33 Influencers Tell Us How They

Use Influencer Marketing To Build Their

Brand

Digital Marketing Manager at RocketMill

_____________________________________

One of the most successful blog posts on my own

blog was a round up about how to start an SEO

company...

This post has served me as a go-to resource,

elevated me in my local SEO circles and provided

continuous relevant traffic to my blog. I used my

online contacts and build new relationships because

of that early write up. In terms of selling products for

clients I have recently worked on a project where we

asked fans of a tv show to provide quotes... We then

build an interactive infographic which contained

these quotes and items based on them.

It was a success I believe mostly because it was fan

based.

@krystianszastok

Krystian Szastok

http://krystianszastok.co.uk/

Adam Connell

Marketing Director at UK Linkology and the Founder of Blogging Wizard

_________________________________________________

We've been using influencer marketing in a fairly low

key way, but despite this we've had a lot of success. At

the most basic level, we've mentioned influencers in our

content and let them know that we've mentioned them.

We don't push influencers to share our content and we

ensure that they're only mentioned when relevant but

the impact has been incredible.

The most success has come from crowd sourced

content such as group interviews. A good example is

from my personal blog, Blogging Wizard where I

reached out to a number of industry influencers, asking

for their best tip on standing out online (you can find the

post here).

@UKLinkology

http://www.uklinkology.co.uk

/

Continuation

We hit over 2,000 social shares which was impressive, but what made this

even better was that I teamed up with Niall from TweakYourBiz.com

and republished the post as an infographic. This got a further 2,000+ social

shares and the infographic alone has been seen by over 30,000 people

All of this was possible because influencers were directly involved in the

content creation process, then we let them know about it via email and

social networks. The repurposing of the post added another dimension to

the success of this piece of content.

An Author, Online Entrepreneur, and lifelong student in the game of Business______________________________________________

My most effective attempt at "influencer marketing"

was with my Work Smarter book launch. The book

was a collection of online resources recommended by

other entrepreneurs and people in my network, but

many of the contributors I didn't know personally prior

to launch. What I did was send each one a personal

note explaining I'd cited them as a contributor in my

latest book project, that it was free today on Amazon,

and included a click-to-tweet link to share if they

thought it was a cool project.

Nick Loper@nloper

http://www.sidehustlenation.com/

Ann Smarty

Brand and Community manager at InternetMarketingNinjas.com_______________________________________________

I am actively using content marketing to engage the

influencers. Here's my article that talks more about

various strategies I've been experimenting with.

One of the best examples of how we bring influencers

to our site is our #VCBuzz Twitter chat where we bring

a new social media influencer every week. It has been

the only way we've marketed the platform.

By participating in our Twitter chats, influencers bring

their audience to our platform and also educate our

community on various social media marketing tactics.

It's a double win!

It's also easy to scale: I schedule all the guests one

month ahead which means we have fresh content

weekly on our blog no matter what!

@myblogu

http://myblogu.com/

Yaro Park

Entrepreneur and blogger at Residual Incomer

_______________________________________________

I didn't leverage influencer marketing yet. But I will

definitely do it for my Amazon FBA business. Give

free items for people for reviews. And then they will

promote on their blog, instagram, twitter, facebook,

pinterest and youtube channel. Then I will get great

traffic, brand exposer and promotion. And of course

bigger sells ;)http://residualincomer.com/

@yaropark

Digital business development strategist

______________________________________

I view every relationship as a personal connection.

When I meet anyone, I research their social media

information to make sure I connect where they are

most active. Once connected, I look for opportunities

to help them promote and discuss issues they find

important. Focusing on them makes sure that I only

need select from those referred and asking for help.

Warren Whitlock

http://warrenwhitlock.com/

@WarrenWhitlock

Codrut Turcanu

Marketing Online Since 1999

___________________________________

I sell my brand, skills, products and services

through content marketing and blogging. I use a

specific strategy where I interview prominent

bloggers and experienced marketers in my

industry. They all have to answer a key question.

This type of article is called an expert roundup

blog post.

How does it work? Simple. I collect their insights

in a single word document and then add an intro

and a call 2 action at the end of the post. This

takes me about 3 weeks from start to finish.

