37147067 Presentation on Service Industry Meru

7/29/2019 37147067 Presentation on Service Industry Meru

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Presentation on

By: Supriya Ghawale-16

Hemangi bendre-05

Sagar Sawant - 70


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About Meru Modern, brand-new, air-conditioned luxury cabs.

Indias first and largest radio taxi operator, it changed the waymetered taxis operate in India.

Round the clock availability of cabs backed by a location trackingGPS - based dispatch technology. This means a quicker pickupand faster response time to your call for a cab.

Advance Booking available on demand by calling 24*7customer care center by calling 4422 4422 , or through SMS -a-Meru & Meruon-the-Net.

Operated by environment friendly fuel, i.e. CNG

A printed receipt for every fare, providing details of distancetraveled and total amount payable.


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Mr. Neeraj Gupta

Managing Director

A first generation entrepreneur, Mr. Neeraj

Gupta created the finest radio taxi service inIndia under the Meru brand name.

Under his guidance, now, Meru has become a

synonym to radio taxi. His entrepreneur skills

have made Meru, a single largest radio cab

service in India with fleet size more than 5000

cabs operating in Mumbai, Delhi,Hyderabad &

Bangalore.

He has a simple mantra of success - self belief,

focus on goal and giving 100 %. According toMr.Gupta advice to budding entrepreneurs is the

equally same. He says, "Avoid all shortcuts as

they always lead to dead ends. It's only your

hard work and true efforts that give result."

Entrepreneur


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Vision of Meru

Our vision is to give urban commuters in India

a world-class travelling experience, by using atechnology that has evolved in developed

countries over the past twenty years,


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Entrepreneur Neeraj Gupta is simply a commerce graduate from Mumbai university.

Neeraj Gupta borrowed Rs. 50,000/- to start a garage in 1998 from his wife.

Started garage elite, which was meant for high profile clients.

Started 1 bus for pick up facility for Tata InfoTech in 2000.

Got the contract of Pick-in-facility for Sitel India, a BPO outfit floated by TataInfoTech.

By 2002, Neeraj was owner of few buses with a turnover of just Rs.11 lakh.

August 2006, when Neeraj applied for taxi service license offered by theMaharashtra govt.

Today, Neeraj is Managing Director of V-Link Taxis and owns a fleet of 5,000

vehicles including 60-odd buses with a turnover of Rs. 250 crore havingoperation in Mumbai, Delhi, Hyderabad & Bangalore.


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Why this Business

It was totally on research theory:

Electronic Meters

Mileage

Speed

Driving comfort


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Meru-The Name

The name is taken from Mount Meru, meaning center of the

universe.

This term is taken from the mythological belief rooted in Indian

heritage.

The name also defines the abode of Lord Brahma and a pantheon ofgods and goddesses.

According to the ancient texts, Meru Mountain was the epicenter of

the Earth and when the churning of the oceans (Sagar Manthan) took

place, Mount Meru was able to withstand all the resultingturbulence.

Meru, the brand is reflection of its name.


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Investors

In 2006, India Value Fund (IVF), a premier

private equity fund, managing a corpus ofover US $ 650 MM took an equity stake in the

Company, with a view to creating one of the

finest passenger transportation businesses inthe country.


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April, 2007 Launched in Mumbai with India Value fund advertising with 30

cabs. October, 2007Started pick up and drop from Mumbai chatrapati airport

terminals.

June, 2007 Increased cabs from 30 to 200.

July,2007 Extend its pickup service to all areas within BMC limits.

November,2007 Launched driver training programs.

March,2008 Launched in Delhi with 250 cabs.

April, 2008 - Launched in Bangalore with 500 cabs.

May, 2008 - Launched in Hyderabad with 400cabs.

September,2008Launched, Meru for women: Safe, secure & convenient

transport option

December, 2009 - Launched credit/debit card payment options for

Bangalore.

February,2010 Launched credit/debit card payment options for Delhi.

Facts of Meru


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Launched credit/debit

card payment


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Hindustan Times, Dec 2009


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Taxi Fare@Meru

The Meru Taxi service is a licensed, metered taxioperation and is governed by the faresprescribed by the Department of Transport foryour city.

Mumbai Fare Structure

Flag Down Fare

(First Km)Rs.20/-

Every subsequentKm

Rs.14/-

Waiting charge Rs. 0.50/ minute

Night charge

25% extra on above from

12 am to 5 am

Delhi Fare Structure

Flag Down Fare Rs.15/-

Every subsequent

Km Rs.15/-

Waiting charge NIL

Night charge25% extra on above

from 11 p.m to 5 a.m


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Entrepreneur Awards

During his journey with Meru Cabs, Mr. Neeraj Gupta was felicitated with,

Entrepreneur of the Year Award by the Bombay Management Association

(BMA) for his significant contribution in the Public Transportation and to

provide high quality innovative transportation service.

