 19-25 Emergency Medical Services Week
RECOGNITION DAYS• 2 National Life Insurance Day• 2 World Password Day• 3 National Space Day• 4 National Star Wars Day• 5 Cinco de Mayo• 5 National Infertility Survival Day• 5 Save Lives Clean Your Hands Day • 6 National Nurses Day• 6 National Melanoma Monday• 7 World Asthma Day• 7 National Teacher Appreciation Day• 8 National School Nurse Day • 8 National Receptionists’ Day• 9 National Moscato Day• 10 National Shrimp Day• 11 National Cornelia De Lange Syndrome Awareness Day• 12 Inter Nurses Day• 12 National Fibromyalgia Awareness Day• 12 Hospital Day• 12 Mother's Day• 13 National Apple Pie Day• 13 National Women’s Checkup Day• 14 National Dance Like a Chicken Day• 15 National Chocolate Chip Day• 17 World Hypertension Day
• 17 National Bike to Work Day• 17 National Pizza Party Day• 18 National HIV Vaccine Awareness Day• 18 National Armed Forces Day• 20 National Pick Strawberries Day• 21 National Pick Strawberries Day• 23 National Lucky Penny Day• 24 National Scavenger Hunt Day• 25 National Wine Day• 27 Memorial Day• 28 National Hamburger Day• 29 Senior Health and Fitness Day• 29 National Paperclip Day• 30 National Creativity Day• 30 National Senior Health and Fitness Day• 31 National Smile Day• 31 National Save Your Hearing Day• 31 National Leave The Office Early Day
PATIENT-FORWARD SOCIAL MEDIA ENGAGEMENT AND CUSTOMER SERVICE IS THE FUTURE FOR MARKETING YOUR MEDICAL PRACTICE SUCCESSFULLY AND SUSTAINABLY
Pro Tip: When advertising, focus on the end-result for patients, not the pain they feel. Highlight the “after” feeling they’ll have when leaving your practice.
2019
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MONTH-LONG OBSERVANCES• Cataract Awareness Month• Safety Month• Scleroderma Awareness Month• Men's Health Month• Migraine and Headache Awareness Month
WEEK-LONG OBSERVANCES• 13 - 19 National Nursing Assistants Week• 17 - 21 Healthcare Risk Management Week
RECOGNITION DAYS• 11 National Call Your Doctor Day• 12 National Jerky Day• 12 National Peanut Butter Cookie Day• 14 World Blood Donor Day• 14 National Flag Day• 16 Father’s Day • 16 National Fudge Day• 17 National Eat Your Vegetables Day• 18 National Go Fishing Day• 19 National Martini Day• 21 National Selfie Day• 21 National Flip Flop Day• 21 National Take Your Dog to Work Day• 21 Summer Solstice• 22 National Onion Rings Day• 23 National Hydration Day• 27 HIV Testing Day• 27 PTSD Awareness Day• 28 National Insurance Awareness Day
RECOGNITION DAYS• 1 National Heimlich Maneuver Day• 1 National Say Something Nice Day• 2 Cancer Survivors Day• 4 National Cheese Day• 5 National Running Day• 6 D-Day• 6 National Eyewear Day• 6 National Yo-Yo Day• 7 Donut Day• 8 National Best Friends Day• 8 National Rosé Day• 8 Family Health and Fitness Day• 10 National Iced Tea Day
Did You Know: Your website is being penalized by Google if you don’t have an SSL certificate, meaning it won’t show up in search results as much. To check if you have one, try visiting your website using “https://“ rather than “http://“. You should see a padlock icon in your browser’s address bar.