Here's an example:White hat link Building

roundup This took some web customization to put

it together and look the way it is now. You don't

have to customize it like that though.

http://www.codrutturcanu.com/

@CodrutTurcanu

Continuation

How did it get more than 2k shares (and back-links)? Active

promotion. Once post goes live I spend the next 30 days promoting

the blog post like nobody else. I just started to get the word out about

AHREFS post above, so while I'm writing this the post is just started

to gain traction.

Expert roundups are like seminars. They provide expert advice and

networking opportunities, without the extra costs. You can use them

in any niche for as long as there are enough pro bloggers and

passionate writers to answer your KEY question. Once people know

you and your brand, selling your service or product becomes a

breeze. This way you can skip the intro and forget about cold calling

all together.

Brian Lang

Marketing consultant and the founder of Small Business Ideas Blog

______________________________________

The key to successful influencer marketing is to think

about what the influencer wants first and cater to that

need. Most people who fail with influencer marketing

think about themselves or selling their product without

taking the influencer’s needs into consideration. For

products, a classic strategy is to give away your

product for free to bloggers that have reviewed

similar products. Review bloggers like getting free

stuff and many of those bloggers will consequently try

out and review the product.

.

http://www.smallbusinessideasblog.com/

@sbizideasblog

Continuation

Influencers can also be helpful with promoting your blog, content

or brand. A couple of popular ways to do this is by mentioning

them in a blog post and letting them know about it or doing an

expert roundup like this one. Although I’ve had other posts that

broke 1,000 social shares since then, but that post was a big deal

at the time, because my blog was fairly new and unknown at the

time. In both cases, I’m giving the influencer something of value.

Free products targeted towards their interest or free exposure on

my blog

Sue Anne Dunlevie

Sue Anne help bloggers make money with their blogs

______________________________________

I make friends with other influencers by commenting

on their blogs and sharing their posts on social media

before I ever connect with them by email. Once I

have made a connection and get to know them, then I

occasionally ask them to share a particular blog post.

I did that for my “How to Start A Blog And Make

Money” post and it received 1.1K social shares.

http://www.successfulblogging.com/

@SueAnneDunlevie

Stoney deGeyter

Author of The Best Damn Web Marketing Checklist, speaker, teacher, husband, father, web marketer______________________________________

Working with influencers provides a plethora of

benefits, from links to increased website traffic to

expanding your social media presence. We

experienced this firsthand when we released the

updated version of our ever-popular Link Building

Secrets Revealed. This eBook includes top strategies

from 20 leading influencers in the link building

industry. In addition to including strategies in the

eBook, each influencer also contributed to the

#LinkSecrets series on our blog that in turn promoted

the eBook.

http://www.polepositionmarketing.com/

@PolePositionMkg

Continuation

The results? Fantastic. The influencers included in the

project not only linked to and shared the eBook, but also

their individual blog posts.They also shared some of our

social media posts with their followers. We saw an

increase in links to our website, a spike in web traffic, a

boost in followers of our blog and an expansion of our

community on social media. What about the influencers?

They also received links to their websites or blogs, social

media mentions and increased exposure with their target

audiences. It was a win-win situation for all involved. And

that's the most important thing to remember when

working with influencers. It's not all about me or what

your company can gain. You have to make sure the

relationship is equitable and that the influencer is also

gaining something from the experience.

Jason James Delodovici

Serial entrepreneur and digital marketer works at When I Work

______________________________________

One way I leverage industry influencers to brand

myself is by referencing them and including them in

my blog posts - either on my own blog or on other

blogs. Sadly, there are more popular blogs and

websites then mine so if I really want to impress the

influencer I reference them on guest posts. Once I

link out to them I email them and thank them for their

content and let them know that I referenced them in

my latest post. I’ll ask them to share my content with

their audience. Sometimes if I want more, I tell them

that I’ve been working on an AMAZING blog post that

I think would fit in PERFECTLY with their blog

audience - then I ask them to guest blog on their site.

It works pretty well. After I built relationships with key

industry influencers I either email them or ask them in

numerous Slack groups I’m in to share my content.

This worked extremely well for my piece on customer

acquisition.

http://justjasonjames.com/

@justjasonjames

Mike Ramsey

President of Nifty Marketing

______________________________________

I have found that guest blogging on sites with a much

bigger audience than mine has been the fastest way to

achieve success. The best example of this in the posts I

have done on Moz.com which has on the the largest

followings on the web in the internet marketing space.