Udyog Rattan Award by the Institute of Economic Studies (IES) in 2007

Excellence Award to his company given by Institute of Economic Studies (IES)

Award from All India Passengers Association Largest & Best Taxi Company

in the Country

Best Entrepreneur of the Year Award from All India Passengers Association.

Best IT User Award to Meru Cab Company Pvt. Ltd. -Nasscom in 2008 & 2009


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Business Model

Agent from companies go to

the areas where drivers hangout, such as airport, parking

lot, call centers, malls and thenexplain business to them.


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Business Model conti

After and formal application

successful drivers pay a

refundable deposit and an

application fees and undergo

two weeks of training.


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Business Model conti

The driver is then given avehicle for which he has to paya daily fees. Any profit after

the fees and fuel expenses goto the driver.


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Business Model conti..

The operator owns the

vehicles in the fleet andvehicles are bought in batches

of 100-200 form variousmanufacturers.


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Drivers are assure a certain

numbers of fares everyday.However, driver have to pay a

fee if they take leave on a dayof duty.



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Driver performance is

monitored through customer

feedback and GlobalPositioning System (GPS)

module fitted in the car.


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Convergence@cab

Meru - has reaffirmed the belief

that IT can be deployed in just

about any domain, and can lead

to phenomenal gains.

GIS

Global Positioning System(GPS)

General Packer Radio

Service(GPRS)

Mobile Data Terminal(MDT)


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Advertising@Meru

Cabvertise, registered trademark ofMeru CabCompany is a unique media opportunity whichhelps brands reach their messages quickly and inan engaged manner.

Meru Cabs travel to high traffic points like airports,convention centers, shopping centers, hotels,cinemas and business districts among others.Hence Cabvertise has the best potential ofreaching millions of customers in a jiffy


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MERU CAB EASY CAB

1 The Prospect driver has to pay 10K as a refundable deposit. Driver HAS to pay 50K refundable deposit.

2 He will be put thru a series of medical tests. No Medical Test.

3 He will then be given a MERU car to drive around. No such procedure.

4 The car's RC book will be in MERU's name. The car's RC book will be in Driver's name.

5 No contract with Driver. He ENTERS INTO a SIGNED AGREEMENT with EasyCabs for a 4-Year TERM.

6 After 4 years driver will not own the car. AGT Reads - After a period of 4yrs theDRIVER GETS TO OWNTHE Car.

7 The driver will then drive around the city for passengers. The driver will then drive around the city for passengers.

8 The driver has to PAY MERU A DAILY FEES OF 950INR. Driver NEEDS TO PAY 950Rs Daily to EasyCabs.

9

Whatever the Driver earns out of Taxi meter charges BELONG

TO HIS POCKET.

Whatever the Driver earns out of Taxi meter charges BELONG TO HIS

POCKET.

10

If the Driver can EARN 1500Rs as daily revenue, then 1500-

950=550Rs is HIS PROFIT/TAKE HOME for the day.

Just Like Meru,If the Driver can EARN 1500Rs as daily revenue, then 1500-

950=550Rs is HIS PROFIT/TAKE HOME for the day.

11 Oil service, dents and dinks are taken PAID BY MERU.

HERE - All Oil service,maintenance costs BORNE BY DRIVER. (Remember

the 'deemed' owner clause after 4 years)

12 There are no Scheduled leaves for the Driver. There are no Scheduled leaves for the Driver.

13Irrespective of the Health, family occasions, un-fortunateevents, the DRIVER HAS TO PAY 950INR Per Day. If the driver QUITS/DIES!! within the 4 years - the 50K deposit is LOST andCAR GOES BACK TO EasyCabs.

Meru Easy

v

/

s


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Advantage @ Meru

Thoroughly trained Chauffeurs in a smart MERU uniform, fluent in

English and Hindi.

Routine spot checks by our Patrol Vans to ensure highest standardsof service.

Lost and Found- GPS based tracking technology responsivetracking system in place so that any item left behind inadvertentlyin a Meru cab can be traced to the vehicle the customer used.

Some basic amenities like maps of the city, wet wipes, clean bottledwater and a limited selection of music would is offered to

passengers using Meru services.

Another feature the panic button that is installed inside the Merucar, which enables the driver to connect to the Control Centre incase of an emergency or mishap.


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A taxi most comfortable and with a pleasantambience

Electronic Billing system

Time bound service Cheaper tariff rates compared to other private

taxi services.

Security to the customers due to GPStechnology.


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Business Today- Sep 09


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What next?

Neeraj has plans to develop his company V-Link

into an end-to-end transportation company as he

mulls over entering into bus rapid transit system

and looks forward to a private-public partnershipin Indian Railways too.

-Neeraj Gupta


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Thank You..

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37147067 Presentation on Service Industry Meru

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