3a)

Junk Food Marketing National Campaigning

4 May 2011

Vokyung Song, Ph.DConsumers Korea

Junk Food Marketing - National Campaigning

Survey Test Publication & Education• Green School Zone

(May 2010)• Global survey on

fast food(Nov 2009)• Children’s food

campaign(May 2009)

• Comparative survey on sodium level in foods(April 2008)

• Food Test – Nutrition of cereal(Sept 2008)

Nutrition Labeling “Lower Sodium Level” Campaign

(KFDA with Consumer organization)

• Credibility• Solidarity

• Providing information• Sharing experience

• Green School Zone (May 2010)

• Global survey on fast food(Nov 2009)

• Children’s food campaign(May 2009)

• Comparative survey on sodium level in foods(April 2008)

Activities in international & national level

“Lower Sodium Level” Campaign

(KFDA with Consumer organization)

Nutrition Labeling

Survey

Green School Zone - Children’s food safety zone

around schools

Test

Food Test – Nutrition of Cereals

Publication & Education

Global survey on fast food – Some children’s menus contain high calories and fat

Publication & Education

“Lower fat, sodium, sugar level in children’s food” campaign

Publication & Education

Comparative survey on sodium level in foods - instant noodle, snack, cheese, cereals

Lower Sodium Level Campaign

KFDA(Korea Food and Drug Administration) with Consumer organization

Campaign and awareness programs in 6 major cities in Korea 6,000 consumers will be joining(2011)

April 15, 2011