You can see the posts at moz have done way better

than they could of if I would have published them

elsewhere.@niftymarketing

http://niftymarketing.com/

Chris Makara

Interactive marketing, digital strategist and founder of Ciked

__________________________________________

I recently created an expert roundup post on a brand

new domain/site. Aside from the homepage it was the

only piece of content on the site.

While most expert roundups are only 20 people or

sometimes 50, I wanted to blow the standard roundup

posts out of the water. I set a goal of getting at least

100 participants, which I did.

So I ended up asking over 100 experts what their 3

favorite social media management tools were.I knew

that by asking what 3 tools they liked, it would provide

a wide range of responses. In the end, over 80

different tools were mentioned.

http://chrismakara.com/

Continuation

The key for me was not just gathering up these experts for their

opinion, but also emailing them once the post was live. I

created a unique "tweet ready" link specifically for them that

listed their 3 favorite tools and a link to the blog post.

Not only that, but I have queued up a nice variety of tweets

where these experts are mentioned and link to the blog post.

Due to the nature of the blog post and the audience it has,

almost all of them continuously retweet the tweet when they are

mentioned introducing it to their social audience. Within a

month of the post going live, it had over 3,000 social shares.

By leveraging influencers with an audience, I was able to make

this post a successful social piece which results in getting the

name of a new site/product out there that not only drove traffic,

but generated email subscribers for a brand new site.

Gabriella Sannino

Owner of Level 343, an International Marketing and SEO copywriting company

______________________________________

We use influencer marketing on a regular basis,

whether it's pinging someone on Twitter and

saying, "Hey, quoted you in this article," interviewing

one of our peers in the business or just sharing to our

wide social network (which includes numerous

influencers).

A great example is our Top SEO Women series,

which ran for four years. Not only did the women we

wrote about get more (and free) exposure, but the

four-part series is still one of our top traffic hits. It just

goes to show that you can do for others while doing

for yourself - and they were more than happy to share

us around while they were at it.

http://level343.com/

@level343

James Blews

Online Presence Consultant, Owner of James Blews Consulting LLC

__________________________________

Influencer marketing for me occurs in three stages, and it

greatly depends on the content and the industry that the

brand is in.

The first is to simply reach out to influencers for their

suggestions, concerns and answers to questions. By

saving the helpful people, you usually have a wealth of

knowledge, as well as social media promotion to go back to

in the future for content.

The second occurs after a piece of content is created. I will

use the influencer's work, articles or other content as a

citation, adn then contact them after the article. In most

cases, the article is shared by them on social media and

even in their own websites.

http://jamesblews.com/

@JamesBlews

Continuation

The final stage would be to add to their own citable content

and articles. By growing a piece of content that they are linking

to, or by becoming an authority of the type of content, you

become their source. I will then contact them, and usually get

an updated link from their work.

The glue that holds this all together is to network. Whether it is

over social media, at a convention, requesting

interviews/article help, or even just saying 'I think your content

is terrific at XYZ', if it is starting a sincere relationship based on

respect, it works. This is also why I responded here...I don't

usually turn requests, whether they come from a unique email

or a templated one.

Nathan Pierce

Planning to start a brewery and learning how to do that at MicroBrewr.com

______________________________________

MicroBrewr is all about how to start a brewery. I had

a dream to start a brewery, then I realized that I’m not

experienced or qualified to do that. So MicroBrewr is

one of the ways that I’m learning how to start a

brewery. Each week on MicroBrewr Podcast I talk

with a brewer, a brewery owner, or another expert in

the craft beer industry. These experts graciously

share their years of experience, lessons learned, and

other helpful insight. And I share it with other people

who are trying to start a brewery.

http://microbrewr.com/

@MicroBrewr

Continuation

Of course I am trying to grow the audience. I want to help as many

people as possible. And I want to make MicroBrewr financially

sustainable.

For that I need a large audience. The obvious point is that influencers

have knowledge that is valuable to me and my audience. Influencers

additionally have a large existing audience of their own to draw from.

