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Team ID8 DM 654 Group Assignment #2 1 Empathic Model 3M PostIts Alaa Balkhy, Ali Akbar Sahiwala, Angie Higdon, Reshma RamraHan, Sophia Lu
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Team ID8 -‐ DM 654 -‐ Group Assignment #2 1
Empathic Model -‐ 3M Post-‐Its
Alaa Balkhy, Ali Akbar Sahiwala, Angie Higdon, Reshma RamraHan, Sophia Lu
Team ID8 -‐ DM 654 -‐ Group Assignment #2 2
Empathic Model -‐ 3M Post-‐Its
The 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American mulNnaNonal conglomerate corporaNon based in St. Paul, Minnesota. It was founded by five northern Minnesota businessmen with diverse occupaNons. They financed the company to mine minerals for grinding wheel abrasives. In the face of failure, they persevered and turned their investment into a lucraNve venture. Today, with $30 billion in sales, 3M employs 88,000 people worldwide and produces more than 55,000 products designed for various industries and is sold worldwide.
A Post-‐it note (or S9cky Note) is a mul9-‐tasking sta9onery tool. It is a piece of paper with a re-‐adherable strip of adhesive on the back, designed for temporarily aFaching notes to various surfaces.
In 1968, Dr. Spencer Silver, a scienNst at 3M in the US, aHempted to develop a super-‐strong adhesive. Instead, he accidentally created a "low-‐tack" adhesive, made of Nny, indestrucNble acrylic spheres that would sNck only where they were tangent to a given surface, rather than flat up against it. As a result, the adhesive's grip was strong enough to hold papers together but weak enough to allow the papers to be pulled apart again without being torn. More importantly, the adhesive could be used in the same way repeatedly. Silver wanted to market the adhesive as a spray, or as a surface for bulleNn boards on which temporary noNces could be easily posted and then removed.
For five years, Silver promoted his invenNon within 3M, both informally and through seminars, but without much success. In 1974, a colleague of his, Art Fry, who had aHended one of Silver's seminars, came up with the idea of using the adhesive to anchor his bookmark in his hymnbook.
3M launched the product in stores in 1977 in four ciNes under the name "Press 'n Peel", but its results were disappoinNng. A year later, in 1978, 3M issued free samples to residents of Boise, Idaho, and 94 percent of the people who tried them said that they would buy the product. On April 6, 1980, the product debuted in US stores as "Post-‐It Notes". In 1981, Post-‐its were launched in Canada and Europe. Post-‐It notes were finally a hit and have since become a mainstay by various users, today being one of the top five best selling office supply products in the world.
We have chosen to analyze 3M’s Post-‐it in our Empathic Model to illustrate its versaNlity, usability and popularity. It’s a product that hasn’t changed since its creaNon, over 35 years ago, rather it has been copied by many other companies. We will provide a history of the founding company and the product itself. Our model will also demonstrate how our team uNlized this product to produce our assignment.
Team ID8 -‐ DM 654 -‐ Group Assignment #2 3
Empathic Model -‐ 3M Post-‐Its
Marc is currently working in a corporate office He uses Post-‐its on a regular basis to take and leave notes for colleagues, organize his desk and bookmark papers. He usually uses the yellow Post-‐its available in the office. He finds them simple and straight forward. Tommy is a highschool student that uses Post-‐its. He always brings them to class to take notes and write down important tasks. They are oLen shaped and colors to reflect the current trends. He also collects Post-‐its and always tends to buy the newest ones whenever he goes to the nearest Staples.
At first, Post-‐it users had office supply roles, such as secretaries, office managers and personal assistants. It later became popular with high school and college students; the idea that they can take notes and post it in their books was easy for them to organizes their work and thoughts. The product’s versaNlity became extremely popular and began to expand into our homes and arNst communiNes. In fact, 3M has recently introduced the Home CollecNon. Today, Post-‐its are used universally and allows users to communicate and express themselves freely. Here are four different Post-‐it users:
Stephanie is a 37 year old mother of two. She uses Post-‐its on a daily basis to leave notes for her husband and to organize household items. She uses the Home Collec9on Post-‐its, which has stronger adhesive and designed to use on various surfaces. Rufus is 25 years old and lives in Brooklyn. He works at Urban OuViFers and is a struggling ar9st. He recently started using Post-‐its to create his artwork and has goFen a lot of posi9ve feedback. He loves how the pieces are movable so he can move his art from loca9on to loca9on.
Evernote has also partnered with 3M and now features a new camera mode that lets you take a picture of a Post-‐it Note (or a square secNon of any note), which will digiNze it. It will make your handwriHen notes searchable and you can assign acNons to notes joHed down on four popular and brightly colored Post-‐it Notes.
Team ID8 -‐ DM 654 -‐ Group Assignment #2 4
Empathic Model -‐ 3M Post-‐Its
Our chart of the Empathic Model is divided into 5 secNons and lists the users in the center. Green post-‐its list SAY. Yellow post-‐its list THINK. Blue post-‐its list DO. Purple post-‐its list DON’T. Pink post-‐its list FEEL. The Neon Pink Post-‐it describe more about 3M. White post-‐it’s talk about the potenNal improvements.
Team ID8 -‐ DM 654 -‐ Group Assignment #2 5
Empathic Model -‐ 3M Post-‐Its
References Wikipedia (n.d.) 3M, Retrieved from hHp://en.wikipedia.org/wiki/3M 3M (n.d) History, Retrieved from hHp://soluNons.3m.com/wps/portal/3M/en_US/3M-‐Company/InformaNon/Resources/History Wikipedia (n.d) Post-‐it Note, Retrieved from hHp://en.wikipedia.org/wiki/Post-‐it_note MassachuseHs InsNtute of Technology (n.d) Inventor of the Week: ART FRY & SPENCER SILVER, Retrieved from hHp://web.mit.edu/invent/iow/frysilver.html Hiskey, D (November 2011) Post-‐its Were Invented By Accident, Retrieved from hHp://www.todayifoundout.com/index.php/2011/11/post-‐it-‐notes-‐were-‐invented-‐by-‐accident/ Mobile ESL (August 2011) The Greatest (and Cheapest) Mobile Gadget -‐ the Post-‐It Note, Retrieved from hHp://mobileesl.blogspot.com/2011/08/greatest-‐and-‐cheapest-‐mobile-‐gadget.html Jacobs, H (March 2003) Case study: Market notes post it campaign, Retrieved from hHp://www.bandt.com.au/features/case-‐study-‐market-‐notes-‐post-‐it-‐campaign Elliot, M (September 2013) How to use Evernote's new Post-‐it Note camera, Retrieved from hHp://howto.cnet.com/8301-‐11310_39-‐57605084-‐285/how-‐to-‐use-‐evernotes-‐new-‐post-‐it-‐note-‐camera/
