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Bridging Innovation and Business.
3D simulations as an innovation tool
May 10° 2012
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PASSION IS WHAT MAKES THE DIFFERENCE.
This presentation is dedicated to a very special Man.
In memory of Col. Giovanni Cantice
Who we are• Qbit is an Innovation Lab focusing in creating links between research and
businesses. We participate in technology, simulation and defense research groups to bring cutting edge innovation to companies.
• We operate mainly in the fields of:– Internet Innovation and Web Presence– 3D Simulations– 3D Training Simulations– Serious Games– Immersive Online Experiences– Social 3D Simulations– Virtual Reality– Augmented Reality– Interface Design
• Qbit’s human resources participate in the following Research Groups and Organizations.
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Institute For The FutureTechnology Horizons Program
IEEETechnology Standards Association
NATOM&S Group Simulation Team
Movimento ItalianoModellazione e Simulazione
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Technology Innovation lifecycle
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Think 10 years ahead!
• Learn to think 10 years ahead. Practice today.
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Connect and communicate!
• Learn to communicate with research and with business.
• Learn their languages.
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Internationalize yourself
• Brake the barriers of language and geography.
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Don’t fall in love!
• Don’t stick to 1 technology, keep exploring!
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Careful, mindsets!
• Mindsets are your worst enemy.• Implementing Change is one of the hardest things
to do! Because you have to change the way people work and think about their work.
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A LITTLE HISTORYPrecursors of Virtual Worlds
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A Little History
• 1962 Sensorama– Mechanical machine used the senses
of vision, sound, balance, smells and touch (via wind) to simulate its world.
• 1968 Ivan Sutherland– Virtual Reality Head display (Harward
U.)
• 1974 Maze Wars on Arpanet– First 3D multiuser shooter game
• 1978 MUD1– Text based precursor of MMORPGS
• 1985 Compuserve’s Worlds Away Dreamscape
• 1987 Habitat by Lucas Film – First considered Virtual World– For Commodore 64, running on
Quantun Link (AOL precursor)
• 1996 Virtual Helsinky, Finland– 3D virtual city model online.
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Head Display by Ivan Sutherland
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Maze Wars
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MUD 1
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Worlds Away
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Habitat
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Virtual Helsinki
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BEST PRACTICESVirtual Worlds and 3D Simulations
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Key Factors
EXPERIENCE
INTERACTION
INTERFACE
INTEGRATION
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User Experience Design
• Design around the user– Model environments on the users.– Learn from communities.
• Make it an experience– Make it appealing for users.
• Remember emotional values– 3D immersion allows to trigger more emotions than
broadcasting.
• Feel good tasks– Make people do things that are not too easy, but not frustating.– Tasks should engage and motivate.
• Use leveling - Be Dynamic– Build a simulation with levels of progress and rewards.
• Adopt a participation pyramid– When building collaboration envrironments.
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Interaction Design
• Plan and design how users will interact with:– Other users– Objects– Learning Objects– Services– Forms
• Draw a full interaction map– List every interaction and process.
• Draw an animation map– List animations and their relation to interactions.
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Interface Design
• Look good feel good– A good looking and efficient environment will make people
happy to work with it.– A feel good/look good application adds value to the image of
the company and brand perception is better.
• Idiot-proof– Make it easy to use.
• Fast– Lightweight is good-weight!– Model the environment with a clean approach.
• Integration Design– Design how to integrate a 3D interface with other existing
ones.
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Plan Integration
• ICT infrastructure– Analyze how the 3D application will integrate in the
company ICT infrastructure and how it will exchange data with other applications.
• Security– Evaluate the level of security needed.– Establish multiple access levels.– Plan monitoring systems.
• Web Services– Plan and map core and complementary web services to
integrate web 3D spaces.• Accessibility & Mobility
– Level depth of immersion and adapt.– Divide Core Functions from Accessories.
Make it idiot proof!
Don’t force 3D! Some things are better done in 2D!
Mix 2D Learning Tools with a 3D Immersive
Environment to enhance the Learning Experience.
Merge Technologies
Monitor responses and analytics. Validate the simulation as a testing tool.
Get Data!
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GOING 3DImplementing innovation through 3D simulations
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An innovative approach to training
• With 3D training simulations, we experiment and develop new learning methodologies and produce the tools to implement them.
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Learning is changing!
• New learning paradigms.• Get used to a generation that has grown up with
videogames and computers.
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Gamification!
Why are 3D simulations ideal for Risk Training?
• They are safe!• Create unlimited hazards.• Synchronous & Collaborative
Training.• Cheaper than real life.• They can run on web.
Q
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What are common macro issues?
Issue Research Defense Businesses
Technology Constraints Yes Yes YesMentality No Yes YesFinancial Resources Yes No YesCommitment No No YesKnowledge No No YesManagement Capability No Yes Yes
( usually …)
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SOME EXAMPLES3D Simulations
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Virtual Construction Yards
What happens in VCYS
• Find risks.• Evaluate risks.• Respond and Act on danger.
Q
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Clinical Risk Training
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Clinical Procedures Training
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Thank you!
www.qbittech.com
Mattia Crespi