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CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved1 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
3G Offload - Overview
Sriram RamachandranVice President, Strategic Initiatives
September 2010
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved2 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Who Is Aruba?
$300M in Revenue
850+ Employees
11,000+ Customers
Gartner 2010 WLAN MQ Leader for three consecutive years
: ARUN
Quick Facts Industry Recognition
Copyright © Gartner, Inc. "Magic Quadrant for Wireless LAN Infrastructure, 2009" by Michael J. King and Timothy Zimmerman, 12 February 2009 . The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all
warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
-
2,000
4,000
6,000
8,000
10,000
12,000
To
tal C
usto
me
rs GrowthMore than 900 new customers just in Q4FY10
$1.1 $12.0
$72.5
$127.5
$178.3
$199.3
$266.5
$0
$50
$100
$150
$200
$250
$300
FY 2004FY 2005FY 2006FY 2007FY 2008FY 2009FY 2010
Revenue up YOY
GAAP Profitable
No debt, $150M+ cash
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved3 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Keerti MelkoteFounder, CTO
Chris SpainVP, Product Management
Bob BruceVP, Channel Sales
Sriram RamachandranVP, Strategic Initiatives
Mike KirbyVP Sales, Americas
Greg MurphyVP, Marketing
Dominic OrrPresident, CEO and Chairman of the Board of Directors
Steffan TomlinsonCFO
(Peribit)
Ankur SinglaVP, Engineering
Hitesh ShethCOO
Veteran Management Team
Peter Cellarius VP, Business Development and Partnerships
Aaron BeanVP, Human Resources
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved4 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Public Transit Public Venues ServicesHospitality
Government Healthcare RetailEducation
Enterprises Around the World Depend on Aruba Networks
Internet Finance Media & Ent.High Tech
Manufacturing Logistics TelecomOil and Gas
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved5 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Organizations Worldwide Use Aruba Solutions
Largest Federal WLANs
Largest Enterprise WLANs
Largest Campus WLANs
Largest Industrial WLANs
Largest Multi-tenant WLANs
Largest Retail WLANs
Largest Cisco WLANs
All3 Major Carriers in China deployed Aruba for3G Offload
• Alcatel Shanghai Bell is OEM partner for Aruba
• Deployed 50,000 + Aruba Access points and controller
• Over last 24 month
• Aruba/Alcatel amongst top 3 WLAN vendor for the China
Carrier market !!
Verizon Wireless – Thin Retail Store
• 2200 Stores Country-wide
Reason For New WLAN
No Existing Wireless In Stores
Mobile POS
Roving district manager laptop
Aruba Value
Ease of installation-rapid deployment, scalability, ARM & Firewall
Solution
Aruba 6000’s for central control
2 Aruba APs in each store
NEC Mobile terminal (XP tablet)
One of Largest European GSM Mobile Operator
• Distributed WLAN deployment at campus and branch
• Hard to manage Cisco legacy AP infrastructure
• Nation wide configuration, policy management required
• Initial RFprotect customer - countless meetings and
demos opened the door for Aruba WLAN and VBN
• AirWave provided a better migration strategy to 11n Thin
• Equip
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved9 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Only Aruba Delivers Secure Mobile Access
Reliable Manageable ScalableSecure
Application Aware Wi-Fi
delivers consistent performance to all users and devices
AirWave Network Management
centrally controls multi-vendor
networks
Highest Performance Controllersscale across enterprise
User Centric Security
makes wireless more secure than wires
NYMEX
Trading Over WLAN
Verizon, BT
Managed WLAN services
Microsoft
>15,000 APs >80,000 users
U.S. Air Force
Meets DoD security policy
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved10 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
3G Offload – Key Issues
10/28/2010 10
Mobile Operator Core
PCRF
AAA / HSS
Internet
3G Macro Network
NodeB(s) RNC
Wi-Fi Offload Network
WLAN
Controller
1 - Device Issues
2 - WiFi (RF) Issues
3 - WiFi System Issues
4 – Network
Integration Issues
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved11 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Device Issues
1. Client must select the “best” network for connectivity
3G vs. Wi-Fi, which SSID? etc.