2019
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MONTH-LONG OBSERVANCES• UV Safety Month• Juvenile Arthritis Awareness Month• Inter Sarcoma Awareness Month
WEEK-LONG OBSERVANCES• 14 - 20 Everybody Deserves a Massage Week
RECOGNITION DAYS• 17 World Emoji Day• 18 National Hot Dog Day• 19 National Daiquiri Day• 20 National Lollipop Day• 21 National Ice Cream Day• 21 National Junk Food Day• 24 National Tequila Day• 24 National Amelia Earhart Day• 25 National Hire a Veteran Day• 25 National Wine and Cheese Day• 26 National Intern Day• 26 National System Administrator Appreciation Day• 27 National Dance Day• 29 National Lasagna Day• 29 National Lipstick Day• 29 National Chicken Wing Day• 30 National Cheesecake Day• 31 National Avocado Day
RECOGNITION DAYS• 1 National Creative Ice Cream Flavors Day• 4 Independence Day (USA)• 5 National Bikini Day• 6 National Fried Chicken Day• 9 National Sugar Cookie Day• 10 National Pina Colada Day• 11 National Mojito Day• 11 National 7-Eleven Day• 13 National French Fry Day• 14 National Mac and Cheese Day
77% OF PATIENTS SEARCHED THEIR PHYSICIAN ONLINE BEFORE BOOKING AN APPOINTMENT IN 2018. MAKE SURE YOUR ORM SITES ARE UP TO DATE AND HAVE ACCURATE PHOTOS, ADDRESSES AND PHONE NUMBERS.
ORM = online reputation management
85% of video on Facebook is watched without sound. Add captions to your videos whenever possible to increase effectiveness.
2019
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USE THE ELEVATOR RULE: IF YOU WOULDN’T SAY YOUR COMMENT IN PUBLIC, OR IN AN ELEVATOR FULL OF PEOPLE, THEN DON’T SAY IT ON SOCIAL MEDIA.
GOT A NEGATIVE REVIEW ONLINE?
MONTH-LONG OBSERVANCES• Children's Eye Health and Safety Month• Breastfeeding Month• Immunization Awareness Month • Psoriasis Awareness Month• Spinal Muscular Atrophy Awareness Month• Neurosurgery Outreach Month
RECOGNITION DAYS• 12 National Middle Child Day• 13 Left-Handers Day• 15 National Relaxation Day• 16 National Tell a Joke Day• 16 National Rum Day• 17 National Nonprofit Day• 18 National Fajita Day• 21 National Brazilian Blowout Day• 22 Never Bean Better Day• 22 National Tooth Fairy Day• 23 Health Unity Coordinator Day• 24 Orthopaedic Technologist Day• 24 National Waffle Day• 25 National Kiss and Make Up Day• 25 National Banana Split Day• 26 National Dog Day• 30 National Grief Awareness Day
RECOGNITION DAYS• 2 National Ice Cream Sandwich Day• 3 National Watermelon Day• 3 International Beer Day• 4 National Chocolate Chip Cookie Day• 4 National Friendship Day• 6 National Root Beer Float Day• 6 National Night Out Day• 8 National Frozen Custard Day• 10 National Lazy Day• 10 National S’mores Day• 12 National Middle Child Day
The best patient is the one you already have. Consider cross-marketing other services in your practice to these patients in the exam room or at check-out.
2019
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MONTH-LONG OBSERVANCES• Baby Safety Awareness Month• Blood Cancer/Leukemia Awareness Month• Childhood Cancer Awareness Month• Childhood Obesity Awareness Month• Gynecologic Cancer Awareness Month• Healthy Aging Month• Life Insurance Awareness Month• Lymphoma Awareness Month• Ovarian Cancer Awareness Month • Prostate Health Month • Sickle Cell Awareness Month• Thyroid Cancer Awareness Month• World Alzheimer's Month
WEEK-LONG OBSERVANCES• 8 - 14 Nephrology Nurses Week• 15 - 21 Rehabilitation Week• 15 - 21 Nurses in Staff Development Week• 17 - 23 Surgical Technologist Week
RECOGNITION DAYS• 1 World Beard Day• 2 Labor Day• 5 National Cheese Pizza Day• 6 National Read A Book Day• 7 National Grateful Patient Day• 8 National Pediatric Hematology/Oncology Nurses Day• 8 National Ampersand Day• 9 National Grandparent’s Day• 10 Suicide Prevention Day• 11 Patriot Day and National Day of Service and Remembrance• 12 National Day of Encouragement• 13 Stand Up to Cancer Day• 13 National Celiac Disease Awareness Day• 15 Neonatal Nurses Day• 15 World Lymphoma Day• 15 National Tackle Kids Cancer Day • 16 Wife Appreciation Day• 17 National IT Professionals Day
• 18 Chiropractic Founders Day• 18 National HIV/AIDS and Aging Awareness Day• 19 Talk Like A Pirate Day• 21 World Alzheimer's Day• 25 National Voter Registration Day• 25 Women's Health and Fitness Day• 25 National Lobster Day• 26 National Women’s Health & Fitness Day • 26 National Pancake Day• 26 National Johnny Appleseed Day• 27 Gay Men's HIV/AIDS Awareness Day• 28 National Drink Beer Day• 29 World Heart Day• 29 National Coffee Day• 29 National Family Health and Fitness Day
THE 55+ DEMOGRAPHIC ON FACEBOOK HAS GROWN ALMOST 50% GROWTH OVER THE LAST 3 YEARS AND 62% OF ONLINE ADULTS AGED 65 AND OLDER NOW USE FACEBOOK.
