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37045405 Team 4 Ansoff Matrix Presentation

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Presented byB.S.K.SRIRAM K.RAKESH SANKAR R.KARTHIKKUMAR S.VIGNESH KHANNA S.ARAVIND6/22/2012 Bajaj Auto 1

WHY BAJAJ AUTO?

Proud Indian MNC World class manufacturing lowest-cost scooter maker in the world Present in over 50 countries all over the globe Largest exporter of three wheelers in the worldBajaj Auto 2

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ORIGIN AND EVOLUTION

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited Founded by Jamnalal Bajaj Began selling imported two- and threewheeled vehicles in 1948 In 1959, it obtained license from the Government of India to manufacture twoand three-wheelers.Bajaj Auto 3

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Contd..

1960, Bajaj Auto became a public limited company. Since 1965,Rahul bajaj is the chairman of Bajaj Auto Ltd Three manufacturing plants in India The demerger of Bajaj Auto Ltd into three separate corporate entitiesBajaj Finserv Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL) on May 26, 2008.Bajaj Auto 4

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ACHEIVEMENTS

1970 - 100,000th vehicle. 1971 - three-wheeler goods carrier is introduced. 1975 - BAL & Maharashtra Scooters Ltd. joint venture. 1977 - Rear Engine Auto rickshaw is introduced and sales of 100,000 vehicles in a single financial year. 1986 - 500,000 vehicles produced and sold in a single financial year. 1995 - Bajaj Auto is 50 year old. Ten millionth vehicle sold so far. One million vehicles were produced and sold in this year.Bajaj Auto 5

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Contd. 1997 - RE diesel Auto-rickshaw are introduced. 2003 - 107,115 Motorcycles sold in a month. 2010 - BAL Achieves BS III NORMS on entire 2-WHEELER range

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Bajaj Auto

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Models to be analyzed1.2. 3. 4.

Models to be analyzed in Ansoff MatrixVespa 150 Bajaj Chetak Rear Engine Autorickshaw Bajaj M-80 Kawasaki 4S Champion Bajaj Saffire & Sunny Bajaj Eliminator Bajaj Pulsar 150 & Pulsar 180 Bajaj Discover Bajaj Pulsar 220Bajaj Auto

5.6. 7. 8.

9.10.

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1. Bajaj Vespa 150Existing ProductExisting Market 1965 Vespa created scooter market in India and had major market share. 1971 Vespa 150 ceased production due to non renewal of license (privatization policies of Indira Gandhi Government) New Market 1961 Vespa was introduced with license from Piaggio, Italy. Indian Market was new to scooters. Currently Rajdhoot, Enfield Bullet was options for Indian customers6/22/2012 Bajaj Auto 8

New Product

2. Bajaj ChetakExisting Product Existing Market 1980 Chetak Became the most successful scooter model in India. 2001 Due to stringent environmental policies and falling market numbers, Chetak 2 Stroke was discontinued New Product 1972 Bajaj Chetak 145cc 2 stroke was introduced to replace discontinued Vespa 150cc model

New Market

2002 a new improved 4 Stroke Chetak was introduced to capture a new growing market conscious of fuel mileage 2009 Product failed miserably due to low sales and was 6/22/2012 Bajaj Auto discontinued

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3. Auto RickshawExisting ProductExisting Market 1980 autos became the preferred public mode of short transport for growing middle class. Sales figures reached 4lakhs. 2010 Currently selling and facing competitions from TVS, Piaggio 2005 4 Stroke CNG models was introduced to cater fuel mileage conscious market and NCR areas.6/22/2012

New Product

New Market

Bajaj Auto

1977 A new requirement for public transport for a city purpose initiated a market for Auto Rickshaws. Bajaj introduced their 145cc offering and had tremendous success

10

4. Bajaj M-80Existing ProductExisting Market 1990 Bajaj continued to a major market holder for mopeds with highly successfully M-80 2Stroke 2001 2 Stroke M-80 ceased production due to lowering demand and rising petrol prices 2002 With growing environmental constraints, it went through upgrade (as in Chetak) and was re launched as 4 Stroke to a fuel mileage focusing market 2006 the last of M-80 4 Stroke was sold and ceased production with changing market trends 1986 Bajaj brought in a new product that totally revolutionized transportation for masses. Focused basically on a new load carrying market, Moped-80 or M-80 was launched with tremendous response from public11

New Product

New Market

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Bajaj Auto

5.Kawasaki KB100 & 4S ChampionExisting ProductExisting Market 1991 Bajaj introduced 4S Champion into the two wheeler market 2000 Bajaj closed collaboration with Kawasaki and ventured into own production with its own CT-100

New Product1986 Bajaj collaborated with Japanese auto major Kawasaki in production of a new two wheeler. As a result their first of kind offering KB100 was introduced

New Market

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Bajaj Auto

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6. Bajaj Saffire & SunnyExisting ProductExisting Market

New Product2000 Bajaj revamped their ladies scooter market with Bajaj Saffire 2003 Bajaj stopped production of Saffire due to lowering sales and stiff competition from highly successful TVS Scooty 1990 Bajaj introduced small scaled moped designed especially for girls Sunny 1999 Bajaj stopped producing Sunny and replaced with Bajaj Saffire & Spirit

New Market

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Bajaj Auto

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7. Bajaj EliminatorExisting ProductExisting Market

New Product2001 Bajaj introduced their own cruiser Eliminator catering enthusiasts and rich people. They competed with Royal Enfield in the 200+cc class. Developed from Kawasaki platform 2004 Ceased production due to lowering sales.

New Market

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Bajaj Auto

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8.Bajaj Pulsar 150 & Pulsar 180Existing Product Existing Market 2003 Bajaj improved spark ignition technology and introduced Pulsar DTS-i vehicles 2010 Pulsar 150 & 180 continues to beat all market growth and reaps fortune for Bajaj New Product 2001 Bajaj introduced the history making Pulsar 150 & 180

New Market

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Bajaj Auto

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9. Bajaj DiscoverExisting ProductExisting Market 2005 Bajaj introduced Discover 112 with claimed mileage of 101kmpl 2007 Discover 135cc was launched 2008 Discover 135 DTS-Si was launched and continues to a best seller

New Product2004 Bajaj introduced a tweaked down version of Pulsar as Bajaj Discover 125cc

New Market

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Bajaj Auto

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10. Bajaj Pulsar 220Existing ProductExisting Market 2010 Pulsar 220 continues to be the market leader in its class with improved version of DTS-Si

New Product

New Market

2007 Pulsar 220 cc was introduced to cater high speed enthusiasts and rich people. Due to its popularity and great performance companies like Yamaha launched FZ to compete in this new race performing marketBajaj Auto 17

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WHATS THE FUTURE PLAN ?

Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km/litre. The car is scheduled to be launched in 2012

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Bajaj Auto

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Questions?6/22/2012 Bajaj Auto 19

Thank You

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