Anybody who has been in the craft beer industry for some time has

valuable insight from which I can learn. The stars of the industry are

the ones whose stories we most want to hear. But the stars don’t

always have to come from your immediate sector. Who knew that I

would ever have John Lee Dumas on a podcast about starting a

brewery.

Jacob Cass

Founder of JUST™ Creative, a freelance graphic designer & blogger

______________________________________

Interviewing influencers is a great way to get new

eyes on your own brand. One such example I did

recently was a notable designer, Bill Gardner, on logo

trends and how he conducts his logo trend reports.http://justcreative.com/

@justcreative

Author of robbierichards.com, blog focused on SEO, traffic generation and list building

______________________________________

You can use influencers to help validate (and sell)

affiliate products. One of the best mediums to do this

is expert roundups. Example: Two months ago I

published this expert roundup where I reached out to

58 online marketing experts and asked them the

following queestion: If you could only use 3 tools for

keyword research, which 3 would you choose? This

particular expert roundup has generated close to

$1,000 in affiliate sales in the last 60 days.

http://www.robbierichards.com/

@RobbieRichMktg

Robbie Richards

Continuation

How? I'm an affiliate for SEMrush (Note: I'm only an affiliate for

products I actually use). I knew that some of the experts in the

roundup would choose SEMrush as their top tool for keyword

research. As a matter, SEMrush received 34 votes and ranked #1

ahead of Google Keyword Planner! Since the expert roundup is

targeting the mid-funnel search term "best keyword research tool", I

used influencer opinion to create social proof for my affiliate product.

Now, when someone is actively searching for a keyword research

tool they land on my post (currently ranking #2 in Google) and see

that 34 experts voted for SEMrush, validating it as a top potential

solution. This social proof has closed the sale...in a non-salesy way.

Owner and creator of E-Alchemists.com

______________________________________

During the valentine day this year, i did a blogger

outreach for one of my local client. My client was

selling flower through their ecommerce site.

We used ninjaoutreach tool to search for the top 10

female bloggers in our country. We then contact each

blogger and send them our latest series of flower

bouquet. The only thing we ask for return is a

facebook or instagram post on their profile. We then

issue each blogger with a unique coupon code to

track the campaign. The outreach campaign reached

a total of about 20k people on facebook and

instagram, and there was a lot of likes and share.

We track based on the data given by each blogger.

We had a few sales generated based on the different

coupon code and i can say is quite an effective

campaign to reach 20k people exposure within the

short amount of time.

http://joseph-ho.com/

Joseph Ho

Chris Lee

Chris blogs over at RankXL.com about SEO and niche site strategies

______________________________________

Since the day I started my blog, RankXL 6 months

ago, everything has been about influencer marketing.

It's the primary reason the blog has grown to where it

is today in a fairly short period of time. When you first

start a blog, product, or any kind of website nobody

knows who you are. They don't know you exist. Even

if they somehow stumble upon your site, they don't

know if you're credible. One of the best ways to

create an audience is to expose yourself to the

audiences of other influencers. They already have the

audience you're looking for, and in turn, their

audience is looking for the type of content that you're

providing.

http://www.rankxl.com/

@rankxl

Continuation

One of the best ways to do that is to guest post Why?

Because it's the easiest way to get an influencer to feature

you on their site. They don't need to go publish an entire

article about you themselves. You're doing all the work for

them. I was able to guest post on the blogs of some really big

influencers when I first started out. They were people I've

been following since I ever started a blog so it was a really

cool feeling to be able to write on their site.

Sean Si is the CEO and Founder of SEO Hacker and Qeryz

______________________________________

I've always been big on creating evergreen content

that will bring 10x value to my readers. It's simply one

of, if not the most, awesome strategy available to an

SEO specialist like me. Create 10x content - whether

Skyscraped or not, optimize it like hell for my target

keywords, publish it, then promote it on my social

channels and network of influence. A little linkbuilding

is involved too if the keyword/s I'm targeting is tough.

It's actually from there that I've been able to build

SEO Hacker. And from my SEO Hacker branding, I'm

able to leverage that authority and pass some of it on

to my next startup, Qeryz.

