Jamnalal Bajaj Institute of Management StudiesPresents

A Project Initiated by Part Time Masters & Powered by E – Cell of MMS at JBIMSW: www.bizorion.org E: Corporate.exe@jbims.edu Follow us @bizorion Like us on fb/BizorionJBIMS

Food FrenzyFood FrenzyByBy

Mufaddal DahodwalaMufaddal DahodwalaKiran SawantKiran Sawant

www.jbims.edu

The NeedThe NeedPopulation of Mumbai -14.4mn as per 2011 census

IT BPO Migrants

• Number of IT/BPO professionals - More than 0.5mn• 15-17 %of IT BPO total employment• Growth rate of 20%

• Total - 3.6mn• 2mn in age group of 15-35• Per year 10% increase

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Target Market Size-2 Million Night Food Lovers - age group of 15-35 years

Positioning Wholesome ,delicious, hygienic Indian fast food at affordable prices

Core Target Consumer

• IT/BPO industry • Students• Couples• Anyone who requires our service

Target Market

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Unique Selling PropositionUnique Selling Proposition

45 min delivery limit or Free

Uniform taste throughout all the locations

NGO’s as suppliers for ecofriendly packaging

Famous recipes availablee.g. Sweet and Sour Chicken Rice by Sanjeev Kapoor

Hygienic and affordable food

Festival/Event offerse.g. get-together, diwali, birthdays

USP

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3

Areas in Mumbai with selected consumer profiles

1) Thane

2) Malad

3) Andheri 4) Powai

5) Vashi

No competition

Distribution support

Ready for competition

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Key financials for ThaneKey financials for Thane• Initial investment (Rs. 1 Lakh)Initial investment (Rs. 1 Lakh)• Rent(utensils, electricity, oven, refrigerator, Rent(utensils, electricity, oven, refrigerator, miscellaneous)miscellaneous)• Transportation (Rs. 10,000)Transportation (Rs. 10,000)• 5 cycles + 1 scooty (personal)5 cycles + 1 scooty (personal)• Labor - Rs. 60000Labor - Rs. 60000• Marketing - RsMarketing - Rs. . 4000040000• 5000 pamphlets and posters - Rs. 100005000 pamphlets and posters - Rs. 10000• Packaging - Rs. 20000Packaging - Rs. 20000

Total = 3Lakhs

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RevenueRevenueRevenue Year 1 Year 2 Year 3 Year 4 Year 5

IT/BPO 25 55 150 225 600Night out parties 10 45 40 60 90

Production houses 20 50 90 250 500

Others 20 50 55 65 75

Total Revenue 75 200 335 600 1515

Total Costs 45 100 150 250 800

Net Profit 30 100 175 350 715

ROI 200% 250% 275% 292% 300%

INR in LakhsINR in Lakhs

Break-even in 6 months