2
DIGITAL COMMUNICATIONS DASHBOARD Year End 2014 FARMCREDIT.COM TOTAL UNIQUE VISITORS 2011 193,171 235,899 2010 36,278 329,267 356,184 2013 USED FARMCREDIT.COM TO FIND THEIR LOCAL FARM CREDIT connect. engage. benefit. Brought to you by the Reputation Management Program, facilitating Communications, Contributions and Collaboration on behalf of Farm Credit. OBJECTIVE OUR CHANNELS Proactively manage the national Farm Credit digital and social media presence by building an online community through positive storytelling and optimizing content to increase site traffic. 2012 2014 70,000+ PEOPLE Loans 1 Scholarship 2 Rates 3 Idea Share 4 Home Loans 5 TOTAL PROFILES 170 TOP 5 SEARCH TERMS IN 2014, FARMCREDIT.COM RECEIVED PRODUCING EXCELLENCE ALL SYSTEM ENTITIES REPRESENTED 12 NATIONAL CONTRIBUTIONS PARTNERS REPRESENTED 20 TIMES MORE MOBILE TRAFFIC THAN IT DID IN 2010 DIGITAL CONTENT SNAPSHOT 41% OF TOTAL PAGE VIEWS CAREER-RELATED PAGES ACCOUNTED FOR FACEBOOK LIKES 58% 39% TWITTER FOLLOWERS 6 POSTS PER WEEK NEARLY 50 SHAREABLES 2014 MOST POPULAR SHAREABLE 52 TOTAL #THROWBACK THURSDAY SOCIAL MEDIA POSTS #ThrowbackThursday posts celebrate Farm Credit’s history while making connections with System employees and customers. 71% TOTAL BLOG SUBSCRIBERS TOP 5 MOST READ AGGREGATOR BLOG POSTS IN 2014 1. Business of Agriculture: Key Financial Ratios and What They Mean 2. Business of Agriculture: Debt Structuring and Loan Terms 3. Wanted: Ag Comms Students for NAFB Social Media Corps 4. Apply Now for Dairy Challenge Social Media Corps 5. Business of Agriculture: What to Expect When Applying for a Loan TOP 5 MOST READ COMMON THREADS BLOG POSTS IN 2014 1. You’re Invited: Idea Share 2014 2. Farm Credit 100: Looking Back on Past Anniversaries 3. Reputation Matters: Social Media Basics 4. 98th Anniversary Resources Now Available 5. Farm Credit Organizations, USDA Announce Rural Business Investment Company 32% POSTS IN 2014 INCREASE IN SUBSCRIBERS FROM 2013 31 PROFILES PUBLISHED IN 2014 9 POSTS PER WEEK 3 POSTS PER WEEK 1200 MINUTES WATCHED 10 VIDEO UPLOADS 350FOLLOWERS + + NEW PLATFORM IN 2014 106 90 INCREASE IN SUBSCRIBERS FROM 2013 10,309 Likes 1,632 Shares 138,752 People Reached 441 Comments POSTS IN 2014 INSTAGRAM YOUTUBE