Sean Si@SEO_Hacker

https://seo-hacker.net/

Swadhin Agrawal

Professional freelance writer and content strategist

______________________________________

Influencer marketing, to me is one of my most used

marketing strategy. I am a freelance writer and

content strategist and I owe most of my clients to

influencer marketing. Here is how I leveraged

influencer marketing for getting backlinks, clients and

traffic (that once crashed my site):

Influencers or leaders or even commonly experts in a

field are the ones people have a respect for. They

have built their credibility by years of expertise and

work in their field. When an influencer recommends a

product or service, the default value of the product

raises manifold. My strategies include:

Linking to their content: Almost every influencer or

internet marketer (in our field) loves to be appreciated

for his work. You can do so by linking to their content

or referring it in an article of yours.

http://www.digitalgyd.com/

@DigitalGYD

Continuation

When I linked to AnaHoffman’s content, she not only it but also

linked that article of mine on curing wrIter’s block on her subsequent

article. This gave me an authority backlink, some real exposure and

a chunk of traffic.TIPS FOR READERS: Link to articles that are

relevant to your niche otherwise your audience will lose trust on you.

After the publishing, don’t just wait for pingbacks to alert the

influencer. Write a personalized email letting him or her know that

you have linked to their article.

Building genuine relationships through social media: One of the

major mistakes newbies make is to search for an influencer in their

places of hangouts. If you want to build genuine relationships with

influencers in your niche, hangout at places they prefer.

Then, interact with them, start genuine conversations and leverage

their large audience to market your products and gain exposure.

In my example, I started looking for influencers in my niche i.e. social

media marketing. Naturally, Mari Smith, the Facebook queen has a

large following on both twitter and Facebook. I started interacting

with her and building genuine connection.

Continuation

After that, I wrote a post on Facebook marketing strategies for

small businesses. I sent her a tweet asking if she thinks that my

post fits her audience. She was prompt to share it across her

social networks.

As a reward for my quality blog post she also mentioned it on

her newsletter, and linked it to her article on her blog. This

exposure gave my humble blog a “hug of traffic” that crashed my

servers for a while (and I am happy for this). Eventually the post

also landed me some lucrative writing projects.

TIPS FOR READERS: Try to build genuine relationships with

influencers or they will soon detect your selfish motives. No

influencers will ever promote something that is not worth their

audience so make sure you present your best blog post, product

etc to them. Thank them for their help. This will take the

relationship further and help you in the near future.

Dom Wells

Founder of HumanProofDesigns.com

______________________________________

I've said it many times before, and I'm sure I will say it

again. I can draw a straight line from the day I started

outreach, to the success HumanProofDesigns has now.

Before outreach, I found it hard to get traction and get any

attention or customers at all. It was a struggle. However,

once I started to connect with other bloggers and feature

them, and link to them, things started to happen for me

quite rapidly.

I started out by doing expert roundup posts posts like this

one on link building. I also began to leave comments on

other blogs, sign up to their email lists, and from time to

time, email them and get in touch. It was slow going at first,

a lot of people simply ignored me, but slowly and surely

people started to notice me. After a while, people started

linking to me themselves, and including me in

http://www.humanproofdesigns.com/

@human_proof

Continuation

THEIR expert roundups, which was very cool. Empire Flippers

mentioned me in a couple of their podcasts, and even added me to

their autoresponder sequence as a resource. One thing I noticed

was that traffic that came from these mentions tended to be well

qualified, and a lot of my early niche website sales came directly

from other influencers mentioning me.

As time has gone by and more and more people started to reference

me, feature me, and generally mention me, more and more people

have approached me for features. More customers come knocking,

and people link to me all the time. A few months ago I was featured

in an article on Entrepreneur.com, and that came about as a direct

result of outreach and influencer marketing. There's no question

about it. I recently checked to see which traffic source earned me

the most sales, and of course, it was referral traffic. This is the

power of influencer marketing. I wish I'd started it sooner.