802.11u standard will enable inter-SP roaming
2. Client must authenticate with the chosen networka. Captive portal
b. Client-based authentication
• WISPr clients; WISPr 2.0
c. 802.1X (EAP-SIM)
• Natively supported in mobile platforms (e.g. iOS 4, Android)
• Subscriber authentication against an HLR through Radius (e.g. Inventum AAA service Controller/Gateway)
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved12 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Network Integration Issues
• WiFi Network interface with the Mobile Network Core: • Authentication, Service Delivery, Handover, Internet Traffic Offload
Options:
1. Network Bypass
2. Managed Network Bypass
3. Integrated Offload
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved13 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Option 1: Network Bypass
Internet
3G Radio
Network
IP/MPLSWi-Fi Network
3G Content Services:
Mobile Video, Ringtones,
Games, Music, Video Calling,
GGSNSGSN
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved14 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Option 1: Network Bypass
Example: AT&T WiFi Services (AWS)
• Mobile Core network is completely bypassed for data
• No visibility and control over the subscriber through Wi-Fi
Aruba Value Proposition:
• Scalability & Reliability
• Robust RF performance
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved15 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Option 2: Managed Network Bypass
Internet
3G Radio
Network
IP/MPLSWi-Fi Network
GGSNSGSN
TT
G
3G Content Services:
Mobile Video, Ringtones,
Games, Music, Video Calling,
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved16 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Managed Network Bypass
Example: China Service Provider deployments
• Wi-Fi traffic is tunneled to a Tunnel Terminating Gateway (TTG)
• Visibility and control over the Wi-fi subscriber is restored
Aruba Value Proposition:
• Central Encryption provides secure tunnel without requiring IPSec
• User-aware firewall can be used to implement tiered service levels
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved17 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Option 3: Integrated Network Offload
Internet
3G Radio
Network
IP/MPLSWi-Fi Network
GGSNSGSN
TT
G
PD
G
Network
Gateway
3G Content Services:
Mobile Video, Ringtones,
Games, Music, Video Calling,
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved18 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Integrated Network Offload
10/28/2010 18
3G Macro Network
IP Backhaul
Network
Mobile Operator Core
PCRF
AAA / HSS
Internet
NodeB(s)
GTPTunnels
RNC
Metro/Campus Wi-Fi
WLAN
Controller
Regional
IP Network
802.1x
802.11i (WPA2/AES)
Radius
EAP
IP Address Assignment
GTP
CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved19 CONFIDENTIAL © Copyright 2010. Aruba Networks, Inc. All rights reserved
Azalea – Outdoor Wireless Mesh Solution
Wireless Wide Area Coverage for Multi-purpose Networks
• Multi-radio, multi-frequency system for capacity
• Intelligently routes traffic from node to node
• Flexible IP infrastructure• Carrier Grade WLAN
• Video surveillance
• Access control
• Automated meter reading
• Panic alarm systems
• SCADA
• Extending fiber
Industrial Strength Wi-Fi HotZones
Ubiquitous Wi-Fi Coverage• 802.11 a/b/g/n Wi-Fi access
• Indoor and outdoor coverage
• 16 SSIDs for each radio
Supports Multiple User Groups• Virtual LANS
• Quality of Service
Highly Security• Authentication
• Access control
• AES, TKIP encryptionApplications
CECT-Chinacomm Deploys “Wireless Beijing” Municipal
Network with Azalea
Beijing Olympics Wireless Network
• CECT-Chinacomm, one of the largest service providers in China, built an Azalea wireless network, covering 50 km2 of Beijing, including the financial district and Olympic stadium vicinity
• Wireless services for residents, city workers and visitors during the 2008 Olympic games• Wi-Fi broadband access
• Mobile patrol access
• Fixed video surveillance
Patent-Pending Azalea AOS
Only Scalable Solution in Routing, Architecture and Roaming.
• High-throughput radio architecture• Patented cellular radio architecture and auto radio channel
assignment algorithm to maximize the wireless performance and minimize the radio interference.
• AWR routing protocol• Special designed for wireless mesh architecture, fast
convergence, works well for both fixed wireless and mobile mesh situation.
• Motrix layer-3 roaming• Fast handoff ensure VoIP no drop call
• Only solution able to fast roam cross IP subnet, ensure scalability.
• End to end QoS, Video Optimization• Integrated with 802.11e, and enhance QoS in the backhaul
portion, and ensure end to end QoS.
• AVT ensure smooth video delivery
• Carrier-class serviceability• Radio Frequency Management (RFM) software
automatically manages wireless links.
• build-in deployment tools to help the deployment and service
China Carrier WLAN Market
• All three major China carriers working on “Cellular + WiFi”• WiFi to compensate 3G: hot spots hot zones hot cities• Major carriers becoming the main developers of China wireless cities• Explosive growth: > 300k carrier-grade APs order in 2009 to 1000K APs in
2011• This trend is expected to continue for at least another 4 years from 2009
0
200000
400000
600000
800000
1000000
2007 2008 2009 2010(E) 2011(E)
China Carrier's WiFi purchase (Number of indoor APs)
Carrier Wireless Network Coverage Strategies
3G:large Coverage-high speed mobile-mid speed data
WIFI:hotspot-semi mobile-high speed data
2G/2.5G:Voice + Low Speed Data
扇区1
扇区2
扇区3
WIFI offload 3G data —— Add in hotspot
or hot-zone in the 3G sector coverage edge
or the high speed data required or large user
capacity required area
China Mobile 2009 to 2010
16.74%
13.70%
12.17%
10.65%9.13%
7.61%
3.52%
3.15%
2.96%2.78%2.59%
2.22%
1.67%
1.30%
1.11%8.70%
Fit AP with 500mW Azalea
Hong
haoJing xin
Zhong
taiGuo ren
Hong xin
Da Tang
32.26%
25.81%
22.58%
19.35%
Fat AP with 500mW
Xin
youtongAzalea
Honghao
Da Tang
• Azalea won number one share (16.74%) for Fit AP with 500mw
• Azalea won number two share (22.58%) for Fat AP with 500mw
• Current market share Azalea has in China Mobile • About 30% of Hunan province• About 25% of Henan mobile• About 40% of Helongjiang
mobile• About 20% of Yunnan mobile
• From April, total CMCC shipment reach about 14,000 APs
Fully integrated indoor and outdoor solution
Single network
management
Total indoor and
outdoor coverage
Fully roaming
capability
Wireless Broadband, any where any time.
Full city coverage
Fast deployment
Full mobility
supported