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35 Wilson Street South Yarra
35 Wilson Street South Yarra
south yarra, melbourne’s
premier fashion hub“Fashion is not something that exists in dresses only;
fashion is something in the air. It’s the wind that blows in the new fashion; you feel it coming, you smell it ... in the sky, in the street; fashion has to do with ideas,
the way we live, what is happening.”
– Coco Chanel
Whether it’s a beautiful shop front, a classic piece of architecture, or a finely stitched seam of a bespoke suit you might see in one of the local fashion boutiques, South Yarra is synonymous with good design.
Adding to the area’s rich tapestry is a new and exclusive residential development that stands apart from all others.
Located in Wilson Street, Essence takes South Yarra’s rich fashion culture as its inspiration. Offering the best in contemporary urban living,
it combines elegant public spaces, outstanding vertical gardens and an emphasis on quality and timeless design.
south yarra
the lifestyle
HawksburnStation
PrahranStation
WindsorStation
South YarraStation
SOUTH YARRA
Toorak Rd
Commercial Rd Malvern Rd
Greville St
St Kilda Rd
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Argo StGrosvenor St
Cliff St
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Domain Rd
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Daly St Riv
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Malcolm St
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Wilson St
Ellis St Motherwell St
High St
Dandenong Rd
Monash Fwy
PRAHRAN
WINDSOR
Alexandra A
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FawknerPark
1
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Cinema Como
South Yarra Library
RockleyGardens
ComoPark
RoyalBotanicGardens
PrahranMarket
Jam FactoryCinema
PrahranPool
VictoriaGardens
Herring Island
RSY
ComoHouse surrounded
by styleFashion
1. LIFEwithBIRD563 Chapel Street, South Yarra
2. Le Louvre2 Daly Street South Yarra
3. P. Johnson Tailors29 Thomas Street, Windsor
4. Sass and Bide531 Chapel St, South Yarra
5. Pierucci534 Chapel St, South Yarra
6. Alice McCall549 Chapel Street, South Yarra
7. Nudie Jeans415 Chapel Street, South Yarra
8. Marimekko3/576 Chapel Street, South Yarra
9. Zimmermann4/566 Chapel St, South Yarra
Restaurants
x. Saigon Sally2 Duke Street, Windsor
10. Caffé e Cucina581 Chapel Street, South Yarra
11.Thirty-Eight Chairs4A Bond Street, South Yarra
12. Ichi Ichi Ku Izakaya119 Park Street, South Yarra
13. Fonda Mexican144 Chapel Street, Windsor
14. The Smith213 High Street, Prahran
x. France-Soir11 Toorak Rd, South Yarra
x. Bistro Gitan52 Toorak Road West South Yarra
x. Cafe Gaia3/4 Avoca Street South Yarra
x. The Golden Triangle123 Park Street South Yarra
x. Da Noi95 Toorak Road South Yarra
Bars
x. The Emerson143–145 Commercial Rd, South Yarra
15. Morris Jones163 Chapel Street, Windsor
16. Fog142 Greville Street, Prahran
17. Speakeasy359 Chapel Street, Prahran
18. Prahran Hotel82 High Street, Prahran
Retail
19. Third Drawer Down155 Greville Street Prahran
20. Station Gallery9 Ellis Street South Yarra
21. Green With Envy517 Chapel Street South Yarra
22. Space Furniture629 Church Street Richmond
23. Fenton&Fenton471 High Street Prahran
24. Dinosaur Designs213 High Street, Prahran
25. Luke Furniture214 High street, Prahran
26. Kikki K554 Chapel St South Yarra
south yarra
the location
contemporary architecture in
the heart of south yarra
The link to South Yarra also plays out in other ways. The conceptual leaping-off point for the fitout is the suburb’s rich fashion culture – from high-end luxury fashion stores
to small and interesting boutiques. This idea of fashion has been translated into the literal details of the building – the monochrome colour palette, the lasting materials of
concrete, glass and steel – and also in the building’s public spaces, the lobby and the internal arcade.
From the project’s beginning, there was an aspiration from the City of Stonnington to create a public walkway through the building that would connect parks to the Jam
Factory. ROTHELOWMAN embraced this opportunity for a public space and created an internal arcade, which runs parallel to the private lobby. A glass wall separates the two
areas, and provides a sense of monumental space while also introducing light into the internal areas.
Like a well-cut suit, fit and composition were extremely important in the apartment’s floor plan. During a rigorous design process, Roberta and her team ensured every inch of
space was utilised to maximum effect.
“Essence is all about compact living, but maximising space and the functions of space,” says Roberta. “In the plans, we have limited the amount of corridors normally associated with apartments of this kind. This limits wasted circulation space and ensures every space
is utilised to great effect.”
rothelowman
the architects
a focus on design
150 Clarendon Street East Melbourne
When Salta Properties first acquired the sought-after development site in Wilson Street, South Yarra, the company aspired to create something extraordinary. Adding to the rich architectural fabric, the aim was to cultivate a creative community rather than simply throwing up a residential tower and hoping it would take off.
This philosophy and thinking is very much what sets Salta Properties apart. For more than 40-years, the family-owned business has remained visionary in its approach to development and project management. Striving to improve the way Australians work and live, Salta Properties continues to champion sustainability, quality and design.
Renowned for selecting locations that celebrate character and lifestyle, Salta Properties wanted Essence to reflect the suburbs eclectic fashion scene. Choosing a design that captures the colour and culture of Chapel Street, and the elegance of South Yarra, Salta Properties’ Essence is a building that will stand the test of time.
With a classic design, landscaped gardens, public spaces, sustainability credentials, and brave architecture, Essence will ultimately be of value to purchasers in the long term.
salta.com.au
salta properties
the developer
display suiteShop 6, 402 Chapel Street South Yarra
1300 003 141 [email protected]
essencesouthyarra.com.au