Tim Soulo

Marketing guy at Ahrefs and Blogs on BloggerJet

______________________________________

I guess you’re well aware of the “expert roundup”

articles that pop everywhere, right? Well, here

at Ahrefs we’ve decided to join that craze and publish

an expert roundup of our own. We’ve reached out to

100+ marketers and gathered 90 responses. Was

that post successful? Go take a look at the numbers

on our social buttons: Monster Roundup: 90 SEO

Experts Talk White Hat Link Building, Outsourcing

And Scaling

To be 100% honest with you, we hired a person to do

all the work of finding these influencers and reaching

out to them.

http://bloggerjet.com/

@timsoulo

Continuation

But if I were to do that on my own, I would totally use some software

like NinjaOutreach to automate things, because sending 100+ manual

outreach emails sounds totally crazy to me. Sick of “expert roundups”? No

problem! You can try “The Drip Technique” by Gregory Ciotti. Write a post

like you usually do, and then reach out to a few key influencers and ask them

for a relevant quote that you will plug into your article. That won’t be an

“expert roundup”, but the fact that these influencers contributed a quote to

your article means that they are very likely to tweet it afterwards.

Influencers don’t respond to your emails? Why don’t you ask them for a very

short quote on Twitter? This is cool for two reasons: 1. Responding to your

tweet doesn’t look like a huge time investment, so a lot of influencers will do

that straight away. 2. Since their responses will be “tweet-sized“, you can

embed them as“tweetable quotes” into your article, which will skyrocket your

shares.

I use my own WordPress plugin called TweetDis to create these fancy-

looking “tweetable quotes” on my own blog:

http://screencast.com/t/p3NMNG9N Asking influencers to contribute to your

article is a very powerful tactic. And there’s no excuse to ignoring it!

Ross Marchant

Marketing Manager for BrightLocal

______________________________________

At BrightLocal we try to grow the company in two

distinct areas. The first is by constantly evolving our

product & striving to make the best Local SEO Tools

on the market. We do this by talking to our customers

& inviting feedback about which new features &

updates we should prioritise to make their lives

easier. Secondly, we try to grow our brand by

producing noteworthy and unique content in the form

of research, surveys, webinars & other key industry

features.

As a B2B company, our customers are typically well-

informed & in many cases advanced SEOs, so it’s

useful for us to be able to leverage the power of

industry experts to ensure that the content we’re

producing can benefit everyone – regardless of their

level of expertise.

@bright_local

https://www.brightlocal.com/

Continuation

One such example is the Expert Citation Survey that we publish each

year on the BrightLocal blog. In the survey we enlist the help of 22 local

search experts to provide their insights and opinions on the importance,

the effectiveness and the relevance of local search citations. We’re

extremely grateful to those who take part, as the insights from some of

the most knowledgeable figures in the local search industry really add

gravitas to the survey & are hopefully beneficial to BrightLocal as a

brand.

Their insights allow us to produce a piece of content that not only helps

to inform our readers, but also helps to position BrightLocal as a

company that is constantly looking to learn & evolve in an ever

changing industry.

Thomas Smale

Co-founder at FE International and an Entrepreneur.com contributor

______________________________________

Being in an industry that is largely word-of-mouth and

referral driven, being seen as a trusted and

knowledgeable person (and therefore company) is

essential. We have consistently appeared as guest

post authors, podcast guests, interviewees on blogs

(such as) and regularly speak at industry events to

maintain a strong reputation and be seen by as many

relevant people as possible.

We have always ensured we are not too reliant on

one source of leads or reliant on one off spikes.

Consistently showing up, for a number of years, and

continuously publishing good content has always

worked well for us. The best leads are where clients

actively recommend us – so our best example would

actually not be something we did ourselves, it would

be from our happy clients who are more than happy

to tell their business associates about us.

http://feinternational.com/

@FEIntl

Jock Purtle

Owner of Digitalexits, Health and Fitness Enthusiast

______________________________________

Being in the high end consulting field we use

influencer marketing to gain credibility in the market

place to sell our product. We leverage other peoples

audiences where we let them position us as the

expert in our chosen field.

We also leverage other peoples brands like

Forbes.com, Inc.com, Entrepreneur.com to add

credibility to the business. Also by being featured in

podcasts, writing guest posts and articles alsobuilds

our SEO authority in Google and helps us rank for

our main keywords to drive qualified leads to our

website.

http://www.digitalexits.com/

Jon Dykstra

Fat Stacks Entrepreneur

______________________________________

By far the best method with B2B blogs such as Fat

Stacks Entrepreneur to build my brand AND sell

products is to showcase results. In fact, reported

results with accompanying proof does the selling. In

my case, it's showcasing my results as a niche

website publisher.

