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For more information about the InnSide Track newsletter or on articles and photos seen in this

issue please contact Louise Crespin Hospitality International

Marketing Department at 800-247-4677.

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3rd Quarter 2009

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uidebook America is known as the “Internet’s most comfortable travel site”, and is considered America’s largest online

tourism and travel directory by category including state, city, accommodations, recrea-tion, dining, events, transportation, shopping, etc. They have more than 15,000 listings, more than 500,000 unique visitors each month (Note: 78% of visitors to this site have added this Internet site to their ‘favorites’ list) and have more than 10,000 pages site-wide. Hospitality International’s Franchisees have been given an opportunity to advertise their inn for as low as $60 (with no renewal fee). This includes photos of your property and a mes-sage that will be seen by nearly a half a million visitors each and every month.

Below are examples of what a $60 ad or a $120 ad might look like on www.guidebookamerica.com

Both ads are the same size but the ($120) ad on the left includes a logo. One or more photos can be integrated into the ads as well. Ideally you should state your key features and include a list of nearby popu-lar attractions.

Although there is no additional cost the Franchisee will be allowed to change ad copy once a year. HI’s Marketing Creative Services Department will also create your ads at no additional cost.

If you are interested, please call Louise Crespin at 888-952-1236

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Calhoun, GA Sep. 1, 2009

Meriden, CT Aug. 5, 2009

Michael Lett, who has a 20 year career in sales and management, is also a veteran of the franchising indus-try. Before Joining Hospitality Interna-tional, Lett was the Senior Director of Franchise Development at Cendant in New Jersey, a Fortune 500 company, where he sold Coldwell Banker and Century 21 real estate franchises. Lett studied business at East Carolina University, is a state certified real estate appraiser and resides in Greensboro, NC with his wife and four children.

♦ Palmetto, Florida ♦ Williamsburg, Kentucky

♦ Eureka Springs, Arkansas ♦ Lake City, Florida ♦ Dublin, Georgia ♦ Omaha, Nebraska

Methuen, MA August 10, 2009

Muncie, IN Aug. 5, 2009

- Helpful Tips to Help Increase Revenue

⇒ Use Promotions to Encourage Bookings: “Managing demand is the act of controlling, directing, influ-

encing and creating consumer demand to purchase at a specific time. One of the key ways a hotel has to influence demand is to use special promotions and events.” Example: Offering a Managers Special with a deep discount through the Toll Free Number with a limited number of rooms creates a demand for remaining room inventory that can be priced at rack rate or a higher rate if optimum conditions occur.

⇒ Know Your Competition: Pegasus offers “Business Intelligence” to keep an eye on what is happening in

your market; however, you can conduct your own research. Example: 1) Visit your competitors property. Bet-ter yet, stay the night. How do they stack up to your inn?; 2) Check them out on the Internet, including property de-scription, room rates, special features and benefits; 3) Do they have a special promotion in place?

⇒ Use Local Resources: Your business is part of the community. Being a member of your Chamber of Com-

merce and Convention & Visitors Bureau is the best way to find out what is going on in your community. This in-cludes learning about new businesses being developed, major construction taking place and what special events are scheduled.

⇒ Be Prepared: Make sure your information is always current in RezView NG. Be sure you have room rates

and room inventory loaded, at the minimum, for 12 months at a time. Don’t forget to update your cancellation and deposit policies if there are any changes. If you need assistance in this area, call HI’s Marketing Team.

ospitality International recently announced the promotion of

Chris Guimbellot to Vice President. In his new position, Guimbellot is responsible for overseeing the yield and revenue management and in-formation technology departments and will lead the overall strategic direction for the company’s market-ing efforts, ensuring alignment of the company’s vision with its busi-ness strategy. Guimbellot has performed many roles within the company including Director of Marketing and most recently, Manager of Information Technology, where he spearheaded the reservation department’s transition from an in-house CRS to an outsourced solu-tion, leading to a six-fold increase in revenue booked. Guimbellot, who is from New Orleans, Louisiana, re-ceived his bachelor’s degree in Marketing from Loyola University. He resides in Atlanta, Georgia.

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hange, while sometimes hard to accept, usually brings with it new opportunities. Such is the case with Utell Connect (formerly known as Unirez).

“Utell Connect is the distribution solution aimed at prop-erties that want a strong global presence through high-powered connections on the GDSs and Internet distri-bution partners whilst retaining their independence and utilizing their own sales and marketing resources.” Utell Connect provides flexibility: • Your choice of distribution channels >GDS >Internet >Web Booking Engine - for your hotel’s own website • A state of the art central reservation system to con-

nect your hotel’s rooms and rates to the world • In-depth channel, rate and revenue reporting • Multi-lingual service delivery teams To see all the enhancements to the RezView NG system over the last 18 months, visit www.utellconnect.com. Login and click on Training and Documentation and then System Updates.

Chris Guimbellot, shown above, has been with Hospitality International since 2000

Formerly known as . . .

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September 3, 2009 - Ms. Oliver writes about the Red Car-pet Inn in Milton, Florida “Great people who own and operate this inn. Always clean and free of odors. Comfortable beds. Just love to stay here. No complaints.”

Ms. F. Terrell had this to say on July 24, 2009 - “My stay at the Red Carpet Inn on the Lake (Oneonta, NY) was

very enjoyable and comfortable . . . Ms. Mary, the manager of the inn went out of her way to provide me with a very nice room at a very rea-sonable rate. Not only is the setting absolutely gorgeous, but the room was very clean, the bed comfort-

able, and the staff very friendly and helpful. If I ever get to this area again, I would definitely stay here!”

On September 11, 2009, Mr. J. Hilton emailed a compli-ment saying, “I just wanted to let you know that I had a fantastic stay at your Scottish Inns location in Utica, New York. The gentleman behind the desk was very friendly and went out of his way to make sure that I had a good stay. The room was perfect, clean and mod-ern. The bed was very comfort-able . . . On my next trip to the northeast, I will make sure to stay there again.”

housands and thousands of State Rack Cards, featuring your brands in a num-ber of states are being distributed at state welcome or visitor centers,

through the Trucking Information Centers lo-cated throughout the U.S., and through your

networking partners. More state rack cards are being created to pro-mote your inns in additional cities and states.

“TripAdvisor upgrades property owner page”

TripAdvisor has announced the addition of a FREE, per-sonalized customer satisfaction management ‘dashboard’ to each hotel owner’s page on its website.

♦ Customer Satisfaction Index - a new scoring system ♦ Recent reviews - the eight (8) most recent reviews ♦ Trends - compares your property with your competitors Want to know what guests are saying about your prop-erty and learn how you can respond to negative (or posi-tive) reviews? Visit the website shown below and follow the instructions provided.

HI’s Franchisees are encouraged to find their hotel’s resource center on TripAdvisor by visiting:

http://www.tripadvisor.com/owners

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