Twitter: @Sikiss@32NorthStabil

Web: www.32north.com

Building Online Communities

What They Had

Website Packaging Brochure Tradeshow booth 4 videos (2008)

207.210.8149

The Plan

Meet with staff Show them “The Tools” Work with them to develop their

“authentic voices”

The Reality

Action

Created fanpage Invited friends Set up Google alerts Attempted to post valuable content Created Twitter profile Followed other locals to start

Twitter

Inspiration for Facebook content

Create awareness Customer service Build relationships / contacts Feedback “Quid Pro Quo Agent Starling”

(something for something): Blogs

Inspiration For facebook

Create Awareness

Tweets

Customer Service

Build Relationships / Contacts

Feedback

Quid Pro Quo

Facebook

Highly targeted fanbase fan generated content monthly giveaways customized quiz Albums Great feedback – comments

Customized Quiz

Albums

YouTube

Over 3,000 vid views Subscribers Comments Professional & amateur vids

Cross promotion

Peaks Island Shellfish Co. Lincoln Canoe & Kayak Flip camera

Do you remember when we took our STABILicers oystering? Well Peaks Island Shellfish Co. is harvesting their fresh Basket Island Oysters THIS weekend. If you live in the Southern Maine area and want some oysters for Saturday pick up, give'em a call @ 233-8505

Rivers of the lost coast

Surprises!

Held accountable Iceshanty.com Made in US? Made in China? Faulty screws Inspired Made in USA vid Complaint on fb Wall

Fans really do make a difference…and inspire! MaineHealth Free stabilicers for residents Employee Health Improvement Olympics American Loggers

Value Of A Status Update

Olympics 2010, Vancouver

32North