For any business hoping to attract more business,

success stories and case studies are amazing selling

tools.

With respect to B2C websites, blogs and brands, I

find providing an excellent product does the trick on

its own. An excellent product, which in my case is

both informative and entertaining content, works very

well because my readers share it extensively and

return frequently. This engagement helps with organic

traffic and growing my audiences.

http://fatstacksblog.com/

@FatStacksBlog

Mi Muba

Veteran media professional, Marketer and Blogger

______________________________________

It is generally said that creating good opinion of

others about you is not so difficult. The damn difficult

task is to tell public how great views many influencers

have about you.

So the main task is to do your own image building in

first go and then tell your target audience how

influencers think about you and your brand.

Initially while starting my money blog I tried to

strengthen my relations with industry leaders whom I

was already in touch with. I got their opinion on each

and every step I took to build my blog. Meanwhile I

also built relationships with other pro bloggers who I

think would support my blog as soon as I influence

them with the awesomeness of my various blogging

sub-products including contents, layout, design and

customer care.

http://beamoneyblogger.com/

@BAMoneyBlogger

Continuation

I did not stop here and keep exploring new ways and means to expand

my relationship base and instead of seeking just one favor from an

influencer I try to build long term relations with most of them and as a

result many of them supported me without my asking to them and I got

huge benefits of branding because of their positive word of mouth

about me.I also wrote a few posts to make them believe I am not just

another blogger and do extensive homework before writing a post.

These are a few of the posts that show my vast vision about blogging.

100 seductive ways to get more comments on your blog

119 concrete reasons why you must build your blog community

How she died while struggling to become a pro blogger?

The best way to leverage influencer marketing is to participate in every

noticeable activity in your niche be it online or offline and accessible to

you. In this way your industry leaders would recognize you a

responsible, serious brand with long-term objectives of delivering your

level best to your target market. This is the basic requirement to be

popular in your industry and become one of the industry leaders.

Gael Breton

Founder of Authority Hacker

______________________________________

I usually give free exposure to influencers to start a

relationship then let them know about it and shover

value to them until the relationship is pushed to a point

where I can ask for something back. This works

particularly well with things like roundup posts and then

helping these people with their websites.

I've made friends with people much bigger than me that

way and it's something that even those who understand

what you're doing can't say no to because it's actually

good for them.

http://www.authorityhacker.com/

Dennis Seymour

Dennis Seymour is an SEO, a digital marketer, a dad and an entrepreneur______________________________________

Influencer marketing is VERY important and VERY

fun at the same time. It’s always a bread and butter

for any marketing campaign. We do this differently

based on the goal of the campaign. For fashion

related products, we leverage fashion bloggers and

their reach. This means millions of possible eye balls

spread across their social accounts and blog

readership. For our company blog, the most recent

campaign we did was to leverage the reach of

influencers in our niche. This is mainly to promote a

post with the main goal of getting at least 500

subscribers.

We created this SEO checklist and planned to give it

away as part of our evergreen post with a lead

magnet that has an actual checklist plus bonus stuff

that weren’t in the main infographic.

https://www.leapfroggr.com/

@Leapfroggr

Continuation

We’re a pretty new name in the space so most of the long time

influencers don’t know us. We basically had to work our way up

the chain and targeted influencers that were easier to reach out

to. Once we got their cooperation, we reached out to the next tier.

In many cases, they already shared the content without us

reaching out because they saw it from a fellow influencer. We got

to build some new relationships and it’s been awesome ever

since. As for the goal, we hit the signup number within the first

week. To be exact, 3 days actually. Right now, it sits at 3.2k

shares, ranking on the 2nd page and it’s still bringing us traffic

and signups. It wouldn’t have gotten there this quickly without the

help of influencers.

Joel Runyon

Founder of Impossible Ventures, IMPOSSIBLE andUltimate Paleo Guide

______________________________________

My main goal is to tell good stories. If you're able to

build a good story (whether that's a case study, a

personal anecdote or even a story about a problem

that your service solves), it's incredibly easy to get

people to write about it, link to it and tell their friends.

The hard part is creating and doing something worth

talking about in the first place. So, instead of worrying

about specific outreach tactics, work on crafting the

story to make it irresistible.

http://impossiblehq.com/

@joelrunyon