Most businesses on Facebook only see a 2% organic reach to their followers, meaning what you post isn’t seen by 98% of your fans. Consider implementing a small digital advertising budget to ensure your content is being seen by your target audience.
2019
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MONTH-LONG OBSERVANCES• Breast Cancer Awareness Month• Bullying Prevention Month• Children's Health Month• Chiropractic Health Month• Depression and Mental Health Screening Month• Domestic Violence Awareness Month• Down Syndrome Awareness Month• Dwarfism Awareness Month• Dyslexia Awareness Month• Eye Injury Prevention Month• Health Literacy Month• Healthy Babies Month• Healthy Lung Month• Liver Cancer Month• Medical Ultrasound Awareness Month• Patient-Centered Care Awareness Month• Pharmacists Month• Physical Therapy Month • Pregnancy and Child Loss Awareness Month• Spina Bifida Awareness Month• Sudden Infant Death Syndrome (SIDS) Awareness Month• Talk About Your Medicines Month
WEEK-LONG OBSERVANCES• 1 - 7 Pediatric Nurses Week• 6 - 12 Mental Illness Awareness Week • 6 - 12 Emergency Nurses Week• 6 - 12 Physician Assistants Week• 12 - 20 Bone and Joint Health Awareness Week• 13 - 19 Inter Infection Prevention Week• 13 - 19 Healthcare Security and Safety Week• 20 - 26 Hospital and Health System Pharmacy Week• 20 - 26 Healthcare Quality Week• 21 - 25 Medical Assistants Recognition Week
RECOGNITION DAYS• 1 National Hair Day• 3 National Pumpkin Seed Day • 4 National Taco Day• 4 National Vodka Day• 5 National Do Something Nice Day• 7 Child Health Day• 8 National Kick Butt Day• 9 National Leif Erikson Day• 8 World Hospice and Palliative Care Day• 10 World Mental Health Day• 10 National Emergency Nurse’s Day • 11 National Coming Out Day• 12 World Arthritis Day• 12 National Gumbo Day• 12 National Farmer’s Day• 14 National Dessert Day• 15 National Aesthetician Day• 15 Pregnancy and Infant Loss Remembrance Day
• 15 National Clean Your Virtual Desktop Day• 16 World Anaesthesia Day• 16 National Dictionary Day• 16 Boss's Day• 16 National Pharmacy Technician Day• 17 National Pasta Day• 18 National Chocolate Cupcake Day• 18 National Mammography Day • 20 World Osteoporosis Day• 21 National Pumpkin Cheesecake Day• 24 National Food Day• 24 United Nations Day• 26 National Breadstick Day• 26 National Make A Difference Day • 28 National Chocolate Day• 29 World Psoriasis Day• 29 World Stroke Day• 30 National Candy Corn Day• 31 Halloween
OF PATIENTS WANT THEIRHEALTH CARE PROVIDERS TO USE SOCIAL MEDIA CHANNELS.56%
Pictures are worth 1,000 words! Make sure those physician headshots are from this decade.
