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360˚ marketing approach. Feeding the sales funnel with targeted qualified leads focusing on ROI / MARKETING 360˚ APPROACH TO MARKETING
| Date post: | 17-Jun-2015 |
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| Upload: | mike-scott |
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360˚ marketing approach. Feeding the sales funnel with targeted qualified leads focusing on ROI
/ MARKETING360˚ APPROACH TO MARKETING
Measure, test, refine…
(It’s all about a sustainable ROI)
Broad concept. Feeding an ever expanding sales funnel and understanding ROI
/ MARKETING360˚ APPROACH TO MARKETING
Potential tools. An ever expanding collection of potential sales and marcoms channels
/ MARKETING360˚ APPROACH TO MARKETING
Marketing Automation. Starting with the foundations, build a sustainable campaign – then roll it out
/ MARKETING360˚ APPROACH TO MARKETING
Before we start. Identifying the who, what, where and when of the campaign
/ MARKETING360˚ APPROACH TO MARKETING
Define the campaign What products and services are we selling?Define the potential targetsWho can we potentially sell to?
Develop the proposition (for each segment)What are the key sales points at each level? Identify a potential value What is the market size and what value of sales is achievable in each segment?
