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Organizational Culture,Creativity, andInnovation

Chapter 14Chapter 14

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pp

Organizational Culture A cognitive framework consisting of attitudes,

values, behavioral norms, and epectationsshared by organization members!

SubculturesSubcultures" Cultures eisting within parts oforganizations rather than entirely throughoutthem!

Dominant CultureDominant Culture" #he distinctive, overarching

$personality% of an organization! Toxic Organizational CulturesToxic Organizational Cultures" Organizational

cultures in which people feel that they are notvalued!

Healthy Organizational CulturesHealthy Organizational Cultures" Organizational

cultures in which people feel they are valued!

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Creating Organizational

Culture Company

founders

&periencewith theenvironment

Contact withothers

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'eeping Culture Alive (election

Concerned with how well the candidates willfit into the organization!

)rovides information to candidates aboutthe organization!

 #op *anagement

(enior eecutives help establish behavioral

norms that are adopted by the organization! (ocialization

 #he process that helps new employeesadapt to the organization+s culture!

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 #ransmitting Culture SymbolsSymbols" Obects that say more than

meets the eye SlogansSlogans" )hrases that capture

organizational culture StoriesStories" $In the old days, we used to ! ! !%  Jargon Jargon" #he special language that defines

a culture CeremoniesCeremonies" (pecial events that

commemorate corporate values Statements of PrincipleStatements of Principle" -efining culture in

writing

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.amous (logans

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/hat -o Cultures -o0Culture’s Functions:

2. Defines the boundary

between one organizationand others.

3. Conveys a sense of

identity for its members.

4. Facilitates the generation

of commitment to

something larger than

selfinterest.

!. "nhances the stability of

the social system.

Culture as a#iability:

2. $arrier to change

3. $arrier to

diversity

4. $arrier toac%uisitions and

mergers

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Creativity

The process bywhichindiiduals orteams produce

noel and usefulideas!

Com&onents of Creativity

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&amples of Creativity

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&amples of Creativity

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-eveloping Creative

&nvironments)rovide autonomy

Allow ideas to crosspollinate

*ake obs intrinsically interesting(et your own creative goals

(upport creativity at high

organizational levels2ave fun3

)romote diversity

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oogle+s 5irth 1995

6 )h!-! candidates

(ergey 5rin and7arry )age meet at(tanford 8niversityand discuss ideasabout new search

technology 1998

(ergey and 7arryraise one milliondollars in funding

and create oogle

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Google’s Growth

1998.12 19,999 search :ueries;day

1999.12  <,999,999 search :ueries;day

2000.12  =9,999,999 search :ueries;day

2001.12  .irst )rofit3 2ired &ric (chmidt as its C&O

2005.12 

*arket worth >1<? 5illion, larger than I5*

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Google’s Achievements Webpage Search Image search

erchan!ise"Stoc# $rice search ap search %i!eo search &oo# an! aca!emic article search

'!igit librar() &*siness search +es#top search Gmail, G-tal#, Internet phone, obile

map,

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(ecrets of oogle+s

(uccess ission /

Str*ct*re /

*lt*re /

alents /

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I!ea actor(