BwB:Music

July 29, 2011

Spotify vs Rdio

Turntable.fm

First Google+ Hangout Concert: Daria Musk

Cloud Players (Amazon + Google)

Apps

• Shazaam• Songify• Bjork’s Biophilia• Planetary iPad app

Music streaming

Activ

e Li

sten

ing

Pass

ive

List

enin

gSolitary Social

OpportunitiesDisplay/sponsorship

Deeper Integration

Content Creation

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Ghostly

Video Content

groopEase

Brands in music

• Starbucks• Smirnoff with HIP Digital• Coca-Cola• Sprite

Artists and Social Media Strategy

• Lady Gaga• Rihanna trumping Lady Gaga• Eminem & Adele hitting digital platinum • Lil Wayne encouraging sharing

Links

• http://mashable.com/2011/07/20/spotify-infographic/

• http://whatspinksthinks.com/2011/07/22/how-turntable-nailed-the-gamification-challenge/

• http://mashable.com/2011/07/24/turntable-fm-djs/?WT.mc_id=obinsite#RfADsp-7a1s

• http://www.quora.com/User-Acquisition/How-has-Turntable-fm-grown-so-rapidly-with-no-marketing

• http://mashable.com/2011/07/12/new-pandora/

• http://mashable.com/2011/07/20/spotify-infographic/