2019
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MONTH-LONG OBSERVANCES• Alzheimer’s Disease Awareness Month• American Diabetes Month• Carcinoid Cancer Awareness Month• Diabetic Eye Disease Month• Epilepsy Awareness Month • Family Caregivers Month• Healthy Skin Month• Hospice and Palliative Care Month• Lung Cancer Awareness Month • Pancreatic Cancer Awareness Month• Prematurity Awareness Month • Runner's Safety Month• Stomach Cancer Awareness Month
WEEK-LONG OBSERVANCES• 1 - 7 Medical-Surgical Nurses Week• 1 - 7 Urology Nurses and Associates Week• 3 - 9 Allied Health Professions Week• 3 - 9 Medical Staff Services Awareness Week• 3 - 9 Radiologic Technology Week
RECOGNITION DAYS• 1 National Calzone Day• 1 National Men Make Dinner Day • 2 National Deviled Egg Day• 3 National Sandwich Day• 4 National Candy Day• 6 National Nachos Day• 6 Saxophone Day• 6 National Stress Awareness Day • 8 National Cappuccino Day• 8 World Radiography Day (X-ray Day)• 10 National Vanilla Cupcake Day• 11 Veterans Day• 12 National Chicken Soup for the Soul Day• 13 World Kindness Day• 14 World Diabetes Day• 14 National Pickle Day
• 15 National Philanthropy Day• 16 National Fast Food Day• 17 World Prematurity Awareness Day• 17 National Take A Hike Day• 17 National Adoption Day• 18 Mickey Mouse Birthday• 19 National Play Monopoly Day• 20 National Peanut Butter Fudge Day• 20 National Absurdity Day• 21 National Stuffing Day• 21 National Gingerbread Cookie Day• 23 National Espresso Day• 26 National Cake Day• 28 National French Toast Day• 28 Thanksgiving Day • 29 Black Friday
OF ADULTS AGED 18 TO 24 SAY THEY WOULD TRUST MEDICALINFORMATIONSHARED BY OTHERS ON THEIR SOCIAL MEDIA NETWORKS.90%
NOVEMBER
Don’t be afraid to show some personality on social media. Show followers when you celebrate staff birthdays, anniversaries, holidays and milestones with a fun photo.
2019
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DECEMBER
MONTH-LONG OBSERVANCES• Inter AIDS Awareness Month • Drunk and Drugged Driving Prevention Month • Safe Toys and Gifts Awareness Month
WEEK-LONG OBSERVANCES• 22 - 30 Hanukkah
92% OF MOBILE VIDEO VIEWERS SHARE VIDEOS WITH OTHERS, AND SOCIAL VIDEOS GENERATE 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. GET STARTED
BY USING YOUR SMARTPHONE AND SKIP THE HIGH PRODUCTION COSTS.
Pro Tip: Check to see if your website is mobile-friendly by searching “mobile-friendly test” and putting in your website address. A site that isn’t mobile-friendly will not display as frequently on mobile device searches (which make up over 50% of website visits for many practices).
RECOGNITION DAYS• 12 Gingerbread House Day• 15 Bill of Rights Day• 17 National Maple Syrup Day• 17 Wright Brothers Day• 20 National Sangria Day• 21 Winter Solstice• 21 National Ugly Christmas Sweater Day • 24 National Eggnog Day• 24 Christmas Eve• 25 Christmas• 26 National Candy Cane Day• 26 National Thank-you Note Day• 27 National Fruitcake Day• 30 Bacon Day• 31 National Champagne Day• 31 New Years Eve
RECOGNITION DAYS• 1 World AIDS Day• 3 Inter Day of Persons with Disabilities• 3 National Day of Giving #GivingTuesday • 4 National Sock Day• 4 National Cookie Day• 5 International Ninja Day• 7 National Cotton Candy Day• 8 National Brownie Day• 10 Human Rights Day• 10 Nobel Prize Day
2020
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MONTH-LONG OBSERVANCES• Birth Defects Prevention Month• Blood Donor Month• Cervical Health Awareness Month• Glaucoma Awareness Month• Thyroid Awareness Month
WEEK-LONG OBSERVANCES• 20-27 Healthy Weight Week • 22-27 Drug and Alcohol Facts Week• 20-26 National CRNA Week• 28-31 Medical Group Practice Week
RECOGNITION DAYS• 1 New Years Day• 4 National Trivia Day• 8 Winter Skin Relief Day• 9 Law Enforcement Appreciation Day• 12 National Pharmacist Day• 14 Clean Off Your Desk Day• 19 National Popcorn Day• 21 National Hugging Day• 21 Martin Luther King, Jr. Day• 24 Women's Healthy Weight Day• 24 National Compliment Day• 25 IV Nurse Day• 28 Data Privacy Day
75% OF INSTAGRAM USERS TAKE ACTION, LIKE VISITINGA WEBSITE, AFTER SEEING AN INSTAGRAM ADVERTISING POST.
Share your own content and use the social sharing buttons next to your content. You can use a plugin to make this process even easier.
