Sector -IT

Software Industry

Company TCS

TATA CONSULTANCY SERVICES

VisionTo be Global Top 10 by 2010 - would be measured in terms of revenue, profitability, number of Fortune 500 customers and technology leadership, and we would be competing with the best organizations worldwide. Our revenues would have to increase by 50% annually, with an EVA margin of 20%, so as to motivate and manage performance.

Mission To help Customers achieve their business

objectives, by providing Innovative, Best-in-class Consulting, IT solutions and services. We shall make it a joy for all stakeholders to work with us

ValuesIntegrity

Leading changeExcellence

Respect for individualLearning & Sharing

Profile of Tata Consultancy Services

• One of the leading information technology companies in the world. With a workforce of over 74,000 professionals spread across more than 50 global delivery centers .

• it helps organizations stay ahead with new technology • it is the world's first organization to achieve an

enterprise-wide Maturity Level 5 on quality improvement models

• The company also has a significant presence in China, South Africa, United Arab Emirates and Eastern Europe.

Areas of business

The following TCS services help customers optimize business processes and create resilient IT infrastructure, ensuring faster business results:

• Consulting

• IT services

• Business process outsourcing

• Infrastructure outsourcing

• Engineering and industrial services

Revenue break up of TCS

Board of Directors:Non-Executive

Ratan Tata Chairman Aman Mehta Director

Naresh Chandra Director Venkatraman Thyagarajan Director

Clayton M. Christensen Director Laura Cha Director

Dr. Ron Sommer Director

Think-Build-Operate: We operate on the Think-Build-Operate

methodology to offer• End-to-end solutions • Strategic planning • Formulation to IT consulting, development,

implementation, and outsourcing and maintenance.

Marketing strategy of TCS

• TCS would achieve targets through both organic and inorganic growth. As far as inorganic growth is concerned, they have specially set up an M&A cell, which monitors opportunities globally.

•. The company has initiated co-branding events with global media houses,• taken up speaker slots at seminars organized by newspapers such as Financial Times,• organized annual events dedicated to their leading clients and sponsored international sporting events like golf •TCS has hired Text 100 as its public relations firm to promote its brand in Europe and Asia-Pacific and get featured in technology magazines such as Red Herring and industry research papers such as Forrester, and Gartner.

CHALLENGES to overcome….

• China making inroads into Indian Markets with its excellent infrastructure. A Gartner study has estimated that the size of the Chinese s/w development market will grow from $1.8 billion to $27.1 billion by 2008.

• Rapid technology obsolescence, intense competition, globalized supply chains, time-to-market pressure and mergers and acquisitions are some of the major trends resulting in unique IT and engineering challenges in the high-tech industry.

The slowdown and the recessionary phase over the last three-quarters in the IT sector

PORTER’S FIVE FORCES MODEL ON SOFTWARE INDUSTRY

STRENGTHS

SWOT ANALYSIS OF TCS

WEAKNESSES

OPPORTUNITIES THREATS

•High Quality & Price Performance

•Large Pool of Knowledge Workers

•Flexibility and Adaptability

•Reliability

•High Growth

•Large Projects

•Lack of Domestic Computerization

•Project Management Skills

•Localization

•Global Market•Domestic Demand•E-Commerce/E-Business

•Economical Threat•Technological Threats:

•Government Interference•Lack of Speed•Cost

Top Competitors Of TCS:Infosys Technologies Limited

International Business Machines CorporationSapient CorporationWipro Corporation

Affiliated Computer Services, Inc.Cognizant Technology Solutions Corporation

Computer Horizons Corp.Satyam Computer Services Ltd.Hewlett Packard Global Soft LtdSilverline Technologies Limited

Competitive Position of TCS in IT Industry

““WALK THE WALK THE PATH…….”PATH…….”

• Highlights of 2006 – 07:Strong growth momentum continues• Total revenues at US $4.3 billion ( Rs.186,332 million up

41% Y-on-Y)• Net Income at US $ 950 million ( Rs. 41,315 million; up

43% Y-on-Y)• EPS for 2006-07 at US $ 0.97.• Total Dividend for FY07 at Rs. 11.50 per share ( FY 06:

Rs 6.75 per share) including Rs 4 proposed final dividend ( Figures adjusted for 1:1 Bonus Issue in Q2 FY07)

Revenues and Net Income of TCS

Growth strategy

TCS Initiatives for Enterprise Solutions